Gualtiero Cerrato

Best words to describe how Supply Chain in PMI is Turning Ambition into Reality !

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In an age where Google gives us all the answers in a split second, the real challenge is asking the right questions. Jensen Huang of Nvidia spends days asking questions instead of giving answers. Strange? Maybe. Revolutionary? Absolutely. As the HBR Italia article teaches us, it's no longer knowledge that sets us apart, but our ability to inquire. Want to discover how asking smarter questions can transform your leadership? Don’t miss this enlightening and provocative read! https://lnkd.in/daXj8BwP

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Last week we reflected on 2024 results and defined our strategy for next 3 years. One question at the end was asked to each of us: why are we PROUD to work at the Synchronization Hub, the supply chain planning function of PMI? It was a simple and at same time very powerful question. I personally feel very proud to be surrounded by professional planners, with whom I have learned so much, and I truly believe we are writing the history of planning for the next generation. We have implemented robust processes last year and are now leveraging on those to deploy prescriptive planning solutions supporting our ambition to reduce working capital requirements, eliminate obsolete products and materials, achieve zero out of stocks in markets, deliver our ambitions for CO2 reduction, and build a strong organization. Just this year we delivered an incredible amount of unique scenario to derisk logistics issues, prevent shortages of materials due to climatic conditions or geopolitical tensions, and maximize the performance of our portfolio. This was done while delivering over $600 million cash from Operations, this illustrates how fast results can be achieved once we have reached the right combination of people, process and data. All this obviously is a team work with manufacturing, procurement, logistics, customer service, and many other functions. Living the cycle of an integrated business planning every day, week, month is very demanding and impose a cadence where you rarely have time to pause. However when we do so, we have time to appreciate our collective efforts and am grateful to be part of such a team. One day, a senior execute executive asked me what was the best in class supply chain company. Back then, fresh in supply chain, I ventured talking about Apple, Nike, P&G, and few other names. I quickly realized I should have constructed my answer against dimensions you define as benchmark looking for example at how you connect your network upstream and downstream, how you turnaround your inventory faster, how you build an agile asset light network, how you integrate seamlessly your customer or supplier in your value chain, and many other criteria defining how you perfect your value chain. However I found the true question is how you combine all those dimensions to maximize the value proposition from the aspects of cost, cash, service, sustainability, resilience, and agility while being able to build a strong digital ecosystem and organization supporting those dimensions. Today my goal is one day we quote PMI as best in class company combining those dimensions to perfection. Am convinced Sync Hub is well prepared to get there and am very proud to be part of this journey. #Supplychain Philip Morris International

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outcomes focus vs preference focus for all the leaders out here in the world wide web — are your expectations of your team driven by outcomes, or is it driven by your individual preferences? it shouldn't be too shocking that folks who feel fulfilled in their career also aren't resistant to doing more impactful work. why, then, are we so prescriptive in our approach to organizational policy?

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Here I am again. Another week, another destination. This time Milan to meet with our IBM #ConsumerProducts and #Retail leader, Simone Somma, his brilliant team and our clients. On the way to the airport, I read ‘Technology and Cyber Crime: How to Keep Out the Bad Guys’ by Lucy Colback in The Financial Times. 💼As I waited for my bags to come through the scanners, it struck me how the industries that are airport security and #CyberSecurity are there solely to see-off bad actors; both use multi-layered approaches, evolving responses to evolving risks and to human error (my can of virtue drinks in my bag for example #doh). Both rely on Tech, increasingly on #AI (a topic for today in Milan) and face strict compliance requirements. Immediate response, and responsibility by all, are crucial, as is the significant resource investment and ongoing risk management to maintain security in dynamic environments. 🚨A Growing Concern: Cyber crime is a huge concern for both public and private sectors. In the US, the government 2025 IT security budget is a whopping $13 billion, with most companies also increasing their cybersecurity budgets. Cyber crime is projected to cost a mind-blowing $9.5 trillion in 2024. 💰Costly Data Breaches: Data breaches, often due to code vulnerabilities or human error, remain common and expensive, with the average breach costing $4.45 million in 2023. Social engineering attacks, like phishing, are widespread, and AI is exacerbating these issues, leading to more incidents. 📑New Regulations and Collaborations: The US's #Circia and the EU's #NIS2 aim to enhance cybersecurity. Collaboration and information-sharing among companies and authorities, as seen in the FBI and Europol's success against the LockBit gang, are vital. 🔐Adopting Security Measures: Companies should adopt a zero-trust model, simplify processes, and consider cloud solutions. Education and constant vigilance are essential. IBM found a security-first mindset saved companies on average $1.7 million. A security breach of a third-party supplier to Okta resulted in a $6 billion market cap loss; a company is only as secure as its weakest link. 🔗 Vulnerabilities in the Digital Supply Chain: Agencies are often the weakest link in the digital marketing content supply chain. Vulnerabilities arise from a weak operating model, outmoded practices, poor access management, inadequate patching, and insufficient training. To mitigate these risks, brand owners must establish fit-for-purpose models, conduct regular audits, manage vendors properly, and maintain a robust incident response plan. 🦾The Role of AI: AI can enhance cybersecurity by improving real-time monitoring and response times. Evolving digital supply chains and having a strong response plan are critical. Despite challenges, a well-prepared company can mitigate the risks associated with cyber crime. ____ #IBMSecurity: https://lnkd.in/emBdUgtp The power of AI in Security: https://lnkd.in/egEmQjk3

