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⏱️ 60 seconds with Georgi Georgiev—just enough time to hear why 𝐆𝐫𝐨𝐮𝐩 𝐒𝐞𝐪𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 (𝐆𝐒𝐓) is worth your attention. Georgi introduces his whitepaper, created with ABsmartly, to help experimenters understand GST—a method designed to balance speed, accuracy, and statistical power. 🎥 Watch the teaser, then download the full whitepaper to explore: ✅ What GST is ✅ Why it works ✅ Real estimations from a GST experiment 👉 Learn more here: https://absmartly.com/gst #ABsmartly #Experimentation #Whitepaper

Jonas Alves knew back in 2019 that GST would be a game-changer for ABsmartly. Smarter testing, better decisions. This whitepaper shows why it matters. 🚀 Have a read!

🎄 What better time than the holidays to level up your experimentation strategy? Our whitepaper has everything you need to kick off 2025 smarter: 🎁 What GST is 🎁 How GST compares to classic methods 🎁 Real-world insights 📥 Download it today: https://absmartly.com/gst #absmartly #experimentation

‘𝑰𝒕 𝒑𝒓𝒐𝒗𝒊𝒅𝒆𝒔 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒍𝒆𝒗𝒆𝒍 𝒐𝒇 𝒂𝒈𝒊𝒍𝒊𝒕𝒚 𝒓𝒆𝒒𝒖𝒊𝒓𝒆𝒅 𝒊𝒏 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒆𝒙𝒑𝒆𝒓𝒊𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒔𝒂𝒄𝒓𝒊𝒇𝒊𝒄𝒊𝒏𝒈 𝒕𝒐𝒐 𝒎𝒖𝒄𝒉 𝒆𝒙𝒑𝒆𝒓𝒊𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏 𝒑𝒐𝒘𝒆𝒓.’ 🎯 Christophe Perrin shares how Group Sequential Testing (GST) delivered on its promise of faster, higher-quality experiments. Check out the whitepaper to see how GST can help your team make better decisions, faster. 🚀 #ABSmartly #Experimentation #Whitepaper

Georgi’s expertise shines again—dive into this must-read whitepaper to explore how GST is transforming A/B testing for experimenters everywhere! 🚀

Another Experimentation Elite with lots of inspiring talks and conversations! 5 personal highlights for me. 1. Stephen Pavlovich and Iqbal Ali sharing their experience using AI to enhance the experimentation process! 2. Eden Bidani reminding us to be bold and test big ideas, don't just follow the crowd! 3. Rafael Buitrago Osorio and Marcus Vinicius Gonzaga Garcia sharing the journey they have been on at LATAM Airlines to scale experimentation...very similar to ours at the John Lewis Partnership! 4. Luiza de Lange highlighting the importance of accessibility and the benefits it has for all customers! 5. Chatting to Cal Courtney about the great work they have done at ABsmartly...some ideas for our roadmap! #Experimentation #ABTesting #CRO #A11Y #Accessibility #Learning #AI

Hi, this is Georgi, and I wanted to take 60 seconds to tell you about a new whitepaper… 🎥 In just one minute, I’ll explain why Group Sequential Testing (GST) is a game-changer for experimentation. Watch the video, and download the full whitepaper to explore: ✅ Why GST is unique ✅ What makes it powerful ✅ Real-world results that show how teams are achieving efficiency gains 👉 Link to the whitepaper: https://absmartly.com/gst Georgi Georgiev #absmartly #experimentation

𝐈𝐭’𝐬 𝐚 𝐰𝐫𝐚𝐩! 🎉 What an incredible day at Experimentation Elite in London! 👏 A huge thank you to Rafael Buitrago Osorio and Marcus Vinicius Gonzaga Garcia from LATAM Airlines for their brilliant talk on scaling experimentation. Their 𝟓.𝟏𝟕% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐮𝐧𝐢𝐪𝐮𝐞 𝐟𝐥𝐢𝐠𝐡𝐭 𝐪𝐮𝐨𝐭𝐞𝐬 and 𝟓𝟒% 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐠𝐚𝐢𝐧 𝐮𝐬𝐢𝐧𝐠 𝐆𝐒𝐓 are a testament to how experimenting smartly accelerates growth. 🚀 🤝 We also loved meeting so many of you at our booth and hearing about your experimentation challenges. It’s always inspiring to connect with teams striving for data-driven success. 💡 We love to help clients' experimentation programs take-off and this is just the beginning. #ABSmartly #ExperimentationElite

What an amazing time at Experimentation Elite in London! Huge thanks to Rafael Buitrago Osorio and Marcus Vinicius Gonzaga Garcia from LATAM Airlines for their insightful session on scaling experimentation. 🚀 #absmartly #experimentationelite #scalingexperimentation

Did you know that Group Sequential Testing (GST) can reduce sample size by up to 80% without compromising statistical power? Download our latest whitepaper to explore: ✅ What GST is ✅ Why it’s a game-changer for A/B testing ✅ Real estimations from a GST experiment 📥 Download it here: https://absmartly.com/gst #absmartly #experimentation