Fiorenza Sarotto

Personal Kanban webinar tomorrow (Thursday 29 May) with Tonianne DeMaria and myself. Fabio Lisca will be interviewing us. It's in English. If you want to hear about what the two people who started Personal Kanban think about it, your work, and how the world has changed since we first released it ... come give it a listen.

11

A great article about the choice of the words, the power of the language and few practical tips.

2

Scenario 1: Climate Change is a Hoax vs. Scenario 2: Climate Change is Real - Comparative Analysis (created with AI ChatGPT): a) Economic Outcomes: - In the hoax scenario, short-term economic benefits for certain industries might occur, but long-term sustainability is questionable. - In the real scenario, the initial economic impact may be challenging, but long-term benefits include a more sustainable and resilient economy. b) Environmental Outcomes: - The hoax scenario risks continued environmental degradation and potential unpreparedness for actual climate impacts. - The real scenario aims to mitigate and adapt to climate impacts, potentially preserving ecosystems and reducing future risks. c) Public Health and Safety: - The hoax scenario might overlook the health benefits of reducing pollution and other environmental improvements. - The real scenario likely leads to better public health outcomes through cleaner air, water, and more resilient infrastructure. d) Global Stability: - The hoax scenario might lead to less global cooperation on environmental issues, potentially causing friction. - The real scenario could foster global collaboration and shared responsibility in addressing a common threat. In summary, the consequences of treating climate change as a hoax versus acknowledging it as real have profound implications across economic, environmental, social, and political dimensions. The real scenario emphasizes proactive measures to ensure long-term sustainability and resilience, while the hoax scenario may prioritize short-term gains with potential long-term risks.

4

1 commento

Today on newsstands on Marketing Oggi... the strategic role of Pop Up Stores on new forms of Marketing and Retailing. It is the new Hybrid and Integrated Marketing. #h2hmarketing

1

next Wednesday I will talk about #AI and the recent proposal of Law currently discussed in Parliament as first pillar of implementation in Italy of the #AIAct...interested? see the link below in the post

21

1 commento

The more sophisticated the business ecosystem the more critical to have a strong corporate identity is. Join the challenge Sinergie Italian Journal of Management

7

Innovation management: a new European standard for #InnovationProfessionals Last May 6th I participated as a member of UNI CT016 GL 89 and representing UniProfessioni at the kick-off meeting where with other representatives from various European countries we discussed the scope of the project and its scope. The idea is to develop a standard on Innovation Professionals based on the Italian UNI 11814 and on the APNR (Non-Regulated Professional Activities) scheme reported within it. UNI Ente Italiano di Normazione has in fact acquired the secretariat of the new working group 7 Innovation Management Professionals which is part of the Technical Committee CEN - European Standardization Committees 389 which deals with issues relating to innovation management. As a result of this new project, the English version of the UNI 11814 standard has been translated and published and is therefore available among the standards in the UNI catalogue. UNI 11814 specifically deals with defining the requirements relating to professional figures operating in the field of innovation management (Innovation management professionals), namely: Innovation Technician Innovation specialist Innovation Manager the defined requirements are expressed in such a way as to facilitate the conformity assessment processes.

13

Sustainability is not an empty word. It is a concrete approach to all the human acitivities, included business. #ESG #UniCredit #sustainabilitylinked #sustainablefinance

6

Check out this 🎥 on a new book helping you to create innovation impact by winning management buy-in … Great story by Maria Vittoria Colucci How SEA Milan Airports created a culture for innovation Grazie Mille Maria Vittoria Colucci for sharing this story in our new book helping innovators all over the world creating impact.

13

4 commenti

Thanks a lot for this great blog dear Silvia Minardi. Another reason for Turkish students’ reluctance is the value of the task in my opinion. When they do not know what to do, how to do it and what they will gain by doing it they prefer not to speak. And the GSE can answer the first part of the question, the rest is the talent of the teacher. Pearson Languages #GSE

4

Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

2

#EMBA13 at USI Università della Svizzera italiana is starting this November! 🚀 Join a transformative journey designed for experienced professionals looking to elevate their leadership skills and business acumen. Don't miss the opportunity to grow with us! USI Executive MBA, EMBA USI Career and Alumni #EMBA #ExecutiveEducation #Leadership #usiemba #usi #mba #careerdevelopment #studyinswitzerland #businessleaders #professionalgrowth #lifelonglearning

