Kult&Ace - Youth & Culture Agency

We're on the look out for a passionate and ambitious Business Developer (Dutch native) who wants to make a difference within the industry!

"There is a significant difference between needing to do something about diversity and genuinely wanting to do it." according to Mèlanie Bosveld, Founder/ Strategy Director of Kult&Ace - Youth & Culture Consultancy and PACT United Foundation. In the latest Adformatie podcast 'Just Getting Started', Mèlanie, along with Lars Reimink and Danijel Dercksen, dives into the crucial topics people, money, pitches and processes. 🎧✨ 🔗 Listen the full podcast episode (NL) here: https://lnkd.in/eQvWanCa or through your favorite podcast-app.

Last Friday we partnered with The Recharge Club during their very first Club Event, 'Leer in een halve dag alles over young professionals', for 100+ (HR) Managers. Our Acies formed a panel discussing 'How to become an attractive employer for diverse talent?', sharing personal experiences and valuable insights about fostering inclusive company cultures. Here are some of the thought-provoking questions we explored: ❓ Should you or should you not ask about someone's ethnicity? ❓ How do you make sure no one in your team feels like that 'check in the box'? ❓ And how do you demonstrate inclusive culture in vacancies in an honest way? There's no simple answers to the above, but we truly understand your challenges and love to inspire you in an open conversation. Get in touch to find out how we can help you to connect with diverse talent and stay future-proof: [email protected] 📷 Naomi Kodde

🚀 Throwback to a milestone moment in our collaboration with Foot Locker EMEA! As we’re approaching Pride Month again, we’re highlighting the ‘Laced With Pride’ event we put together for our client FLE. The goal was to create a platform to talk about Diversity, Equity, & Inclusion (DE&I) within the European sneaker culture. Foot Locker EU proudly sponsored Pride, supporting the local LGBT+ community. 🌈 They did so by not only hosting a boat at the Canal Parade but also by hosting this panel discussion at their Amsterdam store. The event wasn't just a celebration; it was a platform to start meaningful dialogues 🎤 about DE&I, and particularly about DE&I with the European sneaker culture. 👟 It turned out to be a powerful panel discussion that resonated deeply with the audience. Recognising the importance of this conversation, Foot Locker EMEA made the audio available to all their employees as part of their internal education program. The response was overwhelming! As we honour Pride Month this June, we are reminded of the importance of these initiatives and the positive change they can bring. Together we're stepping forward - one sneaker at a time - towards a more inclusive future. 🏳️🌈👟 SO to our panellists Roxanne ‘Rocky’ Hehakaija, Nychenda Fecunda, Bappie Kortram, Lisa Vander Plaetse!

“Gen Z are lazy, they do not want to work and have no commitment” This is a statement that is being all over the internet, and IRL. Which is unfortunate - because the statement is not true. As an agency with a lot of knowledge and expertise on Gen Z - and also being the employer of a bunch of Gen Z’ers 👌 - we can tell you this: Gen Z simply works differently.    → Gen Z values a balance between work and personal life. ⚖️ It's not about working less, but working differently; away from the strict 9 to 5 routine. → Gen Z wants to feel heard; they have plenty of fresh ideas and unique perspectives since they’re hyper connected. 📲 But they need to be taken seriously. → Gen Z is very motivated to learn by doing. 💪 Challenge them and trust them with responsibilities! → Last but not least: Gen Z expects to see the diversity of the real world reflected at work as well. 🤝 So, to all employers: make a REAL effort. On May 31st Kult&Ace will host a panel talk at The Recharge Club event in Leiden, about how to be a diverse and inclusive employer for young professionals. We hope to see you there!  Want to know more about how Kult&Ace can help your brand connect with Gen Z in a sustainable way? Get in touch: [email protected]

🔙 Reflecting on the success story of PUMA Creative Camp! 🔙 Taking a moment here to reminisce about the incredible journey we embarked on together with our long-time client PUMA.🌟 Faced with the challenge of reigniting engagement among PUMA’s Select Consumers - a vibrant community of young creatives and entrepreneurs - we delved into qualitative research to truly understand their needs and desires. 🧐 The result? PUMA Creative Camp - a carefully crafted retreat nestled in the tranquil setting of Tuinen van West. From captivating masterclasses to interactive workshops led by industry experts, every aspect was designed to inspire, connect, and innovate. 🎨 With the mantra "Slow down to speed up," participants were encouraged to embrace moments of reflection as fuel for their creativity. 🌱 The overwhelming response, with a stellar 9/10 rating from over 60 participants, speaks volumes about the impact of our efforts. 🙌 Grateful to all who contributed to this success: team PUMA Group, team Kult&Ace - Youth & Culture Consultancy, all participants and all of our suppliers and partners! 🚀 Get in touch to find out how we can help you to connect with Gen Next and stay future-proof: [email protected] 

Our Founder Mèlanie Bosveld has been nominated for PR Person of the Year 🔥 We also congratulate the 5 other nominees Jennifer Delano, Carli Jager, Claire Slootheer, Sarah Hagens and Jos Govaart; well done! https://lnkd.in/eWebWABf

Last Friday our founder Mèlanie Bosveld went to visit Mayor of Amsterdam Femke Halsema to discuss what it is that Gen Next experience in this city and what they need from the municipality of Amsterdam. Together with the other creatives & entrepreneurs of City Collective Amsterdam (SO to ✨ Mirik Milan Gelders ✨) they discussed how to give Gen Next a voice that will be heard!  

For our beloved client PUMA Group we collaborated with Baskèts Stores to celebrate the drop of new PUMA Palermo colorways - and the outcome was 🔥!

🚀 Elevate Your Brand with Influencer Marketing! 🌟 In today's digital landscape, influencer marketing is a game-changer for brands! 📈 From skyrocketing brand awareness to fostering authentic connections with your audience, here are just a few reasons why leveraging influencers can take your business to the next level: 1️⃣ Authenticity: Influencers build trust with their followers, lending credibility to your brand message. 2️⃣ Reach: Tap into diverse audiences and expand your brand's visibility through influencers' engaged follower bases. 3️⃣ Engagement: Drive meaningful interactions and spark conversations around your products or services. 4️⃣ Creativity: Collaborate with influencers to craft compelling content that resonates with your target market. Ready to unlock the power of influencer marketing? Open to add more diversity to the pool of influencers your brand is using? Mail to: [email protected] Let's connect and explore how we can amplify your brand's presence together! 🚀 photo credit: Jasper Rens van Es #pr #youthmarketing #genz #gennext #influencermarketing #urbanyouthculture #lifestyle