Aathmika Mahasenan

🍃Ceylon Tea: Value Addition and the Speciality Consumer ☕️ Join Sudaraka Ariyaratne, Research Consultant at Advocata Institute, as he delves into the topic of Ceylon Tea, exploring value addition strategies and the specialty consumers. Watch now ➡️ https://lnkd.in/gZE9qKae Gain insights into the latest trends and innovations shaping the tea industry in this informative presentation #SriLanka #ceylontea #tea #economy

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✨ Get ready for an exciting session on simplifying ingress management with the AKS Managed Ingress Add-On, 🎙 presented by the expert Kasun Rajapakse, Senior Consultant at Avanade! 📅 Join us on SEP 29 at 5:00 PM IST for a live event hosted by 🔵 Kubernetes Sri Lanka. Kasun will dive into the benefits and implementation strategies of the AKS Managed Ingress Add-On, helping you streamline your Kubernetes ingress management. ✨ Don't miss this opportunity to enhance your Kubernetes skills and stay ahead in the world of DevOps. Stay tuned for more updates! #kubernetes #cncf #devops #k8ssrilanka #AKS #IngressManagement

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Ever checked your analytics? What its trying to tell you? If not dive into the knowledge of content through Anup Ghimire insightful contents. Also ever thought of creating your own content then Viewfinders Production got you covered. We tailor the service as per your unique needs! #thedoersnepal #viewfindersproduction

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💡𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐂𝐞𝐲𝐥𝐨𝐧 𝐭𝐞𝐚, 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞𝐥𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐩𝐨𝐫𝐭𝐞𝐝 𝐛𝐲 𝐒𝐫𝐢 𝐋𝐚𝐧𝐤𝐚, 𝐢𝐬 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐝 𝐚𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐢𝐧𝐞𝐬𝐭 𝐭𝐞𝐚 𝐛𝐫𝐚𝐧𝐝𝐬 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲? 🍵 🌿 Traditionally produced over 150 years and grown amidst the breathtaking landscapes of Nuwara Eliya, Uda Pussellawa, Kandy, Uva, Ruhuna, Sabaragamuwa and Dimbulla 🌱, Ceylon tea 🌟 owes its renowned distinct flavour to the diverse altitude levels, variety of microclimates and national know-how.  To date, Sri Lanka is the 𝐰𝐨𝐫𝐥𝐝'𝐬 𝟰𝐭𝐡 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐭𝐞𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫 📈. In 2023, the country exported over 𝟮𝟱𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗸𝗶𝗹𝗼𝘀 🛍, contributing 𝟭𝟮% to the country's goods exports and creating employment for over 𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲. To support Sri Lankan businesses to navigate tea export procedures, 𝐭𝐡𝐞 𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐨𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 #𝐃𝐨𝐂, with the technical support from ITC Facilitates Trade, has launched the 𝐬𝐭𝐞𝐩-𝐛𝐲-𝐬𝐭𝐞𝐩 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 (available in the 𝐒𝐫𝐢 𝐋𝐚𝐧𝐤𝐚 𝐓𝐫𝐚𝐝𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐏𝐨𝐫𝐭𝐚𝐥) 🖥, mapping out the import, export and transit procedures of key products, including tea. 𝑾𝒉𝒂𝒕 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 𝒐𝒇 𝒕𝒉𝒊𝒔 𝒊𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆? 🤔 🔎 Export, import and transit procedures of 𝟲𝟭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐠𝐫𝐨𝐮𝐩𝐬 are mapped, documented and made available online ✂ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐫𝐞-𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 has been conducted for selected procedures, leading to simplified processes for businesses  🔖 Access to trade-related information is available in 𝐄𝐧𝐠𝐥𝐢𝐬𝐡, 𝐒𝐢𝐧𝐡𝐚𝐥𝐚 𝐚𝐧𝐝 𝐓𝐚𝐦𝐢𝐥, enhancing transparency and a wider reach of trade information in the country.  Thanks to #𝐄𝐔 and #𝐆𝐈𝐙’s financial support 🤝 the step-by-step trade functionality was developed in collaboration with UNCTAD under the 𝑬𝑼-𝑺𝒓𝒊 𝑳𝒂𝒏𝒌𝒂 𝑻𝒓𝒂𝒅𝒆-𝑹𝒆𝒍𝒂𝒕𝒆𝒅 𝑨𝒔𝒔𝒊𝒔𝒕𝒂𝒏𝒄𝒆 and 𝑻𝒓𝒂𝒅𝒆 𝑭𝒂𝒄𝒊𝒍𝒊𝒕𝒂𝒕𝒊𝒐𝒏 𝒇𝒐𝒓 𝑺𝑴𝑬𝒔 projects.  𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢 𝘵𝘦𝘢 𝘵𝘳𝘢𝘥𝘦𝘳 𝘰𝘳 𝘧𝘢𝘯𝘤𝘺 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘦𝘢 𝘦𝘹𝘱𝘰𝘳𝘵𝘴 𝘧𝘳𝘰𝘮 𝘚𝘳𝘪 𝘓𝘢𝘯𝘬𝘢?  Check out the link below to find all the information you are looking for 👇 https://lnkd.in/eqHEZHmN     #CeylonTea #Exports #SLTIP #TradeFacilitation  Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH European Union Sri Lanka Export Development Board Sri Lanka Customs Sanjeewa Pattiwila

