Olayinka T. Hannah

In Nov 2023, I made a conscious decision to build on Linkedln. It’s been 7months and I never looked back since then. To achieve this, I intentionally deleted tiktok and IG, leaving linkedln and YouTube. I carry mat come this street, I was always online, reading and trying to understand this platform(my eyes suffered for it). I was very activie on this app it was a daunting and overwhelming, sometimes I cry. Though my post was doing really well, my introductory post had over 1k impressions and lot of engagement. I write so well, and I hardly preach linkedln so this made my content different. But I wanted more, I didn’t come here to entertain, I mean I’m not Taooma. I remember paying a cretaor to show me how optmization is done. Guy I got nothing for it, he literally asked me for data after paying ($20)20k. We had a session on telegram and he refuse to reply my message after that day, chai I don see shege, I feel like tagging him right now😂 I would join every live event I came across. I was very active late last year, studying this platform like a 4 unit course. Let’s not talk of the low key disrespect on the street of linkedln,🥹 because say I dey call you boss for your comment session doesn’t make you my boss hope you know that. Today, I can say that my decision and persistency is paying off. 📍Since then I have completed 4 courses 📍I have worked for 2 brands, wrote and optmized blog post. 📍Managed linkedln page for 2 brands 📍I create valuable content, effortlessly. I don’t fight for visibility or bother about algo 📍I get referrals frequently from people 📍Got a content writing tutor Job🫢I love teaching and I can’t wait to start. 📍Recognitions, positive reviews and feedbacks from clients and network. 📍I created a community that’s inspire and support small creators and people who find it hard to stay consistent Here is your sign to start from the scratch and yes you can get something meaningful out of it

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You too maybe making this same mistake Yesterday, I went through my Whatsapp contacts, Just to notice a huge number of persons that I pitched my product to in the past Not just that I pitched my course to them, some promised to pay later, others needed it but didn't have all the funds When I reached out to some of them yesterday, I got some heart breaking response: "sorry I can't remember", "please who are you"......I think this last one pissed me off the most. You see, it's one thing to have a product or services, there are high chances that just a few percentage of persons will buy at the first sight of your offer That's why you should always set up a follow up system, I bet you, you've lost more deals because you didn't follow up on your prospects As a business owner, you should set-up systems to help you with follow ups. that's why I recommend the use of emails for this, No wonder brands like Selar will never leave you at rest until you complete that particular purchase. Hope this helps a brand owner! P.S: Share to save a brand today P.S.S: Do you really think emails are best for follow-ups? Share your thoughts in the comment section 👇

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3 months ago, I took a bold step and shut myself from all SoMe platforms. It was a risk but was worth taking. I stopped sharing content even on WhatsApp. It was awkward to have no LinkedIn or IG post to check or make a status update. Surprisingly, it also felt good because; - 3 months ago, I burned out seriously and fell ill three times - I couldn't keep track of my progress. No mental health check. Business was moving but life felt stagnant. All these had a compounding effect and I had to cut off certain things. I picked up new habits and everyday tools to get me in sync with life once more. I felt invisible but it was worth it because it's okay for a creator to feel short of words. Words are more appreciated when spoken with true intent and meaning. Dearest gentle reader, I've been away for far too long so it's proper courtesy to re-introduce myself. I am Esther Oguntuase and I am a Content Creator and Strategist. I'm always eager to help brands and businesses who are intentional about building a relatable and friendly brand online. During my time off SoMe, I spent a significant amount of time, money and effort to upskill and upscale my brand by taking up classes, courses and consultations. I run an offline business selling hair bows and scrunchies I produce seasonally. I'm a recent graduate of Mass Communication with a major in PR & advertising and I'm one of the top graduating students in my class. As much as I enjoy my space, I also love rubbing minds with open and like-minded people. I love a good conversation and I'm always up for it. When I'm not creating content, I'm either chatting, watching a movie or staring at the open sky. Meanwhile, I hate horror movies with passion. I'm an ambivert. Some would say I'm an introvert while others would think I'm an extrovert. I can be any of these depending on the environment. None would stop me from holding my head up high. If you're reading my post for the first time, let's connect. Donate a 👍 or ❤ if this resonates with you #toluconnect #contentstrategist #contentwriter #ghostwriter

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A piece of advice here ⤵️ If you know you are capable enough to render a service or introduce a new product in your business, kindly do. Come to think of it, I have been rendering marketing services but under the umbrella of being a writer because that is what I identify as 😂 Not anymore. It’s important to evolve and I’m glad I am finally doing that. #kikiblessing #marketing #marketingstrategy #contentmarketing #marketingtipsonline

