Thibaut Martin 🦊

Checkmate Your Content Strategy This Week! Are you creating fantastic content, but struggling to get it in front of the right eyes? At Marketeery, we understand the importance of crafting compelling content, but we also know that distribution is key. 𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸, 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁'𝘀 𝗻𝗲𝘅𝘁 𝗺𝗼𝘃𝗲: ♟️ 𝗣𝗹𝗮𝗻 𝗬𝗼𝘂𝗿 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗶𝗿𝘀𝘁: Before hitting publish, identify the channels your target audience frequents (e.g., LinkedIn, industry publications). ♟️ 𝗧𝗮𝗶𝗹𝗼𝗿 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗘𝗮𝗰𝗵 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺: Videos resonate well on LinkedIn, while in-depth articles might be better suited for your blog. ♟️ 𝗣𝗿𝗼𝗺𝗼𝘁𝗲, 𝗣𝗿𝗼𝗺𝗼𝘁𝗲, 𝗣𝗿𝗼𝗺𝗼𝘁𝗲! Utilize social media, email marketing, and influencer partnerships to amplify your content's reach. By following these steps, you can transform your content from a lonely king on a deserted board to a powerful force driving results. #MarketingTips #ContentMarketing #B2BMarketing #Marketeery

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Struggling to manage your e-commerce across multiple channels? Channable is here to be your hero! This amazing platform puts you in control, letting you manage listings, optimize data, and even create stunning ads – all from one central hub. Say goodbye to endless spreadsheets and hello to increased sales, reduced costs, and better decision-making with powerful analytics. Plus, you can collaborate with your team seamlessly to take your e-commerce strategy to the next level. Ready to unlock your full potential? Channable offers a free plan to get you started. Visit their website today and see how Channable can revolutionize your e-commerce game! Follow their socials! LINKEDIN: Channable FACEBOOK: Channable INSTAGRAM: channableGlobal WEBSITE: channable.com #Channable #TECOPartner #TECO #TECOPartnership #Partnership #Business #Ecommerce

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Join Us in Building the Future of B2B SaaS Marketing AI!   We're thrilled to introduce Max AI! Built on the expertise of Stijn Hendrikse, the chatbot provides answers to your marketing questions in your quest for T2D3 growth. He’s smart – but we need your help to make it even better!   *Dive In: Engage with Max AI and throw your toughest B2B SaaS marketing questions its way. *Feedback: Share your thoughts and feedback to help us enhance its capabilities. *Spread the Word: Tag your fellow marketers and let's build this together!   Why Participate? *Gain insights from a top-tier AI modeled after a marketing guru. *Be part of an innovative journey to create the ultimate marketing assistant. *Have fun testing your knowledge and challenging an AI!   Click the link below to get started:   https://lnkd.in/ghz9PUBC Want to share your thoughts? Complete the survey below to help us improve Max AI:   https://lnkd.in/gv6Vjh5C   #MarketingAI #B2BSaaS #BetaTesting #AIChallenge #TechInnovation

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Are cold emails dead? Over the last 3 months, our small team acquired 30 webshops through a channel many considered dead: Cold emails. During the predictable revenue boom, cold emails initially worked well. However, as everyone jumped on the bandwagon, inboxes got flooded, and the success of cold emails took a hit. Still, for a cash-strapped startup like ours, cold emails remained one of the cheapest ways to experiment. Here's our playbook: 1. Focused ICP We narrowed down our ICP to understand their exact characteristics. It's a common move, but it kept paying off. 2. Avoid being "salesy" We ditched the numbers, salesy language, and aggressive CTAs. Instead, we wrote like a friend with a great idea to share. 3. Create awareness - let the prospects do the research We skipped the product pitch in emails. Instead, we created awareness by talking about pain, value, and opportunity. Still, prospects did their research before meetings, knowing exactly what we offer. 4. Local language We always write to people in their own language. Danish companies in Danish, Swedish companies in Swedish - and so on. 5. Short subjects No fancy sales subject lines. Just short and sweet, sometimes just one word, to grab attention. 6. Data-driven approach We closely analyze data from email campaigns, conduct A/B tests, review open rates, assess click rates, and evaluate conversion metrics. All our decision-making and optimization is based on data. It's 2024 and people are tired of being sold to everywhere. Creating awareness and getting inbound interest is the goal of commercial leaders, but ads, SEO, and partnerships are an expensive and long-term strategy. Using cold emailing as a cost-effective alternative to create awareness might be the way to grow, especially for startups.

