IT StarBrand

Here are 𝟮 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 to choose how far to go: . . 1. 𝗧𝗵𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 Problem — I deliver something to someone. What exactly for whom exactly? + What 𝗽𝗮𝗶𝗻 do we see, + What are we good at, + What area do we dive deeper in, + In what terms are we working. Focused on 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 mainly. A small team is needed – 𝘁𝗼 𝗿𝗲𝘀𝗼𝗹𝘃𝗲 𝗱𝗮𝘆-𝘁𝗼-𝗱𝗮𝘆 𝘁𝗮𝘀𝗸𝘀. 𝟮. 𝗧𝗵𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 Problem — We create an 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 where we 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 our 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 and 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 to join. + What 𝗯𝗶𝗴𝗴𝗲𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 do we see, + What principles do we work by, + What areas we are bad at, so invite partners to compliment us, + What wisdom do we share from mistakes that passed behind. Focused on building the 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. A big team required - to shift the perspective on 𝗵𝗼𝘄 𝗮𝗿𝗲 𝘄𝗲 𝗱𝗼𝗶𝗻𝗴 𝗱𝗮𝘆-𝘁𝗼-𝗱𝗮𝘆 𝘁𝗮𝘀𝗸𝘀, and provide other options. P.S. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗬𝗼𝘂 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻? Cheers, Lilita🌹 Deep Brand Strategist #SoftwareBranding, #StartupBranding, #CorporateBranding

How deep is your Founders branding? And how deep will you dive within your Startup? #SoftwareBranding, #StartupBranding, #FoundersBranding, #DeepBranding

Have you been in 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗛𝗼𝘂𝘀𝗲 𝗥𝗶𝗴𝗮 yesterday? I've been. Nope, I didn’t stay to network after the panel. Need some thoughts to uphold – 𝗧𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴. And the best words said: “This is the best time to build a 𝗦𝘁𝗮𝗿𝘁𝘂𝗽” – the same as raise 250k investment in pre-seed stage. Well, in between of 30 - 90 new startups are welcomed from 3 funds in 2025. 𝗟𝗮𝘁𝘃𝗶𝗮, 𝗕𝗮𝗹𝘁𝗶𝗰𝘀, 𝗡𝗼𝗿𝗱𝗶𝗰 -- as main locations. Return 2 - 5 % in 5 years. That’s pretty good. From my perspective. How do you think? 🤔 𝗔𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 – Not looking so hard choice process of whom to invest or not invest in. For me as a 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 – There came up couple of interest questions. Let’s find them out … But for now – me & my notes are explored the second nice thing that evening – 𝘁𝗵𝗲 𝟳 𝘀𝗮𝗺𝘂𝗿𝗮𝗶 𝘁𝗲𝗮 😊 Cheers, Lilita🌹 #SoftwareBranding, #StartupBranding, #CorporateBranding

Can corporate and personal branding be ever separated? 𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗰𝗮𝘀𝗲? When deciding on building a startup, the question of 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 is crucial for you. But what should we do if personal branding is playing better these days to attract partners and clients? Here you can get into 𝘁𝗵𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗕𝗼𝗹𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. What do I mean by that? Well, your 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 becomes 𝗮 𝗵𝗼𝗹𝗱𝗶𝗻𝗴-𝗯𝗮𝗰𝗸 𝗽𝗼𝗶𝗻𝘁 𝗶𝗻 𝟯 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻𝘀: ⭐ when you 𝗽𝗹𝗮𝗻 𝘁𝗼 𝘀𝗲𝗹𝗹 𝘁𝗵𝗲 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗴𝗿𝗼𝘄𝘀 𝗯𝗶𝗴; ⭐ when you 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘄𝗶𝘁𝗵 𝗮 𝘁𝗲𝗮𝗺, and at some point need to delegate the higher leadership role to someone else; ⭐ when you 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 (𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘰𝘭𝘥 𝘷𝘢𝘭𝘶𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘰𝘧𝘧) 𝗔𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲? Then you must create a 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. ⭐ Yes, it will come slower than a personal one. However, it not only sets the culture of your 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗶𝗻𝗴 but also plays the backup role for any personal situation you wouldn’t face. So, your team can run the business and get sales even when you can’t come on the line by yourself for a long period. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗟𝗶𝗳𝗲 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. P.S. Want to dive deeper into this topic? Request the '𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴' in DM. Cheers, Lilita🌹 Deep Brand Strategist #StartupBranding, #CorporateBranding, #PersonalBranding