Linda Obi

Linda Obi

Lagos State, Nigeria
8K followers 500+ connections

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About

🚀 About Me: Simply put , I have been around for a bit . Talk about “Veteran Level…

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Articles by Linda

  • Fear of food crisis reverberates across Africa
    Apr 3, 2021

    Fear of food crisis reverberates across Africa

    Mallam Haruna, my #farmer friend from Benue State, whom I rely on to get some of the best yams from that region can no…

    10 Comments
  • Creating new markets, Nigeria’s Path to full digitization and Structural Transformation
    Mar 2, 2021

    Creating new markets, Nigeria’s Path to full digitization and Structural Transformation

    No food – No oil – Nobody wins! There are no fewer than 33 markets in Lagos, unarguably the largest number in a single…

  • FAIL AHEAD.
    Dec 12, 2019

    FAIL AHEAD.

    I like to think of #failure as a precedent to success very synonymous to dirty cops and cash crops. I know this.

    3 Comments
  • My Lagos, My plentywaka
    Nov 20, 2019

    My Lagos, My plentywaka

    My Lagos, My plentywaka. “The introverted common Lagosian” If you have come across some of my work , you would find…

    2 Comments
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Activity

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Experience

  • Forbes Business Council Graphic

    Forbes Business Council

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    West Africa

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    Lagos, Nigeria

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  • -

    Nigeria

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    Kigali, Kigali City, Rwanda

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    Lagos, Nigeria

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    Nigeria

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    Nigeria

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    Lagos, Nigeria

Education

Volunteer Experience

  • Cardano Foundation Graphic

    Country Ambassador

    Cardano Foundation

    - Present 3 years 4 months

    Education

  • Polkadot Graphic

    Country Ambassador

    Polkadot

    Science and Technology

  • WishKnish Corp. Graphic

    Business Development Lead - Pan Africa

    WishKnish Corp.

    - Present 4 years 9 months

    Science and Technology

    Marketing Program Management – Collaborate with our content editors and designers to build high performing marketing campaigns;

    Marketing Analytics – Work with Marketing Operations team to determine data and analytics requirements to drive the development of necessary dashboards and reporting (Marketing + SFDC);
    Project Management– Coordinate across various internal partners (including marketing, sales, and customer success) and external vendors to ensure each project meets all…

    Marketing Program Management – Collaborate with our content editors and designers to build high performing marketing campaigns;

    Marketing Analytics – Work with Marketing Operations team to determine data and analytics requirements to drive the development of necessary dashboards and reporting (Marketing + SFDC);
    Project Management– Coordinate across various internal partners (including marketing, sales, and customer success) and external vendors to ensure each project meets all outlined expectations and is delivered accurately and on time;

    Process Development – Identify opportunities to streamline processes and drive tighter alignment across teams and stakeholders. Develop and document best practices around campaign set up, planning, measurement, communications, and enablement.

  • The Tony Elumelu Foundation Graphic

    Mentor

    The Tony Elumelu Foundation

    - Present 3 years 8 months

    Education

  • RAAS_Supermarket Africa Graphic

    Founder & Growth Lead

    RAAS_Supermarket Africa

    - Present 14 years 8 months

    Economic Empowerment

    Provide inspired leadership company wide.
    Make high-level decisions about policy and strategy.
    Report to the board of directors and keep them informed.
    Develop and implement operational policies and a strategic plan.
    Act as the primary spokesperson for the company.
    Develop the company’s culture and overall company vision.
    Help with recruiting new staff members when necessary.
    Create an environment that promotes great performance and positive morale.
    Oversee the company’s…

    Provide inspired leadership company wide.
    Make high-level decisions about policy and strategy.
    Report to the board of directors and keep them informed.
    Develop and implement operational policies and a strategic plan.
    Act as the primary spokesperson for the company.
    Develop the company’s culture and overall company vision.
    Help with recruiting new staff members when necessary.
    Create an environment that promotes great performance and positive morale.
    Oversee the company’s fiscal activity, including budgeting, reporting, and auditing.
    Work with senior stakeholders, chief financial officer, chief information officer, and other executives.
    Assure all legal and regulatory documents are filed and monitor compliance with laws and regulations.
    Work with the executive board to determine values and mission, and plan for short and long term goals.
    Identify and address problems and opportunities for the company.
    Build alliances and partnerships with other organizations.
    Over see day-to-day operation of the company.
    Work closely with the human resource department to ensure great hiring.

  • Coordinator Of Volunteers

    Habinchi Africa

    - Present 10 years 4 months

    Poverty Alleviation

    Habinchi Africa in Fighting Poverty have been collaborating to advance learning on how to improve the economic benefits of trade with smallholder farmers. Growth in those farmers’ incomes is fundamental to economic and social development, to farmers’ ability to reinvest in their farms and to the sustainable supply of crops bought by global companies. This paper aims to clarify the roles and levers for companies and other actors, often working together, to help increase smallholder farmers’…

    Habinchi Africa in Fighting Poverty have been collaborating to advance learning on how to improve the economic benefits of trade with smallholder farmers. Growth in those farmers’ incomes is fundamental to economic and social development, to farmers’ ability to reinvest in their farms and to the sustainable supply of crops bought by global companies. This paper aims to clarify the roles and levers for companies and other actors, often working together, to help increase smallholder farmers’ incomes.

