Oleg Beznitchi 📖✍️

Remember this: LinkedIn is not just a communication channel. It's a powerful social network with a communication channel attached to it. If you try to replicate your email copy in your LinkedIn DMs, you'll fail. It's a different ball game. 1. Be respectful 2. Turn your notifications into touchpoints 3. Initiate a conversation 4. Nurture Big shoutout to Christian Oland for inviting me to be part of his series. Give that man his well-deserved follow!

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💡 The Power of Titles in Ranking and Indexing Two days ago, after analyzing the first week's PPC performance of our new dog harness launch campaigns, I noticed that we had a good CTR and CVR for “escape proof” related keywords. Even though the keyword phrase appeared in the bullet points, our rankings did not improve, and for some of the keyword variations, we were not even indexed. I decided to add it to the product title, and voila—we suddenly got indexed for all of the related keywords, and our rankings significantly improved (after just 2 days!).They are not high search volume keywords, but every single order counts. Conclusion: The different parts of the listing have different impacts on both indexing and keyword ranking. This is why it’s so important to continuously run A/B tests and look for patterns until you understand how each aspect of your listing influences your organic positions. P.S.: You can see the mentioned keywords on the images below

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🚀 Boosting LinkedIn Conversions: with C-GROWTH Community 🚀 Leave me a comment "boost me" and i will PM you a secret cheat sheet with 21 lifehacks for your profilen from this event. I had the incredible opportunity to present at the CMO Club’s latest event, where I shared insights on “How to Boost LinkedIn Conversion to Get Offers and Leads for Consulting.” It was an engaging session packed with strategies, tips, and real-life case studies aimed at helping marketing leaders optimize their LinkedIn profiles. Here are some key highlights from the presentation: 🔹 The Importance of LinkedIn: Think of your LinkedIn profile as your digital business card. It’s often the first impression potential clients and employers will have of you. 🔹 Global Reach: With 1 billion users from over 200 countries, LinkedIn offers unparalleled opportunities to connect with professionals worldwide. 🔹 My Growth Story: I shared my journey of growing my LinkedIn profile to 12,000 followers, detailing the strategies and tactics that worked for me. 🔹 Effective Strategies: Consistent posting, engaging content, and strategic networking are the pillars of a successful LinkedIn presence. 🔹 Case Studies: Real-life examples of how an optimized LinkedIn profile led to significant business and career opportunities. 🔹 Understanding SSI: The Social Selling Index (SSI) is crucial for measuring your effectiveness on LinkedIn. I broke down the components and provided tips on improving your SSI. 🔹 Engagement Tips: Engaging with your network, responding to comments, and building meaningful relationships are key to boosting your LinkedIn conversions. One of the main takeaways was the importance of engaging with comments on your posts. It’s not just about posting content; it’s about fostering conversations and building a community. Responding to every comment can double the engagement and significantly boost your post’s reach. I’m thrilled to have had the chance to share these insights with such an esteemed group of marketing leaders. If you missed the presentation or want to know more, feel free to reach out! Let’s continue to leverage LinkedIn to its fullest potential and drive amazing results! 💼✨ Eugene Levushkin Marina Levushkina Galina Krasilschikova Alexandra Bar Alexander Beilin Anatoly Gil Margarita Korostyleva Darya Afonina @

