Best sex toy stores of 2024: The top 24 brands to shop online

Want top-of-the-line adult toys for the bedroom? Recommending them is our pleasure.

Well, your pleasure is actually what we care about. Adult toys can be a taboo subject, but in today’s day and age, more of us are reclaiming our sexual needs and making sexual health a priority in 2024. Also, it’s almost Valentine’s Day, and what’s a better way to say I love you to yourself or someone else than by giving the big O?

Here’s a thing about the best sex toy brands? There are a lot — and we mean a lot — of them out there. In fact, there are a lot of adult toys in general, which can make the process of finding the right one overwhelming. Lucky for you, we’ve reached out to Brooklyn-based columnist, sex and relationships expert, and activist Zachary Zane, as well as sex expert Lisa Finn of Babeland, to get the 411 on everything ooh la la.

From couple-friendly toys, there’s no shortage of options to make your eyes roll back and toes curl.

What are the best sex toys for beginners?

“If you’re buying your first sex toy, I love to recommend something versatile,” says Finn.

RELATED: 8 celebrity-backed sex toy brands to shop right now

She recommends looking for ones that offer a variety of settings, so there’s an option of exploring what sensation feels best. “Don’t be afraid to get creative and take the time to explore the sensations that your toy can provide.”

Zane echoes this sentiment. “You may like softer vibrations and consistent stimulation or more powerful vibrations in a “morse code” pattern. You don’t know yet! So get a toy with various vibration speeds and patterns to learn which you like best.”

Although there are a ton of multipurpose toys, he also recommends that newbies keep things simple in the beginning. “Some elaborate sex toys stimulate the clitoris, G-spot, and anus simultaneously. These toys are phenomenal, but the more bells and whistles, the more confusing and impractical the sex toy becomes.

“Right now, you’re exploring sex toys. You want to learn what feels most pleasurable for you, and the best way to do that is to focus specifically on one part of your body individually.”

To learn more about what materials to look for in your sex toys and the different types, jump to our FAQ section with our experts below. And if you’re ready to find your new bedside accessory, keep scrolling to see our favorite brands, such as Lovehoney and Babeland, and picks, including the VIM and Womanizer.

Shop Valentine’s Day Sales on Sex Toys: Up to 70% off at Babeland | 40% off 1 item with coupon code: TAKE40 | Up to 50% off at Lelo | Enjoy 4 toys for $214, plus free gift at Fun Factory

Best Sex Toy Brands for 2024

Lovehoney

Best for: Wide selection of toys, Vibrators, Sex toys for men

Show your body some love by checking out the selection of toys at Lovehoney. The site is one of the best for variety, as they have bestselling products for him, her, and them, including the top-rated Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator, which has nearly 2,000 reviews.

We’re impressed with the amount of male sex toys, which range from items that massage the prostate to simulating oral sex. The site also uses discreet shipping, and products can be found on either the Lovehoney site or Amazon.

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Babeland

Best for: Vibrators, Beginners, Couples

This toy store is adults-only, fully stocked with items for all. Like some other online stores, Babeland is a warehouse that sells myriad other brands, including bestsellers like Hitachi and We-Vibe.

The site offers discreet shipping, free on orders over $69… we see you, Babeland. To fill your cart, check out each section of the site, including pages for couples, and even for fetishes and desires.

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Fun Factory

Best for: Anal toys, Vibrators, Adult toys for beginners

Sex should be fun, and these toys are here to help. Fun Factory has a number of adult toys to choose from, starting with their bestsellers with great names like Manta or Bootie.

“Me and my partner picked this up for Valentine’s Day. I was super impressed immediately,” reads a Feb. 14 review of the Manta toy. “Not only is this a great solo toy [it’s] even better with a partner. This is our second toy from this company and will not be our last. If you are on the fence, do not think twice worth every penny.”

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Womanizer

Best for: Vibrators with suction, Travel-friendly toys, Water play

This device has a cult following, and the reviews will show you why. The Womanizer is a suction-based device that uses its unique Pleasure Air technology to offer various strengths and patterns of suction.

“This womanizer does what it promises in a way you have not experienced with any other toy before!” reads a glowing Amazon review. “Conclusion: Instead of buying a huge number of cheaper other sex toys, just buy this one and you won’t need any of the others.”

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LELO

Best for: Luxury vibrators, Women, Wearable vibrators

For luxury sex toys and wellness devices, LELO is one of the top brands that satisfies that title. It has racked up awards year after year from the XBIZ Awards as well as the Adultex Awards, and the reviews reflect the same.

The brand’s bestseller page has options for all genders, including the highly-rated GIGI 2, with an average recommendation rate of 93%. The vibrator, which targets the G-Spot, features eight different settings and can even be enjoyed in water.

