Kaan Anit

In the last 18 months, I've helped 10+ SaaS startups increase their activation rate. These are the 5 most underrated techniques I've seen companies ignore: ✅ A dedicated getting started home page - Onboarding hub with resources like an interactive checklist and video tutorials. 👨‍💻 Onboarding profiling - Asking the right questions that allow for personalized guidance. 🤓 Clear educational copy - Simply explaining to users on each empty state: 1. What the feature is and 2. What they should do next. 📖 An well-designed help center - Offering both bite-size actionable how-to's + more advanced guidance that's easy to navigate. 🟢 OPTIONAL product tours - Actionable tours to help users achieve a specific outcome (avoiding forced tours that users angrily click through just to get rid of) What would you add to the list? --- P.S the clip below is from a webinar I gave last week where I explained what activation is and why it's a critical metric for any SaaS startup. Want to watch the recording? 🎥 Comment "Activation" below and I'll send you the link :)

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Most startup founders want to build great products and a category leading company, but over 75% fail. They fail because (without realizing it) they've been brainwashed (harsh but true) to compete. For just 24% of the market. Because on average (in tech) the category king earns 76% of the total value created. So if you're not the category queen. You're f*cked. (Harsh but true) Success comes down to one simple, powerful, (very) controversial strategy choice. A decision that most founders, CEOs and creators never (even ) stop to consider. 1) CREATE your own category (be different) 2) COMPETE in a market category designed by someone else (be better) This different Vs. better decision makes the difference, that makes ALL the difference. Yet most founders (unknowingly) pick number one. You see, it turns out (almost) all business education is about competing .(better) There are over 20,000 business strategy books on Amazon. Over 100,000 marketing books. Mostly about competing. Our education system. About competing. Our sports. More competing. Almost nothing in our world is about creating. Our whole lives, we've been trained to fight over scarcity. Not to create abundance. Yet, every legendary entrepreneur, creator, or artist created abundance by introducing the world to something new. Something different. Yet, very few courses, books, podcasts, newsletters are about how to design a different future. (Isn't that weird 🤔) So before you make you're next move. Ask yourself. "Am I competing, or creating." Ps. This a sign 👇🏻 is from a pizza joint in Santa Cruz, California. There are many un-different pizza joints in Santa Cruz, fighting for the same customers. But their is only one place you can get "Inauthentic Detroit Pizza"... Bookies! Proving, in any market, there is always to create, not compete. 😎🏴‍☠️ (If you want to go deep on this different strategy, check out the link in comments 👇🏻)

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4️⃣ SaaStock Fundraising Chatter: Finding the Right VC for You. A key takeaway from Tuesday’s post was how important it is to qualify your investors. With so many options, here's how to be strategic: 🔎 Qualify ruthlessly. Treat your investor funnel like a sales funnel. AlbionVC, for example, invests $1-10M in UK-based B2B software and deeptech. If you’re a Paris-based consumer marketplace raising $20M, it’s a non-starter. Founders waste precious time crafting outreach to funds outside their scope. 🥇 Prioritise Smartly. Rank your target funds by both appeal and likelihood of success. 💘 Find a Warm Intro. If you don’t know the fund directly, network like you would for sales. Get a concise, compelling intro via a mutual connection. Remember a “pass” could even lead to a referral to another, better-fit fund. 🎮 Sequence Pitches. Start with lower-priority VCs to refine your pitch with early feedback. Then, approach your top picks with a polished narrative. Generating interest early creates momentum in your process. ⚠️ Requalify Your VCs! It’s as important to assess us as it is for us to assess you. ➡️Ambition Alignment: Are their expectations aligned with yours? ➡️Personal Fit: Grab a coffee, breakfast, lunch, go on a walk: will you enjoy working with them for years? ➡️Support: What do you need? Do your diligence to ensure they deliver it. ➡️References: Talk to portfolio companies, successes and struggles. Were they fair? were they kind? ➡️Partner Stability: The partner who leads your investment will be emotionally and intellectually invested in you and your vision. They will be on call. They will fight for you when things get tough (bridge rounds, etc)…far more than someone who replaces them later. Also, high turnover at a fund could signal cultural issues. #SaaS #Fundraising #VC #AlbionVC

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Great example of how the future workforce will consist of a blended mix of talent - from FTE’s, interims and freelancers driving projects and tasks forward to virtual agents that provide “super powers” to those individuals in terms of productivity and performance. Any great examples of Nordic companies pioneering this?

