Sjoerd van Oostenbrugge

Key rules to achieve sustainable success: 1. Consistency trumps perfection. 2. Be a minimalist to be a maximalist. 3. Have a quiet ego. 4. Focus on the process, not results. 5. Establish a secure but flexible identity. 6. Stress + Rest = Growth

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Here’s a real journey after getting accepted into YC and why you should reconsider if that’s your end goal. 2014: Applied -> rejected 2015: Applied -> rejected 2019: Applied -> rejected 2020: Applied -> accepted 2021: Raised 1M 2022: No signs of PMF, 80% of funds spent -> parted ways with former cofounders and pivot #1 2023: New cofounder, built AI product -> parted ways with cofounder -> product crashed & pivot #2 Q4 2023: Started Rethoric after realizing many YC founders had the same issue Jan 2024: 2 weeks of runway left, secured first customer paying 6 months in advance -> runway extended 3 months. April 2024: Customer #2 joined May 2024: Customer #3, #4, #5 joined June 2024: breakeven + more customers July 2024: More customers + profitable Lesson: YC or millions in VC money doesn’t mean success and should not be the end goal, most YC startups die just like the others. The end goal is to not die (always) and build something that people REALLY want, then use their money to grow your business.

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I started a YouTube channel in September 2022: • 8.9K subs, 4M views. I started 𝕏 in April 2023: • 4.7K followers, 7.5M impressions. I started a podcast on YouTube in September 2023: • 6.1K subs, 1.7M views. How? Catch the eye. Drive the traffic. Be a sniper.

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When Life Happens "A man who is moved from within cannot be stopped by any external force, unless he stops himself from within." - Layi Wasabi A lot has happened since July 2023, but I’ll save the details for another day. Let’s just say, life has really happened 😊. I'm learning to stay motivated, even when it feels like the world is trying to frustrate me. So, when I watched Layi's TED Talk this morning about self-motivation, it really hit home ❤️. (Internal force) I remember planning for my service year, intending to focus on my YouTube channel 🎥 and my career in Project Management 📈. But... (External force) Right after camp, my laptop broke down 😓. I had to use my savings for moving expenses (Ondo to Imo) 🚛, and to top it all off, I was posted to a PPA where workers are treated like slaves. It’s been my worst work experience so far 😅. I’ve thought about giving up so many times 😔, but over the years, I’ve learned to work with what I have and stay in the game as long as I can 💪. After a month of "shege" in Imo State, I’ve decided to get back on my feet and rebuild my life. I don’t have a laptop for now, but I still have my phone 📱. I’m not sure how long it will take to fully bounce back, but one thing is certain: I will not fail 🚀. I hope this encourages you 💖. I hope you don’t give up 🙏. I hope you’ll try again 💫. God is with you ✨, Your dreams are valid 🌟. P.S. I’d love some suggestions on how to stay productive using just my phone 📱, and if possible, ways to make money with it 💵. Cheers 🥂 #Leadership #CareerGrowth #ResilienceInBusiness #PersonalDevelopment #ProjectManagement #OvercomingAdversity #NYSCExperience #ProfessionalJourney #NeverGiveUp

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How I Cracked the E-book Code & Built a Passive Income Stream⬇️ PS: If you find it helpful, show some love with a like❤️! Share it with your circle—they'll thank you🙌! Follow Sweta Sharma for more value-packed content! #Gumroad #ebook #PassiveIncome

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The dead simple reason why you are struggling with consistency. Last week I lost my consistency. I wasn’t > Writing > waking up early > going for an early morning walk because I was sick. I had a > High fever > Body pain > Vomiting & Nausea So, I took complete rest. I slept for 10+ hours. Some days 14+ hrs. I skipped my workouts. I avoided junk foods or any oily, spicy foods. I became more mindful in eating. I visited doctor frequently. I made sure all my actions were focused to take care of my health. Reading this you shouldn’t ask me how are you? Rather you must ask, how my actions changed in a week? The reason is priority. Priority is the most underrated secret to consistency. PS:---- Do you struggle with writing and consistency problem? Check the link below to fix your problems.

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My goal across everything I write is to create a mindset shift among YouTubers. Rather than troubleshooting individual problems AFTER you've made the content… I want to bake in strong “retention awareness” at the STRUCTURE stage. Strong foundations > plugging gaps.

