Muthuri Kinyamu

The Connected Kenya Summit is a National ICT thought leadership forum initiated in 2009 by the Ministry of ICT and implemented by the ICT Authority, in collaboration with partners from the private and public sector. The main objective of the event is to bring the sector leaders together and provide a platform for them to meet, share experiences and exchange ideas on how ICT can catalyze economic and social transformation through better public service to citizens.

The forum will be in… Show more

The Connected Kenya Summit is a National ICT thought leadership forum initiated in 2009 by the Ministry of ICT and implemented by the ICT Authority, in collaboration with partners from the private and public sector. The main objective of the event is to bring the sector leaders together and provide a platform for them to meet, share experiences and exchange ideas on how ICT can catalyze economic and social transformation through better public service to citizens.

The forum will be in Diani from 2nd to 5th April 2023, to discuss the Digital Economy and its impact on Service delivery and Business. The summit is expected to have 2000 delegates drawn across the region, Africa and the globe. Show less

For this project, Muthuri Kinyamu owns the delivery on operational elements such as handling event setup, exhibitor and supplier management as well as hospitality and digital communications to support registration and brand visibility KPIs online and offline touchpoints.


Muthuri Kinyamu is a community and brand launch specialists with 10 years experience in commercial and public service and public good

Muthuri Kinyamu excels at developing and executing strategies for early… Show more

For this project, Muthuri Kinyamu owns the delivery on operational elements such as handling event setup, exhibitor and supplier management as well as hospitality and digital communications to support registration and brand visibility KPIs online and offline touchpoints.


Muthuri Kinyamu is a community and brand launch specialists with 10 years experience in commercial and public service and public good

Muthuri Kinyamu excels at developing and executing strategies for early, growth stage and established brands setting up OR expanding into Kenya and East Africa and developing and executing immersive experiences for the media, tech ecosystem and tourist communities.

He has worked with Renault, RedBull, Uber, SWVL, Jambojet on their respective market entry into Kenya, MEST, Metta, Government of Kenya, Nairobi City, Maasai community, Forest planting community

Relevant Experience:

Developed and rolled out founder experience for Kenya’s tech ecosystem in a monthly series Founder Fridays and SME club that

Led the successful growth of a community brand for Metta, a spin off of Hong Kong’s Nest by leveraging a monthly speaker innovation series on innovation dubbed #WhatsNext supported its expansion to South Africa, New York, London, and Hong Kong. Now on its 33rd run.

Co-led the set up of Metta, Nairobi, a node of Nest network. Grew the community from scratch by 1000% at a recurring stream of 22-30 events monthly.


Consultancy with Startups and Hubs in January 2017, helped Sure Remit raise 7.5 million before their ICO closed with social media and targetted outreach.

Blockchain Association of Kenya community brand launch grew to 100,000, influence across 3 countries and 100 micro influencers and community nodes in 4 years.

Silicon Savannah Ecosystem Tours hosting delegations of tech ecosystem tourists such as entrepreneurs, MBA students Ennovate Global (SA), Cornell University (US), Omidyar Network (US) visiting Nairobi for to learn from the a ground Show less

My main gig is corporate copywriting on digital payment solutions (including domestic & cross-border).

Scope of work --- a 1000 word (roughly) article per week, talking about the products/ solutions, or industry insights based on the interview with the team and your researches. The engagement will be on a monthly basis on-going.

Other tasks
1. Social media (mainly Linkedin & Twitter) engagements
2. Event coordination --- hosting webinars, fun events using our fintech… Show more

My main gig is corporate copywriting on digital payment solutions (including domestic & cross-border).

Scope of work --- a 1000 word (roughly) article per week, talking about the products/ solutions, or industry insights based on the interview with the team and your researches. The engagement will be on a monthly basis on-going.

Other tasks
1. Social media (mainly Linkedin & Twitter) engagements
2. Event coordination --- hosting webinars, fun events using our fintech solutions for exposure
3. Helped recruit the team of promoters meeting potential users and customers Show less

Hivos East Africa contracted Turnup in Motion to produce content covering indigenous voices with local solutions to climate change. Turnup in Motion crew and Miti Alliance went around the country looking for local changemakers in climate action and documented their stories for amplification.

