Margriet Nijnens

Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/eBZKS8qf #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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In a world of "hyper-crisis" of inflation and geopolitical tensions, Dutch brands have risen, powering our economy with stability and growth. With a 10% rise in value this year, these brands are not just surviving—they're thriving, outpacing the general economy. This proves that strong brands are more crucial than ever. Interested in discovering which Dutch brands are leading the charge? Download the Kantar BrandZ most valuable Dutch brands 2024 report now. Don’t miss out on the insights that could shape your strategies! https://lnkd.in/efbjyDGf #BrandZNL2024 #DutchBrands #BrandGrowth #BrandValue

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Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/et3_d9jj #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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People think in BINARY OPPOSITES - good vs bad, beautiful vs ugly, ... Each pole gains meaning from its opposite For brands, knowing which OPPOSITES define a category can create competitive advantage Rob Drent SemioCentral #semiotics #marketresearch #marktonderzoek #insight #branding #marketing #culturalinsight #marketingintelligence

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The European Society of Plastic, Reconstructive and Aesthetic Surgery (ESPRAS) is not just an organisation—it's a community of dedicated professionals driving excellence and innovation across Europe. 🇪🇺 What we do:  Unite Educate Collaborate Learn more about our mission by clicking the link in bio.  #ESPRAS #PlasticSurgery #SurgicalExcellence #MedicalInnovation #GlobalHealth #SurgeryCommunity --- This post introduces the mission and core activities of ESPRAS, encouraging followers to learn more and engage with the society. Update your bio link to point directly to the "About ESPRAS" page!

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The moment of truth is when the shopper picks your product from the shelf to put it in his caddy. Join our Webinar for the latest trends & inspiration from the best performing brands.

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Innovation and cost-effectiveness are key to staying competitive in optometry. Just like retail giants Walmart, Best Buy, and Amazon, optometry practices can benefit from private labeling. Here’s how: 1. Performance That Matches Name Brands: Our exclusive partnership with ZEISS Vision ensures that our lenses offer superior performance and affordability. Patients appreciate the high quality, while your practice benefits from increased profits and patient satisfaction. 2. Significant Cost Savings: Understanding net costs and exploring options to opt-out of managed vision care labs can maximize profitability. 3. Preserving Your Autonomy: Avoid restrictive contracts that limit your practice’s flexibility. Ensure agreements allow for adaptation without penalties. 4. Expert Guidance to Navigate Complexity: The optical market can be complex and daunting. Overcome decision paralysis with expert coaching and insights from Partners in Profit, transforming your optical business into a profitable venture. Embrace the advantages of private labeling in your optical business. Contact Partners in Profit at www.pipgpo.com to learn more and start benefiting today!

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🌍 Kantar's research reveals that 62% of Dutch consumers are influenced by a brand's diversity and inclusion reputation when making purchasing decisions. Inclusive brands like Dove and Nike see increased sales and loyalty. Embrace inclusive marketing to boost your brand's growth. 📢 Discover more insights in Kantar's Brand Inclusion Index 2024! https://lnkd.in/eKjKTpGW #Diversity #Inclusion #Marketing #Kantar

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Generative Artificial Intelligence in market research is evolving very quickly. Are you curious to find out what the use cases are of AI, but also to learn more about drawbacks? Join my colleague Stijn Poffé from Human8 for a free webinar on 'The Supercharged Human: How AI is transforming the insights industry' and get up to speed on the latest developments in the field.   This presentation was one of the top 10 sessions at MIE’24 and is now made available in an exclusive webinar. The webinar will take place on May 23rd, 2024 from 10am to 10:45am CET.