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I was paid N14k for Ghostwriting a Book. Okay, Rewind... I never knew there was a thing called Ghostwriting. So, probably the statement should have been "I Wrote and Edited a book for N14k"😅 The client reached out that she would want me to edit a book. It was my first attempt at editing so you could imagine how joyful I was. She asked for my charges and I said N200/page. Well, don't blame me. I thought editing was just to read if the punctuation and grammar were correct. I assumed she must have written it perfectly and all I needed to do was read through. She agreed. Then she told me she would send it as a WhatsApp message. Okayyyy? What does that even mean? But I didn't argue. I just wanted to edit the book. Long story short, it became a yam pepper scatter scatter affair.😅 With just 14k, here were the services I eventually rendered; - Audio-to-text transcription - Research - Ghostwriting - Editing and Proofreading - Book Project Consultancy And Guess what? I did all of that WITHOUT A LAPTOP. Looking back at the entire situation, here are some reasons I never felt bad; √ She believed in me even though I hadn't edited any book. She only knew me as a content writer. √ I learnt from her that editing goes beyond grammar. √ A lot of people want to author a book but their schedules won't let them. I felt fulfilled helping her become an Author despite her busy schedule. Today, I see how far I have come as a Book Project Consultant. • I have been paid hundreds of thousands for a singular book • I have gotten speaking engagements to review books I worked on • I have worked with international clients • I have learnt the act of book marketing • I have authored 4 books that I earn from residually • I am working on my 5th book • In the last 1 year, I have worked with 10+ authors. • Well, I also now have a laptop.😊 ____________________________________________ Why did I share that? It doesn't matter what you have now, just start. When starting, be ready to start small. These are the stories that make your journey beautiful. Keep believing in yourself and soon, your efforts will come back to you in every way. _______________________________________ PS: What was your first pay for rendering the service you do now? Let's motivate each other and reminisce on how far we have come. Happy New Week.🥰🥰 __________________________________________ Meeting me for the first time? I am Blessing, the Book Project Consultant and Midas Touch Book Editor, transforming your Raw ideas into Masterpieces. #inspiration #mystory #bookeditor #bookprojectconsultant #thelinkedinchallengewithinneh

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Something incredible happened to me yesterday (Don't worry it's not bad😉) I made a post yesterday and tagged Jasmin Alic but I never thought he would respond 😅 I thought he would be too busy to even consider responding to the post. I posted it anyways In less than 2 minutes I published the post, he responded. He was the first to make a comment Truth be told, I was really surprised. Really surprised 😅 This experience changed my entire mindset regarding top creators. I thought they were too busy to engage in growing creators. Yeah, Everyone is different. They got a lot on their plate. Although, some might be too busy, yet respond because they care and wish to see others thrive. Plus they DO what they TEACH. Others have the time but don't respond (Don't judge, move on) No matter how high you go. Make out time to always respond to those growing creators. Support them genuinely, show it in your own little way It would always go a long way. P.s: This made me know what works on LinkedIn again. Take a guess. (Don't stress, check the comment section) Stay EXCELLENTLY EXCELLENT Happy Wednesday 👑

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The eight copywriting intros that always work, I have been writing copy for a while now and I still do for businesses, consultants, coaches and anyone struggling to write an outstanding pitch or make sales. Here are some outdated copy intros and the ones that work. ~ Are you tired of dealing with unreliable products? Then …. Improved: Imagine a world where every product you use exceeds your expectations—discover reliability redefined. ~ Introducing the best solution for your needs! Improved: Unlock the ultimate solution you've been searching for—here’s the key to effortless success.... ~ Do you want to save money on your purchases? Improved: Transform your shopping experience with unbeatable savings that keep your wallet happy. ~ Are you looking for a way to improve your health? Improved: Revolutionize your health journey with our cutting-edge solutions—feel the difference today. ~ Our new product is now available! Improved: Be the first to experience innovation—our groundbreaking product is here to change the game. ~ Struggling with time management? Improved: Master your time effortlessly—discover the secret to reclaiming your day. ~ Want to enhance your productivity? Improved: Skyrocket your productivity with our transformative tools—achieve more, stress less. ~ Need a reliable partner for your business? Improved: Forge a partnership with excellence—let us drive your business to new heights. I hope that helps.

