Francesca Fumagalli Ceri

The #FMCG industry grew at +8.6% in 2023, the 2nd highest #growth rate in the last 12 years. This means the industry had grown 38% in value sales in the last four year, compared to just 25% in the previous eight years. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/dSyyYpea Worldpanel by Kantar #omnichannel

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CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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The focus on health-conscious consumers is nothing new, but how are consumers’ wellbeing needs evolving in recent years and how are brands keeping pace with these changes? Join us as we unveil our 2024 MONITOR Consumer Trends for Asia where Kantar experts will share the latest trends meeting consumers’ emerging needs in Wellbeing, Protection, Flow, Connections and Identity. Reserve your spot now: https://lnkd.in/ei7zhRhN #APAC #ConsumerTrends Mary Lau Natalie Koh Ruth Leong Amanjit Singh Mishuelle Wee

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Today is #WorldEnvironmentDay ♻️ An occasion to think back on how eco-active shoppers' behaviors evolved across Europe in the last year.   At Consumer Panel Services GfK, we developed the 'Who Cares, Who Does' report with insights on changing dynamics of sustainable product preferences, and key #sustainability trends around eco-concerns, actions, and purchases for everyday goods.   The study covers 35 countries and over 110,000 respondents to understand how to gain a competitive advantage from sustainability in #FMCG.   Explore our WCWD 2023 content and stay tuned for this year's edition and new report! https://lnkd.in/gKghuYaV #FMCG #consumerinsights #sustainability #CPSGfK

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Last year we reported the second highest growth for the #FMCG industry in the last decade, which meant more growth in the last three years than the previous seven. How did the industry perform in 2023? Did it accelerate? Did it slowdown? Find out tomorrow in our latest #webinar 'Omnichannel 2024', where we explore the latest industry and channel trends. Link below 👇 https://lnkd.in/dQJRs95G Worldpanel by Kantar #omnichannel #cpg #cpgindustry #ecommerce #growth

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Our Insights partner, Ipsos US, has analyzed the 2024 #effieUS Awards data, revealing trends among winners and finalists. An interesting find is that 2024 Effie winners were 4x more likely to show people defying traditional depictions vs non-winners. For this week’s case study spotlight, we’ve unlocked Dove & The House of JOY’s Silver Effie-winning #CROWNPROUD campaign - an effort developed from the insight that many Black women fear that wearing their natural hair in professional settings could cost them opportunities. The campaign turned a simple hashtag into a powerful rallying cry against race-based hair discrimination, driving 1B impressions, a 63% increase in social engagement, and boosted CROWN Act awareness by 10 points. Read the full case study here (complimentary access through July 26th): https://lnkd.in/exeCZBvb

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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🌟 Build meaningful connections: How to measure and improve CX for brand growth 📈 Great news! If you missed the live webinar on 21 November, it’s now available on-demand. Our clients Priscilla Alfred of Air Selangor and Katie Rolfe of InPost UK joined Kantar CX experts Peter Aitken and Maslina M. Mokhtar to discuss how impactful CX can fuel brand growth. Did you know? Brands that deliver exceptional customer experiences are 2.5x more likely to significantly grow their market share. Catch up at your convenience to discover: ✅ How to identify and measure key touch points for meaningfully different CX. ✅ Proven strategies to build emotional connections that drive loyalty and advocacy. ✅ Linking CX improvements to measurable outcomes like revenue growth and differentiation. 📅 Don’t miss out on these invaluable insights! Access the webinar now: 🔗 https://lnkd.in/gvrH2jM6 #CXExcellence #BrandLoyalty #CXStrategies #Kantar #MeaingfullyDifferentExperiences

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Did you know that you can double your chances of growth if you can find new uses for your range? Examples include Oreo pivoting to ice cream and Samsung entering convenience stores. Learn more about this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/ejgf9_dM #MarketingTrends #Marketing #Marketing2025

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Exploring the latest #FMCG Dynamics: Private Label vs. Brands in 2023. 📊 Private Label grew at 11.2%, brands at 7.9% - a notable 3% rise from 2022. For the full analysis of industry trends and changing channel trends watch our latest webinar led by Thomas Smith. Click the link below to access 👇 https://lnkd.in/ed6-3YZq Worldpanel by Kantar #RetailTrends #IndustryInsights #PrivateLabel #Brands #MarketAnalysis #Webinar

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Read our Consumer Panel Services GfK free Brand Footprint in Europe 2024 Report, which reveals the Top Most Chosen #FMCG Brands in Europe. It covers over 20 000 brands cross 21 markets in Europe and over 71 billion brand choices!   'Rising Above: How leading brands weather the storm' ➡️ https://hubs.la/Q02zXhRp0   The report offers a unique view on shopper preferences and a close look at the performance of #FMCG brands across Europe, a particularly challenging market environment during another year of economic instability. #cpsgfk #FMCG #BrandFootprint #branding #freereport

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