Rik toe Water

When I first started taking interviews, I thought of them as the last round. Almost like the ‘meet the face behind the work’ before you sign things off. And then I discovered that everyone brings some kind of vibes to work. Especially in team settings. In managerial roles, one persons aura can change the entire working environment of the place. People let 'negative' trickle down – I’ve seen an exodus of people jumping ship because of ONE bad manager.  OTOH, I’ve seen people who are vying to work with someone who they’ve heard is wonderful.  People build culture. And I might get some flak for this, but in a workplace, gone are the days when your brilliance can mask your meanness, or your awards can forgive your mood-swings. Those were different times, when your ego and eccentricity were celebrated. We all want to work with people who are likeable, approachable, humane. We are giving hours of our lives here – that’s a huge investment.  We don’t want to be held hostage by the evil genius with the gun in his hand. I don’t know how other industries work so I won’t speak for them.  But I speak for advertising and marketing when I say - I’m okay living in a world where your qualifications, awards and portfolios can get you an interview.  But it’s your likeability, your empathy and your personality that should get you the job.

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🕶️ A Dutch journalist just demonstrated AI glasses that can scan 50 faces per second against a database of millions. The system processes 2D facial features into 3D models in milliseconds, making identification possible even from awkward angles. Here's how this marvel (and nightmare) works: The glasses pack tiny 4K cameras that capture 120 frames per second. Each frame is instantly processed through neural networks. The AI converts faces into unique mathematical patterns called "faceprints." These faceprints are compared against millions of data points from: Social media profiles Public records News articles Online databases All this happens in under 0.3 seconds. ⚡ The accuracy? Over 98% in optimal conditions. The scary part? The entire system fits into normal-looking glasses. Powered by a smartphone in your pocket. Connected through regular 5G networks. This isn't future tech - it's here now. And it's available for under $2000. ♻️ Repost This To Your Network If You Found This Useful Follow Santhej Kallada To Master AI and Build An Army Of Automated AI Marketers #ArtificialIntelligence #Privacy #FacialRecognition #Innovation #TechEthics

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Today is the best time to get tickets to Experimentation Live + Unite (Ex-CXL Live), early bird (35%) ends after today. Check the lineup is 🔥 SPEAKERS (experimentation at) - Lukas Vermeer (Vista) - Diana Jerman (Disney+) - Luke Mortensen (Capital One) - Chad Sanderson (Gable) - Melissa Weiss (Eventbrite) - Sidhant Bakhru (Hulu) - Stewart Ehoff (RS) - Shanelle Mullin (Shopify) TABLE SESSION MODERATORS (experimentation at) Dylan Lewis (Atlassian) Ana Catarina C. (Dell) Travis Brooks (Netflix) Kendra Bones (Yeti) Aaron Shaffer (GM) Divya AL (Target) Liona To (Lululemon) Omar Jabbar (Walmart) Mike Grabowski (Boats.com) Florent Buisson (Cars.com) Kalki Gillespie (NerdWallet) Sally Hall (Auctane) Catherine Crim (JCPenney) Jocelyn Czerwinski (U.S. Bank) Marc Miller (NRG) Alex Rolleigh (Rescue.org) Mike De Boer (Xfinity) Soumya Gujjar (Tipalti) Matt Leonard (PurpleCarrot) Sam McAlear (MongoDB) Sam Barber (Suncorp) Barry James (YNAB) Priscilla Leake (ADP) Peep Laja (my boss) Erika Sentz (WP Engine) Cory Peterson (LED) Robbie Williams (Dr.Squatch) But the magic is in who's at your table. Your peers in mini-groups to discuss your specific problems. Here’s how this works: We ‘match make’ you with your peers who share the same challenges and opportunities (through our attendee surveys). Then you all sit together. Discuss those issues. Learn and exchange ideas. In the end, you end up with lasting connections. Join us with a 35% off early bird coupon — 'earlybird35'.

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Today I have been experimenting with AI tools and I am sharing my experience with you! The song I wrote is below but on the post after this one you will find a story that Gemini wrote about it. Would you share with me which version do you like? Gemini or mine? Also I would love to share a picture generated with Adobe Firefly with my main character "Holy Lisa". Machina Era Chapter 1 And they say, that Rock is dead, Holy Lisa, Time is not giving us a chance, The decision must be made, The Religion no one really cares about, but rules anyway, anywhere. Machina Era is about to come, They don´t want to remember, We are still dumb. War is here, is always been, Never left. You want to create trees, They want to destroy everything built, It seems that the only way is become numb and follow procedures. The rebels we´ve chosen, are being chased. Those idiots want to collect their brains, but they don´t understand it won't get them anywhere, cause Machina era is about to come, Survival mode will rise like the sun, is a journey no one has returned, the only way is to become numb, what would be your gun? knowledge - wisdom - spirit? chose something that can´t be broken that doesn't need to be loaded cause is unlimited. Holy Lisa, Machina era is about to come you better hurry, chose your gun, become numb. #AI #songwriters #creatives #songwriting #musicproducers #adobe #firefly #artificialintelligence #writers