8

1 commento

Glad to share part of my interview with Il Mattino, where I discussed how AI is transforming the learning landscape for companies. In today’s fast-evolving world, businesses need to continuously upskill their teams, and leveraging AI is the superpower that can make it happen. From personalized learning paths to real-time feedback, AI is opening up a new era of corporate training. But with great power comes great responsibility—ensuring that AI-driven learning aligns with both regulatory frameworks and ethical standards is key to its success. Check out the full article to dive into how AI is shaping the future of learning and what it means for companies and employees alike. #AI #CorporateTraining #AIEthics #FutureOfWork #LearningAndDevelopment #AICompliance

8

1 commento

Are you ready to attend the course of Management & Organization in Digital Economy in Università Cattolica del Sacro Cuore? We are waiting for you on September 18th with some interesting news because we are always close to #innovation that runs at incredible speed. Through an evolutionary approach, the course introduces and develops the fourth industrial revolution (#Industry4.0), aware that the 5th and 6th revolutions are ready to unveil. It also aims to survey the main changes occurring in the relations between market and enterprises. In detail, the course analyses the evolutionary processes taking place in the #management and #organization of enterprises mainly due to the introduction of #digitaltechnologies which force and accelerate the #transformation and innovation of companies. As first news the course will dedicate a specific session to #ArtificialIntelligence which shifts again company's ground posing doubts and issues to figure out. The others will follow in the next post. Stay tuned! Elisa Martina Martinelli Annalisa Tunisini Tzannis Alessandra Luciano Cantoni Davide Marasco Marco GILETTA

35

Want to discover how Artificial Intelligence can inform and improve language learning? Have a look!

3

ESSERE LEADER AI TEMPI DELL'INTELLIGENZA ARTIFICIALE Con Stefano Novaresi, ad di Knapp Italia e Prof a contratto in un Master dell'Università Cattolica, abbiamo affrontato un tema cruciale. Cosa devono fare i leader di fronte allo sviluppo esponenziale dell'AI? Se i modelli più evoluti riescono a consigliare la migliore strategia produttiva, commerciale o di marketing, e riescono a gestire piani finanziari ad una velocità sovrumana, quale spazio resta a chi detiene la leadership? La risposta risiede sempre nella differenza di fondo tra uomo e macchina. Alle macchine mancano consapevolezza e coscienza, per citare il grande Federico Faggin. Vincono il lato umano, l'empatia, la capacità di creare nel team di lavoro un clima che faccia funzionare il tutto lasciando il "telecomando" nelle mani dell'uomo e non delle macchine. Che sono sì delle preziose alleate di un leader ma non potranno mai sostituirlo. #AI Stefano Novaresi Federico Faggin #OpenAI #Gemini #Anthropic #xAI #Copilot KNAPP

