Hente van den Boom

Together with the B Corp community, we choose impact over profit—how about you? 🌍 Last year, 48% of Dutch consumers made a purchase on Black Friday, driving sales up by 70% compared to a regular Friday. This year, we're changing the narrative — shifting this day of excess into an opportunity for positive impact. Rather than adding to the planet’s burden, we’re committed to using business as a driver of meaningful change. For every € we donate, 1 kg of plastic is removed from the Ganges—one of the most polluted rivers in the world. Let’s show the power of business as a force for good and make a real difference together. More information: https://lnkd.in/ehfYqA7t #bcorp #bcorpblackfriday #blackfriday #cleanup #sustainability #bcorpcommunity @blabbenelux Sumthing

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🥙 In 2022, Dutch consumers wasted around 34 kilos of food per person per year - that’s a lot of grub! But what innovative solutions are happening in Amsterdam and beyond to tackle the food waste crisis? 👋 We caught up with Ralph de Vries, Chief Commercial Officer (CCO) and co-owner of Wasteless AI to find out how their AI-powered solutions are motivating shoppers to minimise food waste through discounted prices. 🌍 What’s Wasteless AI's mission? Well, it’s simple, they're helping supermarkets tackle food waste by adjusting prices on items with shorter expiration dates. With operations throughout Europe and the US, Wasteless AI is going global. 🔗 Dive into this article to find more about the challenges Wasteless AI faces and how they’ve applied to AI to food prices: https://lnkd.in/eaHfF7GU #FoodWaste #MachineLearning #SustainableShopping

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CAES is known for creating elegant, minimalist basics—and the Dutch brand has greatly improved its sustainability standing with help from the Good On You tool Good Measures. The results? Reducing impact on people, the planet, and animals that saw the brand’s overall rating rise from “It’s a Start” to “Good”. Improvement measures include partly tracing its supply chain, implementing a code of conduct covering some ILO Four Fundamental Freedoms principles, and using lower-impact materials like Desserto cactus leather, recycled cotton, and Tencel Lyocell 💚 “As a small brand that values transparency, it can be challenging to communicate our efforts in a clear and effective way,” the brand shared. “Good On You uses a rating system that allows you to clearly track your progress and see what areas might need improvement. Their acknowledgement is highly regarded in the industry and opens many doors. Besides this, their team is extremely knowledgeable, committed and a breeze to work with.” “We’re thrilled CAES is now one of Good On You’s top-rated brands.” …and we’re thrilled to know that more brands are lowering their impact while prioritising more sustainable measures. Here’s to CAES and to all brands who are doing the work 🥂 If you’re hoping to improve your brand, company, or workplace’s sustainability standing, we can help: learn about partnerships now → https://lnkd.in/ekDGi8Pv

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Having an ethical work environment should be the main priority to the manufactures, as this is the essence of their work place. Here in Amsterdam we have two pioneering companies providing an ethical manufacturing workplace(s), working on providing a better future towards more sustainable and circular fashion industry. New Optimist is a circular fashion manufacture based in the heart/centre of Amsterdam. The concept behind New Optimist is circulating the garments life by offering repairing and "statiegeld" service where you can return your garment, wether they can re-sell it as second hand or turn into recycled yarn.  This mission ensures everyone contributes towards in circular fashion. The production space of New Optimist, provides a safe and a healthy work environment, where the tailors are able express their religious practices. We took conducted an interview with a Tailor, he was super co-operative and optimist as he described himself. United Repair Centre is a clothing repair atelier based in the west of Amsterdam, working giving garments a second life by providing repair services for multiple brands, as well as providing work opportunities for tailors from refugee or immigrant background. The repair centre provides the opportunity for the tailors to integrate into dutch culture via sharing their meals together during lunch this spread the message of equality in the work place. Omar a tailor at the United Repair Centre expressed his thoughts about his career developing on a regular basis from the work and machinery he is exposed to at the United Repair Centre. The mentioned companies show great examples of providing an ethical and healthy work environment, where we saw that from the faces and words of the tailors. We are hoping for fashion manufactures to learn from them. Audio credit: slowdown-Deep House #mumster #mumstermovement #consciousfashion #fashionrevolution #slowfashion#fashionactivist #outfitrepeater #boycotfastfashion #fashionlover #fashion #mode#reusefashion #circularfashion #repairing #sustianablefashion 