“I bought this recently and it’s changed the game. It’s as quiet as it advertises and the battery life has never been a problem,” reads a review. “If you’re looking to spice things up, it’s a great beginner-friendly product, 10/10 recommend.”

For couples, we recommend the Smart Wand 2 L. The body massager’s head is made of soft silicone that’s warm to the touch, while its 10 pleasure modes offer relaxation, as well as thrilling vibrations.

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Adam & Eve

Best for: Couples, Sex furniture, Affordable adult toys

Ready to experience paradise? Adam & Eve will take you there. Its selection of adult toys spans every need, from those designed for women, men, and couples to all of the accessories needed to enhance the experience, including sexy lingerie and a selection of lubes.

There are almost always outstanding sales, and we love the … enthusiastic reviews from Adam & Eve customers. Speaking of which, we highly suggest having a go with the Red Dream Dual Stimulating Massager. One satisfied customer said it was a “squirting miracle,” while another said it would make you “hear the angels singing and feel your toes curl.” Sounds like heaven to us.

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Dame

Best for: Intense, rumbly pleasure, Travel-friendly vibrators, Beginners

This site is great for both those who are experts in the bedroom and for those who are just now venturing into the realm of sex toys. For the latter, consider taking their quiz, taking your personal (or couple’s) needs into account and helping you find the best device to try.

Otherwise, the bestsellers page is a great place to start, showcasing the Eva Couples Vibrator for couples has more than 1,000 reviews, as well as the palm-sized Pom vibrator with a 4.7-star average rating.

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Smile Makers

Best for: Internal vibrators, Women

The purpose of sex toys are to bring more fun into the bedroom…or bathroom…or wherever you like to do the do.

If you find the average vibrator or phallic shaped whatever a bit intimidating, the toys from Smile Makers should lighten your mood. All of them come in cheery pastel colors and have cute names that will make you…grin — big time.

The Firefighter, for example, looks like a flame and is designed to heat up your evening (or morning) with its mind blowing sensations. The clitoral vibrator is super quiet too, so no one will be the wiser that you’re playing around with its four speeds and two pulsation modes. And The Tennis Player? Oh, it’s just made to target the G-Spot and give serving after serving of pleasure. It also offers four speeds of vibration, two pulse modes and is waterproof.

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We-Vibe

Best for: Long-distance couples, Wearable vibrators, Remote controlled pleasure

If your vibe is smart, wearable sex toys and devices, this is a great brand to check out. We-Vibe sells items for individual use as well as for couples, many of which can be controlled via their app for hands-free play.

The We-Vibe Sync is one of these bestselling devices, designed for couples, coming with an app as well as a remote, a 2-year warrantee and discreet, free shipping.

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SKYN

Best for: Condoms, Budget-friendly sex toys, Lubrication

Believe it or not, orgasms don’t just feel good but are actually good for your health, according to Cleveland Clinic. Hence, why we like the idea of incorporating sex toys into one’s lifestyle, regardless of their relationship status. And what makes the sex toys from SKYN so great is that they are beyond affordable. Like, under $50 affordable.

If you’re with a partner, try the Dual Ring. It charges with a USB, can run for an hour, and offers three vibration speeds to pleasure both parties. Another item worth trying out? The Rouse, which is a personal vibrator designed to assist with kegels. It works with a remote control, is made with textured silicone, and has 10 different vibration modes. We’re willing bet you’ll next forget to do the exercise with it in your nightstand drawer.

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Lovense

Best for: Sex toys for men, Focused pleasure

Have you heard of sex tech? Lovense knows everything about this cool new industry, combining pleasure and technology to enhance your bedroom experience. They sell wearable devices controlled by Bluetooth for play on the go, like the bestselling Lush 3 remote control vibrator with a magnetic charging port and five-hour battery life. They also have a collection of adult toys for men, including items for anal play and masturbators, which can be enjoyed solo or with a partner.

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Organic Loven

Best for: Sexual wellness, Lube

For the eco-conscious, the sex toys of Organic Loven are sure to knock your socks off! Best of all, not all of them break the banks, which means you can break your bed while keeping your budget in mind.

Check out the Tease Me section, which features toys under $100. They also have a wide selection of organic candles, massage oils, and aphrodisiacs for when you’re feeling romantic.

With the holidays around the corner, we highly recommend the sex toy store’s Tease Me Box. Along with featuring full size sex toys, it has lube, vegan condoms and a sexy read. And with it being under $150, all we can say is, Ooh, baby!

