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People-Based Marketing

VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers
Affiliate Marketing

VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers

MTS Staff Writer -
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AI Propensity Scoring Raises the Stakes in Personalization
AI/ML

AI Propensity Scoring Raises the Stakes in Personalization

Jay Sanderson -
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MarTech Evolutions and Changes To Be Prepared For
Content

MarTech Evolutions and Changes To Be Prepared For

MTS Staff Writer -
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Nexxen Launches Cross-Screen Measurement in Australia
Analytics

Nexxen Launches Cross-Screen Measurement in Australia

MTS Staff Writer -
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TMW and Alium join forces to offer next-generation market intelligence
Content Discovery

TMW and Alium join forces to offer next-generation market intelligence

MTS Staff Writer -
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MarTech Interview with Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp
AI/ML

MarTech Interview with Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp

Paroma Sen -
0
PM Dragonfly Hires Ed Flower as CEO to Drive Next Phase of Growth
Content Discovery

PM Dragonfly Hires Ed Flower as CEO to Drive Next Phase of Growth

MTS Staff Writer -
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MarTech Interview with James Riess, SVP, General Manager Loyalty & Messaging @ Merkle Inc.
AI/ML

MarTech Interview with James Riess, SVP, General Manager Loyalty & Messaging @ Merkle Inc.

Paroma Sen -
0
Tesco selects Eagle Eye to power Clubcard Challenges
Audience Data

Tesco selects Eagle Eye to power Clubcard Challenges

MTS Staff Writer -
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A Closer Look at Some of Adobe’s Latest AI-powered Enhancements
Advertising Trends

A Closer Look at Some of Adobe’s Latest AI-powered Enhancements

MTS Staff Writer -
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Strategies for Increased Representation in Marketing
Audience Data

Strategies for Increased Representation in Marketing

Terri Hatcher -
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Four Things About Modern-Day B2B Marketing That Needs to Change
B2B Data

Four Things About Modern-Day B2B Marketing That Needs to Change

Paroma Sen -
0
AI and Personalized Media Outreach: Striking the Right Balance
AI/ML

AI and Personalized Media Outreach: Striking the Right Balance

Stephen Marcinuk -
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New Global Research Defines Four Key Components of Premium Multiscreen TV Content
Content

Best Practices for B2B Content Marketing Teams and Common Mistakes to Avoid

MTS Staff Writer -
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Viant Bolsters Data Platform with AI
Customer Data Platforms

Viant Bolsters Data Platform with AI

Business Wire -
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Responsible Resourcing Agency Launches with Progressive People Leaders
B2B Data

Responsible Resourcing Agency Launches with Progressive People Leaders

MTS Staff Writer -
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GumGum Expands Presence in Northern Europe with Appointment of New Managing Director
Advertising Trends

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

MTS Staff Writer -
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B2B and B2C Brands Struggle to Optimize Customer Value Despite Embracing Full-Funnel Marketing, According to LatentView Analytics Study with Forrester Consulting
Analytics

Viant Integrates with PurpleLab

Business Wire -
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