Isabelle Smit

Ever thought about why WeTransfer advertising attracts and works with so many high-end brands, especially in the field of luxury ✨ & fashion 👠 ? Obviously because marketing-driven brands need awareness and strong storytelling media (yes, we are still the only full-screen ad solution in the world) but we also look a bit deeper into the luxury consumers behaviour and also what they expect when it comes to digital advertising and how positive emotions can contribute to high engagement, relatability and eventually stronger brand preference . Download our full report for all the insights here. https://lnkd.in/eidyty7D

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An important decision from Hague that highlights also the marketing agencies' responsibility in advertising. Unfortunately, in this, as in many other business decisions, money plays a big role. Especially in the current dire economic situation, it can be difficult to say no to a big-budget marketing campaign from a company that does not operate responsibly. Question is: should we? #responsiblemarketing #sustainableaction

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Don't just follow what other brands do, build your OWN way! Do you want to learn how to build a brand that truly resonates with your audience, that is Social-First and can authentically react to trends? Join Google and Monks at SXSW London with Fleur van Sambeeck and Simon John to learn how to: 👥 Decode audience insights 🔊Fuel ongoing conversations 📈 Craft impactful moments Vote for our session https://lnkd.in/gwKVt5QV #SXSWLondon #Marketing #SocialMedia #GooglePixel

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Does competition give better results? Last weekend JBL was present during yet another gaming event in Europe. This time in Brussels, Belgium. During each gaming event, they promote an online activation campaign in order to generate leads. Basebuilder (part of Linehub) is creating these campaigns for them. This time we added an extra competition into the mix. Because the results of each campaign always depend on how well the promotion is done. We can provide the most awesome video's (like this one), flyers and banners. But it is in the end how they are represented on the floor, that decides if the campaign is as successful as it can be. So this time we added some personalized lanyards to the mix! Each host got it's own lanyard with a unique QR code to promote the campaign. The hostess with the most scans, would win a JBL product. Did that work? Yes. Last year we activated 6,6% of all event visitors. This time around it was 8,1%. That's a big increase! Is that 100% due to the competition? Maybe yes, maybe no. But I can say for sure that the competition had it's added value with getting the campaign on top of mind with the hosts on the floor. And THAT is the goal. When the hosts on the floor have it on top of mind, your campaign will blast. And that is the same for each and every campaign that we promote offline. --> Getting your employees on board is key! And we have all the tools to help you with that 😎 #events #leadgeneration #activation #campaigns #facts

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Join our Philips Sustainability Educational Session, October 2, 13:15 - 16:15 CET, for an afternoon with two unique and impactful sessions taking place live in Amsterdam and live-streamed online worldwide. 1. Patient Earth: the view from Space (13:15 - 14:15 CET) Philips leaders will introduce healthcare as a key player in sustainable transformation. Then, Thomas Marshburn (NASA) and André Kuipers (ESA), two doctors who became record-setting astronauts, will discuss their views on Earth's changes from space and the need for sustainable healthcare. 2. Sustainable Healthcare in action (14:45 - 16:15 CET) Robert Metzke, Clara Sattler de Sousa e Brito, and leaders from European healthcare institutions will discuss their ESG goals. They will share their programs for reducing emissions, promoting circularity, and diverting waste from landfills. The session will include data proving the impact of these initiatives and a panel discussion on the challenges and successes. To join this webinar, register via the following link: to.philips/61100oQN6n

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A great question to ask a room full of enthusiastic marketers, insight professionals and creatives is - why wouldn’t this work? It can get a good reaction or it might bring the mood down, but most importantly, it will always help to make the ideas better and help you to figure out which ones are worth pursuing. The key is in asking it at the right time, once the ideas have had enough time to breathe and be built up as a ‘thing’. We use an activity called ‘Build it, break it, fix it’ which is super simple and super fast way to do just that. It will identify the risks (across all functions if they’re in the room) and how to solve for them. Helping to turn ideas into ideas you can make… or break.

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Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/e6Mq7Pc3 #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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🍷🌟 𝐔𝐧𝐜𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐞𝐞𝐤𝐞𝐧𝐝: 𝐌𝐲 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐭𝐨 𝐂𝐡𝐢𝐞𝐟 𝐖𝐢𝐧𝐞 𝐎𝐟𝐟𝐢𝐜𝐞𝐫! 🌟🍷 As the weekend approaches, it's time to turn that 'M' in CMO (Chief Marketing Officer) upside down… and become the CWO – Chief Wine Officer, with my furry friend, Bear (of course)! 🍷🐱 After a week of strategic planning, creative brainstorming, and driving those KPIs, it's essential to unwind and recharge. Here's why dedicating time to relax and enjoy your weekends (with or without wine) can boost your productivity for the week ahead: 1. 𝐌𝐞𝐧𝐭𝐚𝐥 𝐑𝐞𝐟𝐫𝐞𝐬𝐡: Stepping away from work allows your brain to reset, leading to increased creativity and problem-solving abilities. 2. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐅𝐨𝐜𝐮𝐬: A relaxed mind can handle tasks more efficiently and with greater clarity. 3. 𝐒𝐭𝐫𝐞𝐬𝐬 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Taking time for yourself helps reduce stress levels, which is crucial for maintaining long-term productivity. 4. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐌𝐨𝐨𝐝: Enjoying activities you love, boosts your mood and overall well-being (even savouring a glass of wine). So, let’s raise a glass to turning that ‘M’ into a ‘W’ this weekend! 🥂 Cheers to all the hardworking professionals out there – may your weekends be filled with happiness, relaxation, and a touch of wine magic. 🍷✨ See you all on Monday, refreshed and ready to conquer the week ahead! #FridayFeeling #WeekendVibes #WorkLifeBalance

