Giuseppe Massarotto

Netcomm Fair: The Day After Approaching a key fair like Netcomm Forum in Digital Commerce & Retail for the Italian market you need to have your objective in mind and leave a little space for discovery and lose yourself in the human waves. I would share just few notes and some little flashes or stars I noticed. 🌈 Attendees: 🌈 Increased visibility and density of senior professional people. Personally, I missed a bit young professionals and the fresh vibes they bring to the fair building an even more crouded scenario. Let's create time in the agenda and budget to bring our teams to these fairs. 🖥 Contents: 📚 A favourite spot deserve the topic of the evolution of the Customer Experience. How difficult is today to acquire new customers, retain the existing and even more how much is costing this to the organizations? The community of managers are working on that topic experimenting different solutions and approaches which is part of the reason why we define and develop our strategies, implement them supported by the tech at our disposal, compare and measure and change and rethink about our strategies to succeed. Exciting and in love with this business dilemma. Is Social Commerce an opportuity for certain business model? Is this less far than everybody is thinking? 🖥 AI with little touch of AI. 👨‍🔧 Like the salt in the 'Netcomm pot', maybe a bit too salt with not enough meat for my personal style. Of course this was one expected topic of conversation as well as the correlation with the centrality of human aspect in this evolution. I love this from The Nobel Prize #MarieCurie: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more so that we may fear less.” Feeling aligned with the suggested approach of the first woman honored with Nobel Prize. Felt inspired about the presentation in Plenaria of OpenAI and Multichannel topic, still need a bit of time to digest. 🔢 Data structure, Big Data, Data and AI, Analytics, Measure. 🔢 Musice to my ears, are we truly in Italy? It was the time to pick my University and I was reading an interesting article in Il Sole 24 Ore about the future evolution of the job market and employement in relation of the advent of 'Big Data'. Luckyly I was truly in love with statistics and decide to develop my studies in that direction. It is the time to decide for the growth of our companies and businesses, decide and take coragious decisions and bring at home our ideas, strategies, visions. It is the moment to dream big and ask more, and of course more than ever and deliver. Inspiring the presentation of a great Italian company: Oniverse with Salesforce 🍫 My network and new connections: 💡 To all the people I met and had the pleasure to talk with, thank you! From a human prospective I felt I was blessed and honored to spend time with you. Grateful for these impressive professional people. Thanks for comments or ideas, appreciated in advance your time.

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Quando ha senso usare la Generative AI? Una delle risposte migliori che io abbia letto: «Chris Gorgolewski argues that generative AI is most helpful when assisting humans by solving problems whose solutions are “Hard to Make, but Easy to Check” (HMEC). For instance, AI is useful for designing websites since you can easily judge if the output looks nice, but it’s bad at giving medical advice because there’s no way for a lay person to know if it’s telling the truth» Tratta da The Flux Review (https://lnkd.in/dJ_PKXBf) #AI #IA #GenAI

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Ecommerce profitability is indeed a crucial topic: #Retailers are actively pursuing differentiation and deeper customer engagement. On behalf of Contents, I am glad to be among the selected partners for this event in collaboration with Accenture Song Alexandre Gabriel Levy Alessandro Calatroni

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Interesting article with real practical advice

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Netcomm Forum today! Let’s see each other for a chat or a ☕️ and discuss about new opportunities 💡and different way of seeing and approaching newness in digital commerce and retail! #agile #retail #digital #AI

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👥 Customer Satisfaction e Customer Retention che legame hanno? 👇 Leggi il nostro ultimo articolo per saperne di più! #customersatisfaction #customerretention #customercare #communicationspecialist #comunicazioneb2b

