Post di Johannes - Experiential Technology

What did our Italian media friends say, after seeing the #Superveloce1000SerieOro in person? Here some of their words. When faced with a work of art, staying silent and contemplating is the best way to understand it and connect with it and the artist. Judging and seeking meaning comes naturally, but both can be limiting, reducing the experience to rationality, where art risks getting entangled. The new MV Agusta Superveloce 1000 Serie Oro is art. Pure art in its form and in what it conveys, even with the engine off. It’s a blend of performance and technology that brings joy on the road, a motorcycle that expresses all its charm even when stationary. #InMoto.it The obsessive attention to detail, the harmony between shapes, materials, and performance are what distinguish a special motorcycle from a unique one. #RED-Live.it Its sleek lines are so pure, like a true work of art, filling our eyes with emotion. The Superveloce 1000 Serie Oro sets a new benchmark; there isn’t a single detail that doesn’t make your eyes sparkle. A timeless beauty. #Gpone.com The MV Agusta 1000 Serie Oro embodies the irrational, with immense value: an emotion turned into a motorcycle. #Motorbox.com Creating a sports bike with classic elements is very complicated; only Ferrari has succeeded in the automotive world. All manufacturers approaching a sports bike must refer to modern lines. The Superveloce 1000 Serie Oro is a unique motorcycle, close to the most exclusive watch pieces. The MV sound is distinct, as is the Superveloce’s unique and distinct symphony when pushed beyond 7,000 RPM. The Superveloce is a true road sport bike; you’d want a straight stretch that never ends because it never loses engine revs in gear changes and has a WOW-inducing stretch! At the centre of the tank is a unique feature, a belt that runs across the entire tank. Only MV Agusta can afford such refinements without seeming banal. #Dueruote.it Learn more on: https://lnkd.in/ePC9HVTs

Macan elettrica - Il futuro di Porsche è adesso 🚀 Siamo stati invitati da Porsche Italia S.p.A. alla presentazione in anteprima nazionale della Macan 4 alla Milano Design Week e ora siamo pronti a configurarla con te 💣 Cosa aspetti? Compila il form che trovi nei commenti e inizia il tuo viaggio verso il futuro! 😎 #WaysìMobility #WeMoveWithYou

Per chi segue il proprio istinto. Per chi ama esprimere liberamente se stesso. E non prende mai decisioni in base a ciò che pensano gli altri. Con questo concept è stata creata nuova Porsche Panamera, non per niente il claim scelto per il lancio è Choose boldly. Qui in versione Turbo è pronta a insinuarsi tra i vigneti della Franciacorta con silhouette inconfondibilmente Porsche, pronta a "inchinarsi" per accogliervi a bordo abbassandosi di 5 centimetri, merito delle sospensioni pneumatiche adattive che anche durante il viaggio con appositi sensori rilevano i movimenti della carrozzeria, in caso di forte accelerazione, frenata, marcia rapida in curva o carreggiate irregolari e ne modificano l'assetto creando quasi un movimento ondulatorio. #testdrive #vanityfair #automotive #luxurycars #luxury #automotivephotography #porschepanamera #porsche #ehybrid #panamera #luxury #porsche

Robots are coming to MotoGP™ circus, and I'm not talking about them taking over the riders' jobs. That will - probably and hopefully - never materialize. What I'm talking about, however, is an NTB-01 created by the Ducati Corse engineer Andrea Gorfer. What makes this tiny device so interesting (not only for us, mere LI users/moto racing enthusiasts, but most likely for other MotoGP/racing teams)? 🏍 The robot is equipped with around 15 sensors including inertial (accelerometers and gyroscopes) and optical (image and photoelectric sensors), inc. LiDAR. 🏍 NTB has also an autonomous driving system. It follows the technician who accompanies it on the track. 🏍 Its main task is to collect all the possible data regarding track dimension and surface and compares them with those of previous years. 🏍 Thanks to the onboard computing power, it processes data as they are collected. At the end of the tour, it can already provide the engineers with all the information collected 🏍 This is a great source of extremely valuable information for the team. Based on the accurate and up-to-date track/surface data, Ducati's race engineers can adjust bikes' settings and also better manage race strategy/tire management efforts 🏍 According to the source, it took around 1.5 years for Andrea to complete the whole project, from the idea to the deployment, which is a fantastic feat in itself! In recent years, Ducati has become a major force in MotoGP, winning multiple championships. By deploying an NTB-01, they are moving another step ahead of the competitors. I bet that in the next few years, we will see many more similar robots (as well as drones) deployed to support racing teams around the world. Racing has become a very data-driven sport. Sooner or later, every way to obtain additional information that may be used to outplay the competitors will be explored. At Merixstudio, we don't just cheer on such tech/data-driven innovations in sports. We're part of them, offering what we do best— building digital products visualizing a vast amount of data through intuitive and usable interfaces. #motogp #racing #autonomousrobots #ducati #datadriven #dashboards Source:

Title: The Prancing Horse's Leap into the Future: Ferrari and the Age of Intelligent Vehicles 🏁 From the passion of Italian design to the precision of French racing, Ferrari has always been at the forefront of automotive excellence. 🇫🇷 As we celebrate Ferrari's storied history in France, we also look ahead to where the road takes us next – into the realm of intelligent vehicles. A Storied Past: Le Mans Victories: Ferrari's triumphs at the 24 Hours of Le Mans have been a testament to the brand's endurance and speed. Formula 1 Success: The French Grand Prix has been home to some of Ferrari's most thrilling F1 moments. Cultural Symbiosis: The Pink Panther's GTO: A cinematic icon that merged luxury with high performance, reflecting the French appreciation for style and speed. Design Influence: Ferrari's design legacy has inspired art and culture, resonating with the French love for aesthetics and performance. The Modern Era: Innovation Continues: With models like the F8 Tributo and the Roma, Ferrari pushes the boundaries of what a sports car can be. 🚗 Now, as we stand on the cusp of a new automotive era, we ask: How will Ferrari embrace the integration of intelligent technologies such as In-Vehicle Infotainment (IVI) and smart cockpit domain controllers? 🤖 Imagine a Ferrari cockpit that not only offers the thrill of driving but also the convenience of advanced AI, seamless connectivity, and intuitive controls. 🌐 Is this the future you envision for Ferrari? Share your thoughts on how smart automotive technologies can enhance the Ferrari driving experience without compromising its legendary performance and heritage. #Ferrari #IntelligentVehicles #FutureOfDriving #IVI #SmartCockpit #FerrariCommunityDiscussion

Auto e spettacolo a Torino

🚗 Nel mondo dell'automotive, essere leader significa non solo produrre veicoli eccezionali, ma anche saper comunicare la propria unicità. #Porsche è un esempio perfetto di come il #marketing possa diventare una forza trainante per distinguersi nel mercato moderno. Ecco come ci riesce: 🔍 Conosce i Clienti e Personalizzare l'Esperienza: Porsche sfrutta la potenza dei #dati per capire i desideri e le esigenze dei propri #clienti. Questo non solo permette di creare campagne di marketing su misura, ma anche di offrire esperienze personalizzate che fanno sentire ogni cliente speciale e valorizzato. 🌐 E' Presenti nel Digitale: Nell'era digitale, essere #online è fondamentale. Porsche ha una presenza digitale forte e coinvolgente: un sito web intuitivo, campagne sui social media accattivanti e pubblicità mirata. Questo le permette di raggiungere e influenzare i potenziali acquirenti in tutto il mondo, offrendo risposte rapide e un servizio clienti eccellente. 🏆 Racconta una Storia di Eccellenza: La storia di Porsche è fatta di innovazione, passione e prestazioni. Raccontare questa storia in modo #autentico e coinvolgente aiuta a creare un legame emotivo con i clienti. Sottolineare l'impegno per la #sostenibilità, l'innovazione e la responsabilità sociale rende il brand ancora più attraente e rispettato. 🌟 Brand Experience Eventi esclusivi e #drivingexperiences sono elementi chiave del marketing Porsche. Questi eventi non solo mostrano le capacità dei veicoli, ma immergono i partecipanti nello stile di vita Porsche, creando ambasciatori del brand. 📱 Adotta Nuove Tecnologie: Porsche integra tecnologie all'avanguardia come l'intelligenza artificiale e la realtà aumentata nel suo marketing. Queste #innovazioni rendono le campagne più efficienti e l'interazione con i clienti più dinamica e coinvolgente, migliorando l'intera esperienza di acquisto. 🔗 Collabora per Crescere: Le #collaborazioni strategiche sono un altro punto di forza. Lavorare con altri brand di prestigio, influencer e aziende tecnologiche aiuta Porsche a amplificare il proprio messaggio e a raggiungere un pubblico più vasto. Queste partnership permettono di offrire un valore aggiunto ai clienti, rafforzando ulteriormente la posizione del brand nel settore. In sintesi, il marketing per Porsche non è solo una funzione di supporto, ma una componente essenziale per crescere e differenziarsi. Investire in strategie di marketing innovative e centrate sul cliente è cruciale per rimanere competitivi e rilevanti in un settore in continua evoluzione. #Porsche #AutomotiveMarketing #Innovazione #DigitalMarketing #CustomerExperience #Branding #TechInAutomotive #MarketingTrends #AutomotiveIndustry #Luxurycars