Travel and Hospitality Manager for Red Bull Quicksand Dates?
Managed government relations to secure venue.
Handled travel bookings for staff and participants.
Managed a professional film and photography for media production.
Environmental impact assessment and sustainability reporting.
Red Bull Quicksand took place on Jamhuri Day, December 12, 2021, for the first time in Kenya.
250 participants raced in knockout heats over a grueling 1 mile sand course with steep… Show more

Travel and Hospitality Manager for Red Bull Quicksand Dates?
Managed government relations to secure venue.
Handled travel bookings for staff and participants.
Managed a professional film and photography for media production.
Environmental impact assessment and sustainability reporting.
Red Bull Quicksand took place on Jamhuri Day, December 12, 2021, for the first time in Kenya.
250 participants raced in knockout heats over a grueling 1 mile sand course with steep man-made sand dunes (built to look like sand castles) making it one of the most unique, and brutal middle distance races in the world.
The race featured both men and women categories, and runners will compete in heats, with the first 50% of the finishers advancing to the semifinals. Show less

Wanderlust Diaries as a social first and content led travel media business and information sharing network that brings together a community of travellers to share stories, authentic reviews and give travel trade a platform to connect, showcase and promote their offerings. It is for travellers curated by the Wanderlust Diaries team and beyond the Facebook Group we're actively building digital assets and channels across to share information and create awareness. At the very core is a passion for… Show more

Wanderlust Diaries as a social first and content led travel media business and information sharing network that brings together a community of travellers to share stories, authentic reviews and give travel trade a platform to connect, showcase and promote their offerings. It is for travellers curated by the Wanderlust Diaries team and beyond the Facebook Group we're actively building digital assets and channels across to share information and create awareness. At the very core is a passion for travel to help inspire other travellers, sharing uplifting stories and driving uptake of unique experiences. It started in Kenya with Kenyans at home during Covid 19 but the group has gained a global appeal with members mostly Kenyans in the diaspora in different countries or Kenyans that are frequently international travellers. We're going global with members joining from various source markets looking for information about Magical Kenya as they plan their travels.

[email protected] Show less

I conceptualized and spearheaded the formation of social media clubs in Kenyan universities which culminated in the launch on the 25th of October 2012 at the University of Nairobi. As the team leader I held the oversight role to coordinate and ensure members of the organizing committee worked as a team. Personally I handled corporate relations to seek partners and sponsorships, PR which involved blogger & social media outreach to get coverage online to keep the buzz alive. I also handled guest… Show more

I conceptualized and spearheaded the formation of social media clubs in Kenyan universities which culminated in the launch on the 25th of October 2012 at the University of Nairobi. As the team leader I held the oversight role to coordinate and ensure members of the organizing committee worked as a team. Personally I handled corporate relations to seek partners and sponsorships, PR which involved blogger & social media outreach to get coverage online to keep the buzz alive. I also handled guest relations for the launch. The chief guest of honour was Dr. Bitange Ndemo, other guest speakers include;
Cynthia Nyamai- TV personality
Maryann Michuki- Social Media Manager-Safaricom
Sriram Bharatam-Founder of Kuza Biashara
Doreen Waithera - CEO MSK
Evans Muriu-Wanadamu Initiative
Muthuri Kinyamu- Social Edge Africa
Kennedy Gathu-Lari Smart Villages
Calvin Nyakundi- Discussion on online freedom moderated by Cherrie of KBC.

In the launch of university chapters we (Social Edge Africa) worked with Marketing Students Association and Business Information Students Association, both of University of Nairobi. In the pilot phase we shall combine efforts with the marketing, PR and IT clubs in the proposed universities. The pilot is proposed to take place in 4 universities around Nairobi in November namely; Kenyatta University,  Strathmore University, USIU Africa, Multimedia University before the roll out in January 2013 to other universities & campuses across Kenya.
Show less

Muthuri Kinyamu has been a part of a Nest Africa journey since day one, building Nest's brand and community from scratch into the country and region. Nest is now synonymous with startups and tech entrepreneurship in Kenya and Africa because of his leadership in branding and managing their corporate communications, public affairs and ecosystem development through meaningful events, media relations and partnerships. Going forward, he joins Mettā, Africa as the first Chief Evangelist where will be… Show more

Muthuri Kinyamu has been a part of a Nest Africa journey since day one, building Nest's brand and community from scratch into the country and region. Nest is now synonymous with startups and tech entrepreneurship in Kenya and Africa because of his leadership in branding and managing their corporate communications, public affairs and ecosystem development through meaningful events, media relations and partnerships. Going forward, he joins Mettā, Africa as the first Chief Evangelist where will be focusing his magic on Mettā, to creating a community of thinkers, investors, innovators, creators, and doers in Kenya, to ensuring that Mettā remains connected with local entrepreneurs and ecosystem partners across the region.

Welcome to the place entrepreneurs call home! Show less

Developed strategic alliances with the travel trade, government, and media as key stakeholders doubling occupancy levels from 30 to 60% during the pandemic.
Utilized a creative mindset and an innovative spirit to build relations, contract and sell to travel trade to grow revenue and occupancy levels adding over 200 agents from African source markets key being Nigeria.
Served as a thoughtful advisor, working with in-house sales and marketing team.

Jambojet Airline. They commissioned us to document through photography & videography, four of their destinations, as a way of improving their marketing portfolio, solidifying their customer base & acquiring new clientele for market recovery during the pandemic.

Below are the videos:

Diani: https://www.youtube.com/watch?v=j2QuF0FFkFM

Malindi: https://www.youtube.com/watch?v=3-p6VXRVzrw

Eldoret: https://www.youtube.com/watch?v=P-vdm1tFoX0

Kisumu:… Show more

Jambojet Airline. They commissioned us to document through photography & videography, four of their destinations, as a way of improving their marketing portfolio, solidifying their customer base & acquiring new clientele for market recovery during the pandemic.

Below are the videos:

Diani: https://www.youtube.com/watch?v=j2QuF0FFkFM

Malindi: https://www.youtube.com/watch?v=3-p6VXRVzrw

Eldoret: https://www.youtube.com/watch?v=P-vdm1tFoX0

Kisumu: https://www.youtube.com/watch?v=knHnedh0qBE Show less

Collaborated with owners to launch the property, increase brand awareness and enhance business development by building and maintaining relationships with 150 key accounts of NGOs, tour operators and airlines.
Directed marketing plans, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
Helped the directors recruit and train key staff.
Web design and development
OTA distribution and ecommerce

Our team was commissioned to document, through photography and videography, the first ever Humanitarian Innovation Prototyping Lab.
This took place over 3 days at Ihub Kilimani, Nairobi and it was the final leg of a continent-wide competition of over 166 teams from 27
countries. They were tasked with developing a prototype whose goal was to tackle the biting problem of refugees and Internally Displaced
Persons in the continent
Video link:… Show more

Our team was commissioned to document, through photography and videography, the first ever Humanitarian Innovation Prototyping Lab.
This took place over 3 days at Ihub Kilimani, Nairobi and it was the final leg of a continent-wide competition of over 166 teams from 27
countries. They were tasked with developing a prototype whose goal was to tackle the biting problem of refugees and Internally Displaced
Persons in the continent
Video link: https://www.youtube.com/watch?v=T-v_kSyS980&t=19s Show less

SWVL contracted me to handle their market entry, brand their first buses, obtain permits and commissioned us to produce their television
commercials and radio ads voice overs in early 2019. We served them as a client for their first two years in Kenya on a range of campaigns and partnerships to grow the brand in the Kenyan market.
TVC https://www.youtube.com/watch?v=KqL5R_eHUbk

Hanns Seidel Foundation runs Binti Uongozini, a program which empowers and encourages female leaders to enter politics and build credible campaign portfolios. The 2-day project took place at Metta, Belgravia Building at 14 Riverside
Video link: https://www.youtube.com/watch?v=wYgRBS0sJDI