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Brought to you by the greats in the industry. Here’s to my fellow aspiring and dedicated creatives in #contentmarketing and #digitalwriting. There’s nothing greater than sharing knowledge! 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻: 𝟰 𝗞𝗲𝘆 𝗧𝗿𝗮𝗶𝘁𝘀 𝗼𝗳 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗮𝗻𝗱 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲𝘀 1. 𝗦𝗽𝗲𝗮𝗸 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿’𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 • Identify a common pain point and mention it • Let them see themself and their needs 2. 𝗖𝗹𝗲𝗮𝗿𝗹𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀: • Be crystal clear on what the reader will get out of it • Position yourself as the solution to their pain 3. 𝗗𝗲𝗰𝗶𝗺𝗮𝗹𝘀 𝗼𝗿 𝗻𝗼𝗻-𝗿𝗼𝘂𝗻𝗱 𝗻𝘂𝗺𝗯𝗲𝗿𝘀: • We’re so used to seeing “Top 10s” and “20% off”  • It adds a layer of credibility and specificity 4. 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 • Don’t give it all away, they must click to learn more • Make a promise that you can back up EXAMPLE: 👇 → 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Headlines + Subject Lines If you’re curious or seeking results with either of these, this is for you. → 𝗕𝗲𝗻𝗲𝗳𝗶𝘁: The Art of Attraction You want to attract more clicks and more readers, right? → 𝗡𝘂𝗺𝗯𝗲𝗿: 4 It pinpoints just how long of a read you’re getting yourself into without feeling like it's a gimmick. → 𝗣𝗿𝗼𝗺𝗶𝘀𝗲: Key Traits These are the building blocks you will apply immediately. ✅ 𝗥𝗲𝘀𝘂𝗹𝘁 = The Art of Attraction: 4 Key Traits of Headlines and Subject Lines Did it work? Let me know.

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I PREFER RUNNING AD TO CREATING CONTENT Hello fam, it's been a while. Hope you have started getting familiar with the new national anthem. It's part of change.... Today, I want to talk about a misconception that has eaten deep into the mentality of small business owners. I get people asking me if I run Ad as they want to run Ad on their Instagram/FB page. As a professional that I am, of course I will enquire more for the reason and the goal they are aiming at. Whenever I ask them these questions, I will discover that they just want to make money. The Instagram/Facebook page on which the ad will be run is not optimized, there are no captivating content on the page too. So, what will be the outcome of such Ad? Yesterday, I held a brand strategy session with a client who wants to build a presence for his tutoring business on social media. This client asked if I run Ad and I said yes. Then, he said he prefers running Ad than creating content. He said he always get massive turn in rate from his Ad. I asked him to analyse what type of Ad and what the whole campaign is always about. To my surprise, it was a free class. He will get hundreds of leads, then, after the free class, they will pay a token. Whenever it comes to the payment of token, few people will pay. I analyse the ideas behind running Ad to him. Then, I explained the importance of content and why that should be the main focus.I said "Content is the only evidence you have for what you are doing, it will represent your brand even in your absence" This client said "it's true, some people do call me scam and I will have to convince them for a long time before they trust me" After the session, my client had a reorientation and he was ready to do things better. One thing about me is transparency and integrity, I will always tell my clients the truth. If they want to do something that's not in my forte, I don't hesitate to outsource. In our respective field, let's have integrity. People have wrong orientation about certain things. We don't need to exploit them, let's create solutions for them. Those people will trust you and refer your brand. I hope you found this useful. Thank you for reading this far😊 I attended a digital marketing conference over the weekend and it was beautiful. The full gist coming soon. #marketing #branding #identity #awareness #socialmediamarketing #brandstrategy #content #business

