Kenza Jadid

Kenza Jadid

Marketing & Strategy Expert | Results-Driven Marketer

الدار البيضاء سطات المغرب
١ ألف متابع أكثر من 500 زميل

انضم لعرض الملف الشخصي
Institut Superieur de Commerce et d'Administration des Entreprises

نبذة عني

I am a seasoned marketing and strategy expert with a remarkable 17-year journey in the field. My career has been a dynamic exploration, equipping me with a unique blend of hard and soft skills essential for driving Marketing excellence.

In the realm of hard skills, my expertise encompasses Marketing strategy, digital Marketing, data analytics, budget management, and proficiency in MarTech. This skill set allows me to craft and execute comprehensive Marketing strategies, leveraging data analytics to optimize campaigns while efficiently managing resources.

My deep understanding of products and services complements my skill set, enabling the creation of compelling marketing campaigns that resonate with our target audience.

On the softer side, I bring visionary leadership to the table. My leadership style motivates and guides teams to achieve peak performance, fostering a collaborative and results-driven work culture. Effective communication is another strong suit, enabling me to articulate the marketing vision clearly to internal teams and external stakeholders, fostering alignment and support.

Creativity is central to my approach; I constantly seek innovative solutions to captivate audiences and differentiate our brand. My adaptability and strategic thinking allow me to navigate evolving marketing trends, technologies, and consumer behaviors, ensuring that marketing initiatives align with broader business goals.

I excel in problem-solving, identifying challenges, and finding effective solutions, ensuring the seamless execution of marketing strategies. My customer-centric approach involves understanding and empathizing with customers, driving the creation of campaigns that truly resonate.

I firmly believe in cross-functional teamwork and collaboration, working closely with other departments to achieve holistic business success. Time management is a core competency in my fast-paced world of marketing, allowing me to efficiently manage time and priorities.

My expertise transcends traditional boundaries between B2C, B2B, and B2B2C marketing. I believe that each market offers unique opportunities, and my ability to seamlessly navigate these domains has allowed me to craft holistic marketing strategies that inspire growth.

I am drawn to organizations that prioritize innovation, strategic thinking, and a customer-centric approach. Feel free to connect with me if you'd like to discuss marketing and strategy.

النشاط

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الخبرة

  • رسم بياني GROHE

    Marketing Activation Manager - North & West Africa

    GROHE

    ⁩ - الحالي 3 عام 6 شهر

    Casablanca

    As a Marketing Activation Manager for North and West Africa, I am dedicated to driving sales growth through strategic campaigns, events, and initiatives targeting end users, business partners, architects, designers, plumbers, and installers. My goal is to create a positive and lasting impact in the market.

    Event Management: I excel in crafting memorable events. I have organized 3 pivotal launch events, including 2 fully digital ones—one for internal stakeholders and the other for our…

    As a Marketing Activation Manager for North and West Africa, I am dedicated to driving sales growth through strategic campaigns, events, and initiatives targeting end users, business partners, architects, designers, plumbers, and installers. My goal is to create a positive and lasting impact in the market.

    Event Management: I excel in crafting memorable events. I have organized 3 pivotal launch events, including 2 fully digital ones—one for internal stakeholders and the other for our business partners. Additionally, I orchestrated an iconic event for architects and designers at the renowned La Mamounia hotel in Marrakesh, resulting in positive feedback and business opportunities.

    Trade Marketing: I have enhanced brand visibility by deploying GROHE displays in over 100 showrooms across 5 countries, including a flagship showroom in Tunisia. I also initiated a loyalty program for selected business partners, strengthening our relationships.

    Innovative Brand Activation: I build brand awareness and boost sales through creative strategies, incorporating both ATL and BTL approaches. Notably, I introduced a dedicated bathroom design chatbot for a high-impact campaign.

    Partnerships: I played a pivotal role in establishing a strong relationship with the Morocco Installers Association, collaborating on essential training initiatives. We celebrated their achievements during World Plumbing Day in both 2022 and 2023. Additionally, I contributed to the launch of 3 GIVE schools dedicated to training in North and West Africa.

    My commitment to innovation, collaboration, and excellence drives my high-impact initiatives, contributing to the company's success in this dynamic market.