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Is your personalized content 𝘄𝗼𝗿𝗸𝗶𝗻𝗴? Creating personalized content is powerful. But how do you measure its 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀? In SaaS, success isn’t just about launching campaigns. It’s about 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 what works and what doesn’t. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: → Use 𝗸𝗲𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿𝘀 (𝗞𝗣𝗜𝘀) like engagement rates and conversion metrics. → Implement 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺𝘀 to gather direct customer insights. → Run 𝗔/𝗕 𝘁𝗲𝘀𝘁𝘀 to see which variations drive better results. 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 matter. They tell you if your content is 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗶𝗻𝗴 or falling flat. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: What gets 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗱, gets 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱. PS: How do YOU measure your personalized content's impact? —----- Follow Joydeep Dey for more insights on B2B marketing, SaaS branding, and thought leadership.  #SaaSMarketing #PersonalizedContent #ContentMetrics #KPIs #CustomerFeedback #ContentStrategy #LinkedIn #B2BMarketing

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Composable CDPs aren’t just a tool for marketing *at* your customers—they’re transforming the way companies engage *with* their customers across functions, from customer service to the fast-growing arena of retail media. Here’s why retail media is gaining steam: it directly impacts revenue and margin for some of the largest companies worldwide. Today, retail media networks are generating new opportunities for brands to connect with shoppers while they're shopping online. But to deliver truly relevant ads, data is key. Let’s look at bol, Western Europe’s largest e-commerce platform and a leader in this space. Many networks offer pre-built audiences to brands and advertisers—that’s foundational. But Bol takes it a step further, allowing its account managers to customize and build new segments in real time to ensure maximum relevance and conversion for each brand. Here’s the kicker: they don’t need a squad of data engineers to make this happen. Instead, their account managers use Hightouch to define and build audiences without writing a single line of code, all within a governed, data-rich environment. This empowers their teams to respond faster, experiment more, and keep their brand partners engaged with highly relevant campaigns. Want to know how Bol. com does it (and how you can too)? Dive into our latest case study to learn more: https://lnkd.in/gcCcwQVS

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🚀🚀 𝐖𝐞𝐛𝐢𝐧𝐚𝐫: 𝐓𝐡𝐞 𝐀𝐈 𝐄𝐟𝐟𝐞𝐜𝐭 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐀𝐝𝐬 – 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 With Black Friday just around the corner, are you ready to get the most out of your social ads? Join us on Thursday, November 7th as re:nable, together with our partners Trustpilot and Sift Lab, hosts an exclusive webinar to show you how AI can take your ad campaigns to the next level. Michelle Wrede, Johan Lilljebjörn, and Leif Sundström will share ideas on how you can reach more customers and increase loyalty with more Personalized Campaigns and how to reuse your Reviews and Social Proof. 𝐖𝐢𝐭𝐡 𝐀𝐈-𝐞𝐧𝐫𝐢𝐜𝐡𝐞𝐝 𝐟𝐞𝐞𝐝𝐬, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐫𝐞𝐮𝐬𝐞 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐬𝐬𝐞𝐭𝐬 - 𝐁𝐫𝐚𝐧𝐝, 𝐂𝐨𝐧𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐥𝐢𝐤𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟 - 𝐢𝐧 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬, for every single product across your whole catalog. This not only increases short-term revenue significantly but also builds your brand equity with On-Brand ads across all ad channels. We will share hands-on advice, significant KPI impact, and case studies from leading online retailers that successfully reused their Social Proof in Targeting and Performance marketing campaigns. You’ll learn how to: ✅ Reach more customers with AI-powered dynamic audiences ✅ Boost customer loyalty through personalized campaigns ✅ Leverage more data to create better, automated content for your ads ✅ Maximize your ad performance for Black Friday using cutting-edge AI technology Don’t miss out on the opportunity to discover how AI can help you make smarter, more efficient social ad campaigns that drive significantly better results! 🔗 Sign up now: https://lnkd.in/deNgit8n 📅 Date & Time: 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲, 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟕𝐭𝐡 𝐚𝐭 𝟏𝟎:𝟎𝟎 𝐀𝐌 (𝐂𝐄𝐓) Get ready for Black Friday success with AI-driven, Personalized, and Enriched Marketing! #AI #BlackFriday #SocialAds #SiftLab #Trustpilot #Renable #Webinar #DigitalMarketing #PersonalizedCampaigns #Meta #AdOptimization #FirstPartyData #generativeai #ecommerce #retail #socialmedia

