Andries de Jonge

🌟 MarTech Monday 🌟 In this new section, every Monday a member of the Think Tank Martech & Data will share with you their knowledge, insights or tools. Today, Dax Vercauteren kicks off and takes you through programmatic marketing in his article "Hop naar een cookieloze toekomst met programmatic marketing"🔥 Can't wait to read his article? You can find the link in comments!👇 #We_are_BAM #Martech #MarTechMonday

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Does competition give better results? Last weekend JBL was present during yet another gaming event in Europe. This time in Brussels, Belgium. During each gaming event, they promote an online activation campaign in order to generate leads. Basebuilder (part of Linehub) is creating these campaigns for them. This time we added an extra competition into the mix. Because the results of each campaign always depend on how well the promotion is done. We can provide the most awesome video's (like this one), flyers and banners. But it is in the end how they are represented on the floor, that decides if the campaign is as successful as it can be. So this time we added some personalized lanyards to the mix! Each host got it's own lanyard with a unique QR code to promote the campaign. The hostess with the most scans, would win a JBL product. Did that work? Yes. Last year we activated 6,6% of all event visitors. This time around it was 8,1%. That's a big increase! Is that 100% due to the competition? Maybe yes, maybe no. But I can say for sure that the competition had it's added value with getting the campaign on top of mind with the hosts on the floor. And THAT is the goal. When the hosts on the floor have it on top of mind, your campaign will blast. And that is the same for each and every campaign that we promote offline. --> Getting your employees on board is key! And we have all the tools to help you with that 😎 #events #leadgeneration #activation #campaigns #facts

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This ABM MBA class with Noa van der Stam will show you how a small ABM team can have a huge impact with a strong strategy. As a small team tasked with running an ABM program across EMEA, Noa van der Stam needed to find ways to scale her program, and fast! On April 24th, Noa shares behind the scenes of her ABM program, including: – How to scale 1:1 microsites for target accounts. – Strategies for creating a content catalog your GTM team can access. – Working with sales to create personalized content to accelerate deal cycles. To hear her story and see under the hood of her ABM program, register in the link in the comments.

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Calling all agencies! Discover how to use SEO metrics and content marketing tactics for maximum client success. From monitoring organic traffic growth to analyzing backlink profiles, learn how agencies can leverage advanced metrics to enhance client success. Check out our latest collaboration with Swydo to read all about it! 👇 #SEO #ContentMarketing

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Why B2B SaaS marketing leaders should focus on the bottom of the funnel first. Here are 6 reasons inspired by Sendcloud’s CMO Mark Appel at SaaS Summit Benelux: 1. Immediate ROI and Quick Wins ↳ 🎯 Target the 3-5% of your audience ready to buy now to achieve faster returns. 2. More cost-effective ↳ 💰 Engaging with prospects who are already aware of their problem and are seeking a solution is more cost-effective 3. Foundation for Growth - Success in BOFU campaigns provides insights and revenue to invest in middle and top-of-the-funnel campaigns - 💡 it helps SaaS companies understand what messaging resonates with their ICP and converts. 4. Risk Mitigation ↳ Test and refine your strategies on a smaller scale before scaling up. 5. Building Momentum ↳ ⚡ Early successes boost team confidence and create positive momentum in growth teams. “Create an environment where people feel that they are performing, that they are delivering because then the teams can start to excel.” 6. Strategic Alignment ↳ Focusing first on conversions ensures that marketing efforts are: 👉 closely aligned with sales objectives, 👉 fostering better collaboration between teams. But remember, don’t ignore brand building and demand generation! While the bottom of the funnel brings quick wins, sustainable growth comes from engaging audiences at every stage. What are your thoughts on focusing on the bottom of the funnel first? #SaaSMarketing #DemandGeneration #B2BMarketing

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Nasreen Cullen and I headed to AntiCon yesterday and spent the majority of the day absorbing talks about #AI, #marketing and #digitaltransformation. My favourite talk was Michiel Dorjee - Making Marketing Magic. Key takeaways from the day: Start small and scale! ❔ Identity specific use cases where AI or automation can be piloted as a solution. Thoughtful adoption of AI is to optimise what we do and how we do it. 📒 Develop a plan and approach so that the effectiveness of any pilots can be measured. ⚙ Practice due diligence to mitigate data and bias risks. What else? 🤖 Foundations for GenAI need to be prioritised. It has huge potential for us but relies on having all the data and information in one place. GenAI is the best guess of the data used to train it. 📈 A no brainer but to reap the benefits, we must integrate AI and automation into how we are already working. 🤲 Responsibility and transparency are key - ethics matter more than ever! 😃 Thinking of AI as assistive is key to positive reception. 🎯 Total monthly users for OpenAI reached a new peak of 4.6m in February - over 9% of internet users.

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The Conference known as Conversion Hotel (#CH2024) - November 22/23/24, 2024 - Texel, the Netherlands. The first speakers and sessions are announced: ⭐ Ruben de Boer - Keynote speaker on experimentation culture. ⭐ Diane Wiredu - Keynote speaker on messaging strategy. ⭐ Tim Ceuppens - Keynote speaker on how to talk data. ⭐ Divya Isaiah - Keynote speaker on inhouse experimentation. ⭐ Abi Hough - Keynote speaker on user research. ⭐ The updated speaker competition - 4 main stage keynote slots to apply for when registering a ticket, including coaching by Michael Aagaard. #CH2024 public ticket sales started yesterday for 25% of the available tickets. This round will close on June 10, 4 pm CEST (no stress, you have time). Tickets are available in 4 segments (new attendees, returning attendees, not living in the Netherlands, non CRO job title). During the registration you will be asked to write down your motivation. This will be used when the tickets for your segment are oversigned. Shout out to our event partners: Contentsquare, Exatom, Kameleoon, Optimizely, SiteSpect NL, and VWO. Website: https://lnkd.in/gJ7w5K2 Ticket overview: https://lnkd.in/e6ef3Qpx Registration form: https://lnkd.in/es2yrezJ This is a 3-day Friday to Sunday event. The event is designed to learn, share, and connect with fellow passionate optimizers. Hotel stay is included. #experimentation #ch2024 #conversion #cro #conversionoptimization