  • رسم بياني Infobip

    Marketing Specialist

    Infobip

    - 10 شهر

    Casablanca, Casablanca-Settat, Maroc

    In my role as a Marketing Specialist for Francophone Africa, I crafted a powerful marketing strategy tailored to the region. My primary objective was to reposition the brand and achieve the company's revenue targets.

    Impactful Marketing Strategy: I developed a high-impact marketing strategy aimed at strengthening the brand's position. My approach precisely targeted the needs of the French-speaking market, creating significant growth opportunities.

    Optimizing Results: I identified…

    In my role as a Marketing Specialist for Francophone Africa, I crafted a powerful marketing strategy tailored to the region. My primary objective was to reposition the brand and achieve the company's revenue targets.

    Impactful Marketing Strategy: I developed a high-impact marketing strategy aimed at strengthening the brand's position. My approach precisely targeted the needs of the French-speaking market, creating significant growth opportunities.

    Optimizing Results: I identified growth opportunities and devised solutions to increase conversion rates and accelerate the sales cycle. My efforts contributed to tangible results and improved overall performance.

    Experimentation and Scalability: I consistently experimented with various marketing strategies to optimize outcomes. Successful approaches were prioritized and scaled regionally, ensuring the effective use of best practices.

    My role as a Marketing Specialist in North Africa was focused on innovation, growth, and efficiency, thereby contributing to the company's success in this dynamic region.

  • رسم بياني Autodesk

    Marketing Manager - Francophone Africa

    Autodesk

    - 2 عام 1 شهر واحد

    Casablanca, Grand Casablanca, Morocco

    Achievements:
    • Achieved a 30% increase in revenue by creating and executing a demand generation strategy that significantly improved marketing funnel performance and built a strong & healthy pipeline.
    Execution:
    • Increased engagement and accelerated the sales cycle via targeted digital marketing campaigns, event execution, content localization, and seamless integration across the customer journey.
    • Amplified pipeline plans through effective channel marketing…

    Achievements:
    • Achieved a 30% increase in revenue by creating and executing a demand generation strategy that significantly improved marketing funnel performance and built a strong & healthy pipeline.
    Execution:
    • Increased engagement and accelerated the sales cycle via targeted digital marketing campaigns, event execution, content localization, and seamless integration across the customer journey.
    • Amplified pipeline plans through effective channel marketing strategies.
    Skills:
    • Strong understanding of pipeline management, sales cycle optimization, customer lifecycle, and end-to-end marketing funnel execution.
    • Managed stakeholders and collaborated cross-functionally to align marketing initiatives with business goals.
    • Developed and executed comprehensive marketing plans and demand generation programs.
    • Leveraged marketing automation tools to optimize campaign performance and streamline the sales cycle.
    • Forecasted, measured, analyzed, refined, and reported on the impact of marketing programs with performance metrics.

  • Marketing Consultant

    Independant

    - 1 عام واحد 7 شهر

    Casablanca

    Developed B2B Marketing strategies that achieved revenue objectives and drove exponential growth for my clients
    - Identified business issues and created marketing strategies for clients
    - Developed marketing plans, and ensured their proper execution
    - Provided strategic recommendations and performances analysis.

  • Project Manager

    Capital Events

    - 1 عام واحد 9 شهر

    Casablanca

    Spearheaded big scale events, such as: COP 22 / Official inauguration of Eaton factory in Casablanca / Arab Countries-Japan Forum/ “Afrique Développement” Forum / Moroccan Heritage Exhibition in Abu Dhabi / Atlantic Dialogues in Marrakesh.
    Managed all aspects of the event including: event concept, site selection, communication strategy and material, logistical arrangements and on-site management.

  • British American Tobacco

    British American Tobacco

    3 عام 3 شهر

    • Brand Manager

      British American Tobacco

      - 8 شهر

      Moscow, Russian Federation

      Relaunched the first premium cigarettes brand in Russia using a data driven approach
      - Identified of the optimal marketing mix, by conducting several marketing research studies.
      - Developed a marketing plan that enabled the achievement of the re-launch objectives.
      - Ensured its proper execution with the trade marketing team and communication agency.
      - Optimized and monitored the relaunch budget .

