Farmer's Choice Limited

𝐅𝐚𝐫𝐦𝐞𝐫'𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 𝐏𝐫𝐨𝐮𝐝𝐥𝐲 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬 𝐭𝐡𝐞 𝐆𝐫𝐢𝐥𝐥 𝐒𝐪𝐮𝐚𝐝 𝐄𝐯𝐞𝐧𝐭 𝐢𝐧 𝐓𝐢𝐠𝐨𝐧𝐢 As an industry leader, Farmer's Choice was thrilled to power up the festive season by sponsoring Pots Delight to participate in the Meat Up Festival by Grill Squad that took place in Tigoni, a celebration of culinary artistry and Kenya’s love for quality meat. 🍖🔥 This exciting event brought together eight renowned chefs who showcased their expertise in creating mouthwatering meat delicacies for families, gatherings, and restaurants. We’re incredibly proud of these remarkable chefs for adding flavor and creativity to Kenya's meat experiences and demonstrating the versatility of locally produced meat products to the world. All attendees got to sample our sumptuous Kabanosi sausages, Krainer with Cheese, Lamb ribs and Pork chops, with Krainer with Cheese emerging the most loved product of the day. Thanks to Pots Delight for providing perfect experiences of our products to customers. At Farmer’s Choice, we are committed to delivering quality, nutritious, and versatile meat products that bring joy to every meal—whether shared around a restaurant table, at a picnic, on the go, or at home with loved ones. Here's to celebrating Kenyan talent, amazing food, and the festive spirit! 🎉 #FarmersChoice #GrillSquadTigoni #ProudSponsor #FestiveSeason #KenyanCuisine https://lnkd.in/d_brq6fS <<<<Video to the event by The_Food_Stories_Ke. https://lnkd.in/d37Darw7 <<<<Pots Delight IG handle

We are deliberate about engaging our customers across different touchpoints. Last weekend, we carried out collaborative customer sampling activities at Yaya Centre as well as KCB Bank Group in Kisumu where we sampled our sausages, burgers and bacon to customers. Our product improvement relies on first hand feedback from our customers, thus, each interaction counts. We thank Hotpoint Appliances Limited, @Yaya Centre and KCB Bank Group for such worthy collaborations and look forward to many more.  

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐨 𝐟𝐫𝐞𝐞𝐝𝐨𝐦, 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐣𝐨𝐲 Today, we celebrate the spirit of freedom that defines us as a nation—a freedom to dream, to thrive, and to conquer. As we honor our freedom fighters and our journey as a republic, let’s celebrate the flavors that bring us together.   #JamhuriDay #FreedomToChoose #FarmersChoiceKe

𝐇𝐨𝐧𝐨𝐫𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐢𝐧𝐠 𝐎𝐮𝐫 𝐓𝐨𝐩 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 At Farmer's Choice, recognizing excellence is at the heart of our culture. Celebrating outstanding performance fuels motivation, reinforces high standards, and drives organizational success. As we honor our top sales performers for November 2024, we celebrate their unwavering dedication, exceptional results, and remarkable contributions. Their achievements inspire us all to aim higher and strive for greatness. Join us in applauding these exemplary individuals who continue to set the bar for excellence!

𝐓𝐡𝐞 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐀𝐠𝐞𝐧𝐝𝐚 𝐨𝐟 𝐋𝐢𝐟𝐞 𝐨𝐧 𝐋𝐚𝐧𝐝 (𝐄𝐒𝐆 𝟏𝟓) 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐫𝐞𝐟𝐨𝐫𝐞𝐬𝐭𝐚𝐭𝐢𝐨𝐧  On 20th November 2024, we collaborated with other member companies of Industrial Promotion Services in a tree planting exercise in Kinangop, as part of our commitment to environmental conservation and sustainability. The exercise was successful as 3,000 indigenous trees among them the 𝘎𝘳𝘦𝘷𝘪𝘭𝘭𝘦𝘢 𝘙𝘰𝘣𝘶𝘴𝘵𝘢 were planted. This initiative aligns with our broader sustainability and impact goal on reforestation, which aims to plant 5,000 indigenous and fruit tree seedlings annually. We have planted 3,700 trees this year, registering a success rate of 74%. By enhancing green spaces and promoting biodiversity, we are contributing meaningfully to environmental preservation and combating climate change. While our factory operations are carried out in an environmentally friendly way, there is need to conserve natural resources to maintain a balanced ecosystem. We urge other corporates to take up the challenge to collectively support the global race towards the achievement of ESG 15.     Other than reforestation for which we aim to achieve a 90% survival rate of our tree seedlings, Farmer’s Choice demonstrates commitment to Net Zero through other sustainability initiatives, including covering up to 80% of our plant's roof with solar panels to encourage clean energy. This clean energy project has translated into reduction of our energy consumption annually. In the same light, we have transitioned to eco-friendly refrigerants throughout our premises. We are also deliberate about cutting water usage by 22% every year by way of recycling and low usage mechanisms. Other areas of our notable sustainability agenda are covered in our sustainability reports.>https://lnkd.in/daPVJRAR #ESG #Sustainability #Reforestation #Savetheearth #Treeplanting #Mothernature #Netzero