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How Humble Leadership Drives Results Humble leaders create environments built on trust and collaboration. By listening, empowering teams, and inviting feedback, they inspire innovation and loyalty. Humility isn’t a weakness—it’s a strategic advantage. It helps employees serve customers better and improves decision-making by embracing perspectives from those closest to the issues. What’s one way you can practice humility to strengthen relationships within your team this week? #Leadership #HumbleLeadership #Empowerment #Results

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Just finished the course “How to Manage Your Attention and Your Priorities” by Pete Mockaitis | How to Be Awesome at Your Job! Check it out: https://lnkd.in/eV9CrkCA #prioritymanagement.

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May the 4th be with you As the day comes to a close, enjoyed the wonderful documentary on Disney+ about Industrial Light & Magic. Plenty of themes around talent, team work, creativity, innovation, leadership and managing change. #managingchange #innovation #talentmanagement #leadership #creativity #hrbp #humanresources

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In today's rapidly evolving business landscape, choosing the right strategy is more crucial than ever. I recently came across an insightful article on Philip Morris International's approach to driving growth, impact, and progress. It's a compelling read that highlights the importance of agility and innovation in leadership. The piece resonates with my belief that as leaders, we must be fearless in our pursuit of change and relentless in our commitment to progress. It's not just about setting goals, but also about nurturing a culture that embraces transformation and values each individual's contribution. For those interested in how companies can pivot to deliver a better tomorrow, I highly recommend giving this article a read. It's a testament to the transformative power of strategic leadership and the potential within all of us to be leaders of change ⬇️ #Leadership #Innovation #BusinessGrowth

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Living Life On-Chain Giovanna Di Tommaso, this would probably be the last part of our conversation last week, but I had to take a few days off for some IRL things but also to build something special as an example of Living Life On-Chain could look like Living life on-chain is about embracing this new world. It's about recognizing that our digital interactions can be as real and impactful as our physical ones. It’s about acknowledging that NFTs will be the way that we can prove who we are, what we like, what we are there for, what do we own and so many other everyday social constructs that we use instinctively.   And to show you how this could actually look like, I have started populating my online gallery -  https://oncyber.io/line858 . Built on the oncyber platform, where I have linked NFTs I have created. A gallery that you can easily navigate on your mobile with a decent 4g connection and having something like an IRL experience. Places like these are not only to place and show art, even though some of them do a terrific job of it like https://oncyber.io/6529om . They can also be a place to congregate, once you have your virtual avatar, we can literally walk together through any of these places, have a stroll and a chat, as if it were real life. A strange concept, but one that shrinks the world and gives the possibility for everyone to be a little bit close - some would call it the Open Metaverse. But what about the memes and the Meme Maxis? Well, this is the group of people that are pioneering the use of the Open Metaverse, one day, one line and one party at a time.   Concluding   My passion for memes, NFTs, blockchain, and digital freedom comes from a deep belief in their potential to reshape our society.   They represent a new way to promote human interaction, one where we become even more connected, more creative, and more empowered than ever before.   If you managed to read all the way to the end and are curious, all you need to do is setup an ETH address wallet and I’ll drop you a meme. Let me know, and I’ll give you a hand as well as your first meme.   Have a great week!

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The biggest reason that we don't achieve our highest ambitions is that we have told ourselves stories that are absolutely not true. They are lies that hold us back and prevent us from becoming all that we can be! Go listen to my latest podcast to hear more! https://lnkd.in/eHxz8j83... https://lnkd.in/eH5jWppR... #unstuck #unstuckmasterplan

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The 7-C’s of Logistics: Connect, Create, Customize, Coordinate, Consolidate, Collaborate, and Contribute provide a useful framework for improving operations. 