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Unbound

Best for: Portability, Water play, Plugs

Can sex toys be cute? Yes, if we’re talking about the Squish from Unbound. It looks like soft-serve ice cream and feels pretty sweet — if you know what we mean. Made for external use, it’s waterproof, squeezable and fits nicely into an overnight bag for those late-night “romantic” excursions.

Unbound has lots of other fun finds, too, like the brightly colored rumbly Pep vibrator and the Bestseller Gift Set, which features the Puff suction vibrator and the multi-speed vibrating Bender.

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Maude

Best for: Discrete adult toys, Bedroom essentials

If we didn’t tell you, you may not even know these streamlined toys were this kind of “toy.” The items at Maude are sleek, affordable and designed for all bodies, making it a great brand to start with for newcomers. However, looking at both press coverage and reviews, many stick around and choose Maude nightly.

“Absolutely amazing, worth every penny!” reads one of over 1,000 reviews of the vibe. “It’s big enough so it won’t slip when wet, yet not so big that it’s overwhelming, different speeds for different moments, but perfect for every occasion.”

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Tabu

Best for: Clinician-approved sex toys, Luxury vibrators

Sex toys are no longer taboo, but they are Tabu. This company specializes in those going through menopause and wanting to embrace and enhance their sexual wellness. The Kit comes with everything you need to get started, including a personal massager and organic lubricant to go with.

“I cannot say enough good things about this company and product,” reads a review from a 71-year-old user. “The products are just as described and wonderful. The customer service it gives you is beyond compare. Thank you, Tabu, for all you do!”

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Emojibator

Best for: Beginner-friendly sex toys, Adult gifts

If you still giggle at the eggplant and peach emojis, this company is for you. Emojibator brings the silly back to sex, embracing the fun nature of the adult activity. As promised, their classic Eggplant Emojibator is an affordable vibrator with a fun look and 10 vibration settings. They also carry accessories and bundles.

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Goop

Best for: High-end vibrators, Clitoral stimulation

If Gwyneth Paltrow has it on her site, we figure it’s worth a try. Head to her wellness site for some of her top picks. There are choices from her favorite brands, like Womanizer and LELO, already on this list.

However, Goop also has its own toys, like the Double-Sided Wand Vibrator, the Ultraplush Self-Heating G-Spot Vibrator and the Viva la Vulva Vibrator, each coming with a one-year warranty and made with body-safe silicone.

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Lioness

Best for: Sex toy bundles, Sexual wellness

Unleash your inner lioness or lion, with these adult toys.

The selling point here is really the science, as the toys they sell have the ability to record and track your orgasms, helping to guide you to the most pleasure possible. The smart toys plus the mobile app can create charts showing you the best times, positions and more for you to achieve the big O.

“Great for data nerds,” reads a five-star review. “This is the easiest way I’ve ever been able to get feedback about my body’s physiological responses.”

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Kama

Best for: Erotic play, Romantic items, Couples, Lubricants

We don’t have to tell you where the name of this sex toy company came from! It has lots of kits, such as the Kama Sutra Natya and Feel Me Play Set, for a naughty good time. There are also premium sensual lubricants, as well as massage candles. If you’re ready to bring extra treats into the bedroom but aren’t ready for anything too advanced, it’s worth checking out.

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PinkCherry

Best for: Wands, Budget-friendly adult toys, Bullets

The name says it all: the adult treats from PinkCherry are delicious! From vibrators to sex toys for beginners, there’s something for everyone. Need a suggestion? How about the Satisfyer Pro 2 Gen 2 Air Pulse Simulator? It offers 11 levels of sucking pressure, is easy to clean, and is currently on sale for $30 when you use code: SUMMER.

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Love.Not.War

Best for: Award-winning sex toys, Bundles

The sustainable sex toys from Love.Not.War are award-winning, affordable, and ultra-chic. These toys are made with NeoSilicone, which can safely be used with silicone lubricants (read why that’s important here), and are sleek and discreet.

Looking for something that will thrill you and your partner? Go with The Couple Bundle. It comes with the KAMA head, which is designed with a special angle to hit the “right spot,” and the Laska, a new take on the Rabbit and Bullet.

Another winner? The Award Winning Bundle, of course. It comes with the MAYA, designed for temperature play, and the KOI head, which looks unassuming but has lots of pleasurable power.

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Satisfyer

Best for: Vibrators with suction, Mini vibrators, Rabbit vibrators

The name of this sex toy brand says it all! They have more than a dozen different categories to shop, each one designed to titillate and thrill you and that special someone.

Besides their sex toys for couples, they have items that focus on specific body parts, and some that even work with apps.

Curious about one that’s piqued our curiosity? The Satisfyer Orca. It’s so cute and unassuming but also comes with mind-blowing air pulses and vibrations. Whoa! It’s also waterproof, making it a great option for shower play.

