Thanai Bernardini

Think about future

3

Scenario 1: Climate Change is a Hoax vs. Scenario 2: Climate Change is Real - Comparative Analysis (created with AI ChatGPT): a) Economic Outcomes: - In the hoax scenario, short-term economic benefits for certain industries might occur, but long-term sustainability is questionable. - In the real scenario, the initial economic impact may be challenging, but long-term benefits include a more sustainable and resilient economy. b) Environmental Outcomes: - The hoax scenario risks continued environmental degradation and potential unpreparedness for actual climate impacts. - The real scenario aims to mitigate and adapt to climate impacts, potentially preserving ecosystems and reducing future risks. c) Public Health and Safety: - The hoax scenario might overlook the health benefits of reducing pollution and other environmental improvements. - The real scenario likely leads to better public health outcomes through cleaner air, water, and more resilient infrastructure. d) Global Stability: - The hoax scenario might lead to less global cooperation on environmental issues, potentially causing friction. - The real scenario could foster global collaboration and shared responsibility in addressing a common threat. In summary, the consequences of treating climate change as a hoax versus acknowledging it as real have profound implications across economic, environmental, social, and political dimensions. The real scenario emphasizes proactive measures to ensure long-term sustainability and resilience, while the hoax scenario may prioritize short-term gains with potential long-term risks.

4

1 commento

📢 Join me in the Deep Tech Hall at #SMConnect, where we’ll explore how to Upgrade our Marketing Mix Modelling. We’ll focus on nested models and the synergies between channels for a clear understanding of their marketing impact. In this hands-on session, we’ll dive into a real Marketing Mix Modelling case that highlights the role of nested models and how they can uncover deeper insights for strategic decision-making. 🚀 Don’t miss this and more at #SMConnect, December 11-12, 2024, in Bologna! #MarketingMixModeling #MMM #MarketingScience #DataDrivenMarketing #DigitalStrategy #NestedModels #ChannelSynergy #MarketingAnalytics #SMConnect2024

23

Now available the highlights from the first European Multiclient Survey by Polling Europe, analysing European citizens' perceptions on a range of key topics:   🇪🇺 The New European Commission – evaluations and future challenges   🇮🇱 🇵🇸 The Middle East Conflict   🌿 International Climate Conferences   ⚛️ The Development of New Nuclear Energy   ♻️ The Future of Packaging   Polling Europe, headquartered in Brussels, is a market research and polling institute born from a joint venture between SWG S.p.A. and OpinionWay. It aims to become the benchmark for public opinion research in Europe, delivering timely and reliable data to institutions, associations, parliamentary groups, think tanks, and businesses. A research institute redefining paradigms by exploring the perceptions of European citizens.   Discover the results!

12

2 commenti

Today my focus is on Art, which, to some extent at least, makes part of our lives.

5

1 commento

Risk management, digitaliziation, innovation and worldwide presence where the keywords of last weeek thanks to the meetings and conferences organized by International SOS, Digital Industries World - Italia, UCIMA (Confindustria) and VDMA. We gave new ideas, thoughts and tools for doing business in these times of uncertainties…

23

2 commenti

We are proud to announce Assolombarda as a supporting partner of the World Manufacturing Forum 2024 at the Big Theatre in MIND Milano Innovation District, Milan, Italy, on October 14-15. As the largest territorial association of the entire entrepreneurial system in Italy, Assolombarda represents over 7,080 firms and more than 432,900 workers across Milan, Lodi, Monza and Brianza, and Pavia. Assolombarda plays a vital role in advocating for enterprises and providing invaluable services to businesses across various industries. It was also instrumental in creating opportunities that led to the setup of company visits for this year’s World Manufacturing Forum. Their support will enhance our mission to shape the future of manufacturing through innovation, collaboration, and leadership. We look forward to working together to foster a more sustainable and innovative manufacturing industry. Register to attend here: https://lnkd.in/eG_CGnMT Diego Andreis David Romero Marco Taisch Confindustria Lombardia Politecnico di Milano #WMF2024 #Assolombarda #FutureOfManufacturing #Innovation #Sustainability #Partnerships #IndustryLeadership

