Paolo D'Ammassa

Middle class customers were the driving force in the post-pandemic luxury boom due to savings accumulated during the lock-down period. As they trickle away and inflation limits discretionary spending it's difficult to keep these high levels in Europe and the US while in China property, ones considered the ticket to wealth is now draining fortunes and spending power. With this trend, luxury groups are about to publish results for the Q2 of 2024 in what looks like a phase of normalization in the market, by now analyzes Luca Solca from Bernstein for Class CNBC.

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move the change

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In Alkemy, we are committed to harnessing the full potential of #GenAI. Today, we are sharing the results of our investements in Artificial Intelligence estimating a productivity increase up to 50% on specific activities related to Consulting, Tech&Data and Creativity area. Artificial intelligence will not eliminate jobs, just as digital technology did not. Indeed, I am convinced it will help us give the right value to talent, replacing manual and repetitive activities and giving us the opportunity to allocate the right amount of time to more value-added activities such as the creative rather than the implementation aspect. Discover more 👇

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🚩14 Nov 🚀 Sparkle your AI knowledge to boost your business, by attending AI Live event in Rome! Not enough? Check out below 4 reasons to get your slot 👇

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✨ Just because you can't touch it, doesn't mean it's not worth investing in... And now, for the first time ever, we have the data to prove it! 📊 Did you know that investment in intangible assets (like intellectual property, software, and data) has been growing 𝒕𝒉𝒓𝒆𝒆 times faster than investment in physical assets in recent years? 🚀 📘 You can read more in the WIPO report, 𝐖𝐨𝐫𝐥𝐝 𝐈𝐧𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 and watch the cool video below. #IntangibleAssets #WIPO #IP #Brands #Designs #Data #EconomicData #Investment #Innovation #EconomicIndicator #TechTrends #DigitalEconomy

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"Luxury’s Soft Patch Will Be Short" , comments Luca Solca, head of luxury goods research at AB Bernstein in an interview with Milano Finanza. 🎯 The current luxury slowdown is primarily a macroeconomic issue, affected in particularly by structural difficulties in China. Still, fundamentals of the luxury industry are (largely) intact. 🎯 Strong focus on super rich and price hikes to match haven't changed in the last years. 🎯 Consumer demand is cooling down as shows recent revenue growth performance across all consumer sectors, both discretionary and staples with luxury no exception. Western demand is moderating, and this is only partially offset by a rebound of Chinese luxury demand out of “zero-Covid,” given low consumer confidence triggered by a falling real estate market. And as usual, the slowdown is starting from the bottom of the social pyramid, with high-end consumers still in spending mode. 🎯 With the US Federal Reserve cutting interest rates by 50 basis points Solca forecasts a luxury’s soft patch that will be short: 2025 will bring improving demand and mid-single digit sales growth in a base-case scenario. https://lnkd.in/dY9HGR4e

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What role does innovation play in fostering a digital and inclusive future, and what is the most effective innovation governance model? Innovation culture is key: in Sisal we promote a safety-net culture that provides confidence to our colleagues, that encourages new ideas and considers errors and failures as an inherent part of the innovation journey Thanks to CEOforLIFE and Giordano Fatali, I got the opportunity to debate all of this and more yesterday during the panel with Francesco Durante, Katia Colucci, Barbara Cominelli, Davide Dattoli Zhang, Marco Gioieni, Giorgio Girelli, Maximo Ibarra, Maria Teresa Minotti, Emiliano Rantucci, Antonella Zullo. It was a unique chance to share best practices and discuss crucial topics, such as the positive impact that innovation can bring to society   #responsiblefuture #innovation

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We are proud to announce that Italiaonline is officially the first Italian publisher to work with Lumen in order to certify the attention scores of the company's premium advertising formats. Italiaonline's attention-by-design approach emphasizes three key pillars: 🔵 Contextual relevance between contents and advertisement 🔵 High-impact and interactive creativities developed by a specialized team (brand solutions) 🔵 Data-driven targeting and personalization that drive high stay-time and engagement By working with Lumen, Italiaonline established the value of both attention scores and ROI from the publisher's premium ads - making it easier for advertisers to understand the value of advertising with Italiaonline compared to other potential investments. “Attention and media quality are core in our product vision and strategy. Attention, in particular, is a cross-funnel metric as it combines both branding and performance indicators. Focusing on attention not only improves awareness but also significantly reduces CPA and generates a higher ROI in the long term," explains Domenico Pascuzzi, Publishing & VAS Director at Italiaonline. Want to learn more? Read the full press release here: https://lnkd.in/eXJxSQUa

