MATRADE participated in a promotional program for the International Healthcare Week (IHW) 2025 in Riyadh, Saudi Arabia. The program aimed to attract potential exhibitors, government entities, and industry associations to IHW 2025, which will be held in Malaysia in July 2025. During the 3-day promotional event, MATRADE engaged with key Saudi government bodies and industry leaders, including The Federation of Saudi Chambers (FSC), Saudi General Authority of Foreign Trade (GAFT), Saudi Food and Drug Authority (SFDA), and Bassam Trading Co. Discussions focused on the potential of the Southeast Asian market and Malaysia’s strategic position as a gateway to the region. Saudi representatives expressed interest in fostering stronger collaborations with Malaysian businesses and endorsed IHW 2025, pledging support by inviting relevant Saudi companies to participate. This collaborative effort aims to strengthen IHW 2025’s position as a leading platform for healthcare innovation and business opportunities in the region. #MATRADE #IHW
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