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I got worth $10,000 of knowledge by spending $0. You can also do that by attending free online events. I attended three online events this week. Tomorrow, I'll be attending Jasmin's event. And let me tell you, it wasn't easy at all. I have my exams starting on the 6th of May. But I don't regret my decision at all. I attended the following events. 1. $10k Action Plan by Alex Cattoni 2. Generative AI Workshop 6.0 by Vaibhav Sisinty ↗️ 3. Tools to save time in your Job Search by Jobscan Utilize the free resources out there. Don't let them fool you that you can't make your mark without their paid resources. I'm not against paid resources, but free ones are a goldmine, too. P.S. Who's up for Jasmin's event tomorrow? Jasmin Alić would you still be driving your car while conducting this event?😉 DM me "Popcorn Content" to make them drop their popcorn and buy from you first. #shaheerawrites

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Habit formation is powerful. The prospect of work may engender feelings of avoidance. But if we get into the habit of preceding work with something pleasant - say, drinking a cup of tea or coffee - we will fall into working almost automatically. And once we have done the work, we naturally feel better about it. In this way we reinforce the loop of pleasure - work - pleasure. Drinking tea or coffee is not a waste of time if we use it to instil a good work habit. On the contrary, it can greatly improve our productivity. #habit #productivity

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1 step forward and 3 steps back: that’s not how you win on linkedin You’re a founder, casually dipping your toes in linkedin You post once a month and then ghost it for the remainder of the month. Expecting leads to pour in, naturally. You see: Just like any relationship, ghosting isn’t the best solution to thrive on linkedin. You can’t mix half hearted efforts with high expectations. Instead: start small. Begin by commenting consistently on posts that resonate with you. Try doing it for a week, slowly making it a habit. Once you’ve got this figured out, level a notch up, moving towards posting. In the beginning aim for one post a week, Then gradually increase the frequency as you find your groove. Remember: small consistent efforts compound over time. But inconsistent mixed signals not only confuse the algorithm but also leaves your audience scratching heads. P.S. What small steps are you taking towards your goal today?

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Here’s how I gained 1K+ followers & 50K+ impressions in 7 days: And you can too ;p - Kept things fresh - Networked genuinely - Focused on consistency - Posted value adding content - Gained approx 120+ followers everyday - Tried to stay active in DMs & comments - Left quality comments & supported other creators - Didn’t send bulk connection requests focused on quality (hardly used 15 requests out of my weekly limit) - experimented with: • timings • formats • graphics • & content pillars - Most importantly stayed humble! And there you go boom!! Go rock now! Akshita Verma → your growth companion 🐋 P.S Let me know what worked for you this week! Which tip are you excited to try? #linkedinforcreators #growth #personalbranding

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Invest in yourself, the dividends you will get are not measurable in the long run. - read a ton of books. - learn a high-value skill through courses. - position yourself with a personal brand. - build your dream physique by grinding in the gym. The most valuable asset is you.

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If you walk the same path as everyone around you, you’ll end up at the same destination. If your trajectory is one degree different than everyone else, initially, your paths won’t look much different. However, the more time passes, the bigger the difference becomes between both the path you’re taking and the eventual destination.

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Get 5-years better at WRITING in these 3 steps These steps may not be quick but they are sure 1. Plan Plan your wake up time Plan what you’re going to do the next day before going to bed Plan your content or copies Plan to do deep work 2. Commit to excellence Be excellent with your words- if you watch Tedx videos 10 minutes per day it’s still okay in expanding your vocabulary Be excellent with your ideas - if you must listen to old books or audiobooks to come across new ideas it’s for your benefit Be excellent with your inspiration - if you must be alone or travel to see striking sights then the quality of your exposure will find its way into your work 3. Get a mentor Get a writing mentor Learn from your writing mentor Get better than your writing mentor I’m throwing this open to the public And I know I shouldn’t be doing this You wouldn’t see this anywhere But I’m just super kind today Offering the first 10 serious people an opportunity to join my writing inner circle Where you’ll- Learn how to unleash your creative powers Understand the kind of writer that you are Learn to research like a pro Learn to edit with an axe Get in touch with real writers and Get access to writing gigs as soon as you complete your training Interested? Click to start learning- https://selar.co/u08ku6

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LinkedIn Influencer: "I only charge my phone once in 24 hours." Me: "Wow! You must be very productive since you use your phone less." LinkedIn Influencer: "No, it's because my phone has a 5000mAh battery. Once charged, I can use it continuously for hours." Me: "So, when do you work?" LinkedIn Influencer: "When my phone is on charge." Me: "Wow! You must have a very organized way of working." LinkedIn Influencer: "No, it's because I don’t have work." Me: "Wow… just wow. 🙂"