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If you are a founder or producer in the film industry, read this: Yersteday I talked about Founders and consultants in the financial sector, go check the post. But today is for founders & producers in film. So as a film industrialist, if you are relying on netflix, cinema or multichoice to market your film, you are loosing money. Remember that people have to spare a day in their lives to visit the cinema, before they can see your movie poster. But people are online 24/7 and you can catch these people's attention and drive them to the cinema to go watch your movie, That is if you have a vibrant personal brand. I know you post synopsis of your movie on you business page, but ask your self how many people engage with a business page. Take Funke Akindele for instance, If she had marketed her movies on Scene One production page, do you think she will be recording the all time high views? Obviously not. But she uses her personal profile on Instagram; Funke Akindele aka Jennifer, to push awareness for her movies. And even implore her fellow actors and actress to help her create awareness on their personal handles too. Let me make it make sense, Your personal brand is the new influencer for your business. it is where you have friends, neighbours, business partners that already know you and what you are capable of. These people can become the first evangelists for your business. This post is getting long so here we go, Are you leveraging your personal brand to drive traffic to your business? share your input in the comments.

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🎵 Mind-Blowing AI Music Creation: From Idea to Radio-Ready Song in 10 Minutes! 🤯I've just experienced the future of music production, and I'm absolutely blown away! Using Suno, an AI-powered music creation tool, I composed a complete song in mere minutes. The result? A professionally produced track with lyrics, instrumentals, and even a karaoke-style video with scrolling lyrics!As both a musician and content creator, I'm stunned by the implications:• Instant custom background music for presentations • Quick creation of ad jingles • Effortless production of content for various platforms • Rapid prototyping of musical ideasThe potential for creatives, marketers, and businesses is enormous. This technology is truly GAME-CHANGING!I've uploaded the music video I created. Give it a listen and let me know what you think!💡 Challenge: Drop your ideas for the next AI-generated song in the comments below. Let's see how creative we can get!Want to learn how to harness this incredible tool? DM me for a personalized tutorial on unleashing your inner AI composer!#AIMusic #ContentCreation #Innovation #CreativeTech #MusicProduction

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Five years ago a scripted film producer told me that, in not too distant future, Hollywood movies would be made by a single prompting engineer sat on a single laptop. AI would take every production role, from writing to camera department to post. And (this to me was the really shocking part) in the vast majority of films AI would completely replace actors. He reasoned that: 1. Replacing on-screen talent with AI generation would give complete creative freedom in the area of casting. Whereas currently a director might prefer actor A’s command of the role, but actor B has a better look, actor C a better voice, and actor D a better range; with AI there would be no compromise, it would be programmed to be perfect. 2. Gone would be the issues attached to using human resources. AI wouldn’t be late, call in sick, fail to learn its lines, demand its own trailer, throw a tantrum with the director or fall out with its co-star. You wouldn’t have to pay it five million bucks per movie and then find out it won’t do on a chat show to promote the film. It won’t try to shag the runners and there will be no need for intimacy coordinators. I countered that, whilst the technology would make this possible, what about the romance of real people being played by real people? Viewers would surely shun this clinical version of the future, and would hanker for the imperfections of their fellow humans. Data proved me wrong on that point, he said, and pointed to examples of anime characters (not even photo real) becoming as adored and iconic as Hollywood stars. As we fast approach a tipping point where AI generated characters are indistinguishable from real human beings, what do you think? Are AI “actors” about to herald an amazing new era of productivity and creativity across scripted programming and movies, or will people always want to watch people?