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I have never shared my full story with my LinkedIn community: I'm Artur, a 27-year-old SEO strategist who helps +7 eCommerce increase sales. (1997): I was born in Ukraine, in the epicenter of today's war (Donetsk city). (2003): At the age of 6, my family took me from Ukraine to Italy, to a mountainous region called Molise, made up of simple and low-income people.   (2016): I graduated from high school and moved to Tuscany to pursue my dream of working in the European Union. I studied International Political Science in the beautiful city of Siena. (2018): I developed a strong love for "doing business" and almost ruined myself by opening a cannabis shop in Italy. My friend stopped me by telling me that the future of these shops in Italy was uncertain (in fact, they were shut down). (2018-2020): I worked as a waiter and restaurant manager for 2 years while I studied. I finished my bachelor's degree and switched my interest to marketing because I discovered the beauty of "managing a team" while working in a restaurant. (2020): I started my SEO journey as an SEO copywriter. I was working for a gaming magazine at the time and had a very basic understanding of search engines and how to drive more traffic and sales to a business. (2021): I became an Amazon SEO Consultant. I helped 6 figure companies increase their sales on Amazon by optimizing their product pages. Here I start doing KWD research to generate more sales and I start thinking with a revenue-generating mindset. (2022): I left Italy and went back to traditional SEO. I always loved helping people with content, but I also loved helping businesses grow. Behind every business, there is a person like me who dreams of making their life easier. And I wanted to help them with that. I also wanted to better understand how search engines work. (2023): I start delivering sales results with SEO. I worked in 3 different countries, with 2 EU-based unicorns, and helped generate over 250000 qualified website visitors. In December I lost my SEO job with 72 hours' notice. It was a hard blow. I decide to go freelance. (2024): I started working with some of the best SEOs in the world (Jairo David Guerrero Vasquez and Patryk Wawok). I had the opportunity to increase traffic and sales for $50M ARR companies and some of the best car accessory brands in the world (WeatherTech). I'm starting a new chapter in September 2024. I have gained enough knowledge to ↩️ help +7 figure eCommerce achieve x3 site traffic and sales with content-driven SEO and technical SEO. Getting some interesting results so far: - 2 blog posts I'd briefed getting 11k monthly visitors each in 8 weeks. - A business I helped with content-driven SEO and on-page SEO went from 5k monthly visitors to 35k in 4 months. - A $50M ARR business had a 111% increase in daily qualified website visitors. So if you need some help - drop me a DM :) P.S. And if you know who needs help with SEO, tag them in the comments.

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i agree with these 7 types of GTM strategy

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𝘠𝘰𝘶 𝘬𝘯𝘰𝘸 𝘵𝘩𝘦 𝘧𝘦𝘦𝘭𝘪𝘯𝘨… When you buy a red sweater, and then everywhere you go you see nothing but red sweaters? That’s been the case for us, but with lead scoring. We recently implemented #leadscoring for one client, and now everyone seems to be asking about it. So here a primer. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐋𝐞𝐚𝐝 𝐒𝐜𝐨𝐫𝐢𝐧𝐠? Lead scoring is the process of assigning numerical values to leads based on their actions, demographic information, and level of engagement. These scores help sales teams prioritize which leads are most likely to convert into customers, and are ideally set automatically. For many businesses, leads can vary greatly in terms of their readiness to purchase. A good lead scoring system uses both explicit and implicit data to separate those who are genuinely interested from those who are just browsing. Lead Scoring typically makes sense with companies that have a large number of leads and need better ways to prioritize them. As an example, let’s say we are scoring leads for a hardware company. 𝘌𝘟𝘗𝘓𝘐𝘊𝘐𝘛 𝘋𝘈𝘛𝘈, provided by the lead, could be: 🏢 Company size -  Larger companies may have bigger budgets and a higher likelihood of purchasing. 🏭 Industry - Some industries are more likely to need certain hardware solutions. 👩🏽‍⚕️ Job title - A CTO or IT Manager is more likely to make hardware decisions than someone in a marketing role. 𝘐𝘔𝘗𝘓𝘐𝘊𝘐𝘛 𝘰𝘳 𝘉𝘌𝘏𝘈𝘝𝘐𝘖𝘜𝘙𝘈𝘓 𝘋𝘈𝘛𝘈, based on the lead’s interactions with your company, could be: 🧑‍💻 Website visits -  If a lead frequently visits your product pages or downloads technical specs, it indicates a higher interest. 👍🏻 Content engagement- Leads who interact with case studies, whitepapers, or webinars are often further along in the decision-making process. 🖱️Email clicks - Opening emails or clicking links in newsletters can be a sign of engagement. Let’s look at how you might assign points based on both explicit and implicit factors. 𝘌𝘟𝘗𝘓𝘐𝘊𝘐𝘛 𝘚𝘊𝘖𝘙𝘐𝘕𝘎 𝘌𝘟𝘈𝘔𝘗𝘓𝘌 👩🏽‍⚕️ Job Title - CTO+20, IT Manager +15, General employee +5   🏢 Company Size - 1000+ employees +20, 500-999 employees +15, Less than 500 +10 🏭 Industry - technology +20, manufacturing +15, retail +5  𝘐𝘔𝘗𝘓𝘐𝘊𝘐𝘛 𝘚𝘊𝘖𝘙𝘐𝘕𝘎 𝘌𝘟𝘈𝘔𝘗𝘓𝘌 🧑‍💻 Website behaviour - visited product page +10, downloaded technical specifications +15, watched demo video +20   🖱️ Email engagement - opened email +5, clicked on product link +10, registered for webinar +20 A properly implemented lead scoring system, using a smart CRM like #HubSpot, brings multiple advantages: ➡️ Improved Sales Efficiency - by focusing on high-scoring leads, your sales team can spend more time closing deals and less time chasing unqualified leads. ➡️ Better Marketing Alignment - marketing can focus on nurturing lower-scoring leads, helping them move through the funnel. ➡️ Data-Driven Decisions - lead scoring removes guesswork, letting data guide sales and marketing strategies.