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4 things that won’t get you clients: 1. Kindness 2. Going viral 3. “Being yourself” 4. Engaging for 8 hours/day 2 things that WILL get you clients: 1. Proof that you get results 2. Compelling social copy Combine 1 and 2. And you’ll never need virality. Ever. ↓ p.s. if you want to use writing online to attract clients, join 1,509 creators who took the 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

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Coaches who post consistently wonder “Why don’t I  get lead even after posting? I wasted endless amounts of time & energy I was in the rat race of posting content Without optimizing my contents. I never got results with Posting Why? Because of everything That I was posting. - It didn’t solve my ICP problems.  - It didn’t build me as an authority, - It didn’t resonate with my TA. That’s when I started figuring things out. And stopped random posting. And become more strategic with my content. This time I only posted content that - Solved my Target Audience Problems  - Added Storytelling to resonate with them. - Taught them that they were having Problems Results - 5 Inbounds Leads in July. - 2 Inbounds Leads in August. - My content is reaching to the right person. If posting for the sake of posting will make you a Thought Leader. Then everyone on LinkedIn will become a Leader. Things don’t work that way! You have to build your Authority first then only Your Audience will consider you as a Leader. If you don’t become a thought Leader (You will never be able to attract your TA) --------------- If you are founder who want to stand out on LinkedIn but don’t have the time to Create Content? Dm “St11” for my personalized support.

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𝗜 𝗱𝗶𝗱 𝗶𝘁 😀. Completed 300 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 on Medium. 230 of them were just from 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿. I started this year with a goal of 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 300 𝘄𝗼𝗿𝗱𝘀 𝗱𝗮𝗶𝗹𝘆. More than 𝘀𝗲𝘃𝗲𝗻 𝗺𝗼𝗻𝘁𝗵𝘀, and I am still 𝘄𝗿𝗶𝘁𝗶𝗻𝗴. Here's what I learned: 🔹 𝗧𝗮𝗸𝗲 𝗼𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆. - It can make your dreams come true. - If I hadn't started, I wouldn't be here now. 🔹 𝗘𝘃𝗲𝗿𝘆 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝘁𝗲𝗽 𝗺𝗼𝘃𝗲𝘀 𝘆𝗼𝘂 𝗳𝗼𝗿𝘄𝗮𝗿𝗱. You might wait to see significant changes, but all those small steps add to something unique over time. 🔹 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝗽𝗮𝗿𝘁 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽. - It can be scary, but it's so important. Think about climbing a mountain. You can't get to the top just by looking at it. You have to take that first step. It's the same with any 𝗯𝗶𝗴 𝗴𝗼𝗮𝗹. Want to make your 𝗱𝗿𝗲𝗮𝗺𝘀 𝗵𝗮𝗽𝗽𝗲𝗻? 𝗧𝗮𝗸𝗲 𝗼𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽 𝘁𝗼𝗱𝗮𝘆. What's one small step you can take today toward your biggest dream? Share in the comments. ----- If you're a founder looking for 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗴𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 that reflects your voice, 𝗗𝗠 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆. And don't forget to check out my 𝗲𝗯𝗼𝗼𝗸 𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘄𝗿𝗶𝘁𝗶𝗻𝗴. [Visit Profile] #VinodWrites #SmallSteps #BigDreams #NeverGiveUp

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How to keep getting followers even if you're not posting for more than a week? Write every post like its your last. Here's what I mean... A while back I took a break for exams (which I passed!!) and found something interesting 🤔 Even though the impressions took a dive down the chasm... The profile views AND the follows "kept rising". How the heck does that happen? Only reasonable reason I can think of? Linkedin digs up old posts and shoves them in the timeline again. Something that platforms like X or even your trusty emails will NEVER do. What does that mean?It means ✨️✨️ EVERY SINGLE POST MATTERS✨️✨️ The ones you 👉wrote on a whim. 👉perfected for hours. 👉completely forgot about. So the next time you sit down to write one Make it as if its your last one. Make sure they have - something to be remembered for - a piece of your personality - some sort of value You never know which one would bring your next follower, friend or inbound... So just give your all every time. Doesn't have to be "perfect". But has to be YOU 😊 BTW, how many times/week do you post? #LinkedIngrowth #Personalbranding #Engagements #Leadgeneratingtips

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