Serena Pistillo

Media relations: case studies also give visibility to your solutions in the media dedicated to the relevant vertical markets. A key element in the content strategy. #PR #mediarelations #techPR #content #contentstrategy #positioning #ICT #ICTmarket #wifi #wifi6 #wireless #IOT

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https://lnkd.in/gEdiKaU4 Fear-based marketing allows companies to leverage on the fears of people to influence their consumer behaviour. It’s used in sectors such as health, safety and insurance and pushes individuals to act or buy quickly those products that offers solutions to these threats. This strategy has to focus on real risks, supported by data, and offers solutions to the problems. It must be used with responsibility, moreover messages mustn’t exaggerate or create panic because the aim is to lead the client to buy. Channels like social media, email marketing, and TV ads are powerful tools for spreading these messages, but it's essential to strike a balance between fear and reassurance to avoid negative reactions from consumers. 

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Check out this 🎥 on a new book helping you to create innovation impact by winning management buy-in … Great story by Maria Vittoria Colucci How SEA Milan Airports created a culture for innovation Grazie Mille Maria Vittoria Colucci for sharing this story in our new book helping innovators all over the world creating impact.

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SAVE THE DATEEEEEE!

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Because "#WeSpeakFashion"... #staytuned! #DigitalExcellenceRoundtable #clienteling #customerexperience #cx #customerjourney #customercentric #ux #retailinnovation #networking #fashioncrowd #salesfunnel #CRM #engagement  #digitaltransformation #marketing  #digitalexcellenceroundtable #fashionmagazineitalia #qualitymakers #BeRelevant

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On Engage, I talked about some possible solutions that digital marketing offers to reconcile increasingly strict privacy regulations and growing user awareness about their data with effective and personalized advertising, obviously in the Monks way. Reach out today to learn more about what #DCO, #CDP, and first-party data can do for your business!

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Agenda Digitale - Digital360 published an article (in Italian) on our recent research on Online Tracking Restrictions: Evidence from Cookies https://lnkd.in/eF5rs9YR Bernd Skiera HEC Paris, Hi! PARIS Center - AI for Science, Business & Society #cookieless #tracking #onlineadvertising #behavioraladvertising #privacy #dataethics #righttobeforgotten #gdpr

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🙏 Thank you to the Associazione Italiana Copywriter for asking me to share my advice with young copywriters. A special shout-out to Arnaldo Funaro and Daniela Montieri! Here’s the translation ⬇️ ✨ If you want to become a great copywriter, my first piece of advice is simple: Before you start writing, learn to read. It's not enough to develop your own style; you need to deeply understand the landscape you're navigating. Immerse yourself in the masters: Bernbach, Ogilvy, Leo Burnett, Gossage, Reeves... Don’t just admire their work— study how they laid the foundations of the advertising we know today. 🧠 Look to the present day and examine the work of Dan Wieden, David Droga, Lee Clow, Anselmo Ramos, Rich Silverstein, Jeff Goodby, Nick Law, Alex Bogusky... These are some of the names who have continued to redefine the craft and push innovation in the industry. Creativity alone isn't enough; you need a well-trained mind. 📝 Handwrite the ads that catch your attention, decode the word choices, the tone, the rhythm. Every slogan, every phrase has a precise reason behind it— a strategy that guides the reader, stirs emotion, and compels action. Studying these details will teach you to use words as true instruments of precision. ❌ Why do this? Because there’s nothing worse than rewriting what's already been said. My greatest obsession has always been this: avoid the obvious, avoid recycling old ideas. That’s why I spend hours studying. Only by thoroughly knowing what has been done before can you break the rules and create something truly original. If you want to be a copywriter, your creativity must be rooted in a solid knowledge of the past. ✍️ And as you absorb this knowledge, start writing. If you find yourself stuck and what you come up with feels ordinary, ask yourself: “What would David have written?” I use Droga as an example because he’s always been my hero. 💥 And remember: It’s not just about writing well. It’s about writing something that leaves a mark— on the world, yes, but first and foremost, on yourself. #copywriting #creativity #advertising #italianocopywriter #inspiration

