Stefania Siani

🔺 NEW PROJECT 🔺 Work in progress #agenziapubblicitaria #marketing #comunicazione #MarketingSmart #ComunicazioneCreativa #StrategieVincenti #AgenziaInnovativa #FollowForTips #MarketingTrends #CreativitàInAzione #SocialMedia #BrandingEfficace

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Today my focus is on Art, which, to some extent at least, makes part of our lives.

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Quick Update from Digital World ;-) #insights #pills #DigitalAdv #DigitalMarketing #MovingUp

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Between saying and doing... A few days ago, as part of the promotion of modern art in Napoli (#ContemporaryArt, #ModernArt), the creation "Tu si' na cosa grande" by the artist and designer Gaetano Pesce, who recently passed away, was installed. The work immediately aroused hilarity among the public, some amused and some indignant at how it appeared to the eye. Certainly not in the artist's will; the work seems to be a phallic shape, but looking at the model, this was not the intention. I leave two links where you can see the model and the final result; I leave comments. This made me think about how much the prototyping process, especially in #PackagingDesign, is the key to obtaining an effective result without strange mistakes. #ArtAndDesign #GaetanoPesce #ArtPromotion #ArtCritique #DesignThinking #Prototyping #CreativeProcess #NaplesArt #DesignMistakes Unfortunately, I only found articles in Italian. https://lnkd.in/e2kwyTHk https://lnkd.in/e5a_D8Zq

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A proposito di balancing tra branding e performance e tra online e offline, secondo il Financial Times siamo all'alba della più grande campagna di advertising digitale nella storia della politica americana. Ci sarà parecchio da studiare, non credi? Kamala Harris is planning to spend $370mn on advertising between early September and the US election in November, including what her campaign is describing as the biggest digital ad buy in the history of American politics. (...) The Harris campaign said it was booking television ads worth $170mn between September 3 and November 5 nationally and in key battleground states, and a further $200mn in digital ads, saying it was “on pace to spend more on digital persuasion media than any political organisation ever” [fonte nei commenti] #advertising

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Cagliari Calcio New website 🔴🔵 A new #digital experience that combines #tradition and #innovation, placing a unique and special fan base at the center, like the rossoblu one. Cagliari Calcio’s new web project was ambitious and innovative. We have redefined the entire process of interaction between club and fans, through a new modern and captivating design, focused on the club’s social color palette, emblem of Cagliari’s passion. The #UIUX is absolutely user friendly and allows easy access to all the information, organized in a clear and intuitive way, involving the fan and integrating him into the rossoblù community. The #experience and #creativity of our entire team have given life to a new look that not only responds to the needs of the club, but acts as a point of reference in the web panorama of Italian football. A new way of experiencing football, an invitation for all fans to immerse themselves completely in the Cagliari Calcio universe. ♥️ #awdagency #cagliaricalcio #webproject #artdirection #uiux #development #bigteam

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Just came across a brilliant post by Pirelli! In my opinion, it’s a masterclass in the #powerofstorytelling here is why 👇🏻 Pirelli's latest post and YouTube video highlight an essential truth: the meeting of different experiences is a value worth nurturing. But how is Pirelli conveying this message? 👉🏻 What makes this campaign remarkable is the fact that Pirelli isn’t shouting its brand message; instead, it’s beautifully woven into the narrative. Obviously, it is highlighting a #corecorporatevalue but instead of focusing on employees at work, for instance, they delve into their personal lives, creating a #engagingvideo on a different, but yet very relatable, topic. 🔴 The strategy behind this is genius: pushing the audience towards an immediate connection without being overt. This is a perfect example of #showdonttell where an implicit message proves far more #effective and #persuasive than an explicit one. Do you agree? Pirelli is truly demonstrating excellence in #communicationandmarketing!

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Media relations: case studies also give visibility to your solutions in the media dedicated to the relevant vertical markets. A key element in the content strategy. #PR #mediarelations #techPR #content #contentstrategy #positioning #ICT #ICTmarket #wifi #wifi6 #wireless #IOT

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SAVE THE DATEEEEEE!