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I did 7 audits with a total of $2M spent, and here are the 2 main mistakes founders made.. 1. Spending thousands on the wrong campaign objectives. In 4 out of 7 accounts, half of the budget was spent on Traffic or Awareness objectives. That's not okay. If you want sales or leads, you need to use the Sales or Leads objectives. That's why they exist - don't complicate things with ideas like, "We need to warm up our pixel," or "Traffic equals more sales." That's not how Meta works. If you tell Meta you want traffic, that's what you'll get - traffic, not sales or leads. 2. Not testing enough. I get it - if an agency charges for every new image, you might hesitate to invest in more creatives. But here's the truth: If you've spent 2x-3x your CPA and the results are bad, you need to keep testing new creatives until you find what works. Recently, I spoke with an agency founder who asked why they had a low ROAS (0.5 on a $30k spend). I looked at their account and saw they tested only 20 creatives. I told him, "Here's the problem - you’re not testing enough." He admitted the client didn’t want to pay for more creatives, so they ended up wasting money on ads that didn’t work. I thought, "Why ask me if you already know the issue?" It was a bit sad and funny because he paid for an audit even though he knew the problem. Or maybe he just didn’t want to admit it… A strange, sad, and funny situation. 👉🏻 When I start a partnership with my clients, they automatically get at least 30 static images per month. That’s included in my service because I know that if there is a lack of creatives, performance will drop. If you want to start strong and get the most out of the Christmas season, DM me and we can talk about it. There are still 2 spots left before Q4.

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👉 When choosing initial channels for your startup customer growth, 2 factors are crucial: 1. time 2. money Keeping these factors in mind together with your business model, user behavior, and available resources, you can create a pool of channels to be tested. There are tons of almost free channels with minimum dollars needed, but usually, they are time-consuming. The right start is generating demand by increasing awareness and interest to your brand and product and then creating loops for capturing demand. These two parts of the puzzle have to work together for success. If you need cash badly, you can implement some of demand capturing tactics to win warm leads, but remember that you need to develop your brand for this part of the funnel to stay strong. User behavior is also a key to choosing marketing channels and tactics. ▶ Do prospects use search to find a solution? → SEO/SEM, YouTube Community building ▶ Do your prospects already use other platforms? → Partnerships, Platform Integrations ▶ Does having more users improve their user experience? → WOM, Referrals, PLG ▶ Do users have a high LTV? → Paid Social, Display Ads, and other more expensive channels 📌 Catch my cheat sheet for growth channels depending on money and time for results. Thanks for supporting this post 👍 That means a lot! At least to my mom. _____ I’m Kseniia Molodkina. Follow me for more insights on customer growth, and best demand & lead generation strategies.

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Today, your buyers use a variety of platforms to find out - what to buy - where to buy it Platform Leverage gets your brand in front of your buyers across the main platforms they use, so they find you when and where it matters. DM for more info!