🏁 𝐀 𝐓𝐞𝐬𝐭𝐚𝐦𝐞𝐧𝐭 𝐭𝐨 𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 🏁 As the global automotive industry navigates through shifting sands, 𝐈𝐭𝐚𝐥𝐲’𝐬 𝐛𝐞𝐚𝐜𝐨𝐧 𝐨𝐟 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 assurance shines ever so brightly, thanks to the stellar economic performances of Automobili Lamborghini S.p.A. and Ferrari. Amidst a landscape where significant names in the automotive sector are exploring horizons abroad, these iconic brands stand as robust pillars, 𝐭𝐞𝐬𝐭𝐚𝐦𝐞𝐧𝐭 𝐭𝐨 𝐈𝐭𝐚𝐥𝐲'𝐬 𝐮𝐧𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐥𝐞𝐠𝐚𝐜𝐲 𝐢𝐧 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧. #Lamborghini and #Ferrari, more than just luxury car manufacturers, are emblems of Italian ingenuity, representing a tradition that intertwines performance with unparalleled elegance. Their recent economic results are not merely numbers; they are 𝐚𝐟𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐞𝐧𝐝𝐮𝐫𝐢𝐧𝐠 𝐚𝐩𝐩𝐞𝐚𝐥 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐨𝐟 𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩 𝐢𝐧 𝐚 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭. These accomplishments underscore a vital narrative: 𝐈𝐭𝐚𝐥𝐲 𝐫𝐞𝐦𝐚𝐢𝐧𝐬 𝐚 𝐩𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐨𝐟 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞. The prowess of Italian engineering and the commitment to quality, encapsulated by Lamborghini and Ferrari, continue to set global benchmarks. In a world where change is the only constant, the robust performance of Lamborghini and Ferrari affirms that 𝐈𝐭𝐚𝐥𝐲'𝐬 𝐡𝐞𝐚𝐫𝐭 𝐛𝐞𝐚𝐭𝐬 𝐬𝐭𝐫𝐨𝐧𝐠, fuelled by a passion for excellence that transcends borders and generations. As an Italian, 𝐈 𝐜𝐚𝐫𝐫𝐲 𝐚 𝐝𝐞𝐞𝐩-𝐬𝐞𝐚𝐭𝐞𝐝 𝐡𝐨𝐩𝐞 𝐭𝐡𝐚𝐭 𝐈𝐭𝐚𝐥𝐲 𝐰𝐢𝐥𝐥 𝐫𝐞𝐠𝐚𝐢𝐧 𝐢𝐭𝐬 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦, strengthening its position on the global stage and living up to its legendary heritage. A fervent desire for Italy to continue 𝐟𝐨𝐫𝐠𝐢𝐧𝐠 𝐚 𝐩𝐚𝐭𝐡 𝐨𝐟 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞. Let us all strive towards a future where Italy’s automotive sector shines even brighter, proving itself worthy of its illustrious legacy once more. #Lamborghini #Ferrari #ItalianExcellence #AutomotiveIndustry #Engineering #Innovation #Automotive #Financial

Il super Suv di Lamborghini si evolve

BMW Serie 2 Coupé, la nuova compatta sportiva (e tecnologica)