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Is your company “doing” marketing? Lessons for leaders that I’ve learned from years of developing The Economist’s tone of voice - one of the most instantly recognisable brand ToVs in the world. First, there is no b2c or b2b - only h2h: human to human. Humanity is at the heart of developing great brand. If your brand is falling on its face tonally, it could be because your company is “doing marketing” at people instead of engaging with the psychology and emotion of the brand. How do you check this? A great place to start is by looking at the relationships your creatives have with your business. Do those relationships resemble something circa Victorian workhouse, or are your creatives’ ideas heard, valued and applied? If it’s the former, you’ll usually find that your senior leaders are routinely relegating original thought because they prefer to “do” marketing at your audiences. People relate to brands in the same way they relate to people: the more genuine, authentic and relatable you are, the better the results. Empower your creatives and you’ll see new business opportunities in formative ground for conversations, insights, collaborations. Include creatives in strategic conversations and you’ll rocket-fuel their ability to get you to a business goal quicker than throwing hundreds of thousands at a complex marketing campaign. #coaching enriches and empowers creative leaders and teams, giving people a psychologically safe environment to enable goal attainment. If any of this resonates, please DM me or reach out to me at: chartwelllifecoaching.com. Written using Natural Intelligence. Oh, and here's a little something I wrote earlier:

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After completing the Ad Net Zero Essentials certificate back in 2022, I've had a real interest in how we can improve our industry's impact on the environment. Our latest campaign for Neste is doing exactly that! It reached over 4 million people, and achieved a remarkable 0.26 emissions per impression—0.44 below industry average. If you want to find out how we did it, watch this video from Clara Lee and Jade Oseman on how they drove engagement through the power of data-driven, creative storytelling. Inspiring stuff! 💡 #b2bmarketing #digitalmarketing #brandawareness #b2bcasestudy

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I’m excited to share a thought-provoking experience from my day. During a typical dinner with my family, we were watching "Keuringsdienst van Waarde" (KVW), a fascinating Dutch television show. For those unfamiliar, KVW investigates the production and quality of various consumer goods, often focusing on food products. The show is renowned for its thorough, and sometimes humorous, approach to uncovering the truth about products, including their origins, ingredients, and production processes. In this particular episode, the focus was on Belgian chocolate. The show delved into whether the renowned high quality of Belgian chocolate is truly deserved. Amidst this engaging exploration, my boyfriend posed a thought-provoking question: "Is marketing telling the truth? I think most of the time it misleads consumers and guides them to make wrong choices." This question was particularly striking since I work in marketing myself, leading to a moment of reflective silence. I couldn't help but acknowledge that many common marketing tactics can indeed lead consumers to make misguided decisions. This realization prompted an important ethical reflection: Do I want to be a part of that? This question challenges both the ethical perspective and the primary goal of marketing, which is to drive sales. While opinions among marketers may vary based on personal values, I believe it is crucial to respect and prioritize both my clients, who seek my marketing expertise, and their end customers, who experience the marketed products and services. Balancing these interests is key to ethical and effective marketing. What is your opinion? 🤔 #truth #marketing #misguidance #strategy #ethical #sales #KVW

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Well done Grant Hillary on this new agency venture. I know this venture is going to fly, Ai is here to stay and why not utlise it to do things better, more efficiently and cheaper too. #futuredrivenagency #humaine #Aimarketing

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Daily Champions news driving the business forward Business Brands Champions gains today a new client in The Netherlands for both marketing & sales solutions. More Champions news will be disclosed soon. Have a great Champions day and always become the Champion in You. Just like that. #business #brands #champions #clients #marketing #sales #celebration

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Are you operating in the #Netherlands 🇳🇱? This is a perfect example of when overall strategy must change to reflect a potentially major change in your operating environment. Everything else is tactics. At Vega we specialise in digital marketing strategies, the tactics to execute them, and bring assurance and confidence in changing operating environments. Because where there is change, there is also opportunity.

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For the first time, the Nielsen Year Report Gross Ad Spend for The Netherlands is also available in English. The report contains information about and background to the development of the gross ad spend in The Netherlands. It helps you to understand developments in ad spend in your media type and your industry. For each media type, an in-depth insight into key trends in total gross ad spend and spend by media type is included, based on the largest media owners and categories, top 50 advertisers, number of advertisers, average budgets per advertiser and seasonal patterns. The report concludes with a 10-year overview for even more insights into trends. Discover how ad spend trends vary across media types and categories in this insightful report. To order the report, send an e-mail to [email protected]. #adspend #advertising

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🎉 Check Out Our Latest Blog! Learn how Sophia de Haën built her brand with authentic storytelling and strategic social media creativity. Discover how you can turn everyday content into sales, build trust with your audience, and grow organically through strategic collaborations. 👉 Read the full blog by Grace Woram to take your marketing to the next level! #MarketingStrategy #SocialMediaMarketing #AuthenticBranding #InfluencerMarketing #MarketersTips #ContentCreation #SageMarketingAndMedia

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