6

🌍 Climate Heroes 🌿 Cultivating a Fairer and More Sustainable Future 🌱 We are thrilled to announce a special partnership that champions environmental, economic and social justice! Thanks to the collaboration between Fondazione Altromercato, Altromercato , and Federconsorzi Dolomiti Superski, 405 small coffee producers from Soppexcca, Nicaragua, will receive concrete tools to mitigate climate change through an integrated approach that combines: ✅ Training: Enhancing technical skills for sustainable farming practices and access to sustainability markets. ✅ Plant renewal and agroforestry strengthening: Over 76,000 forest and fruit trees, and 271,000 climate-resilient coffee plants for multifunctional production systems. ✅ Georeferencing and traceability: Mapping and certification to help small coffee producers access carbon credits and comply with new EU regulations. ✅ Market access: Supporting the sale of zero-carbon coffee and carbon credits, providing direct benefits to producers and diversifying their income sources. 💚 How can you make a difference? By participating in the “Dolomiti Superski Rewards Your Passion” program during the 2024-25 winter season. With a €5 donation, you can unlock the virtual “Reforestation Pioneer” badge via the Dolomiti Superski app and directly contribute to reforestation efforts. ❄️ Not a skier? No problem! You can still donate through the Dolomiti Superski website. Every contribution counts: 100% of the proceeds will go toward the project, directly supporting the families involved and regenerating the environment. Supporting this initiative means promoting fair trade, amplifying the rights of agricultural communities, and taking a step toward a more just future for our planet. 🔜 And that’s not all: 2025 holds more surprises related to this partnership. Stay tuned for updates! Learn more and join the initiative here 👉 https://lnkd.in/dGHp5T_r Giovanni Bridi Alessandro Franceschini Erica Negro Cristiano Calvi Rosa Speranza Ombretta Sparacino Valeria Calamaro Luigi Ranieri @Sara Hofer Marco Pappalardo Barbara Niederkofler Diego Clara Elisa Costa Simona Placci silvia nulli Katia Borrini Francesca Serra Clara Rigoldi Francesco Sicchiero Mirandola Comunicazione

13

ADC Group has dedicated a four-part video series to Omnicom Media Group Italy to address the industry's hot topics. From Cookie Deprecation and Retail Media to Branded Content, Influencer Marketing, and MarTech. The series kicked off by covering Retail Media, with Francesca Costanzo, OMD Italy’s Managing Director, and Alessio Di Domizio of TRANSACT. Transact is Omnicom’s practice dedicated to providing connected commerce consulting and eRetail services. The interview discusses Retail Media's perimeter, Retail Media as a ‘multiplier’ of effectiveness, and Transact's role and contribution. Watch and read the interview here: https://lnkd.in/dMrJdtGf #OneOMD #RetailMedia #Transformation

39

📍 ASCAME’S MEMBERS CORNER | It's time to know a bit more about INFORMARE ., the Special Agency of Frosinone Latina Chamber of Commerce that provides comprehensive support and assistance to SMEs in the Frosinone and Latina regions. Its primary goal is to facilitate the growth and the development of companies in these areas by offering a range of specialized services tailored to their needs. 📝 In the following interview, Mrs. Carla Picozza, Board Member of INFORMARE with responsibility for internationalization, gives us more details about the institution's support to local companies. Mrs. Picozza also reflects on the current challenges of the region such as international trade, innovation, digital export and ecommerce, and sustainable tourism. #ASCAMEmembers #thevoiceoftheMediterranean #Mediterranean #WeAreASCAME #unitedbytheMediterranean #unitedbythreecontinents #shapingthefutureoftheMediterranean #Mediterraneancooperation #Medconnect #climatechange #greenMediterranean #greeneconomy #digitalization #digitalexport #Mediterraneanentrepreneurship

7

BLGAiItalia è un'estensione trasformativa della metodologia BusinessLife Italia, che integra l'AI per fornire informazioni e strategie personalizzate e basate sui dati. Questo approccio non solo migliora il processo decisionale e l'efficienza, ma posiziona anche le aziende per un successo a lungo termine in un panorama competitivo. Sfruttando l'intelligenza artificiale, BusinessLife Italia aiuta le aziende a liberare il loro pieno potenziale e a raggiungere una crescita sostenibile. https://lnkd.in/exVWFpys BLGAiItalia, integrating advanced artificial intelligence (AI) to enhance business growth and operational efficiency. This hybrid AI-approach is designed to meet the evolving needs of modern businesses by leveraging cutting-edge technology. AI Integration Real-Time Solutions : The methodology combines AI with human insights to provide real-time solutions for business challenges, ensuring that decisions are data-driven and timely. Enhanced Decision-Making : AI tools are used to improve decision-making processes, making them more efficient and effective. Tailored for Growth Scalability : The AI ​​extension focuses on helping businesses scale faster by optimizing workflows and improving overall efficiency. Personalized Strategies : AI-driven strategies are tailored to the specific needs of each business, ensuring that the solutions are relevant and actionable. Data Driven Strategies Actionable Insights : Businesses gain valuable insights through AI, which can transform operations from optimizing workflows to enhancing customer engagement. Efficiency Improvement : By automating manual processes, businesses can reduce time spent on routine tasks and increase productivity. Benefits of the AI ​​Extension Competitive Edge Stay Ahead : Integrating AI tools into daily operations helps businesses stay competitive in a rapidly evolving market. Future-Proofing : Adopting scalable technology solutions positions businesses for future growth and innovation. Increased Productivity Automation : AI automation reduces the time spent on manual processes, allowing businesses to focus on strategic initiatives. Innovation : AI-driven insights foster a culture of innovation, enabling businesses to adapt and thrive in changing markets. Getting Started Ready to take your business to the next level with AI? Join the BusinessLife Italia network to gain exclusive access to AI-powered solutions that can transform your business operations and drive growth. Conclusion BLGAiItalia is a transformative extension of the BusinessLife Italia methodology, integrating AI to provide personalized, data-driven insights and strategies. This approach not only enhances decision-making and efficiency but also positions businesses for long-term success in a competitive landscape. By leveraging AI, BusinessLife Italia helps businesses unlock their full potential and achieve sustainable growth. https://lnkd.in/exVWFpys

