Ex Machina Group

🔗 Link to the case study below! How do you engage an #esports audience on Twitch? Explore how Ex Machina's Twitch Extension elevated the FIFA eWorld Cup viewing experience with interactive polls, trivia, and real-time match insights. The result: Viewers who actively participated watched twice (2x!) as long as passive viewers! https://lnkd.in/g7eEz_nw

Level up your video game marketing strategy! 🚀 Our latest blog post explores innovative player activation campaigns that can boost player engagement, retention, and revenue. Want to chat more about it? We're heading to 🔜 #Gamescom 2024 in Cologne! Drop us a message if you'd like to meet up. Check out our latest article 'Beyond the Game: Activating Video Game Players with Real-Time and Interactive Campaigns' here: https://lnkd.in/gcG-HUy3

Level up your video game marketing strategy! 🚀 Our latest blog post explores innovative player activation campaigns that can boost player engagement, retention, and revenue. Want to chat more about it? We're heading to 🔜 #Gamescom 2024 in Cologne! Drop us a message if you'd like to meet up. Check out our latest article 'Beyond the Game: Activating Video Game Players with Real-Time and Interactive Campaigns' here: https://lnkd.in/gcG-HUy3

Sports leagues, teams, and players are seeking ways to boost fan engagement and attract younger audiences. Explore our latest article on leveraging co-streaming, sponsored fantasy sports, and live trivia & knowledge shows to create engaging experiences. Learn how Ex Machina can enhance your fan experience and open doors to new sponsorship opportunities. Read more: https://lnkd.in/gXaxU_8T

Reflecting on the viewing experiences of #EURO2024 and #CopaAmérica, it's clear that there is still significant room for innovation in how we watch sports, esports, and gaming, especially on web and mobile platforms. We've found that adding meaningful engagement to live content can increase average view time by 150%. In our latest blog, we explore opportunities to make live gaming and sports content more interactive on web and mobile. Check it out for strategies to enhance viewer experiences!

What Do I Know!? has redefined viewer engagement in the TV quiz show format. Breaking records with over 500,000 viewers playing along in a single episode. The app is using Audio Watermarking technology to make sure every question on TV is mirrored in real-time on the app. The result? What Do I Know!? is the TV Quiz show with the highest conversion of viewers to players. Visit our site to learn how the What Do I Know!? app turns passive viewers into active players. https://lnkd.in/gfxw4Vei

How do you create a fun and engaging learning experience for employees? We developed PowerUp as a live trivia game platform that can host regular live game shows covering specific digital upskilling topics. Players can register, set up profiles, receive notifications, and participate in live games. Users can create and join a team, fostering collaboration between colleagues, and winners are rewarded directly in the app. The platform was a great success and has won four Brandon Hall Excellence Awards in Learning and Development. Visit our case study to learn more about how we combined low latency streaming with a gamified user experience: https://lnkd.in/gxuCcbMc

We developed Chat Decoder for Twitch to translate millions of chat messages into actionable insights. Chat Decoder understands chat dynamics, hype levels, key topics, sentiment, and engagement in real-time. Key Features: ⚡ Real-Time Analysis: Processes millions of messages instantly. 📊 User-Centric Dashboard: Offers a suite of intuitive widgets for live sentiment analysis, hype measurement, and engagement tracking. 💡 Valuable Insights: From the Hype Meter to the Emotes Leaderboard and dynamic Word Clouds, Chat Decoder brings chat to life in ways never seen before. 🎮 Chat Decoder has provided valuable insights during the most captivating moments of Twitch broadcasts, including the Summer Game Fest and the Xbox & Bethesda Showcases. Contact us if you want to learn how Chat Decoder's scalable server architecture and machine learning analysis engine can make sense of your chat! Read the full case study from the link in the comments.

Can interactivity reduce churn? In our latest blog post we explore innovative strategies to enhance viewer engagement and loyalty for SVOD & AVOD platforms. Based on our experience with interactive TV formats, gaming, and live streaming, we discuss how live and interactive content can significantly impact churn rates. By fostering deeper viewer engagement and platform loyalty, these strategies can be game-changers in the premium SVOD space. 🔗 Read the full article here: https://lnkd.in/gJ7HQcix 💡 Reach out if you want to learn more! #SVOD #AVOD #Interactivity #Churn #StreamingMedia

Quizmaster is a great example of transforming passive 📺 viewers into active trivia players. Launched in 2015, Quizmaster is considered the longest-running TV trivia quiz show that enables viewer participation via an app. The platform, compatible with both iOS and Android, allows viewers to actively engage in the trivia game during live broadcasts. This interactivity is powered by Ex Machina's scalable server infrastructure, gamification tools, and live TV synchronization. Discover more about Quizmaster and the technology behind it by visiting the case study on our website, available at the link below: https://lnkd.in/gvsBwjdd #Quizmaster #InteractiveTV #SecondScreen