AI&Us: Impact of Generative AI on Marketing

The world is captivated by the incredible advancements in Generative AI, and businesses of all sizes are gearing up for this groundbreaking shift. It's the ultimate objective for boards and management leaders across the globe. 

We launched our 'AI & Us' series, a comprehensive exploration of AI's impact on various industries. In Part 1, we dive deep into the influence of Generative AI on the field of marketing. 
 
Some key elements covered in the report include: 

• Setting the context for Gen-AI 
• The impact of Gen-AI on marketing 
• Understanding India's market landscape around Generative AI 

ONDC: Presenting the Seller Side Opportunity

ONDC (Open Network for Digital Commerce) has the potential to revolutionize digital commerce by making it frictionless and accessible for consumers while simultaneously easing the selling process for vendors across India. 
 
We launched our Frictionless Digital Commerce Series – an in-depth exploration of ONDC's influence on primary stakeholders. Here, we unpack the disruptive power of ONDC for sellers and provide our insights on the opportunities it unfolds for them. 

To read the full report, click here

Decode Your Termsheet

#DecodeYourTermsheet is our series to make it easy for founders to understand standard terms and negotiations with VCs. The more you understand the Termsheet, the easier it will be to close funding faster and manage the process more smoothly and cost effectively. Through this report, we have unpacked the different sections of the Termsheet and dived deep into it. 

To read the full report, click here
 

SaaSFromScratch with Baskar Subramanian
(Co-founder & CEO, Amagi Corporation)

"Winning the right customers over the biggest ones can be your initial step towards success." 

Baskar Subramanian, Co-Founder and CEO of Amagi Corporation, shares insights from his journey of building a globally successful SaaS company in our #SaaSFromScratch session. 

Some key takeaways: 

• Global expansion requires local presence: Have a senior team member or founder be based in the overseas markets that you are trying to crack. They can navigate local cultural nuances, time zones, and market dynamics that may be difficult to understand remotely. 

• Prioritize customer needs: Targeting the biggest companies may not always be the best strategy. Instead, focus on customers who need your solution the most. While they may be smaller in size, they can also validate your product and help refine its value proposition. 

• Set clear, long-term goals that will guide your strategic decisions such as when and how to pivot your business model if needed 

'Play' Forward with Saurabh Pandey
(Founder & CEO, Eloelo)

The global live streaming industry, valued at around $46B in 2022, is projected to reach about $96B by 2029. Live entertainment genres such as gaming, music and dance, talk shows, and even dating, have given rise to major companies on a global scale. Despite being in early stages of live streaming, India's gaming market is set to hit $10B by 2030. 

Saurabh Pandey, Founder & CEO of Eloelo, a creator-led live streaming platform, discusses live streaming and the rise of gaming creators in our ‘Play’ Forward series. 

Our key takeaways: 

1. Live-streaming works on authenticity. Creators want to portray the raw, unfiltered version of themselves to their audience and adding a gaming layer on top of this creates extremely strong community engagement 

2. In any category you want to scale, the right time to enter is before it becomes very obvious. Have your ears to the ground, understand what consumers are doing and how behaviours are changing, and build conviction on whether you are an early mover in a potentially high TAM 

3. On tracking metrics: gaming and entertainment apps must look deeper than just MAU & DAU to truly understand their metrics. Time spent, quality of engagement, and feature-wise retention are some of the key metrics you should also be tracking 

To listen to the full podcast, click here
 

---

Everything B2B with Asish Mohapatra
(Co-founder & CEO, OfBusiness)

India has 70M+ SMBs that contribute to a staggering 30% of the country's GDP. B2B Marketplaces play a pivotal role in addressing key challenges by offering high-quality supply and integrating essential services such as Logistics, Payments, and Credit. 
 
We launched our new live series ‘Everything B2B’ to help young startups get actionable insights from leading B2B Commerce startups on how to build businesses from scratch. 
 
Asish Mohapatra, Co-Founder & CEO of OfBusiness, joined us for the first episode where he shared his insights on scaling B2B businesses, entrepreneurial traits, initial team building, and fundraising. 

Our key takeaways: 

• One of the most important traits for an entrepreneur to succeed in B2B is the ability to find solutions with limited resources and a frugal mindset. They must have the agility and innovative mindset to face challenges. 

• While hiring for your early team, take people fundamentally different from you but who share common values. For Asish, this included individuals who had a hands on & ‘Dhandha’ like approach, and who were ready to lead unskilled to semi-skilled people. 

• While pitching to investors for a B2B business, some of the key qualities that they will look for in a founder include a) vision, b) ability to build teams, c) core knowledge about the sector, d) whether or not you have a ‘dhandha’ mindset which becomes more important in B2B. Tailor your pitch accordingly and know whether you fit these buckets. 

 To listen to the full podcast, click here