5

2 commenti

We are currently engaged in organizing the 𝐈𝐍𝐓𝐄𝐑𝐍𝐀𝐓𝐈𝐎𝐍𝐀𝐋 𝐂𝐋𝐔𝐁 for the 2024 edition of #FARETE, which will be held on September 4 and 5 at BolognaFiere Group. FARETE is organized by Confindustria Emilia Area Centro and aims to promote #networking among #companies from a variety of #sectors. 🎯We are looking for foreign #buyers to organize #business #meetings with member companies in the #Emilia region. 𝑊ℎ𝑎𝑡 𝑟𝑒𝑞𝑢𝑖𝑟𝑒𝑚𝑒𝑛𝑡𝑠 𝑠ℎ𝑜𝑢𝑙𝑑 𝑡ℎ𝑒 𝑏𝑢𝑦𝑒𝑟 ℎ𝑎𝑣𝑒? We are looking for medium to large companies interested in purchasing technologies, #machinery and services from the 𝐦𝐨𝐬𝐭 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧𝐬 𝐢𝐧 𝐨𝐮𝐫 𝐭𝐞𝐫𝐫𝐢𝐭𝐨𝐫𝐲, which include #packaging, agricultural machinery, agroindustry and #automotive. ✅If you are a buyer who matches these characteristics, please contact us by sending an email to [email protected]. 👉Don't miss the video with highlights from the last edition: https://lnkd.in/d5b4e37Z #ConfindustriaEmilia #FARETE24 #B2B

29

1 commento

🌿 An Italian Good Practice under Spotlight: Ghepi's Hackathon for Sustainable Plastics (Circular Future) 🌿 Ghepi, an Italian SME, member of the Clust-ER Meccatronica e Motoristica, implemented an innovative hackathon aimed at creating sustainable plastics solutions, integrating gender equality principles into the process. The event focused on harnessing diverse talents to solve real-world challenges related to sustainability in plastics, aligning with both environmental and gender equity goals. By bringing together teams of men and women from diverse professional backgrounds, Ghepi demonstrated how gender inclusivity can foster creativity and innovation in industry. 👉 Why does this matter for a cluster? By adopting inclusive and sustainable initiatives, like Ghepi’s Hackathon, cluster members can leverage diverse talent to tackle critical industry challenges while fostering gender equity. Participating companies not only gain innovative solutions but also create an environment where everyone contributes to shaping a more sustainable and gender-balanced future. 🎯 Key Takeaways: Cross-sector collaboration promotes both innovation and gender inclusion. Diversity in problem-solving can lead to more sustainable and effective solutions. Ghepi's success offers a blueprint for clusters seeking to address environmental challenges while advancing gender equality. Learn more about this good practice and how to organize inclusive innovation events by exploring the good practice on our PENELOPE Handbook (pg. 14) 👉 https://lnkd.in/eHYihUgs Mariacristina Gherpelli Elisabetta Bracci Claudia Ferrigno #erasmusplusproject #erasmusplus #genderequality #smessupport #clusters #innovation #capacitybuilding #sustainability #hackathon #circulareconomy #crosssectorial #womeninclusters #inclusion

19

1 commento

📰 The #hospitalofthefuture is an increasingly present topic on the agendas of those involved in health planning. ➡️ However, we should not imagine something futuristic; we can start building it today. How? 💡 A #hospital that focuses on acute cases, on research to find innovative treatments, leaving the management of chronic conditions to the community, community homes, and territorial medicine. 👇 Here is an article that is the result of an event held by G-Gravity a few days ago last month. #innovation #hospitalofthefuture #futureofhealthcare Giorgia Zunino Laura Gatti Laura Patrucco Associazione Scientifica Sanità Digitale (ASSD) Angelica Giambelluca

14

1 commento

I’m so happy to have been selected as a new #member of the professional Public Relations network FERPI - Federazione Relazioni Pubbliche Italiana. Publuc Relations is essential to create the best #environment inside and outside a company. We can help to develop sustainable business #growth, to increase visibility or to protect a brand. But if I had to select one reason I love so much this job I would say building relationships since the most important aspect of our activity remains #trust. #communication #Publicrelations

21

6 commenti