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Want A Players for your startup? Then you need to define what an A player actually would be for your company. An A player for one company is not an A Player for another. You need to know 😀 Your Company culture & what type of characteristics make it up 👩‍🏫 Your Management style & who you work best with & your blind spots 🏃‍♀️ The Role achievements - what do you want delivered in the role 👩‍🍳 How you want those achievements delivered - what behaviours should deliver these outcomes Then you can assess all candidates against these to find your A Players. Too often I talk with founders who take candidates from other successful startups & assume they can do the same. What are your thoughts on what makes an A Player for a startup? (Photo: aspirational padel A Player)

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📈 Struggling to Find and Connect with the Right Prospects? Apollo. io Can Help! For sales professionals, finding accurate contact information, engaging prospects, and managing outreach efficiently can feel overwhelming. Manually searching for leads, tracking engagement, and juggling platforms can waste valuable time and energy. Apollo. io is here to simplify and supercharge your sales process. With over 275 million contacts at 73 million companies, Apollo’s sales intelligence and engagement platform provides everything you need to connect with prospects and convert them into customers—quickly and effectively. With Apollo.i o, you can: ✅ Search a vast database to find high-quality leads ✅ Engage prospects with powerful automation tools ✅ Convert more leads with targeted, data-driven outreach ✅ Optimize your workflow with a seamless, all-in-one platform Ready to take your sales game to the next level? Sign up for Apollo. io today and see how easy it can be to find, connect, and convert your next client! Get Started with Apolloio for Free Today - https://lnkd.in/gnv-gXXG #ApolloIO #SalesIntelligence #LeadGeneration #SalesEngagement #SalesTools #B2BSales #DataDrivenSales #TryApollo #Sales #Marketing #SaaS #B2B

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Today or tomorrow, I’ll hit a new milestone on LinkedIn. 🌟 20,000 followers (𝗯𝘂𝘁 𝘄𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿?) My commitment to posting 1-2 times daily has transformed my reach, driving 𝘁𝗲𝗻𝘀 𝗼𝗳 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 of founders and LPs to our site 𝗲𝘃𝗲𝗿𝘆 𝗺𝗼𝗻𝘁𝗵. This is core to our RevOps strategy (demand generation): → How we attract LPs → How we attract Startup Founders → And yes, I play to win. 🏆 𝗔 𝘆𝗲𝗮𝗿 𝗮𝗴𝗼, I got serious about LinkedIn. → 7,434.9% increase in reach 📈 → 3.5 million impressions 🎉 But it all started with that first post back on 6/13/22. 𝗔𝗳𝘁𝗲𝗿 𝘁𝘄𝗼 𝗱𝗲𝗰𝗮𝗱𝗲𝘀 𝗼𝗳 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝘀𝘁𝘂𝗱𝗶𝗼 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝗻𝗰𝘂𝗯𝗮𝘁𝗼𝗿, I know our brand’s success depends on a clear message and a global presence. At CanaGlobal, we’re focused on four pillars: 🚀 Startup Church 🚀 Startup School 🚀 Startup Incubator 🚀 Startup Venture Studio Though we have a stellar team, 𝗶𝘁’𝘀 𝗺𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗳𝗮𝗰𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁. We’ve become a global brand — a global movement, attracting founders from around the world and all walks of life. 100% of our LPs are faith-driven patriots — proudly MAGA — 𝗮𝗻𝗱 100% 𝗰𝗮𝗺𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. Along the way, I’ve been fortunate to learn from LinkedIn pros like Kevin Jurovich and Nat Berman. 🔹 I’ve studied their strategies, connected with them, and continue to cheer them on daily. So, if you’ve been part of this journey — thank you! It’s been a privilege to get to know you, support you, 𝗮𝗻𝗱 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲, 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂. 𝗡𝗲𝘅𝘁 𝘀𝘁𝗼𝗽: 100,000. ~~~ Need help, 𝗴𝗼 𝘁𝗼 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 and reach out. Follow me, Gerald Duran for daily startup and VC mentorship, 𝗰𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝗵𝗼𝘁 from CanaGlobal's faith-driven venture studio and startup incubator. #startups #venturecapital #entrepreneurship