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The Secret to Building a Successful FMCG Business in Nepal – It’s Simpler Than You Think! Want to make your consumer goods brand stand out? The formula is easier than most people think. It all boils down to THREE key elements: Accessibility, Availability, and Awareness. Let’s break them down. 1. Accessibility: Your product needs to be available in every size possible – catering to ALL consumers. Think about how shampoo is sold: small 50ml travel bottles, regular 300ml bottles, and family-sized 750ml containers. Each product range is designed for different needs. You want to meet your customers where they are and give them options. Tip: Start by understanding your target market’s purchasing habits. Are they likely to buy small quantities on the go or prefer bulk purchases for savings? 2. Awareness: Simply put, people need to know your product exists. Branding through traditional marketing, social media, affiliate partnerships, and even guerrilla tactics can make a huge difference. Take Dove’s “Real Beauty” campaign – it sparked worldwide conversations about body image and inclusivity, all while solidifying Dove’s brand identity. Pro Tip: Create campaigns that resonate on a deep, emotional level with your audience. The more relatable your messaging, the stronger your brand recall. 3. Availability: The product should be EVERYWHERE your customer shops. Supermarkets, wholesalers, retailers – and online too. Dove doesn’t just rely on supermarkets; their items are available everywhere, from online marketplaces to local stores. This is the secret behind their wide reach. Tip: Look at your distribution channels. Are there untapped markets in Nepal that could benefit from your product? Think beyond traditional stores. Your Turn! Building a business in FMCG isn’t just about selling a product – it’s about creating a system that makes it easier for your customers to access, know about, and buy from you. What strategies have you found most effective in building a consumer goods brand? Share your thoughts below! Let’s discuss what works and what doesn’t. #FMCG, #NepalBusiness #MarketingStrategy #BusinessGrowth #BrandAwareness #Entrepreneurship #ConsumerGoods #NepalEntrepreneurs

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"Why was my ad rejected?" was the title of a talk I gave at this year’s 2024 Digital Summit Sri Lanka organized by the Digital Marketing Association of Sri Lanka (DMASL). For anyone interesting, here are my slides. #DMASL #DMASLSummit2024 #DigitalSummitLK

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Join us as Chris Chandiram of Virtue Value Export Ceylon showcases the best in Kithul Honey. 🍽️🌿 Discover the flavors that elevate dishes to new heights, only at BNI Unity! 🚀 #BNIUnity #VirtueValueExportCeylon #FoodIngredients"

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SL to submit GI application for Ceylon Tea by month-end Sri Lanka is set to submit an application seeking Geographical Indication (GI) for Ceylon Tea from the European Union (EU) shortly, with expectations to secure the GI certification for Ceylon Tea in 2025. “We are about to submit the application. The deadline is April 30. We might get additional two days as a grace period. Everything is sorted out; it’s a matter of submitting the application now. However, it will take one to one and a half years for them to go through it and come and say that we have got the GI status,” Sri Lanka Tea Board (SLTB) Chairman Niraj De Mel told Mirror Business on the sidelines of a press briefing held in Colombo yesterday.  The GI status is expected to grant legal protection to the Ceylon Tea brand against the misuses and frauds, given that a number of countries marketing blended teas under the Ceylon Tea brand in the EU. After awarding the GI status to Ceylon Tea, only the tea that meets the required specifications would be allowed to use the Ceylon Tea brand to sell in the EU. The GI certification serves to uphold and authenticate the quality, reputation and characteristics of a product by linking it to a specific territory through intellectual property protection, while also giving it added value in national and international markets. #Ceylontea #GeographicalIndication #GI #SriLanka #EU #tea https://lnkd.in/grQiF5g7

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Hear from Nishan Mendis on how SLASSCOM’s AI Asia Summit, in its 5th consecutive year, is driving change across industries! Discover the influence of AI on innovation, growth, and Sri Lanka's competitive edge. #AIAsiaSummit2024 #SLASSCOM #AILeadership #IndustryTransformation #SriLankaTech #TechAdvancement

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plan with confidence

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𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝘃𝗲𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲?🚀 Before you start, ensure you’re not missing out on these 𝟳 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝗼𝗿𝘀 that make your site stand out! From 𝘂𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 design to 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 experiences, check out our latest blog for essential insights. 📲 🖱️ Read the 𝗳𝘂𝗹𝗹 𝗕𝗹𝗼𝗴 now and elevate your travel business! #TravelWebsite #TravelBlog #WebDesignTips #WebsiteDesign #webdesign #webdevelopment #website #wordpress #ecommerce #genesiswtech #graphicdesign #branding #seo #DigitalMarketing #laravelwebdevelopment #html #css

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The air is buzzing with anticipation as we gear up to shape the future of female technopreneurship in Sri Lanka! Up next are the Mini Hackathons across all 3 chapters! Selected teams will have the exciting opportunity to showcase their groundbreaking tech business ideas ! #Hacklikeagirl #SLASSCOM #WTechforum #WomenTechnopreneursforum #WomeninTech #SriLanka #Technopreneurship #Entrepreneurship

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