TCHAI

A little announcement before we head off. As the year comes to a close, we’re taking some time to relax and recharge with our loved ones. Therefore, our office will be closing on December 24th at 5pm. We will be back on January 2nd at 9am. Happy holidays! PS: Do you need us in the meantime? You can always get in touch via www.tchai.nl/contact and we'll get back to you asap.

Engage & Connect | During this season of connection, we are reminded of the power of authentic bonds with family, friends, and the world around us. At Tchai, we believe that true connection goes beyond just a moment—it’s about creating lasting experiences that resonate with people on a deeper level. Here’s to making the world a warmer, more meaningful place. Wishing you all the joy and inspiration this season brings. Happy holidays! 💫 #EngageAndConnect #AuthenticBonds #DesignForConnection #MeaningfulMoments #WarmAndConnected #HappyHolidays

The “S” in ESG— the social part, focusing on the support and well-being of our team—has a special place within Tchai. Every month, we come together for our company-wide meeting. During these gatherings, we not only discuss professional progress but also take time to share personal updates, fostering an open and inspiring environment. One of the unique aspects of our meetings is the ‘wind force’ check-in. Each team member shares their current state of mind using a wind force scale, from 1 (calm), to 6 (strong breeze), to 12 (hurricane). This allows us to measure how everyone is feeling and respond with care and support, especially when the winds are high. It’s our way of staying connected and looking out for each other. How does your company prioritize the well-being of its team? Share your ideas with us—we’re always eager to learn new ways to support a positive work environment. 🌍💚 https://lnkd.in/dcWQhu-9

Another one, and the next one. 🎀 After the reveal of the first pilot store in Utrecht less than a month ago, we transformed Hunkemöller's second retail location in #Maastricht. The new store concept continues the brand’s evolution, embracing a softer, more feminine aesthetic. In addition to the second store, we’ve also worked on Hunkemöller's new #showroom and #HQ in Almere, The Netherlands. There’s more to come, and so the journey of shaping the future of the #Hunkemöller brand continues. #Hunkemöller #RetailTransformation #BrandEvolution #InteriorDesign #HQTransformation #ShowroomDesign Kim Tchai Eduard van Santen Patricia Beurskens Mariska Dikoski pepe villaverde Brian Grevy Janine Kaatee (Hurink) Niels Klijsen Casper de Boer Ed Tchai Dagmar Rijgersberg Lilianne van der Meijden

Positive impact. Through spaces. It is our purpose to make the world a better place by building brand spaces with a positive impact on people and planet. We make this happen by forming genuine connections with audiences, creating a ripple-effect that inspires others to strive for a better world as well. www.tchai.nl #PositiveImpact #BetterWorldThroughDesign #TchiOfTchai #SustainableSpaces #RippleEffectForChange

From Container to Clubhouse: Mauritania, West Africa 🌍 Positive impact. Through spaces. Grateful to have played a part in bringing this transformative project to life: a sports clubhouse built within a shipping container, designed to serve as a community hub in refugee camps and settlements worldwide. The latest clubhouse has been installed at the M’bera refugee camp in Mauritania, providing a safe and inclusive space for 100,000 Malian refugees to connect and play. Equipped with solar power, charging points, Wi-Fi, sports equipment, a large TV screen, and more, this space is all about fostering community and well-being. With KLABU's mission to expand to over 50 sites globally in the next decade, we are excited to continue supporting their vision and making a lasting impact. Creating spaces of hope and resilience through sport. 📸: Coco Olakunle #KLABU #TCHAI #SportsForAll #RefugeeSupport #CommunityBuilding #FromContainerToClubhouse #GlobalImpact #PositiveChange MVRDV

Early December, we launched and celebrated the re-branding of Tchai. As the world continues to change, we’ve been reflecting on our journey over the past few years and the way we’ve evolved. While staying true to our core values, we’ve embraced growth and transformation. We’ve refined our brand identity—not just with a fresh look, but also with a renewed commitment to building meaningful relationships. Have you seen it yet? Learn more about our new look: https://lnkd.in/dtrUMKcD #Tchai #Rebranding #NewLook #Growth #MeaningfulConnections

𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝘀 𝗮𝗹𝗹 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗮𝗰𝘁𝗶𝗼𝗻𝘀. 𝗔𝗻𝗱 𝗶𝗳 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁, 𝗮𝗹𝗹 𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘀𝗼 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. Kim and Vera, in our previous conversations we’ve talked about concrete topics like sustainability and innovation. Isn’t storytelling just telling how sustainable or innovative you are as best you can? Kim Tchai: “Sure, that is possible, if sustainability or innovation is part of your story. Then you want to let the world know: why are we doing this, how does it fit our brand? But the other way around is also possible: if your core story is that you are a sustainable brand, you will behave accordingly. Then it becomes an intrinsic motivation to do many more sustainable things.” Vera van Beaumont: “That gets right to the heart of what ‘storytelling’ means. It has an inner and an outer dimension. On the inside, your brand essence is a driving force and compass that gives direction to your brand. Outwardly, you want to convey your story as strongly as possible. If you manage to convey the essence of your brand well, it can bind people to you. It is the basis of a long-term connection with your customers. Read the full dialogue on our website.

Showroom transformation for Hunkemöller!

Hunkemöller first official showroom in Almere, The Netherlands. 🎀