Zeno Mottura

The power of automated analytics solutions in web analytics and performance marketing can be a game-changer for businesses looking to directly influence their Key Performance Indicators (KPIs) and drive tangible business results. KPIs form the raison d'etre for any business. It provides a clear view of what is working and where improvements are needed. But you know what, the real momentum takes place, when you double up the magic by pairing KPIs with the power of automated analytics. Let me show you how: - Precision Tracking: Automated analytics solutions offer a level of precision that manual processes simply can’t match. Every interaction, click, and conversion is tracked in real time, providing you with the most accurate and up-to-date data to measure performance against your KPIs. - ⁠Proactive Adjustments: With automated anomaly detection and intelligent triggers, you can make proactive adjustments to your strategies, rather than reacting after the fact. If a campaign isn't hitting its target, you’ll know immediately and can pivot your approach to stay on course. - Enhanced Customer Experiences: The data-driven insights generated through automation allow you to tailor customer experiences like never before. By understanding user behavior at a granular level, you can create highly personalized campaigns that resonate with your audience, driving higher engagement and better outcomes. - ⁠Continuous Optimization: The iterative nature of automated analytics ensures that your KPIs are continuously monitored and optimized. Whether it's increasing conversion rates, reducing churn, or improving ROI, the insights gained allow for constant refinement of your strategy. Puretech Digital we see the impact of these solutions every day. By focusing on KPI-driven performance, we help our clients not just meet their goals, but exceed them, turning insights into meaningful, measurable impact. What KPIs are you focused on improving? Let’s explore how automated analytics can help you meet and surpass those targets. #DataDriven #KPIOptimization #AutomatedAnalytics #PerformanceMarketing #CustomerExperience #DigitalTransformation #PuretechDigital

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Trust starts with transparency

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Why cooperation between Google Ads and Google Cloud is crucial? Numbers don't lie. 🤘 Google Cloud Results: +20% Conversion Rate +1000% machine learning speed 5x more A/B tests (and more accurate) Approach: "The centralized data management and the new calculation models have enabled the exponential increase of internal analysis, reducing costs and improving the reliability of the results and, as a consequence, of the strategies." https://lnkd.in/eQ87F4vB

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Search + Pmax = Power Pairing Search + Pmax + Ad Machina = 3Power

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🚀 New feature: Registering Contracts at the Revenue Agency in a few clicks 📁 With our new release, registering a contract with the Italian Revenue Agency now takes less than 60 seconds! Here's how it works: ✅ Super-Fast Registration: Reduce the time it takes to register a contract from 15-30 minutes to just 30 seconds. ✅ Effortless Process: Simply upload a copy of the contract, and we handle the rest. Our proprietary technology extracts all necessary data from the PDF and from the information already present within Leasy platform. ✅ Automated Data Processing: Our system automatically fills in the extensive forms required by the Italian Revenue Agency, ensuring accuracy and efficiency. ✅ Real-Time Notifications: Once we receive a positive response from the Revenue Agency confirming successful registration, we notify you immediately. 🎥 Watch Federico in our latest video to see this new feature in action

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Social Media Marketing News & Trends!! Google #AI Overview ads launch on mobile in U.S. #GoogleLens to add Shopping Ads this year #Microsoft invests €4.3B to boost AI infrastructure and cloud capacity in Italy Google rolls out new AI-organized search results, AI Overview links Google brings #live locations sharing feature to Android Google expands Structured Data support for Product Certifications #TikTok #SearchAds Campaign launch in U.S. #Google expands 'enhanced fraud protection' to India, blocks sideloading for some Android apps #Spotify will automatically create an offline playlist when you lose internet #Microsoft launches Azure VMs Optimized for AI Supercomputing, the ND H200 V5 Series #artificialintelligence #AI #MachineLearning #neuralnetworks #socialmediastrategy #digitalmarketing101 #contentmarketingtips #brandingstrategy #brandingidentity #brandingagency

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Save the Date ⏰ Google Marketing Live EMEA is back on M​a​y 2​2! 🚀 We will see the latest updates and innovations. 🤖 New AI powered solutions. 🎥 Behind the scenes insights from Google leads #ppc #google #gml

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AI-generated ad content can be visually engaging, but true success requires performance-driven data embedded from the very first prompt. Realeyes and GRIP fused Attention Metrics with AI generation to ensure creative isn’t just eye-catching, but also optimized for attention, engagement, and sales outcomes. #attentionmetrics #genai

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Collective Audience delivers attention metrics aimed to measure the quality and depth of user engagement.

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🏷️ B2B? 🏷️ Growth? 🏷️ Revenue? 🏷️ AI? Suppose these tags appeal to you. Check out our event. I am serious; you should not miss it. Let me tell you why. •  Revenue Architecture - with 🚁Roee Hartuv from Winning by Design • AI for B2B with Antonello Schiavo from Google Cloud Those are guys with tons of experience from globally recognizable brands that do things on another level. Don't sit in your bubble. Go out, talk, and share experiences. Agenda: • 16:00 - 16:15: Welcoming • 16:15 - 16:30: Intro, I'll open the event • 16:30 - 17:30: Revenue Architecture Workshop • 17:30 - 18:45: Networking • 18:45 - 19:15: ABM Implementation Case Study • 19:15 - 19:30: Break • 19:30 - 20:00: What I've learned after #100daysofAI. AI Tools for B2B • Networking and rock and roll. Link to event in the first comment.

