1. Cookies

   Cookies are small pieces of information that are stored on your device when you visit a site or use an app. The website or app decides the name of cookies, what information they contain, and how long they are kept on your device.

   The types of information we may store in cookies include:

   • your preferences for how a site or app works
   • your preferences for how your information is used by the site or app (for example, your privacy choices)
   • information that the site or app needs to work properly (for example, we might store your location in a cookie in our weather app so that the app can show you a local weather forecast)
   • information to improve the performance of the site or app that you are using
   • unique identifiers which allow us to identify your browser or device, and
   • encrypted or one-way cryptographic hashes of personal information such as email addresses, phone numbers, and account identifiers.

2. Web storage

   Web storage is a group of technologies that work in a similar way to cookies. They allow sites and apps to store information in your browser.

   We store the same types of information using web storage as we do with cookies.

3. Advertising identifiers

   Advertising identifiers uniquely identify your mobile devices and connected TVs.

   When you use an app on your mobile device or your connected TV, the app will access your advertising identifiers and use it for various purposes, including to provide and measure the personalised ads you see.

   Examples of advertising identifiers include:

   • advertising identifiers on Android devices
   • identifier for advertisers (IDFA) on iOS devices, and
   • Microsoft's advertising identifiers on devices running Windows.

1. Authentication, security, and preventing abuse

   We use cookies and similar technologies to:

   • authenticate you
   • protect the security of our users’ accounts, and
   • prevent malicious activity and protect our services from abuse.

   For example, we set the OTH cookie to tell us users are signed into their accounts when they use our consumer services.

   These cookies are strictly necessary and cannot be controlled. Go to Cookies which are strictly necessary for more information.

   See the list of cookies we use for this purpose.

2. Providing our consumer services

   We use cookies and similar technologies to:

   • remember you when you log in to our services,
   • monitor our systems and network performance
   • identify your legal jurisdiction, and store your privacy choices, and
   • provide you with features or display content that you have requested.

   For example, our PH cookie stores a user’s language preference for Yahoo Mail. Users can change their language preference on their Account info page.

   These cookies are strictly necessary and cannot be controlled. Go to Cookies which are strictly necessary for more information.

   See the list of cookies we use for this purpose.

3. Personalising content on our consumer services

   If we have your consent, we use cookies and similar technologies to:

   • create a content interest profile for you by analysing information about your online activity and devices when you use our consumer services
   • select and show you personalised content on our consumer services that we think matches your interests, according to your content interest profile
   • measure how you engage with the content that we show you.

   For example, our A3 cookie stores a unique identifier which we use to display and measure personalised content.

   You can withdraw your consent at any time using the 'Articles and media based on your activity' control on your privacy controls.

   See the list of cookies we use for this purpose.

4. Advertising on our consumer services

   If we have your consent, we use cookies and similar technologies to:

   • create an advertising interest profile for you by analysing information about your online activity and devices when you use our consumer services
   • select and show you personalised advertising on our consumer services that we think matches your interests, according to your advertising interest profile
   • match the unique identifiers for your devices with our advertising partners’ identifiers so that we can show you their ads on our consumer services
   • measure how you engage with the ads that we show you
   • limit the number of times you will see the same ad (known as frequency capping), and
   • detect and prevent advertising fraud.

   For example, our A3 cookie stores a unique identifier which we use to display and measure advertising. See ‘How digital advertising works’ for more information.

   You can withdraw your consent at any time using the 'Personalised advertising' control on your privacy controls.

   See the list of cookies we use for this purpose.

5. Cookies we use for measurement on our consumer services

   We use cookies and similar technologies to:

   • measure our users’ interaction with our consumer services, such as to count the number of users who view an article or video; and
   • count the number of unique users who visit our sites and apps from different countries, sources (such as social media sites), and on what types of devices.

   This information is anonymised to create aggregate reports so that we understand how our sites and apps are used.

   For example, our A1 and B cookies accurately count the number of unique browsers that access our consumer services.

   These cookies are strictly necessary and cannot be controlled. Go to Cookies which are strictly necessary for more information.

   See the list of cookies we use for this purpose.

6. Advertising on third-party sites and apps

   If we have your consent, we use cookies and similar technologies on third-party sites and apps to:

   • provide personalised advertising
   • improve personalised advertising profiles, and
   • measure your interaction with the ads we show.

