Isabelle Smit

Does competition give better results? Last weekend JBL was present during yet another gaming event in Europe. This time in Brussels, Belgium. During each gaming event, they promote an online activation campaign in order to generate leads. Basebuilder (part of Linehub) is creating these campaigns for them. This time we added an extra competition into the mix. Because the results of each campaign always depend on how well the promotion is done. We can provide the most awesome video's (like this one), flyers and banners. But it is in the end how they are represented on the floor, that decides if the campaign is as successful as it can be. So this time we added some personalized lanyards to the mix! Each host got it's own lanyard with a unique QR code to promote the campaign. The hostess with the most scans, would win a JBL product. Did that work? Yes. Last year we activated 6,6% of all event visitors. This time around it was 8,1%. That's a big increase! Is that 100% due to the competition? Maybe yes, maybe no. But I can say for sure that the competition had it's added value with getting the campaign on top of mind with the hosts on the floor. And THAT is the goal. When the hosts on the floor have it on top of mind, your campaign will blast. And that is the same for each and every campaign that we promote offline. --> Getting your employees on board is key! And we have all the tools to help you with that 😎 #events #leadgeneration #activation #campaigns #facts

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The social stats are in! 📱 Take a look at the data from the first half of the year for one of our clients, where we've been managing their social media channels. 🙌 Curious about how we can boost your social strategy? https://lnkd.in/e_uA7E6G #marketingstrategy #strategy #marketing #smallbusiness #digitalmarketing #digitalmedia #digitaladvertising #digitalmarketingagency #smallbusinessmarketing #smallbusiness #socialmedia #socialmediadata #client #clientsuccess

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Is becoming a B Corp a marketing tool? Let's clear up this misconception with insights from Sr. Manager Growth & Certification, Saskia Rotshuizen 👇 To become a B Corp, a company must meet rigorous social and environmental standards. But did you know that: 1️⃣ The certification process is extensive and will take significant time and energy to be invested by a company. 2️⃣ The process requires strong internal alignment, as all departments within a company are involved due to the holistic nature of the assessment. 3️⃣ To complete the certification, B Corps must legally embedded their commitment to purpose beyond profit in their company articles. So, would you say this is a marketing tool? In this series, experts from the B Lab Benelux team open ups about the greatest misconceptions about everything it means to be a B Corp. Are you ready to uncover the truth? Stay tuned for our next episode. #BCorp #BCorpcertification #sustainability #forceforgood #myth

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Checkmate Your Content Strategy This Week! Are you creating fantastic content, but struggling to get it in front of the right eyes? At Marketeery, we understand the importance of crafting compelling content, but we also know that distribution is key. 𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸, 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁'𝘀 𝗻𝗲𝘅𝘁 𝗺𝗼𝘃𝗲: ♟️ 𝗣𝗹𝗮𝗻 𝗬𝗼𝘂𝗿 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗶𝗿𝘀𝘁: Before hitting publish, identify the channels your target audience frequents (e.g., LinkedIn, industry publications). ♟️ 𝗧𝗮𝗶𝗹𝗼𝗿 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗘𝗮𝗰𝗵 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺: Videos resonate well on LinkedIn, while in-depth articles might be better suited for your blog. ♟️ 𝗣𝗿𝗼𝗺𝗼𝘁𝗲, 𝗣𝗿𝗼𝗺𝗼𝘁𝗲, 𝗣𝗿𝗼𝗺𝗼𝘁𝗲! Utilize social media, email marketing, and influencer partnerships to amplify your content's reach. By following these steps, you can transform your content from a lonely king on a deserted board to a powerful force driving results. #MarketingTips #ContentMarketing #B2BMarketing #Marketeery

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In which areas does marketing add the most value? 💡 "Leads, brand, and authority are the key components, yet effectively capturing these aspects presents a challenge. The solution lies in embracing full-funnel marketing," as explained by Mark Appel from Sendcloud, during the Main Insight Event Benelux 2024. The traditional funnel comprises three stages: Creating Awareness (emotional messaging), Demand Creation (value messaging), and Demand Capture (capability messaging). However, delving deeper, Mark suggests the key to success lies in flipping the funnel, beginning with the in-market audience. This strategy prioritizes demand capture, followed by demand creation, and ultimately brand building. Thanks, Mark, for these insights 🙌 Keep an eye out for more key learnings 👀

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This ABM MBA class with Noa van der Stam will show you how a small ABM team can have a huge impact with a strong strategy. As a small team tasked with running an ABM program across EMEA, Noa van der Stam needed to find ways to scale her program, and fast! On April 24th, Noa shares behind the scenes of her ABM program, including: – How to scale 1:1 microsites for target accounts. – Strategies for creating a content catalog your GTM team can access. – Working with sales to create personalized content to accelerate deal cycles. To hear her story and see under the hood of her ABM program, register in the link in the comments.

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Join our Philips Sustainability Educational Session, October 2, 13:15 - 16:15 CET, for an afternoon with two unique and impactful sessions taking place live in Amsterdam and live-streamed online worldwide. 1. Patient Earth: the view from Space (13:15 - 14:15 CET) Philips leaders will introduce healthcare as a key player in sustainable transformation. Then, Thomas Marshburn (NASA) and André Kuipers (ESA), two doctors who became record-setting astronauts, will discuss their views on Earth's changes from space and the need for sustainable healthcare. 2. Sustainable Healthcare in action (14:45 - 16:15 CET) Robert Metzke, Clara Sattler de Sousa e Brito, and leaders from European healthcare institutions will discuss their ESG goals. They will share their programs for reducing emissions, promoting circularity, and diverting waste from landfills. The session will include data proving the impact of these initiatives and a panel discussion on the challenges and successes. To join this webinar, register via the following link: to.philips/61100oQN6n

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A client presented me with an interesting challenge: they wanted to launch a lead acquisition campaign on LinkedIn with a very limited budget (less than 50 euros a day, to be precise). The problem? They didn’t have a funnel strategy in place to guide potential customers toward conversion. If you know LinkedIn Ads, you’re aware it’s not the most cost-effective platform. Without a well-structured funnel, there was a high risk of wasting the budget without achieving meaningful results. 👉 How did I solve the problem and turn this challenge into an opportunity? I developed a targeted strategy that generated high-quality leads at a cost 30% lower than the industry average. 💡 Want to know exactly how I did it? Send me a message or leave a comment with “I want to know more,” and I’ll send you all the details about the strategy and the results achieved. 🎯 Sometimes, even with limited resources, you can achieve great success... with the right approach!

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EXCITING NEWS Join us for the NBW Business Networking Event: “Marketing Penetration Strategy with NBW Business Experts - Reach Your Audience” at NIO House Amsterdam on 21 June, 17:00 - 20:30 (Networking from 19:45 - 20:30) Nene Merit, Founder of The Wave, will be discussing "How to Use Data to Create an Effective Marketing Funnel." She will discuss the following: - Define Your Audience: Get precise with your target market. - Target and Measure: Learn strategies to hit the bullseye and track success. - Map the Customer Journey: Understand every step your customer takes. - Create a Marketing Funnel: Master the art of guiding customers through the purchase cycle. See registration link: https://lnkd.in/eDRcfV27

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Is your brand reaching its full potential? At Trivium Media Group, we help brands grow with tailored strategies that ensure sustained development in the market. From customer engagement to market penetration, we focus on what makes your brand stand out and expand. Ready to take your brand to the next level? Let's talk! #brandgrowth #marketstrategy #triviummediagroup

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