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The promise of AI is to make you amazing Take my mediocre email and make it quality writing; take my singing (previously only for shower solos) and turn it into an impressive track; take my simple photograph and convert it to a cinematic video. Behind this idea is that there is a mathematical description of "good content." We find it with reinforcement learning and preference optimization. Personally I think good is subjective and there won't be one "good;" but there will be pockets of common aesthetics that many of us agree that we like. Honestly Midjourney is one of the best representations of this. But the For You page, or any recommendation algorithm is metaphorically similar. Let's dig deeper MATHY PART (skip if you want) All media is a vector in a high dimensional space. When we can map it to a low enough dimensional space we can learn about it more easily. One thing we can learn is a model of how to generate the data out of noise. Also we can model the path of arbitrary media to "better media" through a series of context dependent vectors that transform the media into a more impressive thing. LIKE IM FIVE When you know what you want, you can express it roughly and quickly with an image, or a few words, an audio sample. This is what is easy to control. It's not the end result. But it captures your intent. It's a signal to an AI system, what to do. And you can use your own preferred aesthetic constraints or even one tailored to an audience. Upscaling, extending, super solutions. All of these powers come from a model of media. Some new fangled network that spits out vectors, which we then map onto new media. As much as this opens the door to genuine creativity, it also has a dark side: the low cost "good enough" map from past content into anything, provides a disincentive for many use cases to back time consuming creative passions. I don't think you can kill off the creative desire to make. Humans are going to do that for better or worse, without market forces. I do hope that business and culture making will opt to working with "creators with superpowers" above and beyond running a function by itself. I have a hunch that audiences will hunger for that unique thing that people were passionate about to pour their time into. I actually spend nights staying up thinking about this. Fair credit. Post-AI compensation. As a creator I felt the existential dread. As a technology I became inspired by the potential. I am working out a system of "creative provenance" to track back human human effort to original creators. Yes it's messy with a lot of AI in the loop. But I think there is a way forward. If you are interested in this, and want to test some prototype systems, send me a message or a comment. We track back credit to a team of people that work with AI to make a music video. You can also check out some of the work on our own platform 10zebra here: https://lnkd.in/gxYEmAi3 (I'll post more about this later)

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Truth well told 💡 We're obsessing over GenAI to do the stuff we actually like and that defines us as humans. While we could be focussing on using AI to automate the stuff that is boring, mind-numbing or sometimes even outright dangerous. That's why at Robovision we are strong believers in using AI to automate stuff that wasn't possible before. It is also why we, creatives, are not yet replaced by ChatGPT or Gemini. They are great tools, but you shouldn't use them like a drunk uses a lamp-post: for support rather than illumination.* #AI #automation #creativity *stolen with pride from David Ogilvy

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Customer feedback loops are important. Really important. 🗣️ Especially when you are doing something as important as looking after a publicly facing brand. ✨ Today we are launching a new initiative at coso.ai. Alongside all other communication from Coso, our customers are prompted to book an optional catch up call with me. 15 minutes on a Monday or Wednesday afternoon where we can jump on a call and make sure they are satisfied with the product, and see how we can help with any marketing questions they have. Not sure how long this will scale but it's going to be super fun while it does! #Startup #Dublin

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Listen up for a second🚨 People often underestimate the power of organic social media content. Think about it, social media is almost free, yet we hesitate to maximize its potential. Since we started fully optimizing organic social media content at Creativera, our leads increased by 5X. Here’s how: We increased quality leads by 5x: By consistently posting authentic and valuable content, we saw a massive spike in inbound leads. Tips to maximize it: 1. Post Regularly: Consistency keeps your audience engaged. 2. Add Value: Share useful, entertaining, or relatable content. 3. Engage: Reply to comments and join conversations. 4. Analyze Performance: Double down on what works. This is really the key! If you can achieve growth organically, why overspend?

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How good are we (marketers) at predicting how well our ads will perform? Turns out we're about as accurate as a coin toss. 🫠 Many important creative decisions are still made intuitvely. So this result isn't encouraging. This came from a Ehrenberg-Bass Institute study in 2016 titled "Marketers Intuitions About the Sales Effectiveness of Advertisements" by Nicole Hartnett, Byron Sharp, Rachel Kennedy, and Luke Greenacre. They had marketers watch pairs of TV ads and judged which was more sales effective. All participants had a 51% accuracy rate across predictions. Which means their ability to intuitively predict the effectiveness of TV ads was generally no better than random chance. If you're depending on your gut to pick winning creative, prepare to be wrong about half the time. You'd be better off leaning on marketing principles, rapid testing, and of course - using data from what actually works in market! So if I could teach a chimp to flip a coin, they'd be as good as professional marketers at evaluating ad effectiveness? Seems like that could save agencies a LOT of money on staffing costs! 🤣 Read the study: https://lnkd.in/eE7Ke8ss

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💡 Q&A Time! Wondering how ads can boost your website traffic? 🚀 Ads are powerful tools for driving more visitors, increasing brand exposure, and unlocking sales potential. Investing in the right ad strategy can transform your online presence and help you reach new audiences. Curious about how it works? Let’s talk! 💬 Comment below with your thoughts or share this to help others boost their online growth! www.tycoonstory.com #business #digitalmarketing #websitetraffic #brandgrowth #digitalads #marketingtips #increasetraffic #brandexposure #salesboost #businessgrowth #onlinemarketing TYCOONSTORY Website Traffica