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Before investors ask the question, ask yourself first. Your solution is the best solution that will save customers. Thats great. But why now? What makes the timing right for your startup to exist? Incorporating the 'why now' in your startup story is not about proving that your idea is good; it’s about showing that your idea is good, right now. The Case for 'Why Now': 1. Market Readiness: Market readiness is paramount. A solution introduced too early may flounder due to lack of customer awareness or readiness to adopt, while one launched too late risks irrelevance in a saturated market. Your 'why now' should address the unique convergence of needs, technology, and customer readiness that makes this the opportune moment for your solution. According to a Bill Gross study, timing accounts for 42% of the difference between success and failure in startups. If the market isn’t ready for your solution, it won’t matter how groundbreaking it is. A Harvard Business School report highlighted that products launched during a period where market demand is peaking experience initial sales volumes up to 3x higher than those launched in a lukewarm market scenario. 2. Technological Feasibility & Innovation Cycles: Technology evolves in waves, and your startup's timing may align with the rising tide of an emerging technology, enabling solutions that were previously impossible or impractical. The 'why now' should illuminate how current technological advancements or shifts in user behavior uniquely position your startup to address previously unmet needs or create new market opportunities. Gartner’s Hype Cycle for Emerging Technologies shows that the window for achieving a competitive advantage can be narrow before a technology matures and becomes widely adopted or deprecated. 3. Socio-economic Shifts: Socio-economic shifts can rapidly transform market landscapes, catalyzing new needs and opportunities. Demonstrating an understanding of these dynamics and articulating why your startup is especially relevant in the context of recent shifts can strongly validate the 'why now'. The COVID-19 pandemic led to a 500% surge in demand for remote collaboration tools, according to a report from Zoom Video Communications. A McKinsey Global Survey found that companies have accelerated the digitization of their customer and supply-chain interactions by three to four years due to the pandemic. Beyond Meat tapped into a confluence of consumer readiness, with a growing concern for health, sustainability, and ethical eating, and technological advancements in food science. By addressing these factors, Beyond Meat answered the 'why now' perfectly - introducing plant-based meats that closely mimic the taste, texture, and experience of animal meat at a time when consumers were actively seeking alternatives. #shahriarsuncommonsense

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We increased our win rate by 35% at Userled by mastering one thing ↓ 🧵 Multi threading. (These guidance are relevant for deals between 15 and 100K and selling to companies > 200 employees) 📆 Call 1 - Discovery (30'): We make sure to book the first call with either a potential champion or a decision maker. Outside the call: We build a business value map and craft the perfect BVM (will cover this in another post 😉). 🔗 Call 2 demo (45’): We get at least one decision maker and operator on the call (our future technical influencer–someone hands-on). Outside the call: We create a personalised LP including the BVM and pricing to share with the different stakeholders and monitor engagement at the contact level across LP and web. 🚨Between call 2 and 3 if we see lack of activity across assets and site via Userled we double down on follow ups and share info about product development, ROI calculation and others 🤝 Call 3: We review pricing, case studies, implementation and support, and try to get a C-level involved. 🏦 Throughout the process, we connect with CFO/COO so they're aware. Rarely a response, but at least they know it's happening. These days, rarely a sale without CFO approval. If ghosted at any stage, we tap other champions in the company. A "no" from one person can be a "yes" from another sitting right next to them! Additionally, knowing when to involve other stakeholders without approval is crucial: 1️⃣  - Unresponsive contact after multiple attempts 2️⃣  - Need additional perspectives to move forward 3️⃣  - Contact lacks authority to decide 4️⃣  - Deal stalling and needs momentum 💡Quickly gauge if the buyer is either: Happy with status quo Wants to smash their target Pushes for internal improvement and innovation This shows if they'll go through a tedious buying process. Assess pain per stakeholder on a 1-5 scale. Below 3, find another champion. at 4-5 that person will unlock doors to navigate the org. 💯 What about you? What’s your take on multi-threading?