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Are you ready for a true content marketing masterclass? 👀 In the newest episode of Grow with the Flow, we spoke to Adrie Smith, Senior Content and Brand Manager at Trengo, and former Head of Content at brands like Recruitee by Tellent and Re:Coded It was a lot of fun speaking to Adrie as she is a true content marketing mastermind and ambassador for writing content that clicks with your audience. We covered various topics, including: ✅ Her journey to becoming a seasoned content marketer ✅ Actionable tips for improving your writing ✅ The role of content marketing in growing your SaaS brand ✅ Thoughts about integrating AI into content marketing And much more! Check the links in the comments to see the full episode! 👇 #contentmarketing #contentcreation #growth #saas

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Discover our secret weapon... 🤫 your feedback! 💬 Here’s how we use it 👇 • Gather insights from various channels • Conduct weekly customer interviews • Prioritize and refine solutions Want to see how your input shapes Picnic?💡Read more in our latest blog written by Agnes Lieftinck! 🛒📲 https://lnkd.in/exiuC3rW #customerfirst #customerfeedback

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Black Friday & Cyber Monday 2024: Maximize Your Sales Potential Black Friday and Cyber Monday are coming up fast, giving webshops the perfect chance to boost sales. 🛍️ With shoppers eagerly hunting for the best deals, now’s the time to prepare. Here are a few practical tips to help you make the most of it: 1️⃣ Get your promotions lined up – Strategically plan your discounts and offers ahead of time to ensure they catch shoppers' eyes as soon as the frenzy begins! 🏷️ 2️⃣ Boost your visibility – Use Shoparize CSS and Google Shopping Ads to ensure your top products are front and center when customers are looking. 👀 3️⃣ Personalize your approach – Tailor your ads and promotions to customer preferences. The more targeted your offers, the better your chances of standing out. Research shows that personalized experiences can lead to a 20% increase in sales. Thoughtful planning and smart strategies can help your webshop achieve impressive results this Black Friday and Cyber Monday! 🔥 #Shoparize #CSSPartner #GoogleShoppingAds #GoogleAds #ComparisonShopping #PerformanceMarketing #AffiliateMarketing #Ecommerce #BlackFriday #CyberMonday