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Why should B2B companies embrace e-commerce? It’s not just about sales: it’s about connection! I recently joined a working group on customer experience in B2B, organized by Osservatori Digital Innovation - Politecnico di Milano. During the discussion, it became clear that many Italian B2B companies are still far from reaching their full digital potential, especially when it comes to enhancing customer experience. As highlighted by experts like Sara Zagaria, Director of the #CustomerExperience, most companies recognize the need to optimize customer experience with a digital focus but have yet to truly adopt a “customer-centric” approach. The shift from product-centricity to a customer-first mindset remains a challenge for many. In today’s landscape, the B2B2C model has evolved from a simple supply chain into a dynamic ecosystem that builds trust and creates deeper connections. Here’s how your B2B2C e-commerce initiative can make an impact: 📣 Amplifying the brand message: direct communication with consumers, emphasizing innovation and quality.  📚 Empowering consumers with knowledge: more than a marketplace, platforms can serve as educational hubs for informed decisions. 🤝 Supporting the value chain: raising product awareness to guide consumers to physical stores, equipped with deeper product understanding. The shift towards a digital B2B2C framework it's transformative, offering unparalleled opportunities to engage and enlighten consumers about their purchases. As we explore the intersection between customer-centric transformation and B2B e-commerce, are we ready to close the digital gap and fully embrace this shift? #ecommerce #b2b2c #brand #strategy

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🌞 Come and join us in beautiful #Rome! 🇮🇹 Organized by SGR Compliance, this event is a fantastic opportunity to exchange ideas on the latest updates and innovations in #antimoneylaundering and #duediligenceactivities. 🛡️ Choosing the right business partners is the first step in protecting your reputation. #AML #DueDiligence #Networking #Business #Compliance

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🏗️🚀 The growth of a company like Manelli Impresa SpA, recognized among the Leaders of Growth 2025, is the result of a mix of innovation, quality, and strategic planning. But how can IT support and accelerate this growth? In our role as IT leaders, we are not just system managers but strategic partners in driving business development. Here are some key areas where IT can make a significant impact: 1️⃣ 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Through integrated solutions and automation, IT makes daily operations more efficient, freeing up resources for high-value projects. 2️⃣ 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: In an ever-evolving digital world, protecting company data is crucial for operational continuity and maintaining client trust. Robust platforms and backup strategies ensure business resilience. 3️⃣ 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Having the right information at the right time allows leaders to make data-driven decisions, enhancing competitiveness. 4️⃣ 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Tools like Microsoft 365 facilitate seamless collaboration among teams, even across multiple construction sites, boosting productivity. 🌐 Business growth is not just a financial goal; it’s a shared project across all functions, and IT plays a crucial role in providing the infrastructure to achieve it. Kudos to Manelli Impresa SpA for this achievement! 🎉 Let’s continue building our #BuildingLegacy together, uniting engineering excellence with digital innovation. #ITForGrowth #DigitalTransformation #LeadersOfGrowth2025 #ManelliImpresa #BuildingLegacy

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🚩14 Nov 🚀 Sparkle your AI knowledge to boost your business, by attending AI Live event in Rome! Not enough? Check out below 4 reasons to get your slot 👇

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📑 💡 🤝 I am grateful to have had the opportunity to participate in the 2° #PlatformThinking #hackathon, led by Daniel Trabucchi at Politecnico di Milano. It was an incredibly enriching experience, I want to thank all the participants for their innovative ideas, interest and the enthusiasm with which they tackled the proposed challenges. It was a pleasure to discuss with the students in the Master of Science in #ManagementEngineering course how EPTA GROUP is implementing the Platform Thinking model. #PlatformThinking #DigitalCold

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Want to revolutionize your business? Generative AI is the key. ️ Our new guide will show you how to harness the full potential of this technology to increase productivity, innovate your processes, and make more informed decisions. Download it now and start your path to the future! 🤖

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Insurance is long term commitment and investment. It's a regulation heavy and finance savvy domain. It is emotional sensitive subject and hence needs human touch via agent. Insurance distribution is an art and significant differentiator ( maybe a little more than underwriting). Having said that digital experiences within this will be differentiator and game changer for insurers. Good read for an insurance practitioner