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🌟 I had the honor of joining Paul Andre de Vera on the SEO Show—a channel I've enjoyed since its inception. We dove deep into the world of cloud stacking and explored the cutting-edge capabilities of Stacking.cloud. 🚀 We've recently unveiled a new set of sections designed explicitly for stackers, including essential sections for seamless iframe embedding—ideal for enhancing SEO strategies with sophisticated stacking techniques. Beyond its utility for stackers, Stacking.cloud is a powerful and versatile platform for designing and deploying static HTML websites. These sites are faster, more secure, and more cost-effective than traditional CMS-based solutions. 🎥 Watch the full interview here for insights into the future of SEO and how Stacking.cloud is pushing the boundaries of innovation. https://lnkd.in/gJZKuReC Thank you, Paul, for a fantastic discussion and for allowing me to share our passion for reshaping the SEO landscape. #CloudStacking #SEO #DigitalMarketing #WebDesign #StaticWebsites #StackingCloud #InnovationInSEO

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How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust "The 2024 B2B Marketing Outlook report from Anteriad, conducted with Ascend2, finds that more European B2B marketers are expecting budget increases compared with North America and APAC—which means they are doing something right. One reason for the European marketers' success is likely their focus on authenticity as a major component of their branding and marketing. Fully 72% of European B2B marketers are "Authenticity Acrobats," rating authenticity as very important in their branding—a higher proportion than any other region's marketers." https://lnkd.in/euRegtMu #B2B #Branding #Marketing #Demandgen

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🚀 Ad Quality = Revenue Boost for #DigitalPublishing! 💰 #DYK: Low-quality ad networks limit revenue potential. @Taboola's focus on quality attracts premium brands with big budgets, boosting performance for publishers. 🌟 And now, Yahoo advertisers can launch campaigns on Taboola's publishers, expanding opportunities for publishers and advertisers alike. Let's drive revenue and elevate digital publishing together! 💡Reach out or COMMENT below to get started. #NativeAdvertising #MarketingStrategy #DigitalMarketing #TaboolaPublisherAmbassador #ContentMarketing #TaboolaxYahoo Roy Dopaishi Bhoomi Wadhwa Yaebeen Na Ploy Hassan Arthur Koechlin David Belford Kohei Tsuji

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🚨 Hidden PMax traps that drain your ad budget 🚨 In our latest webinar, we spoke about how Performance Max campaigns can quietly drain your budget if left unchecked. Many advertisers unknowingly waste ad spend on features they didn’t intend to have activated. Thomas Eccel highlighted a number of sneaky default options that often go unchecked. The first of which was Location Options: 👉 When setting a target location, e.g. Italy, PMax now defaults to targeting "location interest" (e.g. people outside Italy who search with Italy-related terms). This setting can lead to your ads appearing in unintended regions, which may eat up 20-30% of your budget. However, this option is only accessible after campaign setup, making it easy to overlook. To avoid budget waste: - Check your location settings after launching your campaign. - Use Google Ads Editor where the location options are visible during setup. - Regularly review campaign analytics to monitor where your budget is being spent. 👇 Watch the full webinar below (or read the key takeaways) for the full rundown of unchecked options that could be wasting your ad spend. #GoogleAds #PerformanceMax #DigitalMarketing #AdSpend

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Measurable Results in #Marketing with Grow By Digitalization In the dynamic and ever-evolving world of #DigitalMarketing, businesses are constantly seeking solutions that offer tangible and measurable results. The increasing importance of #Data and #Analytics has made it essential to adopt strategies that not only attract the audience but also allow for monitoring and evaluating the effectiveness of campaigns. This is where Grow By Digitalization comes in, an innovative company specializing in full-stack marketing services designed to revolutionize how businesses manage and measure their marketing activities. The Importance of Measurable Marketing Traditional marketing has often faced the challenge of demonstrating return on investment (#ROI). With the advent of digital, it is possible to track every interaction, click, and conversion, providing a detailed overview of campaign performance. However, the real challenge lies in translating this data into actionable insights for strategic decision-making. Grow By Digitalization: A Comprehensive Partner Grow By Digitalization offers a complete range of full-stack marketing services designed to optimize every aspect of your digital marketing strategies. From campaign management to data collection and analysis, our goal is to provide businesses with a 360-degree view of their marketing activities. Key Services: 1. #Strategy and #Consulting Creating customized marketing strategies based on specific business needs and objectives. 2. #CampaignManagement: Executing and optimizing campaigns across various digital platforms to maximize impact and ROI. 3. **Advanced Analytics:** Using advanced analytics tools to segment the audience, analyze user behavior, and identify emerging trends. 4. **#MarketingAutomation:** Implementing automation solutions that allow for seamless management of complex campaigns, saving time and resources. 5. **#DetailedReporting:** Providing detailed reports that showcase campaign ROI, helping to justify marketing expenses and plan future strategies. Why Choose Grow By Digitalization? Choosing Grow By Digitalization means partnering with a team of experts that enhances the efficiency of your marketing operations and provides precise, actionable data. In a competitive market, the ability to demonstrate the value of marketing activities can make the difference between success and failure. Conclusion For businesses looking to maximize their impact in digital marketing, Grow By Digitalization is an indispensable partner. With a comprehensive range of advanced services and a focus on measurable results, we turn data into concrete value, guiding strategic decisions and improving ROI. If you are interested in discovering how Grow By Digitalization can help your business reach new levels of success, do not hesitate to contact us for a personalized consultation. Invest in the future of your marketing, choose Grow By Digitalization. https://lnkd.in/eX9xCAXE