𝐂𝐡𝐚𝐧𝐠𝐞 𝐢𝐧 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩; 𝐂𝐡𝐢𝐞𝐟 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 𝐨𝐟 𝐅𝐚𝐫𝐦𝐞𝐫'𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 𝐋𝐭𝐝.  The Board of Directors of Farmer’s Choice Limited has appointed Ms. Felisters Gitau Mutugu as the new CEO, effective November 1, 2024. She succeeds Mr. James Taylor, whose leadership since the 80’s has been instrumental in transforming Farmer’s Choice from a small butchery into the leading meat producer in the region. Ms. Gitau, who has been our Deputy Managing Director—Commercial since 2022, brings over a decade of leadership experience in the FMCG sector, and a strong track record in commercial strategy, operational excellence, and marketing. She serves on the Steering Committee for the Kenya Livestock Sector Transformation under the Ministry of Agriculture and Livestock Development and is passionate about women empowerment and social impact. Her immediate priorities for the business include customer experience, automation of processes, expanding production capacity and footprint across and beyond the continent. The Board of Directors has expressed confidence in Ms. Felisters and her ability to steer the company’s operations. “𝐇𝐚𝐯𝐢𝐧𝐠 𝐬𝐭𝐞𝐚𝐝𝐢𝐥𝐲 𝐫𝐢𝐬𝐞𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐫𝐚𝐧𝐤𝐬, 𝐌𝐬. 𝐆𝐢𝐭𝐚𝐮 𝐞𝐦𝐛𝐨𝐝𝐢𝐞𝐬 𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐟𝐨𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐟𝐫𝐨𝐦 𝐰𝐢𝐭𝐡𝐢𝐧. 𝐒𝐡𝐞 𝐛𝐫𝐢𝐧𝐠𝐬 𝐚 𝐝𝐞𝐞𝐩 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐅𝐂𝐋’𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞, 𝐚𝐥𝐨𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐚𝐠𝐢𝐥𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐚𝐧 𝐞𝐯𝐞𝐫-𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. 𝐇𝐞𝐫 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞, 𝐟𝐢𝐧𝐚𝐧𝐜𝐞, 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐚𝐬 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐝𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐡𝐞𝐫 𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐡𝐚𝐭 𝐩𝐮𝐬𝐡 𝐛𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐮𝐧𝐥𝐨𝐜𝐤 𝐧𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬,” said Galeb Gulam, Director of Farmers’ Choice, in a statement. Mr. Taylor will remain active and instrumental in the in the strategic direction of the company. Join us in congratulating Ms. Gitau on her appointment, even as we continue to maximize opportunities together! #Leadership #Innovation #FarmersChoice #CaptainsofIndustry  

𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐞𝐧'𝐬 𝐃𝐚𝐲 𝟐𝟎𝟐𝟒 This year's theme #Positivemalerolemodels encourages encourages men to live with integrity, hope, and compassion and to work hard, care for others, and embrace vulnerability. At Farmer’s Choice, we believe in fostering a workplace where everyone, including our male colleagues, thrives as role models both at work and in their communities. To mark this occasion, our media team asked some of our male colleagues: "What advice would you give to a young man today?" 🎥 Enjoy their thoughtful reflections in this special feature as we celebrate the men who make a difference every day. #InternationalMensDay #Farmer’sChoiceCares #PositiveImpact

𝐒𝐭𝐮𝐟𝐟𝐞𝐝 𝐓𝐮𝐫𝐤𝐞𝐲 𝐑𝐞𝐜𝐢𝐩𝐞 Enjoy this special recipe from our In-house Executive Chef on how to prepare your Stuffed Turkey. Happy Thanks Giving, Happy Festivities!! Call +𝟐𝟓𝟒 𝟕𝟐𝟒 𝟐𝟓𝟓 𝟏𝟎𝟓 or +𝟐𝟓𝟒 𝟕𝟏𝟎 𝟔𝟎𝟑 𝟒𝟕𝟏 to place your Turkey order today. #Turkeyrecipe #Farmerschoiceturkey #Turkey #Thanksgivingturkey

𝐇𝐨𝐧𝐨𝐫𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐢𝐧𝐠 𝐎𝐮𝐫 𝐓𝐨𝐩 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 At Farmer's Choice, our commitment to performance recognition drives motivation, encourages high standards, and enhances our organizational success. For this reason it is our tradition to applaud members of our teams who have demonstrated hard work, dedication, and exceptional results. Their contributions set a remarkable standard, inspiring us to reach new and greater heights. Join us in applauding our stellar performers for October 2024!  

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