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Did you know that in 2024, you should ideally 'buy' only 5 new items of clothing to stay within 1.5 degrees of global warming? That may not sound like much, but it's high time to take a hard look at our clothing consumption! Every year, the average Dutch person buys 46 pieces and discards 40. And the fashion industry? It's producing like it's going out of style - literally. With an expected 63% increase in clothing consumption by 2030, it is clear that we need to act. So, how do we address this without leaving our garment makers out in the cold? Simple: we buy less and choose smarter. The '5 new garments a year' rule is not only a smart rule of thumb, but also a springboard to more sustainable habits. Let's keep it cool for the planet and consider second-hand, vintage, or recycled options for your next fashion purchase. And if you buy new, choose brands that are fair and sustainable. Our source? @legerdesheils Want to show what your brand is doing to capitalise on this? Sign up to participate in Circular Textile Days 2024! 📅 18 & 19 September 2024 📍 1931 Congress Centre, ‘s-Hertogenbosch 🎟️ https://lnkd.in/dTazHfb #CircularTextileDays #SustainableFashion #ConsciousFashion

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Sustainability is critical for the future, but how can you put it into practice without sacrificing profit? Niels Vandecasteele and Steven Callens (Alumni Scale-up Masterclass 2021) of Sunday, a company that makes sustainable merchandise for companies, are among those struggling with this issue. 👕 💡 Experts Xavier Baeten and Robert Boute offer some advice.

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A start-up business in Oban is developing eco-friendly packaging made from onion skins in a bid to cut waste and reduce emissions. Renuka Ramanujam, CEO of HUID (the Dutch word for skin) is a former textiles student who first used onion skins as a source of clothing dye. The 30-year-old's company sources waste peel from farmers and agricultural businesses and is developing a cardboard-like material, as well as an alternative to flexible film. It is supported by industry-led body, the National Manufacturing Institute Scotland. Onion skins have anti-microbial properties, meaning the packaging could help extend the shelf life of perishable foods. Producing the eco-packaging involves extracting high-quality cellulose from outer onion skins and combining it with a biopolymer blend. Polymers are very long chain molecules made from small repeating units - biopolymers are polymers made from natural sources like proteins, carbohydrates, and fats. HUID is attempting to reduce waste as UK households throw away an estimated 90 billion pieces of plastic packaging annually. https://lnkd.in/giUEZW8D

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Last week, Level Level published the research results for the third year in a row regarding the state of digital accessibility of the 15 largest online shops in the Netherlands, from the Twinkle Top 100. bol scored third place in this top 15. A moment for me to reflect on the developments that I and bol have gone through over the past 3 years. I previously told about it during a talk at Nationaal Congres Digitale Toegankelijkheid 2022. Bol already designed and developed with digital accessibility in mind. However, this happened too much from silos. Initiatives per product (e.g. Checkout) where little to no cross-product knowledge exchange took place. We also did not work towards a joint result according to the same guidelines and frameworks. The first reason to focus more on this subject was the start of the Design System team, for the shop, in 2020. We started (re)building and documenting components from scratch. With accessibility in mind. Level Level's 2021 research was a valuable and welcome opportunity to draw more attention to this subject within the rest of the organization. In the meantime, an Accessibility Month was organized (2021), a working group has been set up on digital accessibility company-wide (2023), shop product teams have actively started solving accessibility issues within their product (2023) and we conduct frequent user research with users with a visual disability (2023). Good progress has also been made in the field of awareness and training in recent years. Like today, when Cardan Technobility organized a (mini) Ervaringsplein as part of our Shopping & Advertising design community 2024 kick-off day. Various initiatives are also planned for the coming months to work together on an accessible shop. A little better ... every day 💪

