Sambal Lab

'The release of OpenAI's verbal GPT demonstrated how far genAI can go, and would go—using a voice 'so eerily similar to Scarlet Johansson's that her closest friends and news outlets could not tell the difference', according to Johansson—to evoke the film 𝐻𝑒𝑟. Days later in a chat at an AI-themed conference:  'If you want to record Selena Gomez's 𝐿𝑜𝑣𝑒 𝑌𝑜𝑢 𝐿𝑖𝑘𝑒 𝐴 𝐿𝑜𝑣𝑒 𝑆𝑜𝑛𝑔 𝐵𝑎𝑏𝑦, by all means, use AI. But if you want 𝐵𝑜ℎ𝑒𝑚𝑖𝑎𝑛 𝑅ℎ𝑎𝑝𝑠𝑜𝑑𝑦, it’s got to be human.'  —Farrokh Madon, Chief Creative Officer We think Swiftonomics might have more to lose. Read what the speakers of the Malaysian Marketing Conference & Festival feel about AI.  https://lnkd.in/gdveTR59 #MCF2024 #nextstopai  #experientialactivation  #prstrategy  #brandstrategy  #visiblebrandactions  #manifesto  #samballab 

To understand what is and will happen, it’s imperative to gain insights from real ‘influencers’. The movers & shakers. The shot-callers. Next Stop: A.I Marketing Conference & Festival 2024 #MCF2024 Whether or not one agrees with its presence, #AI is here to stay. We were exposed to powerful content. How #ArtificialIntelligence is being effectively used, how it’s getting ‘smarter’, but most importantly (to us), how the unquantifiable human element is still supreme where it matters most (as stated in the #SambalLab manifesto poster that somehow found its way to the conference, earning a fair share modest of attention 😎) Reconnected with friends, made a few new ones. Healthy exchange of ideas all around. Thank you Prof Harmandar Singh, Vishnu Devarajan, and Marketing Magazine Asia for organising this. Looking forward to the next one. balreet gill Sumana Ratilal Callen Tham Dwayne Mark Boudville Jodh Dheensay #creativity #marketing #humint #VisibleBrandActions

VISCERAL BRAND ACTIONS delight | exhilaration | elevation YOU WANT LOYAL CUSTOMERS? BEGIN BY FORGING AN EMOTIONAL CONNECTION. It was uncomplicated, effective thinking - building an emotional connection with a specific audience. And Tiger Soju Flavoured Lager more than succeeded (see our earlier post). A happy customer is more than likely to come back for more. But connections built weren’t just between brand and consumer; B2B relationships were forged as well. Samsung and Mix Store were invited to participate and had their build-ups at the launch. Even before the night was done, they were convinced that Tiger Beer was the brand to collaborate with. Audience reaction, engagement, and other such human metrics sealed the deal. We’re delighted to have played a part in persuasion. Led by: Dwayne Mark Boudville Assisted by: Elyssa Paul Abigail Ronnie Rohen G HoeDze Ng #TigerBeerMY #TigerBeer Julie Kuan Adam Riff Natasha Ng #FeelTheTwist #BrandExperiences #VisibleBrandActions #ExperientialMarketing #SambalLab

Our Priestess Of PR Jeninder Kaur Gill and her acolytes struck again. With our client, they developed the content and concise messaging on #Axiata's value creation strategy. . #PublicRelations #strategy #VisibleBrandActions #SambalLab

I, Human.  Random and original.  Wrong but never boring.  Righteous when pressed.  Wise beyond any age.  Such is the nature of intelligence. I, Hacker.  Coding social standards into art, music, words, science, law.  Competing, recoding.  Reimagining, refining.  Rewiring neurons, reinventing cultures.  What evolution builds is inimitable. I, Addict.  Of the rhythm of rain.  Of pain and gain.  Of the gracefulness of a cin cin.  Of the beautiful game.  With great culture, genuine comprehension. I, Rebel.  The Greta Thunberg of students.  The Gautama of teachers.  The Billie Eilish of storytellers.  The Zelenskyy of media.  Different, thinking became. Masters, we became. A Number, I am not.  The right to run one's own states of mind.  The liberty to take it how ever far it can go.  The freedom to explore fundamental questions.  The independence of thought and action.  Never colonised by conventions nor coloured by opinions. I, Big Bang.  Explosive. From energy to matter, single cell to civilisations.  Unstoppable. Grower. Breeder. Barterer. Marketer. Toolmaker. Brander. Ruler. Explorer. Conqueror. Rocker. Influencer. Leader. Gamechanger.  Infinite. Forever redefining the edge.  From the first branding iron to tomorrow's Visible Brand Actions™. We believe. And we say it straight up. Continue reading, please. https://lnkd.in/g8tDHdbr #manifesto  #visiblebrandactions  #brandexperiences #experientialactivation  #prstrategy  #brandstrategy  #humint #samballab 

In 1997, IBM's Deep Blue made history when it beat world chess champion Garry Kasparov. The play was so counterintuitive that Kasparov was certain a human chessmaster was behind the killer-move. 15 years later, one of the supercomputer's scientists told New York Times that a human programming mistake made it 'simply pick a move at random' which led to the machine's victory. Imperfection or intelligence? We think they're one and the same. Here's our 5 min read on this: https://lnkd.in/dWbcA_3M #visiblebrandactions  #experientialactivation  #prstrategy  #brandstrategy  #samballab 

LOUDER than words. 10 May, Friday. The Tiger Soju Flavoured Lager launch was not an 'event'. It was a tsunami of uncaged emotions. balreet gill, our founder, nailed it when she said, “Emotions are the currency of connection”. And damn, did we strike it rich. When Korean rapper LOCO took to stage, he didn’t hit the mark, he obliterated it. Our client ‘owned’ the night. Probably the year even, with more triumphs looming on their not-too-distant horizon.  As for us, we might just change our tagline to 'Audible Brand Actions'. Because let’s face it, we speak louder than words. pics on our Instagram https://lnkd.in/g-auHKDu Kudos to the team! Led by: Dwayne Mark Boudville Assisted by: Elyssa Paul Abigail Ronnie Rohen G HoeDze Ng @TigerBeerMY @TigerBeer Julie Kuan Adam Riff Natasha Ng #FeelTheTwist #BrandExperiences #VisibleBrandActions #ExperientialMarketing #SambalLab

Thank you, Axiata - for the opportunity to advance Visible Brand Actions into new PR territory.   The agency portfolio in capital markets and corporate comms started the conversation. Yet it was our never fully said but shared inherent respect and responsibility to the shareholders and investors that established a real connection between us. The effect was... telepathic.    The unorthodox theoretical physicist David Bohm called this Dialogue. https://lnkd.in/ekgXXWsV Will Visible Brand Actions™ now experiment with Dialogues strictly between The Group and The Investor? Imagine... a One-on-One Meeting of Financial Minds across Asia.    But you already have.    #axiata  #prstrategy  #publicrelations #visiblebrandactions  #samballab #humint #humanintelligence #techandcommunications