Want to dress like Kate Middleton, but don’t have the budget of a Princess?
Well, you can now pick up items by one of her favourite designers at your local supermarket.
George at Asda is launching a collection with luxury womenswear designer, Roksanda, which includes 30 pieces, including sweats, fleeces and puffer jackets.
Kate has worn the brand, founded by Serbian designer Roksanda Illinic, at big name events, including courtside at Wimbledon, and during the royal tour of the Carribbean.
Prices range from as little as £14, to a still-pretty-reasonable £60 – which is a steal when you consider the dresses currently available on the Roksanda website for full price range from £1,295 to £1,800.
Our favourites include popper-side navy track pants for just £24, and a bold orange and red fleece, in Roksanda’s signature colour-blocking style for £30.
And for a super-chic autumn winter look, there’s a burgundy trench coat at £60, as well as on-trend co-ords to be had in bright hues, perfect for cosying up this winter.
The collection will land in selected stores nationwide and on George.com from September 17.
Kate has been wearing the designer for years – one of her first picks was a dove grey cocktail dress, worn in LA during her first royal tour to North America. And she clearly loved it, as she wore it again a year later.
In fact, the 42-year-old Princess often recycles her Roksanda dresses. She first wore a mid-length canary yellow Roksanda dress in Jamaica in March 2022, before wearing it again to the Women’s Wimbledon final in 2022.
And it’s not just Kate, other A-listers, including Anna Hathaway and Emma Stone. And, none other than Queen Bey herself, Beyonce, wore a flowing Blue Roksanda number to open the London leg of her Renaissance World Tour last year.
Roksanda was supported to launch her first brand by winning the British Fashion Council’s NEWGEN award, an initiative which supports emerging fashion design talent. The collection is launching just days after Roksanda’s London Fashion Week show.
Liz Evans, George’s chief commercial officer said: ‘As the first supermarket fashion retailer in the UK, we felt this was the perfect opportunity to bring to life our brand mission of democratising great style and quality at a compelling price.
‘Working with NEWGEN alumni Roksanda to truly make designer fashion accessible to all has been a brilliantly collaborative project and one we are proud to be a part of.’
Roksanda adds: ‘In celebration of London Fashion Week’s 40th anniversary, I am delighted to collaborate with George and the British Fashion Council on a collection that not only honours but also spotlights the extraordinary work of NEW GEN.
‘Together, we aim to generate funds that will inspire and empower the next wave of innovative designers, ensuring their voices are heard and celebrated beyond the fashion landscape’.
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