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Yesterday, I uploaded to my YouTube channel the third of my 3-part series of Mic Drop; Insights & Lessons from CI Thought Leaders with Sergio D'Amico, CSSBB D'Amico, on Management Systems. In this third episode Sergio reveals the three key things that he believes are essential for successfully deploying a Management System. Episode 3: https://lnkd.in/e-WqkHgZ Drawing from his extensive experience with Bombardier Aerospace’s Achieving Excellence continuous improvement system, Sergio shares practical advice that can help leaders, teams, and organizations achieve sustainable results. 🔑 What you'll learn in this episode: -The top 3 things every effective Management System needs -How to use these tools to drive alignment and efficiency -Real-world examples from Bombardier’s CI journey Two of the top 3 tools Sergio goes into details on are: 1. Teaching effective problem-solving 2- Regular Team Huddles Watch the 13 mins video to find out more on these and the third thing he strongly recommends. 📌 Whether you’re leading a CI initiative, setting up a management system, or refining an existing one, this episode offers invaluable takeaways for success. SUBSCRIBE AND DON'T MISS AN EPISODE! Mic Drop; Insights & Lessons from CI Thought Leaders is a program where Lean Six Sigma Master Black Belt interviews experts in Continuous Improvement and Operational Excellence and shares their collective expertise with you. #ProcessImprovement #ProcessExcellence #OperationalExcellence #Culture #Leadership #CultivatingChampionsofCI #LSS #MicDrop #ContinuousImprovement

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When asked to show how Philip Morris International is changing, I say look at the data 📈 ​ These numbers show the clear trajectory that we’re on ⤵️ ​ 🔘 38 percent of PMI’s total net revenues came from our smoke-free business. ​ 🔘 36.5 million estimated total adult users of PMI’s smoke-free products. ​ 🔘 90 markets where our #smokefree products are available.

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Disconnect to connect. Companies are very focused on the end of the year #results. And the efforts and last actions usually are lead to the achievement of our #KPIs. And after Christmas, with the well deserved break, everybody is ready to start a new chapter. But I always have the feeling that the summer break is, vitally and biologically the real break and in September a new course starts, like when I was a student. I feel myself and my colleagues really exhausted at that time, completely low battery 🪫. Also here, the high temperatures don't support the resting time, and the mood is not always the best 😒. We need to disconnect from our daily activities for a while and invest time on us. ✳️ Think about what make us happy. ✳️ Design or redesign our future #projects. ✳️ Do what usually don't have time to do. ✳️ Surround ourself with good people. ✳️ Find out how to continue staying #inspired. ✳️ Try to be your best version. ✳️ Enjoy every moment. Don't lose the emotion of starting a new chapter in September as when you were a child. If you are starting or just coming back after your summer holidays, I wish you a really good time. And long live the back-up colleagues to let the show go on. #supplychain #femaleleadership #emotionalintelligence

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The Key Role of Resilience It’s common to see posts celebrating achievements, which is both valid and inspiring. But today, I’d like to talk about challenges, which are fundamental in shaping the path toward those victories. Success tends to be an important part of our journey, but more often than not, it is resilience that sustains that trajectory. I’d like to share a personal example where resilience played a key role in my career. Since college, I knew where I wanted to go: my goal has always been to become the CEO. Not for the title itself, but because of my passion for business and for developing people, which aligns with my purpose and what I truly love to do. Knowing where I wanted to go, I realized that at some point in my career, I would need to work in the industry to achieve my goal. By my second year of college, I was already in a coordinator role. I started working early – at 16, I was teaching computer classes, and by 18, I was the coordinator of a computer school. Although I enjoyed what I was doing, I decided to resign and start over as an intern in logistics. It was a tough decision, but I knew it was the necessary step for my future. At this new company, I learned a lot about logistics, which was essential for my development. I grew quickly: in six months, I was promoted to analyst, and just over a year later, I was managing the imports portfolio. I was proud of my achievements and confident I had made the right decision. However, just as I was about to be promoted again, the company decided to shut down its operations in Brazil. It was a shock. Having progressed quickly, I knew it would be difficult to find a new position at the same level, especially since I was still in university. It took several months to find a new job, and despite applying for many positions, I had to start over as an intern once again. Looking back now, I see that stepping out of my comfort zone was the right choice, but at the time, the confidence I had in being on the right path turned into a series of doubts. I often questioned whether I had made the right decision, wondering if I should have stayed as a coordinator at the computer school. However, it was resilience and determination to reach my goal that kept me going. Our careers will always have ups and downs, and we should be grateful for that. As I often say, a career is not a straight line – and that’s a good thing! Challenges push us to hold on to our values and stay focused on what really matters. I am proud of every stage of my journey so far and of the lessons I’ve learned along the way. Don’t fear difficult moments – keep your goal as your ally and move forward with your head held high. It’s these moments that shape more human, empathetic leaders who are better prepared for future challenges.

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Check out one of our latest insightful articles from Globalpraxis, where we explore key strategies our team developed to optimize route-to-market in the Italian market. A must-read for FMCG companies looking to excel across diverse sales channels. #RouteToMarket #Strategy #SoftDrinks #FMCG #Distribution #Globalpraxis

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