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Sephora

Best for: Beginners, Waterproof designs

Bet you didn’t expect to see Sephora on our list. Honestly, we were surprised too, but the beauty juggernaut not only has some of the best makeup and skincare finds, but some sleek toys of the adult variety as well.

One of our favorite finds is the Goop Double-Sided Wand Vibrator. It’s so pretty — and powerful! It’s a mind-blowing combination if we’re being honest.

They also have the Tabu Golden Hour Kit, which we’ve already mentioned but want to bring to your attention again. We love its slender and comfortable design and that it actually heats up to 97 degrees to help promote blood flow. And don’t forget about Smile Makers The Billionaire — Versatile Vibrator and The Ballerina. Both are great for adult toy newbies and have multiple speeds and sensations to experience.

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The Stockroom

Best for: BSDM, Nipple toys, Fetish and kink

For the sex toy pro (or simply the daring), The Stockroom deserves to be bookmarked — pronto! It has a massive collection for those interested in BDSM, including chastity belts, designer vibrators, and sexy accessories.

For couples, we suggest any (or all) of the remote vibrators. From the Cowgirl Premium Sex Machine to the discrete egg-shaped vibrator from Svakom Elva, there is something for everyone.

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FAQ

What are the different types of sex toys?

“There is a large variety of sex toys on the market; everyone’s body is unique, and the ways that we experience pleasure are, too,” says Finn. “It only makes sense that there are so many different styles and categories to choose from.”

Sex toys tend to fall into one of 10 categories:

• Vibrators
• Air Suction Toys
• Couples Sex Toys
• Penis Toys
• Dildos
• Harnesses + Strap-Ons
• Anal Toys
• BDSM + Kink
• Sensation Toys
• Nipple Toys

However, there are subcategories within each of these groups. “For example, under penis toys, you can find rings, strokers, and penis pumps,” says Finn. “In BDSM, you can find everything from feather ticklers to spanking toys and restraints.”

Similarly, dildos, which are their own category, are also penis toys. “Some, like Fun Factory’s Stronic Petite, actually thrust, meaning they are motorized, and the base/head of the dildo will jut out two to three inches to simulate the sensation of getting [penetrated],” explains Zane.

He suggests that beginners stick to something small when selecting their toy(s). “Often, our eyes are bigger than our stomachs (or, in this case, [other parts]). You don’t want to spend a lot of money investing in a giant sex toy that’s painful to use.”

What type of material is the best for sex toys?

“You want sex toys that are made from body-safe silicone,” says Zane. “It is wild how many sex toy manufacturers skimp on the material and use material that is not deemed safe for human bodies.

“Additionally, I recommend purchasing a toy from a company, like Fun Factory, with at least a two-year product warranty. Sex toys break even high-quality sex toys. If you purchase your toy from a company with a two-year warranty, you know it’s high quality and is protected if it does break.”

If you’re allergic to silicone, there are still options for fun.

“The most popular toy materials for sex toys that are used vaginally or anally like vibrators, anal toys, dildos (and so on) are [stainless steel], glass, and ABS plastic. These are all non-porous materials that are easy to clean and often come in platinum or medical grades. Look out for toy materials that have a chemical smell or become discolored with use – you do not want those toys inside your body.

“For soft toys, like penis strokes, silicone blends such as [thermoplastic elastomer known as] TPE are popular. Some of these blends can be porous materials, but trusted retailers make sure that they are body-safe in that they are free from potentially harmful chemicals such as phthalates.”

What are the best new sex toys currently on the market?

When it comes to the best sex toys on the market right now, it all boils down to personal taste and needs. Our experts, of course, do have some favorites, which are generally crowd-pleasers. For Zane, one of the best sex toys worth having a go with is the VIM. The rumble wand is excellent for both men and women, has a flexible head, offers clitoral stimulation, and is 50% quieter and 32% lighter than the leading wand available to purchase right now.

If you’re curious about anal toys, he suggests something like the Bi Amor. “This tiny silicone plug is excellent for vaginal and anal beginners. (It has less than five inches of insertable length.) The slight curve of the Bi Amor hits the G-spot (or prostate), and it’s compatible with harnesses for those interested in trying pegging.”

For clitoral suction, Finn recommends The One Rose Clitoral Stimulator. It’s a favorite of the Babeland sexperts. It’s made with silicone, water-resistant and offers three different patterns and seven forms of pulsation and suction.

For the guys, the Manta is a winner. Its inner ridges can actually hold lube, and it has six intensity levels and speeds. Shopping for you and your significant other? The Under Bed Restraint Set will leave you tied up in fun for hours.

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