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💥𝐖𝐞’𝐫𝐞 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐒𝐞𝐜𝐨𝐧𝐝 𝐒𝐩𝐞𝐚𝐤𝐞𝐫! 💥 Are you passionate about 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐒𝐄𝐎 and eager to share your insights with a room full of SEO pros? We’re still on the hunt for our second speaker for the Amsterdam SEO Meetup on 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 31𝐬𝐭, and we’d love to have you take the stage! 🎤 This is your opportunity to share your expertise on how to optimize websites with a customer-first approach, ensuring content not only ranks well but truly serves the needs of users. Whether you're focused on 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐔𝐗 & 𝐒𝐄𝐎 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭, 𝐨𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐦𝐚𝐩𝐩𝐢𝐧𝐠 we'd love to hear from you! 🌟 👥 Why become our second speaker? ➡ 𝐋𝐞𝐚𝐝 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐒𝐄𝐎: Help fellow marketers and SEO enthusiasts understand how to build strategies that prioritize the customer experience while boosting rankings. ➡ 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Position yourself as an authority in this ever-evolving SEO space and share actionable insights that can make a real impact. ➡𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐥𝐢𝐤𝐞-𝐦𝐢𝐧𝐝𝐞𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬: Connect with other SEO pros, marketers, and business leaders passionate about creating better user experiences. ➡ 𝐆𝐞𝐭 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: As this is an in-person-only event, you’ll have the chance to engage directly with attendees—answer questions, provide real-time advice, and create lasting connections. This is the perfect platform to share your 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐒𝐄𝐎 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 and help others understand the power of aligning SEO with what customers actually want. Plus, you’ll get to be part of an amazing night of learning, networking, and fun, complete with drinks and snacks! 🍻🎉 If you’re ready to help others grow through powerful customer-first SEO strategies, 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐮𝐬! We’d love to hear your ideas and discuss the possibility of having you as our second speaker. Let’s make this an unforgettable event together! 🚀 👉 RSVP here: https://lnkd.in/eS7fuibF Know someone who could be perfect for this? Tag them in the comments or share this post! 💬 #CustomerCentricSEO #SEO #SEOMeetup #AmsterdamSEO #SEOExperts #NetworkingEvent #InPersonEvent #SEOTalk #SEOSpeaker

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In this second sneak peek, Anne-Rika van Jaarsveld, Product Marketing Specialist at xneelo, explains why it’s crucial not to sell aggressively when promoting your product. Instead, she highlights how to use remarketing and branding effectively to build lasting relationships and maintain a strong presence with your audience. Join her later this month for the recipe on How to Promote Your Product, where she’ll teach you how to lay the groundwork for a successful marketing strategy. 🎥 Watch the video for key insights and get a preview of what's to come! While you wait, head over to heavychef.com for more tasty content! #ProductMarketing #Remarketing #Branding #MarketingStrategy #HeavyChef #CourseLaunch

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📝 Forms are crucial for conversions on e-commerce and lead-generation websites. They are often the final and most important step in the user journey, yet many users start but don’t complete them, resulting in missed opportunities and lost sales, slowing down company growth. Join Ruben de Boer as he shares essential tips and tools to enhance your form completion rates and boost conversions. ⭕ Simplify forms by reducing fields. ⭕ Ensure distinct and descriptive CTAs. ⭕ Use progress indicators for multi-step forms. ⭕ Provide inline validation and optimize field lengths. ⭕ Enable auto-fill for ease of use. ⭕ Use clear, always-visible field labels and logical field sequences. Watch the full 7-minute video now 👇 - - - 👉 Take these tips and go audit the forms on your website. Even a slight increase in conversion rates can have a big impact on your growth potential. #CRO #Conversionrateoptimization #Conversionoptimization

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Want to see what you missed? 🤫 The IMPACT Cube sessions are now available on demand! Couldn’t make it live, or looking for a replay? No problem! Now’s your chance to dive into practical sessions designed to help you maximize your Channable experience and level up your eCommerce strategies. 📈 Here’s a taste of what you’ll gain from these recordings: ✨ Marketplace Mastery: Learn the winning formula to list, optimize, and advertise products effortlessly across marketplaces. 🔍 PPC Optimization Essentials: Automate profitable campaigns on the marketplace bol with ease. 📸 Enhanced Product Images: Discover strategies to make your product ads stand out and captivate buyers. 📊 Retail Media Success: Understand how retail media can amplify your advertising mix for maximum impact. Ready to explore? ⏯️ Watch (and re-watch!) at your own pace. Find the link in the comments! 👇 #TheIMPACTCube #IMPACTCube #eCommerce #Marketplaces #Channable

