Omnichannel strategies strive to create consistent shopping experiences, whether customers are engaging with your brand online or in person—this can include interactions with customer service representatives or cashiers, or even viewing in-store displays and interactive experiences.
External link for Nadine- Claire
Nairobi
Westlands
Nairobi, Nairobi 00100, KE
Before starting Nadine-Claire, I worked at a couple of agencies and this is how i managed influencer campaigns
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
Identifying potential influencers isn't just about scrolling through follower counts. It's about digging deeper and understanding what makes them stand out. #nadineclairestrategy #influencermanagement #kenya #advertising
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
New Series: What does it mean to be a Generalist vs. Specialist Marketer? #DigitalMarketing #MarketingTrends #Semrush #NadineClaireStrategy #LinkedInWrapped
New Series
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
A well-developed customer marketing ecosystem ensures that customers feel valued and understood at every stage of their journey. Learn how Shopify and Salesforce build their ecosystems to drive customer success. #casestudy #shopify #saleaforce #CRM #nadineclairestrategy #omnichannelmarketing #digitalmarketing #brandstrategy #customersuccessmanager
Tune in next week
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
I'll be doing a new series on 'The Evolution of Consumer Expectations and How Omnichannel Marketing Solves Fragmented Messaging' next week. We’ll cover: - Why Omnichannel is Essential for Consistent Brand Messaging - The Evolution of Consumer Expectations - The Risks of Siloed Marketing - The Power of Consistency - And a Real-World Example using Nike But first, what is omnichannel marketing? Omnichannel marketing is the practice of creating a seamless customer experience across all digital and physical channels, allowing consumers to interact with your brand in a consistent and integrated manner. Unlike multichannel marketing, where each platform or channel might have its own strategy, omnichannel unites all touchpoints—social media, email, in-store experiences, websites, mobile apps, and more—into a cohesive whole. The aim is to ensure that no matter where, when, or how a customer engages with your brand, they have the same unified experience.
I can't believe it's been a year since i started documenting case studies and how I work Nadine- Claire 🎉
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
Part 2 of my Consultation Case Study: After Sales Service After-sales service might be the most important support a company provides to customers after they’ve already bought its product. It encompasses customer onboarding, customer service, product training, warranty service, returns, and exchanges. https://lnkd.in/di77fj7K
Nadine- Claire reposted this
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
A look at how i identified and managed client influencers in 2019 for a few Multichoice Kenya campaigns and how you can do the same this year.
Last week, I attended a game-changing Meta ad training on how to best advertise in multiple countries. Save the key takeaways 🚀🌍 #nadineclairestategy #MetaMarketing #EcommerceGrowth #AIAds #facebookads #instagramads
How to Safaricom your brand in 3 steps #safaricom #brandstrategy #nadineclaiestrategy
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
Just finished editing a video on how Safaricom PLC uses Brand awareness, recall & recognition to dominate Kenya's telecom industry. Full video available here https://lnkd.in/dmEh94JR #nadineclairestrategy #brandidentity #advertisingstrategy #brandrecognition #safaricom #brandawareness
Retail insights you should know
Prolific Digital Account Director | Expert in Omnichannel Marketing Strategies and Client Relations | Driving Exceptional Growth Through Innovative Digital Campaigns
Have you created a social strategy beyond Instagram and Facebook? “ We are seeing brands cede some control to consumers. Where brands probably control only 5% of the conversation, the remaining 95% is happening in real time... on social platforms.” — Amit Naik, SVP, Global Head of Analytics, Shiseido #retail #report #analysis #nadineclairestrategy
Measuring LinkedIn Ads ROI: Website Visitors When your goal is to get more website visitors, LinkedIn recommends focusing on these metrics to evaluate campaign performance: • Clicks to landing page • Click Through rate (CTR) • Cost Per Click (CPC) Campaign results are usually on Campaign Manager, under Engagement. #linkedinads #mediabuying #advertising #nadineclairestrategy