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Map of the Week: The Global Transition to a New Economy
Wednesday, June 20, 2012
Map of the Week:
The Global Transition to a New Economy
Why we like it:
This map is a great way to discover NGO projects from all over the world. The info-graphic style of the site is a well designed way to catalog a large amount of information, that’s easy to access and understand. Additionally, by using
Styled Maps
to simplify the color scheme of the map, the color coded markers really pop out.
In the run-up to this year’s
United Nations’ Conference on Sustainable Development 2012 (Rio+20)
, the New Economics Institute launched the
Global Transition to a New Economy
. As described by the organization, “The Global Transition to a New Economy maps innovative projects that challenge business as usual ... Together, these projects create a world that prioritizes human well being, within environmental limits.”
Promoting activism on a global scale is a very complex task. This map aims to make things easier by cataloging the efforts of many different NGOs on and around the map.
The map employs several design elements to create a very focused message. For example, the color of the map fits in well with the branding of the site and there’s even the ability to turn political labels on or off, which is a creative way of using styled maps to show that the problems we face in future are not exclusive to any boundary.
It’s great to see another example of the Google Maps API being used to promote good causes in the world. We hope visitors will use this map to discover great organizations around the world and help solve the environmental and economic problems we face.
Posted by
Carlos Cuesta
, Google Maps API Product Marketing Manager
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