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🚀 IT-Wallet: A Step Forward in Italy’s Digital Evolution 📲 These days are marking a significant milestone for Italy’s digital transformation: the IT-Wallet, integrated into the IO app, allows 50,000 citizens to store key documents like their driver’s license, health card, and European Disability Card on their smartphones. By December, this service will be available to everyone. In this first stage IT-Wallet is optional! 🌐: you can still use physical documents if you prefer—no one is being forced into this digital transition. The idea is to offer flexibility, not to impose. With the rise of conspiracy theories around digital control, it’s important to emphasize that safety is a top priority. Every document uploaded is secured through SPID and CIE, ensuring robust data protection; plus, months of testing by technical experts have confirmed its efficacy and security. This is a step toward a future where managing personal documents becomes easier and more convenient, without leaving anyone behind. #DigitalTransformation #ITWallet #DataSecurity #PublicAdministration #SPID #DigitalItaly https://lnkd.in/dq-FCyJv

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💡 AI is revolutionizing the marketing landscape every single day - reshaping how we work, who we hire, and the skills we need to thrive in this new era. But how is this tech shift impacting the workforce, especially in IT? 🤔 We had the privilege of hearing from Vincenzo Esposito, Country General Manager at Microsoft Italy, in our latest #SpotlightOnSeries. His insights were invaluable, especially as he unpacked the real-world impact of AI on today’s IT professionals. 🚀 From the challenges companies face in securing top talent and upskilling current employees to how AI is empowering humans to work more productively and creatively, Esposito highlights that disruption and innovation remain at the core of one of the most sought-after industries for candidates worldwide. 💡 AI isn’t the future; it’s now. Businesses that don’t embrace it risk being left behind. 💼 Curious to learn more? Catch the full conversation here: https://lnkd.in/dwHJueXX #ArtificialIntelligence #FutureOfWork #Technology #GiGroupHolding #MoreThanWork

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The need to take advantage of digitalization to support sustainable development - the “twin transition” - is clear: the related Industry 5.0 agenda is becoming a reality and, together with Denmark, other EU countries are starting investing. Here below some news from the Italian government which has just allocated 12,7 billion € (100 billion DKK) for two years of financial support in this direction. Way to go. #industry50 #sustainability #sustainableproduction #twintransition #digitalization #digital #production

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#Biotech and #LifeSciences as some of the most important challenges of this time. From #healthcare to #environmental #sustainability, they will play a significant role in our future: the discussion at the U.S. Senate, during the presentation of the ad interim report of the Italian Biotechnology working table in which Fondazione ENEA Tech e Biomedical is involved. #NWTIB #cooperation #italyus

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Deep diving into new #StrategicMarketing methods to maximize our evolving and exciting profession! We gained great insights from our teacher Silvia Dallavalle, and had interesting discussions exploring different markets and approaches with Simone Massa and Federica Bellidori. It was a pleasure to meet you all :) #NeverStopLearning #SaaS #Marketing #Cegos #G2M

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Thrilled to share our journey with Terna SpA and the innovation team through the Terna Ideas project. Our project, 'Terna Cares - Take Action', rooted in community engagement, proactive tools for employees, and driving social impact, has earned recognition. While we didn't clinch the top spot, securing a mention fuels our passion to make a difference. Excited to see our idea developed further this year! #Innovation #CommunityEngagement #SocialImpact #EmployeeWellbeing"

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Impact accounting is global. The areas of application are diverse and vary from region to region. There is a lot to learn from each other (Value Balancing Alliance is all about it), so let's go to Italy! We are very pleased to invite to this Seminar together with our esteemed partner Organismo Italiano di Business Reporting (O.I.B.R.) with contributions of our members, Anglo American, Novartis and ZF Group as well as our CEO Christian Heller at ALTIS Università Cattolica, Milan. Participants will benefit from use cases from Italy, impulses from leading scientific representatives and: 🎤 Sonja Haut, Head of Impact Valuation Novartis presenting Integrated Profit & Loss statement 🎤 Andrea Danner Specialist Sustainability & EHS, ZF Group, and Beate Stuis, CFA Senior Manager, KPMG Deutschland presenting how the Double Materiality Assessment is informed, supported and checked with Impact Accounting 🎤 Roderick Groenewoud, Sustainability Strategy Principal, Anglo American presenting decision making cases supported by Impact Accounting 🎤 Christian Heller framing Impact Accounting in practice with EU regulation Ci vediamo

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