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As a creative you will face so many challenges regardless of where you are… Personally, I have a couple of challenges I am facing but it has become my driving force. As someone whose plan is to make money online and build a community, I have encountered a lot of hurdles. 📍Some of them include: ✨Incessant Power Outage-if you live in Nigeria, you’ll understand how the state of our electricity is. One minute there’s light, the next minute you are in darkness scrambling to find your way. ✨Monthly Data Subscription-“your bereke bundle has expired.” This is the message I usually get from the network provider GLO and it’s because I’m always doing small data bundles. ✨Low Grade Gadget-I’m currently using a phone that goes off every two seconds and the only saving grace I have is my Laptop which allows me to do online courses and other little stuff. The price of gadgets have skyrocketed to the point where a beginner cannot afford them. ✨Imposter Syndrome-this one is the baba of them all. This is the sole reason why a lot of creatives are still hiding and are afraid of putting themselves out there(this includes me). When you look at other successful creatives in your niche/industry, you feel intimidated instead of motivated. One thing we forget is that they were once like Us-clueless and broke but their determination to succeed opened doors for them. There are so many challenges we all face depending on the level you are and the phase you are going through. I have learnt to embrace it all and turn it into a super power because I know not all heroes wear cape. 🥹Right now, right here, I’m doing my best. A day will come when the constant lack of light, bad gadgets, low data bundles and imposter syndrome will become a thing of the past and I will look back at this time and smile because it is this moment that moulded me for what’s ahead. 🍀So dear creative, Don’t give up on yourself. It’s not going to be easy but it’s going to be worth it in the end. You carry so much abilities and the world cannot wait to embrace it. Keep going! I’m your social media manager and I’m pushing through the crowd. Your Madam.💜

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It is one thing to have a skill, it is another thing to be excellent at that particular skill and that is the reason I am bringing up this writeup now. I'm super excited about this week already. I'm already doing a countdown to my birthday. Some people have been reaching out to me about my writing training and I am super glad to announce to you that this week, the course will be launched.💃 If you are interested in perfecting your writing skills, and positioning yourself as an authority in this field, then this training is for you. If you want to learn how to earn from your writing skills, this training is for you. You have a lot to gain in this training and the most exclusive one is having access to me as I hold your hands through your writing journey. The course content consists of seven modules, audio and video sessions of valuable content, content ideas, and a lot more. Those who have registered for the training before can testify to this. Your writing game is not going to remain the same if you are willing to learn and put in the work. Feel free to send a DM and you get a response as soon as possible. The course is a self-paced one and you can learn it at your own pace. Meanwhile, if you are a writer or an author, I am available to transform your raw ideas into a masterpiece. Feel free to send a DM as well. © 𝗧𝗼𝗹𝘂𝗹𝗼𝗽𝗲 𝗢𝘆𝗲𝘄𝗮𝗹𝗲 𝙄 𝙬𝙧𝙞𝙩𝙚 𝙖𝙣𝙙 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢 𝙧𝙖𝙬 𝙢𝙖𝙣𝙪𝙨𝙘𝙧𝙞𝙥𝙩𝙨 𝙞𝙣𝙩𝙤 𝙩𝙧𝙖𝙣𝙨𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙜𝙚𝙢𝙨. #bookwriting #bookediting #proofreading #copyediting #lineediting #developmentalediting #authors #contentediting #contentwriting #academicwriting #bookeditor #proofreader

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How I made myself productive with this 1 #exercise. Being a #freelancewriter my work is to produce quality content first for the editor then the client and then the reader. As I grew up in this industry I got into this habit of thinking about 🔹how I can write #better 🔹which section of content should be better after which section 🔹 from where can I get the most effective words to deliver value 🔹how to find the best statistics for my intro it became intense and so intense that I couldn't stop myself from repeating it. I went to sleep in the thoughts and woke up with the same thoughts. But the result for me was BAD. I became too tired when the actual writing was supposed to be done. I started getting 🔹more and more bad feedback 🔹I felt angry and frustrated How did I solve it? Focus sessions I started working only on one thing at time. If I was working on one topic then I was only working on topic, if I was eating dinner than I only focussed on the tasty meal in front of me. In few weeks 🔹my productivity improved 🔹my mind was not cloudy 🔹my mental fatigue became less 🔹my feedback got better Right focus on one thing at a time. P. S - I am always learning to better myself. Share some of your productivity tips with me :) Will help me a lot! #freelancewriting #writerlife #freelancer

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This is me... 2020: - Graduated as an engineer. - Landed a decent job in September. - Lost that job in December due to COVID. 2021: - Enrolled in an affiliate marketing course. - Worked on three websites; two failed miserably. - Secured an internship as a copywriter. 2022: - Sold one of my websites for $1,200. - Started a new job as a junior copywriter at a Singapore-based advertising agency. - Landed my first high-paying client as a content writer ($150 for 1,500 words). 2023: - Enhanced my skills by joining paid copywriting communities. - Invested in two courses. - Raised my prices and attracted new clients. 2024: - Attended my first offline event and networked with like-minded individuals. - Started taking LinkedIn seriously. - Enjoying the work I do. If I can do this as a nobody... We can all improve with more skills, more practice, more self-education, and self-belief. Keep working hard until you're satisfied. P.S. That picture is almost three years old. #freelancers #freelancing