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ADC Group has dedicated a four-part video series to Omnicom Media Group Italy to address the industry's hot topics. From Cookie Deprecation and Retail Media to Branded Content, Influencer Marketing, and MarTech. The series kicked off by covering Retail Media, with Francesca Costanzo, OMD Italy’s Managing Director, and Alessio Di Domizio of TRANSACT. Transact is Omnicom’s practice dedicated to providing connected commerce consulting and eRetail services. The interview discusses Retail Media's perimeter, Retail Media as a ‘multiplier’ of effectiveness, and Transact's role and contribution. Watch and read the interview here: https://lnkd.in/dMrJdtGf #OneOMD #RetailMedia #Transformation

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I am SO excited about our upcoming event @ FASHION Magazine ...STAY TUNED! #LeadingTheChange #DigitalExcellenceRoundtable #fashionmagazineitalia  #clienteling #customerexperience #cx  #customerjourney #customercentric #ux #retailinnovation #ecommerce #fashionindustry #marketingevents #networking  #salesfunnel #CRM #engagement #digitaltransformation

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Because "#WeSpeakFashion"... #staytuned! #DigitalExcellenceRoundtable #clienteling #customerexperience #cx #customerjourney #customercentric #ux #retailinnovation #networking #fashioncrowd #salesfunnel #CRM #engagement  #digitaltransformation #marketing  #digitalexcellenceroundtable #fashionmagazineitalia #qualitymakers #BeRelevant

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Step by step

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𝗙𝗼𝘅𝗶𝗺𝗶𝘁𝘆 is cooming ➡️ Stay tuned 😎 #proximitymarketing #marketing #foximity #marketingdiprossimità Foximity | Segui la volpe Antonello Carlomagno Deborah Terrin

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In diretta ora Lifeed e Mindwork

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Centralized PR? No thanks. I often, in the course of new business activities, come into contact with foreign companies who, to my proposal to activate a content marketing & media relations activity in Italy, reply that they manage PR directly from their headquarters, without the support of any local agency. The myth of centralization of PR activities is based on two pillars: control and efficiency. That of control is a craze that is frankly unjustified. It is not clear why entrusting a professional with the task of localizing and distributing centrally created content to the media should introduce any distortions and errors. A professional does not willingly introduce unapproved content of his own accord. Nothing goes out of control, just choose a true communications professional. Control is a false problem. Let's turn to efficiency. According to those who embrace centralization, the fact of being able to send content to media around the world through, say, a single automated service, would represent a significant savings by avoiding paying local agencies for the rest of the world. It would seem logical, except that the whole argument lacks a rather significant pillar: effectiveness. That is, results, coverage. Because the services on which centralization relies give absolutely disappointing results compared to professional local media relations management. And I can support this based on two facts. The first is direct experience with a number of clients who have switched precisely from centralization to local consulting. The second is that the criterion by which I choose companies to approach as potential clients is precisely a media presence that seems to me unsatisfactory compared to the potential, and in many cases the response I receive is what you imagine: “Communication is centralized...” In summary: spending little to get almost nothing is frankly not a cost-effective operation, because the business value constituted by a continuous and effective presence of a brand and its solutions in the target media is surely 100 times the so-called “savings” achieved. A professional local agency offers companies a wealth of specific knowledge about the media, journalists, their specific needs, how to deal with various issues and topics, languages, and all this brings valuable visibility, which is what business actually needs. #PR #TechPR #mediarelations #centralization #ICT #IT #visibility #businesscommunications #globalcommunication

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Domain industry expert Giuseppe G. just published an outstanding article on GGRG.com, offering valuable insights into domain investing. I'm honored to have been mentioned in the piece—thank you, Giuseppe! This article is a must-read, not only for domain name investors but also for anyone interested in the domain industry. I've long believed that the domain name industry is still in its infancy, and I continue to stand by that belief. It's fascinating to see the range of reactions I receive when discussing domains like NewYork.com or TheUnitedStates.com. From "Wow, these names must be worth $100M!" to "NewYork.com... what is that?"—the understanding of the value of premium digital brand .com names varies widely. If I said I was a stockbroker, everyone would get it. But until the general public grasps the significance of these digital assets and the immense potential they hold for generating revenue and creating wealth, our industry will continue to mature and evolve. Thank you, Giuseppe, for such a thoughtful and comprehensive article. For more insights, check out the article here: https://lnkd.in/gWgDGfQr Feel free to reach out to me at [email protected].

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