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Take a moment to watch our video to experience MicroAlign's vibe and learn more about our company and technology. Our team put an effort into making it informative and fun! Watch until the end 😉 Hope you enjoy it! Send us a message at [email protected] if you have questions #microalign #photonics #fiberarray #quantumcomputing

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Get ready for a night at Kantar Inclusion is key to brand growth. Kantar research reveals that 62% of Dutch people consider diversity and inclusion in their buying decisions. Ignore it, and you alienate underserved groups and those expecting brands to embrace diverse identities. Join their session to learn how to unlock brand growth through inclusion! And put your creativity and strategic thinking to the test: design a static ad and see how well it aligns with the desired brand positioning using AI. Find them at @wpp_netherlands, Amsteldijk 166 adnight.nl

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💡 Worries about inflation, budget squeezes and lifestyle changes. These are just a few things that consumers are currently confronted with. How has their behavior changed? And how do you need to adapt your customer strategy? We researched this in the 6th edition of our semiannual FMCG behavorial change report, in which we examine how European consumers decisions about everyday goods are influenced by household and social circumstances. This consumer research provides valuable insights for FMCG companies and producers to refine strategies and better respond to real consumer preferences, providing a unique opportunity to better serve customers in an ever-changing market landscape. Curious? Purchase the latest FMCG Behavior Change Report here 👇 : Unveiling FMCG Industry Insights & Retail Trends for 2023 (https://lnkd.in/g6i7u3mr)

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Over a billion people live with uncorrected visual impairment, the vast majority of whom reside in countries with limited access to quality eye care. The personal, social, and economic impact of these treatable problems is significant. At Alcon, we view social impact and sustainability through this lens, ensuring nearly everything we do contributes to a future where the opportunity to protect, restore or enhance vision is available to everyone. We are excited to share the 2023 Social Impact and Sustainability (SIS) Report, which focuses on the three pillars of our SIS strategy—Brilliant Lives, Brilliant Innovation, Brilliant Planet—and includes the initiatives and progress we've made towards our goals. Learn more about how we are helping more people see and live brilliantly: https://bit.ly/2023SISR_li #Alcon #SeeBrilliantly #News

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H- I've posted several times interesting articles about GenZ. Once again, I'm sharing impactful insights that helps to unlock the mystery of our younger population, without forgetting about everyone else (fellow GenX- including us). Take a look at our new Ipsos report looking at Generations. Delve deeper into our 2024 Ipsos Generations report: https://lnkd.in/guAuDW-s Registration to access the full report is FREE #Generations #GenZ #Insights #MarketResearch #Ipsos

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Did you know cold plasma can help relieve itching, prevent infection, and reduce inflammation in patients with psoriasis? Start your own journey to contemporary patient treatment and visit our booth A64 in Amsterdam. Let's talk about the versatile use of plasma care in dermatology. #plasmacare #dermatology #eadvcongress #psoriasis

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Registrations are open for our 'Inside the Gen Z parental mind' webinar! 🧠 Join us for an exciting session where we'll be taking a closer look at Gen Z and how they're breaking away from traditional parenting norms. We'll also share an inspiring case study of how Philips is embracing these shifting dynamics to ensure their strategies are future-proof. Don’t miss this opportunity to understand how Gen Z is revolutionizing parenting - and why it matters for your brand. Secure your spot today using the link! #dowhatmatters #genz #parentingtrends

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Vladimir Kozynchenko has released Signify Research Ltd’s database of announcements of the use of Generative AI in healthcare. The database provides coverage of the releases made in the last 12 months & is part of our wider intelligence service on Generative AI - the go-to resource to understand the wider ecosystem. In his insight below, Vlad shares some of the trends seen within his analysis! Get in touch if you would like to find out more! #generative #AI #healthcare

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👉 Secure your spot for our FREE Workshop 'Become a Nudge Designer' on 14/5 (Brussels)👈 Are you and your organization passionate about advocating for positive social changes in the EU? Would you like to learn about how psychological insights and nudging can create lasting behavioural change? Join other organizations and NGOs for our upcoming workshop in Brussels (14/5) and gain valuable insights for driving impactful change. #brussels #nudge #behaviouralchange #ngo #eu

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