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"Hello, I've read your entire website and now I want to become a customer." -Said nobody, ever. Many entrepreneurs think a detailed website with all the information is enough to attract customers. They're wrong. On average, potential customers spend only a few seconds on your website. The issue is that while texts can explain a complex offer well, they can't do it quickly. If a visitor doesn't see any value right away, they'll leave and might go to a competitor. In this brief attention span, you need to present your offer perfectly. That's only possible with videos.

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POV: Customer retention > Customer acquisition   After working with 50+ clients from 7+ countries, I've witnessed countless companies pour their resources into customer acquisition.   And personally, it took me years to realize that the key to success lies not just in attracting new users but in retaining them. Here’s why:    1. Neglecting user retention can cost 6-7 times more than acquisition. I've seen businesses grapple with churn rates as high as 14–15% for monthly and annual contracts.    However, I've also learned that a mere 5% increase in retention can skyrocket profitability by 25–95%.   2. To achieve sustainable growth, I've discovered the importance of a proactive retention strategy. It starts with setting clear expectations, developing comprehensive SLAs, and crafting robust use cases and tutorials based on user intentions.    Revamping the onboarding process is crucial, as 82% of enterprise organizations consider effective onboarding pivotal for value generation. Utilizing tooltips and in-app messaging to guide users to key features can make a significant difference.   3. Analyzing product usage data has been a game-changer for me. By identifying signs of disengagement or issues, I can intervene proactively, targeting at-risk users with support, resources, and improvements.    Engaging users through content, such as sharing tips, updates, and new ways to use features, has proven invaluable. Automating touchpoints like discounts, reminders, and launches has streamlined the process.   4. Other strategies I swear by include: - actively seeking feedback (considering 70% of purchase decisions are based on service quality) - optimizing pricing (extended subscriptions lead to higher retention) introducing loyalty programs and gamification - launching beta programs for exclusivity and early access: a) providing robust support b) prioritizing intuitive UI/UX c) investing in education d) fostering a user community.   By focusing on retention, I've successfully transformed users into loyal, long-term customers. If you're ready to level up your retention game, I'm here to share more insights and help you achieve similar success.   Let’s chat today. #customerretention #customeracquisition #retentionstrategy 

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GTM can be boiled down to 7 motions. These are the tools to go from 0 to 1 on each: I teamed up with expert Maja Voje to select the best. INBOUND Master LinkedIn and SEO with these tools: • LinkedIn - the most reliable social media channel • Google Search Console - the first step to any SEO campaign • AuthoredUp - up-level your LinkedIn game with tools like post formatting There's a million other channels, but we recommend these first. OUTBOUND To hit the pavement and talk to your target customers, use these tools: • LinkedIn Sales Navigator - access to the world's best database, plus InMail • Apollo.io - enhancing LinkedIn with emails and phone numbers • lemlist - advanced deliverability control & email sequences You might prefer an instantly or smartleads, but start here. PAID DIGITAL Direct response digital advertising doesn't have to be inefficient with: • Google Ads - the 800 lb gorilla has YouTube and Search, making it a must • Meta Ads - between Instagram, Whatsapp, and Facebook is a gold mine • LinkedIn Ads - still the premier destination for B2B Go where your customers are for more. COMMUNITY Your community can sell for you if you support it with tools like: • Slack - not just a chat tool, but also a good community tool • Reddit, Inc. - yes, you can have a subreddit one day too • Discord - a growing challenger to Slack A supported community tends to be loudest. PARTNERS Resellers and affiliates don't have to be bad words: • PartnerStack - affiliate, referrals, and resales in one platform • AWS Startups - generous credits & co-selling opportunities • Miro - partner workshops, co-branded content There's a million stacks, but the key is focus. ACCOUNT-BASED MARKETING Treat each account like a snowflake with next gen tools: • Attio - easy to use CRM that embraces the custom object • 6sense - king of intent and website visitor data • Clay - fuel for hyper-personalized campaigns There's a million potential tools, enabling attention to detail is the key. PRODUCT-LED GROWTH Growing via your product is much easier with tools like: • Segment - the ultimate data pipeline for the user journey • Amplitude - empowering the team to self-serve product analytics • Dovetail - platform for discovery and user feedback, enabling product growth They enable your product teams to measure and optimize growth. So which GTM motion should you focus on? At the start: • Don't complicate your go-to-market motion • Test 3-4 motions • Dominate 1-2 Then, over time, layer new one's on. If you become a public company, then you'll probably end up doing all 7. The only question will be: how much of each?