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Unlocking chatGPT as an SDR or AE has never been easier. Here’s how to do it in under 2 minutes: 1. Use voice prompts for instant GTM advice. No more waiting for your Sales Manager. Ask 75+ GTM experts anytime. With the latest updates from chatGPT, you can now talk to your AI agent and get advice from 4,000+ GTM LinkedIn posts and 300+ GTM podcasts, collected over the last 2.5 years. Here are three prompts to get you started: 1. "Tomorrow my champion has a management meeting where obviously I'm not part because it's an internal meeting. Is there any last moment async tactic which I can apply just to give this extra piece of confidence towards my champion? So I really want to make sure obviously that this project is going to get accepted by the management team and the board." 2. "Can you turn this into a blueprint so I can share with the team?" 3. "Can you give me 5 additional tips and turn them into concise email templates? Please include the link to the LinkedIn page and the Notion page." I am constantly amazed at how chatGPT boosts my GTM expertise. Since July 2022, I have archived over 4,000+ relevant GTM posts and 300+ GTM podcast episodes from inspiring GTM leaders. So much GTM knowledge is shared daily by these Subject Matter Experts. But how to bring all this information together and make it practical and consumable? This was the challenge I faced for the last 2.5 years. Then, almost two years ago, AI and chatGPT came to the market, and it started to dawn on me. What if I could connect the Notion database with relevant LinkedIn posts on strategic, tactical, and operational GTM content and link it to a private Large Language Model (LLM)? One of my key learnings over the past 24 months is that you don't have to figure it all out by yourself. I follow over 75 amazing GTM subject matter experts to fuel my brain with the latest strategic and tactical advice on GTM. I got to know Simon Orlob after a recommendation by Sören Mannschitz. After some simple LinkedIn DMing back and forth, Simon connected my Notion library to a customGPT. After months of testing, I'm happy with the latest V2 release of the GTM knowledge database. What will you ask your 24/7 AI agent today? --- PS. Comment '𝗔𝗜 𝗔𝗚𝗘𝗡𝗧' and test out your new AI GTM Agent, that is much more accurate with latest GTM tactics AND way faster than your Sales Manager ever can be (sorry managers 😎).

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Many sales teams struggle with it... low closing rates. Studies have shown why this is often the case: you should NEVER sell the product... but the VALUE!!! The positive side effect of this little change? Your deal cycle shortens and your closing rates will increase. Successful sales leaders rely on "Value Selling". They use the so-called Value Framework for this and thus help their team sell more efficiently... by getting everyone in the sales team on the same page. Today we'll show you how to create and apply this Value Framework for your team. #valueselling #valueframework #sales https://hubs.li/Q02tTGSc0

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$1.7B: the valuation of Zuora, a profitable public SaaS company with $415M in ARR because, 4.25x multiple Also, $1.7B: a run-of-the-mill Series B valuation in Generative AI (revenue optional) because, vibes (I know, I know, low growth at Zuora, but still)

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This reminds me of something I read: ☀️Ever noticed how a sunny day lifts your spirits? ⛈️Or how a stormy sky creates tension? Leaders are like the weather. The energy a leader brings can brighten someone’s day or cast a shadow, impacting the team’s motivation and engagement. A leader who brings warmth inspires action. A great leader also stirs curiosity and invites collaboration, ensuring everyone feels part of the journey—not just a bystander.