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How do you follow up a campaign as successful as the AI M100? Last year, FIGHTCLUB made some waves by hijacking the election of the 100 most important marketeers in the Netherlands, the M100. Our idea? Send personalized AI-generated portraits to every marketeer who made the list. The result? Those portraits went viral on LinkedIn, with over 450K impressions. This year, Marketing Report | Nederland, the organization behind the M100, invited us to officially create something together that's equally exciting. Our approach? Take a cue from Hollywood. Like Toy Story 2 or Terminator 2, we stuck to the core concept but turned up the excitement a bit further. Enter The League of Marketing Champions. With over 60,000 marketing professionals in the Netherlands, being chosen by your peers as one of the top 250 is a true mark of excellence. To honor this achievement, Marketing Report & Fightclub created a football trading card for every single marketeer on the Marketing250 list. Not just a digital version, but also a printed, tangible card—complete with an exclusive display holder. The cards were unveiled before an audience of over 300 marketing professionals at the award show last Wednesday. Each card is a special memento of their professional milestone and a celebration of their place among the elite in their field. (And yes, each one features the Fightclub logo—just in case they’re ever in need of a Brand & Performance Agency that knows how to create clever, high-performing ideas.) Creating 250 unique pieces of content would never have been possible without the craftsmanship, dedication, passion, and hard work of the incredible people at Fightclub and Marketing Report. A massive shout-out to everyone involved! #M100 #AI

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🎙 Clip from my conversation with Wesley Haar, ter (Co-Founder of Monks) on the CreativeOps Podcast! We dive deep into AI and the choice we all face: extinction or evolution. What does this mean for roles, team structures, and the creative process? The full episode drops next week—probably Tuesday—just before I hit the stage at the Henry Stewart Creative Operations conference in LA. What’s on the agenda there? AI, of course! But more importantly, how the biggest perceived threat might actually be the greatest opportunity. #CreativeOperations #AI #PromptingHumans

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MKBHD’s studio posted their BTS workflow yesterday. An in-depth 54-minute video detailing how the team balances entertainment, quality, and engagement. I was surprised to see the depth they go to. Effectively operating as a creative, digital & media agency rolled into one, but more effectively than any agency I’ve seen. There aren’t silos, Creative directors are A/B testing with media, Video editors are contributing to creative concepts, Content thumbnails aren’t relegated to the intern, New Business and Project Management working as a single team, Delivering conversion without sacrificing concept or craft. It’s lean, adaptable, creative, and entrepreneurial. No wonder creators are winning. https://lnkd.in/gysQcuKn

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When you organize an event and call it the 'LinkedIn Summer Soirée - AI in Action' 🌞 you hope for nice weather. But as Janinke Ebbendorf so elegantly put it. We don't do 'nice' in The Netherlands. It's either too cold, or so hot that you're "sweating like a whore in a confessional". Since 90% of Marketers are already using AI in their work, we have some extra time on our hands to do the work AI can't replace. Network! So I put on a nice 'on-brand' dress and vibed with Lenneke Speelman, Marcel Molenaar, Magdalena Manevska and Göktuğ Kılıç. The balance of inspiration 🧠, beer 🍺 , bites 🍖 and sweat was perfect 💦. The prognoses for Generative AI's impact on the marketing industry were both exciting and a bit overwhelming. Did you know that 70% of your job will change over the coming decade, compared to 25% the past decades? This emphasizes how important it is to stay curious and being a lifelong learner. We dove deep into how marketers can leverage AI across the funnel on LinkedIn, and the new AI platform updates and integrations in their campaign manager. One of the highlights was a fun quiz on the effectiveness of AI-generated B2B content – I even won a prize🏆 As a tech enthusiast I'm beyond excited to see how companies like LinkedIn adopt GenAI to make our lives easier. It gives us a chance to focus on what matters, like strategic leadership. #LinkedInEvent #AIinBusiness #Marketing #LifelongLearner ------------- Hi👋! I'm Anneli, on a mission to bring the social back to social media. In September I am launching a Network of Social Media Leaders that want to transform their role and lead their brand. Follow me for strategic leadership stories, and DM me to join the tribe first!  #SocialMedia #Leadership #CommunityBuilding #DigitalInnovation

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Compelling analysis about the importance of branding within advertising. Worth a read. (In addition: always remember 👀 distinctivene brand assets). #branding #advertising #growth

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