Publications

  • YOUTUBE CHANNEL

    CRYPTO MADE FUN

    Global Cryptocurrency bants from the lens of an African progressive! Hot topics and lots lots more

    See publication

  • Culture shock, Parity and the Future of work

    FARMERX

    The 21st-century workplace is in inverse. Is it still atypical that the workplace has evolved from what’s perceived as normal? I opt to name it “the evolution of labour” very just like the infamous theory by way of Charles Robert Darwin that speaks to the science of evolution. “The evolution of man”.
    What is perceived as normal is now subjective and odd to personal interpretation.

    See publication

  • Do Not Count your Chickens Just Yet: Why Poultry Farming Fail

    FARMERX

    I recently wrote about the impact of the Nigerian border closure on chicken scarcity and possible ways we can leverage on this development to improve infrastructure around poultry farming. 
    December heralds the season of celebration across most part of the globe and poultry as always is in demand as people cook to feed family and friends.
    As one who is passionate about the development of agriculture pan-africa , I would like to address adopting best practices in poultry farming for…

    I recently wrote about the impact of the Nigerian border closure on chicken scarcity and possible ways we can leverage on this development to improve infrastructure around poultry farming. 
    December heralds the season of celebration across most part of the globe and poultry as always is in demand as people cook to feed family and friends.
    As one who is passionate about the development of agriculture pan-africa , I would like to address adopting best practices in poultry farming for maximum yield .

    See publication

  • Fail Ahead.

    FARMERX

    I like to think of failure as a precedent to success very synonymous to dirty cops and cash crops. I know this.
    Sojourning through the school of hard knocks, I have come face to face with failure more times than one; As a matter of fact I know its scent, it stinks. Failure stared right back at me with strong facial features and a grin so defined daring me to try again.
    Growing up to be the center of attention was one of the many rare privileges I had. I was a Steller student, extremely…

    I like to think of failure as a precedent to success very synonymous to dirty cops and cash crops. I know this.
    Sojourning through the school of hard knocks, I have come face to face with failure more times than one; As a matter of fact I know its scent, it stinks. Failure stared right back at me with strong facial features and a grin so defined daring me to try again.
    Growing up to be the center of attention was one of the many rare privileges I had. I was a Steller student, extremely introverted, somewhat shy, but Steller still. High school was such a breeze. I already had my life planned out while still in college. There was no room for failure, how can I fail when I excelled at my academics and done everything by the book? Or so I thought. I have never been so wrong at the assumptions that seemed to add up at that time.

    See publication

  • My Lagos, My plentywaka.

    FARMERX

    “The introverted common Lagosian”
    If you have come across some of my work , you would find that I derive extreme pleasure in expressing myself in our Nigerian lingua. Its called pidgin English or broken English.
    If you also live in Lagos as I do, you would know firsthand that over 60% of Lagosian have Plentywaka daily. You may refer to https://en.m.wikipedia.org/wiki/Demographics_of_Nigeria to do your own estimations.
    By the way, I am the common Lagosian; the common Lagosian is me and…

    “The introverted common Lagosian”
    If you have come across some of my work , you would find that I derive extreme pleasure in expressing myself in our Nigerian lingua. Its called pidgin English or broken English.
    If you also live in Lagos as I do, you would know firsthand that over 60% of Lagosian have Plentywaka daily. You may refer to https://en.m.wikipedia.org/wiki/Demographics_of_Nigeria to do your own estimations.
    By the way, I am the common Lagosian; the common Lagosian is me and I say this with due respect, no pun intended in the least.

    See publication

  • A tale of Africa, A tale of hope

    FARMERX

    The tale of Africa is a sweet one that captivates the mind. I vividly remember while growing up, my history teacher explicitly told us the stories of different African countries, leaders and Africa’s wealth of resources. In another class, my agricultural science teacher knew how to trigger discussion on the green African pasture and the African green revolutionary movement. The first basic things I learnt was the history of agriculture in Africa and its traceability to economic growth.

    See publication

  • Blockchain | E-Agriculture in Crop & Livestock farming

    FARMERX

    It just might be my penchant for big words or “big grammar” as we choose to call it in this part of the world. When I hear a new word or terminology I am very inclined to look it up immediately, in part because we are encouraged to learn one new word daily in elementary school, but the truth is I like to know things, read things, research things just for knowledge sake and then go ahead to form my own unpopular opinion. Trust me I always have an unpopular opinion, you just name a topic and I…

    It just might be my penchant for big words or “big grammar” as we choose to call it in this part of the world. When I hear a new word or terminology I am very inclined to look it up immediately, in part because we are encouraged to learn one new word daily in elementary school, but the truth is I like to know things, read things, research things just for knowledge sake and then go ahead to form my own unpopular opinion. Trust me I always have an unpopular opinion, you just name a topic and I will find all kinds of unpopular opinions.

    See publication

Projects

Honors & Awards

  • Award for Excellence : Best Staff 2019 (Female Category)

    Farmcrowdy

    The CVH Awards for Excellence provide annual recognition to outstanding contributions in hitting all assigned KPI's for the year while strongly exhibiting all organisational core values. . Award categories are reviewed each year to make sure they are current, relevant and reflect the emerging innovations in the agricultural digital transformation shift.

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