    • Planning Executive

      British American Tobacco

      - 2 عام 8 شهر

      Casablanca

      Led Strategic Planning & Insights, in addition to supply chain & quality functions. Ensured a successful launch of 3 brands in Morocco and monitored their performance
      - Headed the Demand Planning and the S&OP process. Ensured the alignment of different stake holders (brand, trade, finance, and regional office teams) on the company’s initiatives.
      - Measured the company's and brands' performances against KPIs, by developing various reportings
      - Improved product shelf life by…

      Led Strategic Planning & Insights, in addition to supply chain & quality functions. Ensured a successful launch of 3 brands in Morocco and monitored their performance
      - Headed the Demand Planning and the S&OP process. Ensured the alignment of different stake holders (brand, trade, finance, and regional office teams) on the company’s initiatives.
      - Measured the company's and brands' performances against KPIs, by developing various reportings
      - Improved product shelf life by implementing a product quality control process, and proactively building actions plans to mitigate risks.

  • Marketing Research Manager

    Akwa Group

    - 1 عام واحد 4 شهر

    Casablanca

    Led Marketing Research for all the Holding companies, which operate in different industries: oil & gaz, press, real estate
    - Developed the annual Marketing Research plan, and managed various quantitative and qualitative research projects : needs assessment, concept tests, satisfaction, brand tracking, competition assessment, pricing, market development, reputation & brand image.
    - Contributed to the development and launch of new products and services through the identification of the…

    Led Marketing Research for all the Holding companies, which operate in different industries: oil & gaz, press, real estate
    - Developed the annual Marketing Research plan, and managed various quantitative and qualitative research projects : needs assessment, concept tests, satisfaction, brand tracking, competition assessment, pricing, market development, reputation & brand image.
    - Contributed to the development and launch of new products and services through the identification of the optimal Marketing mix as well as the Ideal Customer Profile.
    - Implemented and managed the customer listening and satisfaction processes

  • Customer Sales & Service Executive

    Nielsen

    - 3 عام

    Casablanca

    Successfully managed a portfolio of 20+ accounts, providing them with insights & recommendations that helped achieve their objectives, using a customer first approach
    I acquired a deep knowledge of several FMCG categories in Morocco, and mastered Marketing Research function.
    I delivered 40+ analytical skills training sessions to Marketing professionals.

التعليم

  • Institut Superieur de Commerce et d'Administration des Entreprises

    Diplome du cycle normal Marketing

    -

التراخيص والشهادات

الدورات التعليمية

  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories- IE Business School

    -

  • Innovating in a Digital World - Institut Mines-Télécom

    -

المشروعات

  • Consultante sur le projet de la réforme de l'éducation nationale

    -

    Ma mission consistait à rédiger des recommandations qui feraient partie du projet de réforme de l’éducation nationale, présenté à Sa Majesté le Roi Mohammed VI en Mars 2015.
    - Réalisation d'une synthèse des états des lieux de la situation, fruits des discussions des panels des intervenants du secteur.
    - Benshmark et des études comparatives avec d’autres systèmes éducatifs, concernant des axes spécifiques de la réforme.
    - J’ai par la suite travaillé en collaboration avec des…

    Ma mission consistait à rédiger des recommandations qui feraient partie du projet de réforme de l’éducation nationale, présenté à Sa Majesté le Roi Mohammed VI en Mars 2015.
    - Réalisation d'une synthèse des états des lieux de la situation, fruits des discussions des panels des intervenants du secteur.
    - Benshmark et des études comparatives avec d’autres systèmes éducatifs, concernant des axes spécifiques de la réforme.
    - J’ai par la suite travaillé en collaboration avec des spécialistes marocains afin de rédiger les recommandations.

اللغات

  • Français

    إجادة اللغة الأم أو إجادة لغتين إجادة تامة

  • Arabe

    إجادة اللغة الأم أو إجادة لغتين إجادة تامة

  • Anglais

    إجادة كاملة

  • Espagnol

    إجادة تامة على المستوى المهني

التوصيات المستلمة

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المزيد من أنشطة Kenza

عرض ملف Kenza الشخصي الكامل

  • مشاهدة الأشخاص المشتركين الذين تعرفهم
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  • تواصل مع Kenza مباشرة
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