Catch the latest around GenAI in martech while browsing tips on loyalty marketing in this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

When using AI from a data workflow or ETL perspective, it’s extremely important to keep a “human in the loop”. This means having a human involved in setting up data procedures, testing them and ensuring that the outputs are aligned with expectations. It is still too risky to let AI fully control the movement of sensitive data without human-based approval. AI can do a great job on things like summarization, analyzing trends, and even augmenting incomplete data. But we must ensure that, from a customer and marketing perspective, the right data is used and the wrong data does not get activated.

–  Jon Moran, Head of MarTech Solutions Marketing @ SAS

MarTech Shout out-of-the-Week!

Brevo

Brevo, formerly known as Sendinblue, is a leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow meaningful relationships.

Top MarTech News of The Week: 16^th to 20^th Dec

• Jasper Launches AI Studio, Empowering Enterprise Marketing Teams to Build & Scale Generative AI Solutions
• Tray.ai Launches Merlin Agent Builder to Break the Traps of Custom Code and SaaS Agents
• CallRail Broadens Attribution Capabilities to Include AI-Powered Search Engines
• AI Leader Grammarly to Acquire Coda, Bring on New CEO
• Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution
• Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV

MarTech Articles on CDPs, AI in MarTech, MarTech Pitfalls and more!

• The future of loyalty and ‘mass marketing’ in the age of AI
• Don’t End the Year by Alienating Customers Pummeling Them with Emails
• Securing Customer Data in Salesforce: A Marketing Leader’s Guide to DORA Compliance
• Preventing Martech Bottlenecks: Identifying and Eliminating Redundancies in Your Marketing Technology Stack
• How will 5G Technology Impact Marketing and Advertising?
• Understanding the Role of Data Architects in Modern Marketing
• AI Powered MarTech’s Role in Automated Brand Storytelling

MarTech Q&A of The Week

AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come down in commerce, it will be interesting to see how storytelling and branding improves across product categories. We’re in a world where there are more options than ever, so the methods a brand uses to effectively communicate and connect with their audience, wherever their audiences are (ex: social channels, commerce sites, watching videos), will build a strong customer base and loyalty.

–  Zoe Lu, SVP, SMB @ Pacvue

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove