Verge Group

Real cultural appreciation goes beyond drawing inspiration from another culture or community. It’s about involving the community in the process, being transparent, and respecting their heritage. Watch the episode here: https://lnkd.in/dERiW7gK Listen to the episode here: https://lnkd.in/dTj-d9kc Patricia Kihoro #ConvergeSessionPodcast

Working with creators is about mutual respect. Brands should recognise their worth, approach negotiations transparently, and create partnerships that work in their favour. Watch the full video here: https://lnkd.in/dERiW7gK Patricia Kihoro #ConvergeSessionsPodcast

When a crisis unfolds, even the biggest brands have lessons to learn. While some rise to the occasion, others miss the mark completely. Watch the full video here: https://lnkd.in/dfhxx-pe to see how brands can navigate crises in the digital era, turning these challenges into opportunities. Naomi Mutua #WeConvergeWeConverse 

Crisis management takes a team effort. A good crisis management team with input from departments such as communication, legal, and finance ensures every angle is covered and every perspective considered during a crisis. Watch the full panel discussion here: https://bit.ly/3CBSmb1 to learn about crisis leadership and how it requires effective communication and making decisions that stay true to organisational values. Cosmas Butunyi #WeConvergeWeConverse

Thank you Cosmas Butunyi for echoing the key message from Converge VI. Being prepared, having the right strategy and crafting authentic responses can help organisations navigate crises arising from social movements. 

Sometimes, the right response is to take accountability with humility; And silence while sometimes powerful, can also be dangerous if it’s misinterpreted. The key is to know how and when to deliver your message. Watch the full panel discussion here: https://lnkd.in/dEpyCVCr to learn about crisis leadership and how it requires effective communication and making decisions that stay true to organisational values. Wangui Maina #WeConvergeWeConverse

Deciding whether to speak out during a social movement isn’t just about optics, it’s about staying true to your brand values. If the cause aligns with your principles, then taking a stand becomes an extension of who you are and what you stand for. Watch the full panel discussion here: https://lnkd.in/dt7RQkBm to learn about crisis leadership and how it requires effective communication and making decisions that stay true to organisational values. Andrew O. #WeConvergeWeConverse

Backlash is inevitable when creators take a stand during social movements, especially if their past actions don’t match their present message. Yet sometimes the reality is, the more a creator puts out content, the faster the backlash fades. Watch the full panel discussion here https://lnkd.in/dt7RQkBm to learn about crisis leadership and how it requires effective communication and making decisions that stay true to organisational values. Mark Kaigwa #WeConvergeWeConverse

Standing for something during a social movement can feel like risking everything, especially for organisations which rely on donor funding. But as the communities they serve demand action,donors will also need to select the values they stand for and be vocal about them. Watch the full video (click here https://lnkd.in/dVGPnGdt) to discover the importance of proactive crisis management and how that works in your organisation’s favour. George Mbithi MPRSK #WeConvergeWeConverse

Taking a stand is important, especially in today’s world where brands are at risk of facing crisis brought about by social movements. Those that lead transparently and consistently with what they say and do are the ones that make impact, earning the trust of their consumers. Watch the full video to discover how to handle crises with transparency, strong values and by engaging your community. Cedric Nzomo #WeConvergeWeConverse