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The highest valuation in a financing round might be attractive but often it is not the option you should chose. Because it will hurt you later. 1.) With an established valuation you also create an expectation for the exit price. E.g. if you raise at 50m you need to build a 500m company - ask yourself how feasible that is in your industry with your model 2.) The highest bidder might not be the best fit for you in terms of know-how and/or on a personal level. Given you will be "married" to your investor for a longer period of time a 100% match is important. 3.) Often raising at a more aggressive valuation takes longer, so you will put the money to work later than with a less competitive but faster round. It is worth asking yourself if some or maybe all of the additional dilution of a lower priced round will be offset by putting the money to work earlier and spending less time on fundraising. 4.) The high price might come with additional asks that can hurt you later 2x liq pref, additional guarantees.... So don't raise the price at all cost

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“𝐒𝐞𝐥𝐥 𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐨𝐫 𝐮𝐬. 𝐖𝐞 𝐝𝐨𝐧'𝐭 𝐩𝐚𝐲 𝐲𝐨𝐮 𝐛𝐮𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐬𝐞𝐥𝐥 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐜𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐨𝐤𝐚𝐲?" A𝐡𝐦… 𝐚𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲 𝐍𝐎 😅. 𝐀𝐧𝐝 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐲 ⬇️ As a fractional sales leader, I help early-stage B2B startups ramp up their sales figures from 0.25 to 3 mil ARR. In my line of work, I often get approached by founders who have generated little sales yet. Often they have minimal sales experience of their own. Often they are former business consultants. (No offense, I’ve been one of you) Their pitch to me usually goes like this: “We can pay you almost nothing as a retainer but our startup has HUGE potential, and we give you a massive profit share for business that you close.” And I know that they think they are being super smart. 🤓 And I am here to tell you that they’re are not. ❌ The sentiment that sales HAS to be comission based is somehow stuck in peoples minds. But that is only half of the equation. Because commission-based sales only works under ONE condition: You HAVE to HAVE proven product market fit, and a replicable sales process in place. PERIOD. (please read this again, if you are one of the founders I am talking about). This is the ONLY situation where agreeing to a commission-based deal makes sense for a good seller. If your Startup does not meet this criteria, what you are trying to do is: You’re trying to outsource YOUR entrepreneurial risk to a third party. And why on earth would someone agree to that? 😅 After all, it's YOUR business. The thing is, I can confidently predict what's going to happen If you go ahead with this approach and try to generate sales trough comisison based agents.. And I can also very confidently tell you what's a better approach. But more on that in part 2 of this post.... #fintech #fintechsales #saassales #saleslove #b2bsales #startupsales #leadgeneration __________________________________________ Hi, I am Chris 👋🏽 I help B2B FinTech & SaaS Startups to sell more and grow faster. 📈 Reach out if you want to grow your business! 📩 Like this post? Ring the 🔔 on my Profile 🔝 Connect with me

