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Tutorial: Microsoft Entra SSO integration with HubSpot

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In this tutorial, you'll learn how to integrate HubSpot with Microsoft Entra ID. When you integrate HubSpot with Microsoft Entra ID, you can:

  • Control in Microsoft Entra ID who has access to HubSpot.
  • Enable your users to be automatically signed-in to HubSpot with their Microsoft Entra accounts.
  • Manage your accounts in one central location.

Prerequisites

To configure Microsoft Entra integration with HubSpot, you need the following items:

  • A Microsoft Entra subscription. If you don't have a Microsoft Entra subscription, create a free account before you begin.
  • A HubSpot subscription with single sign-on enabled.

Scenario description

In this tutorial, you configure and test Microsoft Entra single sign-on in a test environment and integrate HubSpot with Microsoft Entra ID.

HubSpot supports the following features:

  • SP-initiated single sign-on.
  • IDP-initiated single sign-on.

To configure the integration of HubSpot into Microsoft Entra ID, you need to add HubSpot from the gallery to your list of managed SaaS apps.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.
  2. Browse to Identity > Applications > Enterprise applications > New application.
  3. In the Add from the gallery section, type HubSpot in the search box.
  4. Select HubSpot from results panel and then add the app. Wait a few seconds while the app is added to your tenant.

Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, assign roles, as well as walk through the SSO configuration as well. Learn more about Microsoft 365 wizards.

Configure and test Microsoft Entra SSO for HubSpot

Configure and test Microsoft Entra SSO with HubSpot using a test user called B.Simon. For SSO to work, you need to establish a link relationship between a Microsoft Entra user and the related user in HubSpot.

To configure and test Microsoft Entra SSO with HubSpot, perform the following steps:

  1. Configure Microsoft Entra SSO - to enable your users to use this feature.
    1. Create a Microsoft Entra test user - to test Microsoft Entra single sign-on with B.Simon.
    2. Assign the Microsoft Entra test user - to enable B.Simon to use Microsoft Entra single sign-on.
  2. Configure HubSpot SSO - to configure the single sign-on settings on application side.
    1. Create HubSpot test user - to have a counterpart of B.Simon in HubSpot that is linked to the Microsoft Entra representation of user.
  3. Test SSO - to verify whether the configuration works.

Configure Microsoft Entra SSO

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.

  2. Browse to Identity > Applications > Enterprise applications > HubSpot application integration page, find the Manage section and select Single sign-on.

  3. On the Select a Single sign-on method page, select SAML.

  4. On the Set up Single Sign-On with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.

    Edit Basic SAML Configuration

  5. In the Basic SAML Configuration pane, to configure IDP-initiated mode, perform the following steps:

    1. In the Identifier box, enter a URL that has the following pattern: https://api.hubspot.com/login-api/v1/saml/login?portalId=<CUSTOMER ID>.

    2. In the Reply URL box, enter a URL that has the following pattern: https://api.hubspot.com/login-api/v1/saml/acs?portalId=<CUSTOMER ID>.

    Note

    To format the URLs, you can also refer to the patterns shown in the Basic SAML Configuration pane.

  6. To configure the application in SP-initiated mode:

    1. Select Set additional URLs.

    2. In the Sign on URL box, enter https://app.hubspot.com/login.

  7. In the Set up Single Sign-On with SAML pane, in the SAML Signing Certificate section, select Download next to Certificate (Base64). Select a download option based on your requirements. Save the certificate on your computer.

    The Certificate (Base64) download option

  8. In the Set up HubSpot section, copy the following URLs based on your requirements:

    Copy configuration URLs

Create a Microsoft Entra test user

In this section, you'll create a test user called B.Simon.

  1. Sign in to the Microsoft Entra admin center as at least a User Administrator.
  2. Browse to Identity > Users > All users.
  3. Select New user > Create new user, at the top of the screen.
  4. In the User properties, follow these steps:
    1. In the Display name field, enter B.Simon.
    2. In the User principal name field, enter the [email protected]. For example, [email protected].
    3. Select the Show password check box, and then write down the value that's displayed in the Password box.
    4. Select Review + create.
  5. Select Create.

Assign the Microsoft Entra test user

In this section, you'll enable B.Simon to use single sign-on by granting access to HubSpot.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.
  2. Browse to Identity > Applications > Enterprise applications > HubSpot.
  3. In the app's overview page, select Users and groups.
  4. Select Add user/group, then select Users and groups in the Add Assignment dialog.
    1. In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
    2. If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
    3. In the Add Assignment dialog, click the Assign button.

Configure HubSpot SSO

  1. Open a new tab in your browser and sign in to your HubSpot administrator account.

  2. Select the Settings icon in the upper-right corner of the page.

    The Settings icon in HubSpot

  3. Select Account Defaults.

    The Account Defaults option in HubSpot

  4. Scroll down to the Security section, and then select Set up.

    The Set up option in HubSpot

  5. In the Set up single sign-on section, perform the following steps:

    1. In the Audience URl (Service Provider Entity ID) box, select Copy to copy the value. In the Azure portal, in the Basic SAML Configuration pane, paste the value in the Identifier box.

    2. In the Sign on URL, ACS, Recipient, or Redirect box, select Copy to copy the value. In the Azure portal, in the Basic SAML Configuration pane, paste the value in the Reply URL box.

    3. In HubSpot, in the Identity Provider Identifier or Issuer URL box, paste the value for Microsoft Entra Identifier that you copied.

    4. In HubSpot, in the Identity Provider Single Sign-On URL box, paste the value for Login URL that you copied.

    5. In Windows Notepad, open the Certificate(Base64) file that you downloaded. Select and copy the contents of the file. Then, in HubSpot, paste it in the X.509 Certificate box.

    6. Select Verify.

      The Set up single sign-on section in HubSpot

Create HubSpot test user

To enable Microsoft Entra ID a user to sign in to HubSpot, the user must be provisioned in HubSpot. In HubSpot, provisioning is a manual task.

To provision a user account in HubSpot:

  1. Sign in to your HubSpot company site as administrator.

  2. Select the Settings icon in the upper-right corner of the page.

    The Settings icon in HubSpot

  3. Select Users & Teams.

    The Users & Teams option in HubSpot

  4. Select Create user.

    The Create user option in HubSpot

  5. In the Add email address(es) box, enter the email address of the user in the format [email protected], and then select Next.

    The Add email address(es) box in the Create users section in HubSpot

  6. In the Create users section, select each tab. On each tab, set the relevant options and permissions for the user. Then, select Next.

    Tabs in the Create users section in HubSpot

  7. To send the invitation to the user, select Send.

    The Send option in HubSpot

    Note

    The user is activated after the user accepts the invitation.

Test SSO

In this section, you test your Microsoft Entra single sign-on configuration with following options.

SP initiated:

  • Click on Test this application, this will redirect to HubSpot Sign on URL where you can initiate the login flow.

  • Go to HubSpot Sign-on URL directly and initiate the login flow from there.

IDP initiated:

  • Click on Test this application, and you should be automatically signed in to the HubSpot for which you set up the SSO.

You can also use Microsoft My Apps to test the application in any mode. When you click the HubSpot tile in the My Apps, if configured in SP mode you would be redirected to the application sign on page for initiating the login flow and if configured in IDP mode, you should be automatically signed in to the HubSpot for which you set up the SSO. For more information about the My Apps, see Introduction to the My Apps.

Next steps

Once you configure HubSpot you can enforce Session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.