Metro.co.uk is where 18.6 million unique visitors a month find stories, from the biggest world news events to the most talked about trends. Over half of Metro.co.uk’s audience is under the age of 44 – and the writers focus on maintaining and growing a loyal, largely UK, millennial audience.
Metro.co.uk is in the unique position of being able to harness the power of the social web and a young audience while still having the journalistic rigour of a legacy newspaper brand.
Audience
Metro.co.uk Channels​
News
Metro.co.uk’s news team delivers the biggest world events in an intelligent, digestible, shareable way alongside compelling, funny and intriguing tales observed from a unique angle. The team shares Metro.co.uk readers’ concern for society’s big issues, from mental health revelations to social injustices.
Sport
This newly rejuvenated channel is the home of all sport – from football, UFC and boxing, to golf, athletics, tennis and much more. It attracts over 5million people a month, who read more pages per visit than any other channel.
TV & Showbiz
Metro.co.uk has industry-leading soap coverage with unrivaled access to the biggest stars of the best shows. Metro.co.uk will only cover a celebrity story if there is a good reason and do not body shame. The entertainment channel’s readers are some of the most loyal on the site, coming back time and time again for an honest, unique take on the stories that matter to them.
Life
Metro.co.uk takes on issues not often talked about in mainstream publications to give people a voice and change the perception of them. It is willing to take risks and provoke conversation about the most difficult subjects – but also finds time to write stories about food, sex and travel that are shared many thousands of times.
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