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🚀𝗔𝗻 𝘂𝗽𝗱𝗮𝘁𝗲 𝗼𝗻 𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗶𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 with tex.tracer 🚀 In September, we partnered with tex.tracer and launched our Footprint Benchmark Pilot, an initiative designed to help Dutch textile brands, retailers, and workwear companies better understand and improve the environmental footprint of their products through an anonymised footprint benchmark. 🌱 𝐖𝐡𝐲 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞? 🔹 Gain valuable insights: Discover your product’s environmental footprint from cradle-to-gate and compare it to industry peers. 🔹 Join an industry initiative: Contribute to a collective movement toward greater sustainability—no cost or strings attached!! 🔹 Lead with transparency: Be part of the push for accountability and a greener textile industry. ⏰ 𝐊𝐞𝐲 𝐝𝐚𝐭𝐞𝐬 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫: Data collection closes: Mid-January Benchmarking results delivered: Mid-February So, if you are a Dutch textile company producing or selling a plain white t-shirt, this is your last chance to join our pilot! 🤝Join us and send an email to [email protected]. 🌍♻️ Working together to create this benchmark pilot that drives meaningful change in the textile industry!

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🚀 Friday marked a big win for our team & company at the Dutch Search Awards – taking home the award for Best Email Marketing Campaign! 🏆 Not only that, but we were also nominated in the category for Best inhouse team, highlighting the talent and innovation in our team on PPC, Marketing Analytics and Customer Journey Management. These achievements didn’t happen overnight. They’re the result of: ✅ Starting with a clear goal ✅ Validating with small experiments ✅ Involving the right stakeholders early ✅ And above all, collaboration & perseverance The winning campaign? An innovative A/B test using our Man vs. Machine strategy for email product recommendations. We built an in-house recommendation engine that perfectly aligns with customer needs and our business goals. The results: Our most successful email campaign ever. But this wasn’t just about great strategy or tech. It was about the people. Huge shoutout to Jasmijn Hemersma, Maher Alkhatib, MSc, Han Geers, Isabel Meijer, Erik de Goede, Henrique Beck Valdivia, and all others from the performance marketing team Sven Holtman Elena Pricop Iñigo Adin Ruesta. Your dedication turned a concept into a winning reality. With this momentum, we’re setting our sights on even more successes in the coming years. Let’s go! 💪 #Teamwork #MarketingExcellence #DutchSearchAwards #Collaboration

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Do you recognize the refreshed feeling after being away for a short trip? 🤩We're back in business today and we're also finally refreshing our portfolio on our website. Looking forward to share it with you! #brandsventure #branding #rebranding #brandidentity #marketing #strategie ⁠

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Re-use and business models, that was the topic last week at the network session at MVO Nederland. 🗣 Desiree De La Fuente - Van Baal, sustainability manager of Modiform was one of the presenters that had the chance to share experiences, considerations and viewpoints. Amongst others about the new regulations for packaging, the PPWR. What is going to change and what does this mean?   Are you curious about what was discussed, or want to know more about what the #PPWR means for #packaging in #horticulture? Let us know!

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RABLE has been highlighted as Solar Magazine's "Project of the Week" for our joint project at Voedselbank Amsterdam. This marks the third recognition in recent months for our innovative approach to solar installations. Challenge: The roof at Voedselbank Amsterdam was unsuitable for traditional solar panels due to structural weight limitations. We addressed this challenge with lightweight solar panels from Solarge and our specialized understructure that distributes the load to the roof’s structural supports, installed by Groene-Woningen. Impact: This project not only helps Voedselbank Amsterdam reduce their energy costs but also significantly contributes to their sustainability goals. By overcoming architectural constraints, we are able to expand the possibilities for solar energy installations in similar structures facing similar challenges. A thank you to our partners: Groene Woningen, Solarge, and the incredible team at Voedselbanken Nederland. This project exemplifies the power of collaboration and innovation in the pursuit of a greener future. Sustainability and innovation are at the heart of what we do at RABLE. We are thrilled to see our efforts recognized and remain motivated to keep pushing the boundaries of what is possible in renewable energy solutions. #RABLE #SolarEnergy #Innovation #Sustainability #ProjectOfTheWeek #SolarMagazine Read the article here > https://lnkd.in/eetFiXhQ

