TNC

This campaign was more than a creative endeavor—it was a journey inspired by the remarkable Souad Mouktadiri, the Lioness of the Desert and the first Moroccan female pilot in the Dakar Rally. Her story is a powerful reminder that determination knows no gender and that every challenge can be overcome with strength and resilience. Partnering with Vivo Energy Shell Licensee, we’ve brought to life a campaign that celebrates breaking barriers and redefining possibilities. Their unwavering commitment to empowering women and honoring their journeys lies at the heart of this campaign. A heartfelt thank you to Vivo Energy for their trust and to our production and creative teams for the passion and dedication they poured into this project. ✨ Here’s to more collaborations that redefine what’s possible! 🚀 Salwa BENSLIMANE Nisrine Oukacha Taoufik MOUTKI Yahya Lahrichi Kenza Drissi Kenza El Alami Fatima-Zahra CHOMOUE Najoua ZAARI, CLMP™ Doha Warit, PhD Omar Karam

Notre version du Spotify Wrapped 2024 ! Le meilleur reste à venir, rendez-vous l’année prochaine ✌️ #TNCWrapped

Joly’s community love is undeniable! 💙 From their passionate and hilarious comments on our social platforms, we created an authentic, witty, and 100% community-driven commercial. 🎬 With Ezzoubir Hilal, we brought their words to life, filming them exactly as described. The result? Reaching 20 million people while staying true to our community love for Joly and winning the award as the best influence and social campaign at the African Cristal Festival. Let’s hear it from the team behind it 👇 Oussama Amraoui Hassan Rouissi Quods Ouaissi Meryem AMRAOUI Safaa Lharti Hiba Kadim Afaf ENNOUZYE

🏆Victory at the Tilila Trophy🏆 We are proud to announce that Shell Morocco 8 March campaign, "Draw me a bias" has won the prestigious Tilila Trophy, which rewards efforts to challenge stereotypes and promote positive representation of women in roles often seen as male-dominated: taxi drivers, truckers, mechanics, and gas station managers… This victory is a testament to a collective effort. ✨ A huge thank you to Salwa BENSLIMANE, for your vision, commitment, and unwavering trust in our agency. 👋 Congratulations to the project team that brought this vision to life: Yahya Lahrichi, Nisrine Oukacha, Taoufik MOUTKI, Kenza El Alami, Fatima-Zahra CHOMOUE – your dedication made all the difference. 🤝 We also extend our gratitude to the Shell team for their continuous support: Kenza Drissi, Najoua ZAARI, CLMP™, Doha Warit, Omar Karam. This trophy celebrates Shell Morocco ongoing commitment to women's empowerment. Together, we will keep moving forward to build an even stronger and more engaging brand for our clients, audiences, and partners.

9 awards, 2 weeks, 4 events...mais le vrai prix pour nous c’est la confiance de nos clients et nos équipes. Merci à tous ! Hassan Rouissi Oussama Amraoui Hamza Fqih Berrada Mounir BOUCHIHA Gilles Sindila Elmehdi B. Naoufal Rafiq Quods Ouaissi Safaa Lharti Hamza Benyoussef Meryem AMRAOUI Dalal Benlemlih Afaf ENNOUZYE Reda Kadmiri Ahmed Bennani Aymen Cherqi Mohammed Z. Antoine Froment Sarah benkacem Ayoub TALIB Kenza Nassef imad idder Mohamed Chakir Mohcine Fahi Hiba Kadim Omar EL Boughafri Lina TBEUR Amine Zraizir Hiba El Mssiah Souhaila Souki Nouhaila El ouatib Rajaa Benlamqaddem Oumaïma Ouchene ADDOHA AFRIQUE Attijariwafa bank Association Tahadi pour l'Egalité et la Citoyenneté Shell inwi Les Conserveries Marocaines DOHA COPAG

Our top 3 key learnings from the Digital African Summit 👌🏼 Swipe left to learn more ! #ADS

Proud to partner with the African Digital Summit ✨ The much-awaited event kicked off yesterday with a great pre-party, bringing everyone together to connect and celebrate. We would like to thank everyone who joined us in launching this year edition 🙏🏼

Fiers d’annoncer notre partenariat avec l’African Digital Summit 2024 ! Un événement emblématique de la scène digitale en Afrique, réunissant des acteurs clés, des interventions inspirantes et des rencontres qui façonnent le paysage numérique du continent. #ADS2024

With just a snap, here’s a glimpse of two award-winning campaigns at the EMEC EXPO ! 🏆 RSE Campaign Award for « La Collection Bleue, » a powerful reminder that International Women’s Day is about more than discounts—it’s about the fight against gender-based violence. 🏆 Best Phygital Campaign for the International Africa Development Forum by Attijariwafa Bank, where we created an immersive experience connecting attendees on-site and a global audience in real time. Thank you to everyone who made it happen ! Oussama Amraoui Hassan Rouissi Quods Ouaissi Safaa Lharti Hamza Benyoussef Dalal Benlemlih Meryem AMRAOUI Abdelhadi BELKHADDAR Hiba Kadim Ihssane BOUNKIT Reda Kadmiri Ahmed Bennani Aymen Cherqi Afaf ENNOUZYE Mohammed Z. Ayoub TALIB Antoine Froment Sarah benkacem Kenza Nassef Amine Zraizir Rajaa Benlamqaddem Souhaila Souki Nouhaila El ouatib imad idder Mohamed Chakir Mohcine Fahi Lina TBEUR Omar EL Boughafri

The first episode of #NextTalk is out! Let’s dive into what made Ghani such a standout: a campaign full of adventures that won the Best Brand Content Award at the African Crystal Festival! What made it so special? Let’s hear it from our team! Oussama Amraoui Hassan Rouissi Quods Ouaissi Safaa Lharti Mohammed Z. Reda Kadmiri Abdelhadi BELKHADDAR Hamza Benyoussef imad idder Mohamed Chakir Mohcine Fahi Ayoub TALIB