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🤔 "Can AI Really Replace Human Computer Skills?" Last week, Anthropic unveiled something fascinating: their AI can now control computers. As someone deeply involved in digital transformation, this made me think... We've seen chatbots. We've seen code generators. But this is different. Why? Because for the first time, an AI can actually: • Move a mouse cursor • Click buttons • Type text • Read screenshots in real-time 🎯 The real opportunity isn't in replacing humans - it's in augmenting them: - Automating repetitive UI testing - 24/7 first-line IT support - Interactive software training - Accessibility assistance But here's what excites me most: imagine combining this with domain expertise. A junior developer could have an AI assistant that doesn't just explain code, but shows them how to debug it. Live. 🚀 We're witnessing the birth of truly interactive AI assistance. Not just telling, but showing. Sure, there are limitations. But remember when smartphones first appeared? They were clunky, limited... and they changed everything. What do you think? Are we ready for AI that doesn't just talk, but acts? #AIInnovation #FutureOfTech #DigitalTransformation #TechTrends #Innovation

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“Si sa che la gente dà buoni consigli Se non può più dare cattivo esempio “ Cantava Fabrizio De Andre’ : questo e’ quello che mi e’ venuto in mente quando una persona che conosco, appena assunta in una posizione chiave da un noto retailer,mi ha chiesto alcuni consigli 😀 Ho ripensato cio che avevo scritto qualche anno fa dopo essere uscito dal grande circo delle multinazionali in cui ho lavorato quasi 20 anni 😱 l’avevo definito “ a common sense manifesto”( link nei commenti) ✅1. Stop living on Ivory Tower: Subtitle : more than 3 days in the office is not good for your health and for your Organization Strategic thinking is the most important skill to write a Strategy but understanding the local competitive environment and knowing your customer , communicating to your team properly , setting the right tone of voice and executing day by day are all paramount to succeed ✅2.Your #people are keen to be inspired , they like stories but need examples Subtitle: People are not stupid!Walk the talk please “People want guidance, not rhetoric; they need to know what the plan of action is and how it will be implemented. They want to be given responsibility to help solve the problem and the authority to act on it.” –H. Schultz ✅3.Work hard and relentlessly, surrounding yourself with the right people Subtitle the footsteps you left behind are not the numbers you have delivered but the quality of people you have attracted and nurtured The people side in the Organization is too important to be delegated to HR! ✅4. Only if you love what you do and you have a genuine passion, can you influence and drive the Organization Subtitle: when you have lost your passion it is time to jump off the bus “Heart is what separates good from great” -M.Jordan ✅5.Store is the core Subtitle: yes we’re ops people “ folks on the front lines – the ones who actually talk to the customer – are the only ones who really know what’s going on out there.” -S.Walton ✅6.Stay curious and keep your eyes peeled Subtitle be proud and happy of what you have achieved but always humble enough to be keen to learn more ‘The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.’ -S. Hawking ✅7. Honour your sponsors and do not forget to give back Subtitle Reputation and track record are not enough Seek out people you respect to help you and guide you and never forget to give back : do the same for new/ younger colleagues in the organization ✅.8 Learn to be resilient Subtitle the wheel is turning and you are not an hamster! keep your personal values strong and never lose the respect of yourself and of your people.Because this is your own treasure: be ready to leave ✅9.Make family and friends a priority Subtitle never bet on one horse ✅ 10. Have Fun Subtitle:Life is too short for not having fun try always to to have fun and to find a ridiculous, funny or ironical aspect in all the serious, strategical, urgent stuff you are working on

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Guess what we unveiled yesterday at the Web Summit? 🔥 🔥 Accio is the first AI-powered search engine designed specifically to support entrepreneurs and businesses in finding the right products for their needs, simplifying the online sourcing process. Discover more about Accio and try it out to test its features! 👇 👇

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Still a long way to go for eCommerce in Italy, when: Currently, 4.7% of the total turnover of Italian companies is recorded through the e-commerce channel. Although this percentage is growing (in 2015, it was at 2.6%), the potential for development in this sector is still very large. From the results of "The State of Shopping 2024" survey conducted by ShopFully with Offerista Group, for 65% of Italians, the physical store is the preferred place to shop with only 5% of consumers choosing e-commerce as their main option when shopping. Despite the spread of online and increasing digitization, physical retail continues to remain the point of reference for consumers. According to the results of "The State of Shopping 2024" survey - conducted by ShopFully in collaboration with Offerista Group - for 65 % of Italians, the physical store is the preferred place for shopping while only 5% favor e-commerce. The remaining 30% move fluidly between online and offline depending on a number of variables (category, time available, prices etc).

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