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How can you optimize operations, prepare for future sustainability requirements, and ensure data security — without any sleepless nights? If you are a fashion brand, it’s simple: implement our industry-specific ERP solution for the fashion industry. This is exactly what the Dutch women’s wear brand Studio Anneloes did in 2016. Since then, they have experienced an eight-fold increase in annual revenue. Last year, they upgraded to the cloud version of the system, which is based on Microsoft Business Central: “The upgrade to the cloud version definitely saves us some sleepless nights. Now, we feel absolutely secure that our data is in good hands, and that the service level is guaranteed,” Jan Sonneveld expresses with a grin. Additionally, they are already ahead of the curve, meeting future legal sustainability requirements, which saves the company both time and concerns: “Sustainability becomes more and more important, and TRIMIT supports that because we can enter a lot of product data and thereby create a digital product passport, which we need to have in 2027. We are already doing that by printing QR codes in our products,” Jan explains. Learn more about how Studio Anneloes is thriving with our Fashion Solution: https://lnkd.in/dVK8-Qqp

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Let's agree on this: most networking events are BORING. Except 👇 That's why Bart Snijders 🌍 developed Sprints & Sneakers | Growth Marketing Agency festival three years ago, in which you learn by day and party by night. Last year, I was one of the speakers. This year, I am coming with my entourage, Theo Odita and Griffin Dettmer, and I can't wait to learn the latest AI tactics from leaders like Growth Tribe and Google. 91% of the tickets are sold out because marketers want to make sure to take advantage of this, especially with this great weather. (Extreme) Ownership is one of S&S's core values, so if you desire to leave, go to your boss and explain why you need to be here. Likewise, for marketing leaders, August is a heavy month due to vacations and the ramp-up for Q4. Be the better man or woman and take your team on a bonding experience that will inspire and energize them to finish the year at an all-time high. Max Zidek, you are ROCKSTAR; he is the festival lead, 91 %. 🤘🔥🔥🔥🔥🔥🔥🔥 📍Amsterdam - Thuishaven 🗓️ Friday 30 August 2024 ⌚ 10:00 to 23:30 (Amsterdam Timezone) 🎟️ Full Day, Half Day, Evening Tickets 🎤 Vengaboys ( Boom, Boom, Boom, Boom!!) #sprintsandsneakers #festival #vamos #letsgo #marketing

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In our latest #LifeInDesign feature, meet Karlijn Sibbel, Innovation Director at Notpla —a trailblazing company on a mission to replace single-use plastics with materials that are as innovative as they are sustainable.🌍 From sculpting chocolate as a child to designing groundbreaking biomaterials, Karlijn Sibbel has always been driven by the joy of creating. Now, as Design Director at Notpla, she’s on a mission to reshape the future of packaging. Notpla’s innovations, like Ooho—a seaweed-based alternative to single-use plastic—biodegrades in weeks, offering a sustainable solution to the plastic crisis. “Seaweed is an incredible crop,” Karlijn shares. “It grows up to a metre a day, needs no land, and supports marine ecosystems.” Karlijn’s vision goes beyond packaging. From coffee cups to windows, she’s leading the charge to replace plastic with biomaterials everywhere. “Design is creative problem-solving. It’s about rethinking systems, materials, and products to build a healthier, more natural future,”. Watch Karlijn’s full story here https://ow.ly/Upy350U9OK3 #SustainablePackaging #LifeInDesign #CircularEconomy

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