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𝐃𝐞𝐚𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐒𝐥𝐚𝐩𝐩𝐢𝐧𝐠 '𝐀𝐈' 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐨𝐧’𝐭 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐜𝐥𝐨𝐬𝐞 𝐟𝐮𝐧𝐝𝐢𝐧𝐠! I sat in a pitch event strictly for YC-backed companies last Saturday. It was a meeting with VC investors, and the amount of AI being thrown around in that room? Bruh. I get it, AI is here. It’s revolutionizing industries and will change how we work, live, and do business in the next 3-5 years. But this is the thing: AI should not just be a buzzword, especially if you're trying to build something that stands the test of time. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗺𝗮𝗸𝗲. As someone who works with VCs, let me tell you straight: seasoned investors aren’t fazed by it and simply slapping “AI” in front of your product isn’t going to get you that check. Yes, AI has the potential to drive disruptive solutions and make life easier for your customers, but it needs to make sense for your business’s current goals. AI tech and models can be expensive to maintain, so it’s important that AI is the best and most efficient way for you to build that product. Especially if you're building a product out of Africa. You’re not OpenAI. That might sound harsh, but it’s reality. You don’t have the luxury of endless capital to pour into experimental projects. Many investors here are more cautious, and rightfully so. 𝗧𝗵𝗲 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. Plus, there are strong trust issues people have with AI here. There is quite some skepticism and trust is still being built. So, you have to make sure AI is solving a real problem for your customers, and that it’s aligned with the immediate needs of your business. To be honest, founders can sometimes get lost in the hype. And yes, AI is the future, but throwing it in without a clear strategy or purpose will backfire. 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂’𝘃𝗲 𝗱𝗼𝗻𝗲 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸, 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗔𝗜’𝘀 𝗿𝗼𝗹𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝘄𝗼𝗿𝗸. At the end of the day, seasoned investors would always choose value & purpose-driven solutions, not hype. ———————————————————————— 𝘔𝘺 𝘯𝘢𝘮𝘦 𝘪𝘴 𝘐𝘮𝘦𝘭𝘥𝘢, 𝘢 𝘧𝘪𝘳𝘴𝘵-𝘤𝘭𝘢𝘴𝘴 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘴𝘵𝘶𝘥𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘢 𝘊𝘎𝘗𝘈 𝘰𝘧 4.94, 𝘢𝘯𝘥 𝘐’𝘮 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘤𝘢𝘳𝘦𝘦𝘳 𝘪𝘯 𝘈𝘐/𝘔𝘓 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘮𝘦 𝘧𝘰𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘈𝘐 𝘵𝘳𝘦𝘯𝘥𝘴, 𝘮𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘈𝘐, 𝘢𝘯𝘥 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 𝘰𝘯 𝘮𝘺 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘳𝘰𝘢𝘥 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘢𝘯 𝘈𝘐 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳. #roadtoAIengineer #AI #ML

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Danny Postma bootstrapped 2 SaaS businesses in the last 4 years. He sold 1 after 8 months for 7 figures. And made over $100k only from affiliates from the other one. Here's his growth strategy 🧵 1) Backstory @dannypostmaa has launched 2 successful AI businesses in the last 4 years: @getheadlime: an AI-generated headline builder he launched in summer 2020 and sold for 7 figures in February 2021 Headshot Pro: AI-generated headshots for everyone, launched in 2023 2) Launching Headlime He's written a book called Headline Formulas previously. Since that sold a few hundred times, he thought: Why not turn it into a tool? So Headlime was born which initially had 200 formulas for headlines. 3) Improving Headlime After making $60k within a few weeks, he received tons of user feedback. They wanted: - Email copy - Google Ads copy - Facebook headlines So he gave it to them. And implemented GPT-3 right when it came out. https://lnkd.in/eMCCWmS5 4) Building in public Before launching Headlime V2, he dropped little teasers about it on Twitter. When he launched it on Product Hunt on December 8, 2022, it was a huge success. He went from $1k MRR in December 2020 to $20k MRR in February 2021. https://lnkd.in/eyDDq-sc 5) Launching HeadshotPro Danny actually launched HeadshotPro alongside @levelsio, as he was building PhotoAI. He launched on Twitter. And made 6 figures in a week. According to Danny, Pieter repeatedly retweeting his posts, helping him grow significantly on Twitter. 6) SEO Before launching Headlime, he searched @ahrefs to find keywords with high search volume and low competition. That gave him the idea for his product. But he also used it to get users. He focuses on 1 main keyword that's easy to rank for: https://lnkd.in/e87HidBE 7) Product Hunt Apart from launching, he uses Product Hunt in a genius way. Getting users is great. But his primary goal is a backlink. And because other pages are resharing it, you'll get more than 1. So even coming in last is a win: https://lnkd.in/e87HidBE 8) Replicating Danny's success 2 things really stand out to me: Hopping on a trend early on gives you an incredible head start. His SEO strategy is simple but strategic. Building a product is so much easier if you know there are people searching for it online. Thanks for reading. I'm writing a post just like this for the next 30 days to help you grow your business by building a community of raving fans. Want to learn more about Danny's strategy? Like this post. I'll create deep dives in my newsletter for the most popular ones. • Follow @CarolineDougoud to get all the posts • Subscribe to my newsletter to read the deep dives: link in bio

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