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🚨 Uncover Hidden Opportunities with Valor Visitor View 🚨 Tired of missing out on potential leads? Frustrated by anonymous website visitors? Valor Visitor View is the solution! Identify anonymous visitors: Discover who's been browsing your site. Prioritize leads: Focus on the hottest prospects. Close more deals: Convert website traffic into customers. Ready to take your business to the next level? Learn more about Valor Visitor View today and fill out out contact form for mor einformation or send me a DM https://lnkd.in/d8AS_v3H #digitalmarketing #leadgeneration #sales #marketingtips #businesstips #valorvisitorview

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𝗔 𝗱𝗮𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲 𝗼𝗳 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝘁 Media monitoring forms the backbone of our PR advice. It allows us to spot risks and opportunities in our clients’ reputation management, while media analysis reports help clients measure the effectiveness of PR. One of our media analysts, Bram van Dijk, shares some tricks of the trade, plus insights into how to stay on top of the 24/7 news cycle, the role of AI in analysis, and what makes for a good media analyst. https://lnkd.in/eGFyxQ58

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European users of WhatsApp will soon be able to chat with other chat apps! 🗨️🇪🇺 In 2025 users can have group conversations with members of third-party messaging services that have chosen to make their apps interoperable. From 2027, it will even be possible to make calls and video calls with third-party apps. The same functionality will be available for Messenger users. Another great example of how the introduction of the Digital Markets Act (DMA) by the European Commission forcing tech companies to innovate and open up closed systems and monopolies. #whatsapp #dma #europe #tech #socialmedia

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👉 Automatically connect with ABM target accounts from LinkedIn Sales Nav lists 🙋‍♂️ Sjors de Kleijn and I use Expandi.io to send automated connection requests to relevant buying committee members from ICPs. And you can actually do this in a meaningful way.  My situation: there are so many interesting connections for me to have in the HubSpot and SaaS space. It's impossible to connect with them all manually 🤷‍♂️ Expandi helps me to establish connections while freeing up time to post daily and share knowledge for these new connections 💡 So I spend more of my time creating value than copy-pasting connection requests messages. They would have received the EXACT same message from me anyway. To take into account: • This process is highly applicable for T1 or T2 accounts with manual account research ◀️ my preference • Don't use Expandi.io to spam outreach messages ❌ • What to do after they accept? Post great content so they'll see it on their timeline 😌 Watch the video to see the process in action 📹 How are you connecting with your target accounts in ABM? Share your best practices in the comments! 🙏 #ABM #LinkedInSalesNavigator #Expandi #HubSpot

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Another Badge🎉🎊 #tech #Trailheadjourney #salesforce #trailhead #newbadge #goalgetter #newskill #IT #Marketing #Linkedin #Netherlands #Zaandam #Amsterdam #sales #digitalmarketing #trailheadbadge #newbadge #customerdata #customerdataplatform

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𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆! Programmatic advertising is revolutionizing how brands connect with their audiences. By automating the buying and selling of online ads, this technology enables marketers to achieve more precise targeting and efficient budget allocation—a game changer for maximizing ROI. Here’s why programmatic advertising should be on your radar: 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 AI-driven programmatic platforms analyse user data in real-time, allowing for dynamic adjustments to campaigns based on audience behaviour and engagement. This means your ads are always relevant and timely! 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 With programmatic advertising, you can reach specific demographics, interests, and behaviours, ensuring that your message resonates with the right audience at the right time. 𝗖𝗼𝘀𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 Automated bidding processes help optimize ad spend, reducing wasted budget and ensuring that every dollar is working hard for your brand. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Access to detailed analytics allows marketers to measure campaign performance effectively, enabling continuous improvement and strategic decision-making. As we embrace this innovative approach, it’s clear that programmatic advertising is not just a trend—it’s the future of digital marketing. Let’s leverage technology to create impactful campaigns that drive results! #ProgrammaticAdvertising #DigitalMarketing #AI #MarketingStrategy #AdvertisingTechnology

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Compelling analysis about the importance of branding within advertising. Worth a read. (In addition: always remember 👀 distinctivene brand assets). #branding #advertising #growth

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Digital advertising is more than just clicks—it’s about ROI. At Holland Adhaus, we craft targeted Google and social media ads that drive measurable growth. From creative development to audience targeting and reporting, we manage every step to maximize your ad spend. Let us take your digital ads to the next level: https://hubs.li/Q02VTgrH0 #DigitalAdvertising #GoogleAds #SocialMediaMarketing

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🔍 Conversion Rate Optimization (CRO) isn’t just about making tweaks to your website—it’s a powerful tool for driving real, measurable business growth. Imagine what a 10% increase in traffic could do for your business. With effective CRO, that’s just the beginning. From boosting revenue to enhancing customer retention, CRO has the potential to transform your online presence. Check out these impressive results: 🚀 30% increase in user engagement through strategic in-page navigation. 📈 15% increase in form submissions by tailoring content to user behavior. The key to success? Understanding user behavior, making data-driven decisions, and continuously testing and refining your strategies. Curious about how CRO can elevate your business? Explore our services and connect with our experts today! 💼 #CRO #DigitalMarketing #BusinessGrowth #UserExperience #DataDriven

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