   For example, our A3 cookie stores a unique identifier which we use to display and measure advertising. See ‘How digital advertising works’ for more information.

   You can withdraw your consent at any time using the 'Personalised advertising' control on your privacy controls.

   See the list of cookies we use for this purpose.

1. Using the controls we provide

   When you use our services, we give you control over whether or not we and our partners can use cookies and similar technologies to process your personal information for certain purposes.

   You can withdraw your consent for how we use cookies for certain purposes through your privacy controls by selecting the brand you want to change the settings for. If you have an account for that brand, click ‘Sign In’ in the top right-hand corner to make sure the choices you make are saved to your account.

2. Cookies which are strictly necessary

   We use cookies and similar technologies that are strictly necessary for providing, maintaining and protecting our services and our users' information. You cannot control our use of cookies for these purposes. In the Cookie information section we have shown which cookies are strictly necessary.

3. Using the controls provided by your device or browser

   • On mobile devices – phones and tablets

     Your mobile device's operating system may let you choose how your device's advertising identifiers can be used for certain types of advertising. You should check the instructions provided by your mobile device’s manufacturer. The instructions are typically available through 'settings'.

     For devices running iOS 16, to limit interest-based ads go to Settings > Privacy & Security > Tracking > Allow Apps to Request to Track.

     For Android devices, to limit interest-based ads go to Settings > Google services > Ads, then turn on 'Opt out of Ads Personalization'.

     Please note that your device’s settings may vary by version and may change in future versions.

   • On your laptop or desktop

     You can configure your browser settings to control how it allows sites to use cookies. Some features on our consumer services, including being able to sign into your email account, may not work properly if you disable cookies in your browser.

     • Learn how to delete your cookies from a desktop web browser

     • Learn how to delete your cookies from a mobile web browser

     Clearing browser cookies or history

     Clearing your browser’s cache (a tool used by your internet browser to speed up the page-loading process), cookies and search history will remove our cookies and similar technologies from your browser. However, this will not prevent tracking that we perform using other technologies which do not rely on information stored on your devices, and will not prevent our cookies from being set again in the future. Please use your privacy controls to make your privacy choices.

     Using ad and cookie blockers

     If you use browser settings to block cookies, or you use browser extensions, plug-ins and add-ons which block cookies, we and our partners may not be able to remember your privacy choices. This is because online businesses often save privacy choices in cookies.

   • Smart or connected devices

     Smart or connected devices, such as smart TVs, may offer their own privacy controls. If they don’t offer controls, or the controls offered are not supported by our digital advertising services we can only respect the choices you make using your privacy controls if we can associate your choice with the device you are using.

These tables do not include the cookies and similar technologies that third parties use when you use our consumer services. Visit the 'Partners' tab in your privacy controls to manage if and how these third parties use cookies on our consumer services.

1. Cookies used for authentication, security, and preventing abuse

   These cookies are strictly necessary and cannot be controlled. Go to Cookies which are strictly necessary for more information.

   Cookie name	How long they last
   __cf_bm	Up to 30 minutes
   A1	Up to 12 months
   A1S	Until the end of the browser session
   AS	Until the end of the browser session
   B	Up to 12 months
   csrf	Until the end of the browser session
   F	Up to 12 months
   FS	Up to 12 months
   GUCS	Until the end of the browser session
   idps	Until the end of the browser session
   K	Until the end of the browser session
   OTH	Up to 12 months
   OTHN	Until the end of the browser session
   OTHP	Up to 12 months
   T	Up to 12 months
   Y	Up to 12 months

2. Cookies used for providing our consumer services

   These cookies are strictly necessary and cannot be controlled. Go to Cookies which are strictly necessary for more information.