6

I am very happy because on Thursday I introduced by video conference the official launch of a beautiful new research book on collective living. It is the result of a collective mixed-method research published by Feltrinelli, "Collaborating and Dwelling. The Right to Housing in the Metropolis for New Generations," edited by Silvia Cafora. The book contains two of my chapters. It is in Italian, so not an easy read for many. https://lnkd.in/eJJuXhch It is a research promoted in collaboration with the Fondazione Giangiacomo Feltrinelli , the Fondazione Housing Sociale and the Fondazione Cariplo, with mixed methods, with one part opinion survey on a reasoned sample, one part with qualitative method based on working groups and collaborative analysis of projects. We investigated interest in forms of collective living, ways of fostering living in large metropolitan areas with possibilities of combining one's own house in suburban area and a shared house in the central city, but also issues related to housing discrimination, undivided ownership, demercification of housing, as well as different representations of collective living, student living, and much more. I served on the scientific committee of the research and wrote two chapters: - Vitale, T., Cafora, S. (2024).Introduction. Fluid dwelling in cities and metropolises that are not fluid at all, in Silvia Cafora (ed.), Collaborating and dwelling. The right to housing in metropolises for the new generations.Giangicomo Feltrinelli Foundation, Milan, pp. 11-19). ISBN: 978-88-6835-517-3. - Cafora, S., Vitale, T., & Ferri, G. (2024).Young people's interest in collaborative housing models, in Silvia Cafora (ed.), Collaborating and dwelling. The right to housing in the metropolis for the new generations.Giangicomo Feltrinelli Foundation, Milan, pp. 39-48. ISBN: 978-88-6835-517-3. If you are interested you can easily download from my Academia page: https://lnkd.in/ekqeXsFq The whole book is in open access on the Feltrinelli publishing house website, it is very nice and interesting, here is the link to the page: https://lnkd.in/eJJuXhch Preface by Massimiliano Tarantino Introduction by Tommaso Vitale (Urban School of Sciences Po & CEE - Centre d'études européennes et de politique comparée) & silvia cafora (Politecnico di Torino) With texts by Ramona Boglino, Massimo Bricocoli, silvia cafora, Francesca Cognetti, Igor Costarelli, Ludovico Da Prato, Giordana Ferri, Rossella Ferro, Erica Mangione, Silvia Mugnano, Loris Servillo, Francesca Spigarolo, Sara Travaglini - DAR, Tommaso Vitale. Sciences Po Research Summaries have appeared in major Italian weeklies and newspapers. The research was presented at the Milan Association of Architects last Thursday, and will be presented in Turin (with a chance) to attend remotely next Thursday, May 30, at 5:30 p.m.: https://lnkd.in/eZHcqke5

95

1 commento

With the final presentations of 18 fantastic students from all over the world, yesterday we concluded a challenging course of Product Strategy and Omnichannel Customer Experience at POLIMI Graduate School of Management. All the students worked on the retail innovation design in an international perspective, their imagination was corroborated by some methodological frameworks, different from the usual ones in international marketing: their results have far exceeded my most optimistic expectations. I then try to summarize few concepts on which all the students have investigated. 1. (R)evolution of B&M retail is closely linked to the innovation of the product/service system. Which unfortunately is so difficult to happen. Thanks to the very rapid inurement to new sales channels by the New Gens, investments in omnichannel require a coherent product ecosystem first (it will certainly not be fireworks in the B&M digitalisation that will make people buy more books, clothes, or food - proof is the recent Amazon's reversal of its self-checkout project). The metaverse is not and will not be a sales channel, but something else and yet to decipher. The marketing mix is ​​more alive than ever, in its coherence among the various levers. 2. Proposing a focus on the mere consumer experience to optimize B&M retail is unfortunately pure sophistry. There are too many examples of flagship stores where the imagination regarding the experience has gone in a direction completely disconnected from common sense and the real customer needs. An evident example -in my opinion- is Starbucks, which has certainly invested a lot in its in-store CX without indeed generating an actual impact on the habits. The strangeness of Milanese citizens to the reserve roastery of Piazza Cordusio shows the total misunderstanding of what Milan is, of its codes of behavior, its rituals, its no-frills pragmatism. 3. For B&M innovation, the main theme is not just that of Omnichannel or CX, but mostly of value creation. The customer does not want only innovative digital tools, but engaging, dense, multisensorial, may I say human experiences, not experiences as such. There are open fields for creativity in this sense (even if the Design Week 2024 has demonstrated that the mainstream cowardly stands on the narrative of the ephemeral - exact opposite of the value creation). It is no coincidence that it is so hard nowadays to easily identify a recent, excellent brand temple. 4. Product innovation and retail innovation will always play four hands: and there is a great need for young creative minds in this direction. In the pic, around me, the best possible wits! I would also take this chance to thank Ivana Andronaco, with her usual support and really enormous patience towards me, allowing to work in the most welcoming condition as rarely happens elsewhere (POLIMI confirms that it hosts an exceptional staff, from IT to general services – you all rock guys!). It was wonderful working with you!

113

11 commenti

Exciting news! Italian universities are gearing up for the 2024/25 academic year with 162 new course proposals approved by the National University Council (Cun). Among these, 11 courses focus on #sustainability (think green initiatives) and there are six additional courses in the field of #medicine. While artificial intelligence isn’t explicitly in the course titles, it’s still a hot topic, subtly woven into several proposals. It’s heartening to see universities adapting their offerings to address the ever-evolving needs of our society. #HigherEducation #Innovation #greentransition #AI #digital

6