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You need to be saved.... Dear Business Owner, I see the efforts you are putting into your brand, I see how you spend time researching and developing contents to increase your brand's visibility. I see those sleepless nights with content creation. To avoid burnouts and stress, To achieve your brand's desired results, Hire a content writer !!!! You get to achieve a lot more than you think. Check out the carousel below. 💥💥💥💥💥 Meeting me for the first time ? I am a freelance content writer focusing on personal development and wellness brands. The goal is to elevate your brand's presence through contents. Happy Wednesday ❤️

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A lot of people don't know this and I wish I had known it earlier. A prospect had reached out to me about populating her IG page. Her page was dry because she didn't know what to post or how to start. We had a call session where I emphasised the need for a social media manager because if you're a busy professional, you definitely need one. Your content strategy alone cannot save you. You need an active SMM. Then, I crafted a content strategy tailored to her needs. Her goal at that point was to be active on social to collaborate with those in her niche. Since she was new to the market, my first stop was to ask her questions about her brand, content purpose, target audience and overall business goal. Afterwards, I derived her content pillars from our discussion and prepared a content bank. The bank was divided into separate groups with a focus on ToFU content. Being new to the market meant we had to create content that will -- boost brand awareness -- inform and educate her target audience -- build creator and audience relationship -- Make her target audience know and like her. Trust will be earned with time. With this strategy, she got invites for collaborations from those in her niche. She was able to put her brand out there in the right way with the right type of content instead of throwing herself on her TA's faces with unrealistic sales goals. Having a content strategy isn't about content calendars or schedules but about content purposes. I'm Esther and I'm the NETFLIX of content. For your B2B or B2C brand, I will research, create and curate content that will achieve your content purpose and overall brand goal. Send a DM and let's have a quick chat.  If this was helpful, comment and repost. #toluconnect #contentstrategist #contentwriter #ghostwriter

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PROPER INTRODUCTION Good morning LinkedIn FAM, Since I have made up my mind to take this space seriously, I guess a proper introduction is imperative. So, let's go 😀 I'm Abimbola Teru. Firstly, I'm a Copywriter. Mostly I write copy in the email format. I have written several copy; from Sales letter to Campaigns to Video Sales letters to Flows. I'm very good at writing Email flows. Should you have an E-commerce brand, you cannot do without different flows, I can craft them for you. Secondly, I'm a Yorùbá woman and a "Mother Language Activist". I believe every child has a natural access to the mother's tongue, therefore I preach that everyone should be able to understand and speak his/her local language. I can help you to understand and speak my language, the Yorùbá language. Lastly, I also preach healthy feeding. It will interest you to know that I'm setting up a high-end confectionery/food manufacturing company that produces Chocolates and Peanut Butter. My Peanut Butter product will hit the market shortly. Though I can be or do a lot of things, the few things above are constant. It's a new week, and I wish you a resounding success in all your endeavours this week. Happy Monday

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I had an experience recently that reminded me why I love what I do as a content marketer. It was a typical Tuesday afternoon when I received a message from a client I had worked with a few months ago. It was a contract job and I only worked few months with his team It was just a random check in to update me on the effects of the strategy we developed. And he ended the note saying , “You truly know your stuff!” Reading those words felt like a warm hug. It wasn’t just the praise that touched me; it was the realization that my work had made a real difference for someone else. This has always been a thing with me. This compliment couldn’t have come at a better time. I had been feeling the weight of deadlines and the pressure to constantly innovate. But in that moment, I was reminded that every late night spent crafting the perfect piece of content and every early morning spent researching trends was worth it. I genuinely love what I do, and it fuels my passion to wake up at any hour to help businesses tell their stories effectively. Knowing that my expertise can empower others to succeed is what keeps me going. If you’re looking for someone who is dedicated to helping you elevate your brand through strategic content marketing, let’s chat! I’m here to help you achieve your marketing goals. #21daychallengewithcoachmaverick #ContentMarketing #Storytelling

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Deadly problems you need to conquer as a Nigerian Freelancer. (It's A Must). Hey, neighbor In my next couple of posts I'm going to share with you the most important It's normal to have obstacles as you grow in your career path. But, these 3 are a must-overcome, if you must win. 1. Fear of charging your worth. 2. Posting (creating content) for the general public instead of your target audience. 3. Thinking you've mastered your skill and refusing to upskill. In my next couple of posts, I'll address these individually. Who's ready? PS – What would you add?

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