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Hey FEC owners, let’s talk about why you should be boosting your content on Meta (aka Facebook & Instagram): 1️⃣ Pay to Play Meta is a public company aiming to profit. While organic posts get some reach, boosting them will get you much more exposure. And the best part? It doesn’t cost much! For just $50-$100, you can reach thousands more people. 2️⃣ Awareness & Top of Mind Marketing To get locals through your doors, they need to know you exist! Boosting content can help you reach 10-30k people on Instagram and 20-40k on Facebook for just $50. Stay top of mind so when people are looking for something fun, you’re their go-to spot! 3️⃣ Social Validation Boosting posts not only increases reach but also engagement. More likes, comments, and shares mean more social proof. When people see a post with hundreds of likes, they’ll think, “This place is popular, we’ve got to check it out!” Give it a try! It’s affordable and effective. Get the exposure your FEC deserves! #MarketingTips #FEC #LocationBasedEntertainment #BoostYourContent #MetaMarketing #SocialMediaStrategy

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Proficuous Outsourcing : How We Helped Agencies Save Time & Money🌟 In recruitment, every minute counts, and we know that firsthand. That's why we love helping agencies save time, cut costs, and focus on what they do best—building great teams. ⛰️The Challenge: Many of our agency partners were feeling the pressure of time-consuming candidate screening and managing complex compliance requirements. It was taking a toll on their time and budgets. 🎯Our Approach: We rolled up our sleeves and got to work, offering solutions like: 👉Fast and thorough candidate sourcing and pre-screening. 👉Simplifying compliance management. 👉A dedicated team that keeps things moving smoothly. The Impact: ⏳ Agencies got back 30% more time, focusing on growth instead of admin. 💰 They saw a 20% drop in their operational costs. 🚀 With our support, they could focus on their clients and growing their reach. We love seeing our partners thrive and would be excited to help more agencies do the same. Curious how we can support your growth? Let’s chat! 💬 #ProficuousSolutions #RPO #SuccessStory #RecruitmentMadeEasy #SaveTime #GrowTogether

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Here are my top CRO learnings from $6 Billion+ GMV over the past 5 years of optimizing for Black Friday. In the past few weeks, I’ve been asked questions like this almost daily: • "𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦 𝘉𝘭𝘢𝘤𝘬 𝘍𝘳𝘪𝘥𝘢𝘺 𝘧𝘰𝘳 𝘮𝘪𝘭𝘭𝘪𝘰𝘯𝘴 𝘪𝘯 𝘴𝘢𝘭𝘦𝘴?" • "𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘬𝘦𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘰𝘳 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘉𝘍𝘊𝘔?" • "𝘋𝘰 𝘺𝘰𝘶 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘢𝘳𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘮𝘰𝘯𝘵𝘩𝘴 𝘪𝘯 𝘢𝘥𝘷𝘢𝘯𝘤𝘦?" The short answer? Start early and keep testing. :) Black Friday is like the Super Bowl—you can't expect to win without preparation. The long answer? 𝟭. 𝗦𝘁𝗮𝗿𝘁 𝗲𝗮𝗿𝗹𝘆 → Begin planning in July/August (many of you missed this unfortunately). 𝟮. 𝗨𝘀𝗲 𝗽𝗿𝗲-𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗲𝘃𝗲𝗻𝘁𝘀 → Test strategies on Singles' Day (Nov 11). 𝟯. 𝗞𝗲𝗲𝗽 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 → Continue testing throughout Black Friday. 𝟰. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 → Prioritize Revenue Per User (RPU) over Conversion Rate (CR). 𝟱. 𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 → Use urgency, scarcity, and optimize price displays. Over the past 5 years, we’ve generated millions during Black Friday. I’ve compiled all my learnings from this period into one comprehensive file. It almost feels wrong to give it out! This file is too large to upload on LinkedIn, so I hope the Image gives you an idea of what to expect: ✓ 50 A/B Tests that generated €7.8 million ✓ Snocks Top 25 A/B Tests & Top 15 Ads ✓ Gymshark 2023 BFCM Breakdown ✓ Allbirds 2023 BFCM Breakdown ✓ Our Top 16 A/B Tests of 2023 ✓ Top 1% Subscription Ideas ✓ Top 15 BFCM A/B Tests ✓ PDP CRO Checklist If you want access to this editable Figma file: 1. Like this post. 2. Comment “BFCM” and forward this post to a friend or colleague. 3. Repost for priority access (optional). and I’ll send it to you

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