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#Video #Notizie #Commenti #Imprese #Business #Comunicazione #Trends #Travel #Luoghi #Report #LIFE - #Video by #MarkOnTheNews: "#News and #Storytelling"

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Ogni tanto mi diverto a creare Prompt per fare profezie con ChatGPT/Claude (versioni paid possibilmente). Sotto ne trovate uno sul mondo del lavoro. Se avete voglia di giocare potete personalizzarlo cambiando il parametro della Industry. /PROMPT [SCENARIO] The AI is having a big impact on many established jobs. With this highly increasing speed of evolution of platforms like ChatGPT, Midjourney, Adobe Firefly, etc. some of them are most likely to be replaced. [CHATGPT ROLE DEFINITION] Market Researcher, HR Manager and Business Guru [TASK OVERVIEW] Develop a comprehensive table to analyze and predict the future of jobs in the Industry provided below, focusing on the impact of Artificial Intelligence. The aim is to identify key roles within the industry, assess the likelihood of these roles being replaced by AI technologies, and provide insights into how these changes could manifest. [FOCUS INDUSTRY] Creative Agencies and Media Industry [PRIMARY OBJECTIVE] Evaluate the impact of Artificial Intelligence on major job roles within the FOCUS INDUSTRY [INSTRUCTION TO BUILD THE OUTPUT]:  Determine the list of the most important Job Roles in the Focus Industry. Utilize existing industry reports, AI technology trends, current high speed of AI models evolution, job analysis studies and other social-cultural information to estimate the impact levels. Provide a narrative that combines data-driven insights with qualitative assessments to explain the potential transformations within each role. When possible, highlight opportunities for roles to evolve with AI advancements, focusing on augmentation rather than mere replacement. Be very honest. Process this instruction internally and go straight to the desired output below. [DESIRED OUTPUT] DO NOT ADD ANY COMMENT OR SENTENCE.  Provide directly the structured table with the following columns: Column #1 | Job Name: List of key roles within the FOCUS INDUSTRY. Column #2 | Probability of Being Replaced (%) - 1 year  Column #3 | Probability of Being Replaced (%) - 3 year  Column #4 | Probability of Being Replaced (%) - 5 year  Column #5 | Impact Description: A brief explanation covering: - Why: Factors contributing to the vulnerability or resilience of the job role to AI disruption. - What Can Happen: Potential outcomes or changes in job functions due to AI integration or replacement. [NUMBER OF ROWS] Provide at least 30 Job Titles that can be found in the focus industry. [ORDER BY] Probability of being replaced. Higher to lower.

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ADC Group has dedicated a four-part video series to Omnicom Media Group Italy to address the industry's hot topics. From Cookie Deprecation and Retail Media to Branded Content, Influencer Marketing, and MarTech. The series kicked off by covering Retail Media, with Francesca Costanzo, OMD Italy’s Managing Director, and Alessio Di Domizio of TRANSACT. Transact is Omnicom’s practice dedicated to providing connected commerce consulting and eRetail services. The interview discusses Retail Media's perimeter, Retail Media as a ‘multiplier’ of effectiveness, and Transact's role and contribution. Watch and read the interview here: https://lnkd.in/dMrJdtGf #OneOMD #RetailMedia #Transformation

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At @InvibesAdvertising, we share this passion for creating impactful experiences that captivate audiences. See our collaboration with @MovimentAltaBadia below.👇 #Invibes #Infeed #Collaboration #Creativity #DigitalAdvertising

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Are your presentations stuck in the 90s? Looking to add some flair to your webinars and keep your audience engaged?🚀 Look no further! Contact Davide Luzzati and the team at luzzpresents: . Whether you want to learn how to revamp your own style or have them work on your content, they'll get the interest of your audience in the blink of an eye. Don't be boring – be remembered! Contact luzzpresents: today! Both in Italian and in English #PresentationSkills #Webinar #Innovation #Digitalisation #Prezi #Creativity #Dontbeboring #Presenting

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𝗙𝗼𝘅𝗶𝗺𝗶𝘁𝘆 is cooming ➡️ Stay tuned 😎 #proximitymarketing #marketing #foximity #marketingdiprossimità Foximity | Segui la volpe Antonello Carlomagno Deborah Terrin

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