We’re proud to have received 6 nods from the judges at Best Awards, including A gold and two silvers. Contact us if you’re keen on commercially and culturally impactful work.
Ira Aotearoa
Advertising Services
We are Ira, where tikanga led strategy, culture and creativity inspire new solutions for a thriving Aotearoa.
About us
KO IRA TĒNEI We are Ira, where culture and creativity inspire new solutions for a thriving Aotearoa. Ira is the life element that endowed Ranginui and Papatūānuku with limitless creative potential. Through Rangi and Papa's children the Ira fills our world with life, flowing through oceans, skies, forests, rivers and all living things. Ō mātou wawata mō te ao e auahatia ake nei: Huihuia mai te ira atua me te ira auaha kia toitū te iwi. Our name inspires us to harness the power of creativity and culture, shaping a shared identity for all New Zealanders. Our name is also a commitment to tikanga led strategy that revitalises our communities, giving life to a future that is more purposeful and enriching for the people of Aotearoa. Ko Ira tēnei We are Ira Strategy | Creative | Culture
- Website
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http://www.ira.nz/
External link for Ira Aotearoa
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Ponsonby
- Type
- Self-Owned
- Founded
- 2005
- Specialties
- Brand development, Brand Engagement, Advertising, Branded merchandise, POS, Brand Strategy, Brand Story & Naming, Brand Positioning, Cultural Design & Storytelling , Visual Identity & Brand Toolkits, Advertising & Creative Content , Internal Culture & Capability, Community Experience Design , and Partnership Engagement
Locations
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Primary
Ground Floor
2 Fitzroy street
Ponsonby, NZ
Employees at Ira Aotearoa
Updates
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We’re seeing better representation of Māori in the creative sector. Check out our article on the influence of Māori culture and creativity at this year’s Best Awards. Link to Article: https://lnkd.in/gbbWzKsW
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We had the privilege of working with Hemi Kelly on developing a name for Rau Paenga, who deliver infrastructure across Aotearoa New Zealand. Rau speaks to the many spaces that will be created, the many partnerships with iwi and community, the many aspirations that bring communities together. Paenga is a space dedicated for the building of a structure. While the current government wants to remove te reo Māori from our public institutions, we wanted to reinforce that te reo māori should resonate in all our spaces, for all New Zealanders. Animation by Storm Smith and Levi Singsam. Cultural Strategy and Narrative by Johnson Mckay and te reo Māori expertise by Hemi Kelly.
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We’re proud to announce three of our projects have been selected as finalists in the Designers Institute of New Zealand Best Awards. A big mihi to our clients: Te Awa, The Base | Celebrating A Uniquely Tainui Waka Kōrero Finalists: Toitanga, Exhibition & Temporary Structures Auckland Transport | Te Taurapa Finalists: Toitanga, Illustration Coca Cola Oceania | L&P Kai Pai Te Raumati Finalists: FMCG Packaging, Illustration Thanks to the team at Ira for all your efforts.
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We're are part of the All of Government Creative Services Panel. This enables us to work with Government entities without going through additional procurement processes. We hope to work closely with organisations that want to weave great strategy, cultural integrity and meaningful creative to better serve our communities.
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The new name for Health Navigators. Healthify makes access to health information simple. He Puna Waiora - meaning, a deep resource that helps people achieve better wellbeing. Contributors: Creative Direction - Johnson Mckay Design - Tim Hansen, Richard Pearson Healthify - He Puna Waiora
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We were privileged to work with the team at Rangiata Sky New Zealand to create a cultural visual language system. The work celebrates their te reo Māori name, Rangiata and Kia Rere, their strategy to elevate the power and influence of te ao Māori within their organisation, people and content. A big mihi to Kirstin Te Wao-Edmonds who has led Rangiata Sky New Zealand in this kaupapa. Link to case study here: https://lnkd.in/gkUUt-cR Mahia te mahi mō ngā iwi whānui o Aotearoa te painga. Contributors: Client - Kirstin Te Wao-Edmonds - Pou Ārahi, Rangiata Sky Client Lead - Sarai Morris Creative Director - Johnson Mckay Design Director - Tim Walter Hansen Motion - Levi Singsam, Malachi Mckay
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We were privileged to work with the team at Rangiata Sky New Zealand to create a internal cultural visual language system. The work celebrates their te reo Māori name, Rangiata and Kia Rere, their strategy to elevate the power and influence of te ao Māori within their organisation, people and content. A big mihi to Kirstin Te Wao-Edmonds who has led Rangiata Sky New Zealand in this kaupapa. Mahia te mahi mō ngā iwi whānui o Aotearoa te painga. Link to case study here: https://lnkd.in/gkUUt-cR Contributors: Client - Kirstin Te Wao-Edmonds - Pou Ārahi, Rangiata Sky Client Lead - Sarai Morris Creative Director - Johnson Mckay Design Director - Tim Walter Hansen Motion - Levi Singsam, Malachi Mckay
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Thanks to DesignAssembly and Unitec- Te Whare Wānanga o Wairaka for hosting us for Redesigning Aotearoa. Thanks to Papa Hau for giving us an amazing presentation on the art within Ngākau Mahaki Whare.