   Cookie name	How long they last
   _yb	Up to 12 months
   A1	Up to 12 months
   A1S	Until the end of the browser session
   A3	Up to 12 months
   apeaf	Up to 12 months
   autorf	Up to 12 months
   B	Up to 12 months
   CFC	Up to 12 months
   cmp	Up to 12 months
   DNR	Up to 12 months
   EuConsent	Up to 1 day
   F	Up to 12 months
   favftux	Until the end of the browser session
   FS	Up to 12 months
   gdprlh	Until the end of the browser session
   gdprs	Until the end of the browser session
   GUC	Up to 12 months
   GUCS	Until the end of the browser session
   idps	Until the end of the browser session
   isNewsLetterEnable	Up to 3 days
   K	Until the end of the browser session
   lang	Up to 15 minutes
   listOfSel	Until the end of the browser session
   mode	Until the end of the browser session
   OMPC	Until the end of the browser session
   OOC	Up to 12 months
   PH	Up to 12 months
   PoliciesYahooCom	Until the end of the browser session
   PRF	Up to 24 months
   RRC	Up to 1 minute
   rxx	Up to 12 months
   sB	Up to 12 months
   sBS	Up to 6 months
   show_savebk	Until the end of the browser session
   show_savefdr	Until the end of the browser session
   SPTB	Up to 31 days
   sS	Up to 12 months
   TAS	Up to 12 months
   thamba	Up to 7 days
   token_adap_tv	Up to 24 months
   token_adaptv_advertising_com	Up to 24 months
   token_adtech_de	Up to 24 months
   token_adtechjp_com	Up to 24 months
   token_adtechus_com	Up to 24 months
   token_advertising_com	Up to 24 months
   token_nexage_com	Up to 24 months
   token_tacoda_at_atwola_com	Up to 24 months
   token_yahoo_com	Up to 24 months
   TRUST_TOKEN	Up to 24 months
   ucs	Up to 12 months
   uvf	Until the end of the browser session
   uvts	Up to 12 months
   vSP	Up to 30 days
   Waldo	Up to 7 days
   weathergeo	Up to 12 months
   wmdata	Until the end of the browser session
   WSCliSettings	Up to 12 months
   WV	Up to 12 months
   YHSDOM	Up to 1 day
   yisn	Up to 30 days
   YM.CLIENT.PARAMS	Up to 30 days
   YM.NODIN.PARAMS	Up to 2 days
   YM.NODIN.XOBNI	Up to 1 day
   YM.OR.2	Up to 14 days
   YM.SSRBDGT	Up to 1 minute
   YM.TZ	Up to 1 day
   yspl	Up to 1 month

3. Cookies used for personalising content on our consumer services

   These cookies are only used with your consent. You can give or withdraw your consent at any time through your privacy controls.

   Cookie name	How long they last
   A3	Up to 12 months
   apear	Up to 10 days
   B	Up to 12 months
   ddfq	Up to 14 days
   DSS	Up to 12 months
   FPNC	Up to 30 days
   HNEL	Up to 7 days
   lkl	Up to 12 months
   stateful	Up to 7 days
   weather_location	Up to 12 months

4. Cookies used for advertising on our consumer services

   These cookies are only used with your consent. You can give or withdraw your consent at any time through your privacy controls.

   Cookie name	How long they last
   _gcl_aw	Up to 90 days
   _uetsid	Up to 1 day
   _uetvid	Up to 13 months
   A3	Up to 12 months
   B	Up to 12 months
   CRZY	Up to 48 hours
   HP	Up to 48 hours
   IDSYNC	Up to 12 months
   lkl	Up to 12 months
   maex	Up to 6 months
   PROMO	Up to 12 months
   SF	Up to 13 months
   trc_cookie_storage	Up to 12 months
   x_ms	Up to 1 month
   ymuid	Up to 12 months

5. Cookies we use for measurement on our consumer services

   These cookies are strictly necessary and cannot be controlled. Go to Cookies which are strictly necessary for more information.

   Cookie name	How long they last
   A1	Up to 12 months
   A1S	Until the end of the browser session
   B	Up to 12 months
   rxx	Up to 12 months
   WV	Up to 12 months

6. Cookies used for advertising on third-party sites and apps

   These cookies are only used with your consent. You can give or withdraw your consent on the third party's site or app.

   Cookie name	How long they last
   A3	Up to 12 months
   adaptv_unique_user_cookie	Up to 12 months
   adsrcvw1	Up to 24 months
   migrated2y	Up to 24 months
   OTH	Up to 12 months
   optout	Up to 24 months
   rtbData0	Up to 24 months
   rxx	Up to 12 months
   tearsheet	Up to 30 minutes
   unique_ad_source_impression	Up to 30 days