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A/B testing is a cornerstone of conversion rate optimization (CRO). Here are some practical examples commonly used to enhance conversion rates: 🔸Service Page Layouts: On a WordPress site, clone a service page to test different messaging or layouts. Measure the results by analyzing bounce rates, session durations, and conversion rates. 🔸Ad Campaigns: Use A/B testing tools in Google Ads to set up side-by-side campaigns. Test different ad copies, images, or landing pages to see which combination performs better. 🔸Product Detail Pages: In eCommerce, test different product detail page designs. For example, vary the product descriptions, images, or call-to-action buttons. Use analytics to compare metrics like time on page, add-to-cart rates, and conversion rates. 🔸Category Pages: Experiment with different layouts and content for category pages. Test variations like filter options, sorting methods, or featured products to see which version drives more engagement and sales. 🔸Email Campaigns: Split test email subject lines, body content, or calls to action. Analyze open rates, click-through rates, and conversion rates to determine the most effective approach. 🔸Heatmaps and Session Recordings: Utilize heatmaps and session recording tools to understand user behavior. Identify areas of friction and test different solutions to improve user experience and conversion rates. By systematically implementing these A/B tests, you can gather valuable insights and optimize your eCommerce site for better performance. 👉https://buff.ly/4cmPBrn #ABTesting #ConversionRateOptimization #CRO #DigitalMarketing #eCommerce #GoogleAds #UserExperience #DataDrivenMarketing #Analytics #MarketingStrategy

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*Top 10 marketing tools to scale your business✅* 1. ContentShake AI 2. ChatGPT 3. Hemingway Editor Plus 4. GrammarlyGO 5. AI Ad Copy Generator 6. SEO Writing Assistant 8. Ecommerce Booster 9. AI Social Content Generator 10. DALL·E 11. Zapier 12. Manychat

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One of the shittiest UX/UI practices is probably done by Google. When you create a new GSuite account, you are FORCED to get a trial of their middle (business) package, which costs $12/mo/user, when the cheapest plan (which is more than excellent and enough for 99% of people) costs $3/mo/user. And, of course, there is NO option to skip this or change to the smaller package. In the end, 90% of people forget to change their plans during the trial... Don't be like Google :) Care about your customers... Google, when are you planning to change this?

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The point where Mery took responsibility for success, not work to be done. SayNine gets bigger so employees need to adapt to changes. We have been working on our SEO for quite some time. Had very slow success. The main problem: No one was responsible for the success of the website. Don't get me wrong. Gevorg kept the website super clean SEO-wise. Diana and her team were publishing great pieces of content. David made the website performance 100%. The strategy was there. Mery was helping with organizing UI/UX changes with freelancer. And she was also in touch with all the SEO team members. Everything was going as planned. But, no success there. The conversation we had was not about SEO, content, or links. It was about different types of responsibilities: 1) You can take responsibility that all tasks will be done on time. 2) You can take responsibility that no matter what you will succeed. When you take 1st type, you can be average, sometimes better than the average employee. When you go with 2nd you become a beast in what you do. The team is killing it, credit to the team A special shoutout to Mery.

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Clients are already asking us, "How can we make sure our company comes up when someone asks ChatGPT about our field?" We know these are the questions that will dominate for months (and years) to come. Simple answer is that for your site to show up in generative AI results, require the same foundational elements as a search engine does + an even sharper focus on structure, clarity, and strategy. A big helper for location SEO and GEO in Nobel is SyncMe marketing service. Read more about it here: https://lnkd.in/d9g6RBrX

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