Danilo Fragale

Emerging Italian car rental brand, Locauto, lets their logo shine in new TV campaign. The logo-centric ad crafted by McCann Worldgroup Italy and distributed by UM Italy brings speed, simplicity, and customer satisfaction to the fore while using the brand’s logo to disrupt advertising norms. Alessandro M. Sciortino, Chief Creative Officer MW Italy, says: “When you’re a challenger car rental brand with a strong promise and you want to make remarkably renowned, you want to play it easy, fun and memorable. And that’s exactly what we wanted: you see this logo, you think “easy and fun. I guess this piece makes the point quite nicely." Read more in LBBonline - Little Black Book: https://lnkd.in/efENKetb

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👉🏻We offer a new service to help SMEs become Benefit Corporations. 👥 Today, we present the case study of ReputationLab .   ♻️ The objective was to transform Reputation Lab into a Benefit Corporation, aimed at fostering a sustainable corporate culture, empowering the team, attracting top talent, and contributing to community development. 📍Along with the company’s team, we identified several key points to determine the social goal to be added to the bylaws: - Corporate culture: Cultivating an innovative and sustainable culture through effective communication and the implementation of responsible business practices. - Team empowerment: Developing employee skills, creating a stimulating work environment, and promoting professional growth. - Talent acquisition and retention: Establishing Reputation Lab as a preferred employer for skilled professionals, both locally and nationally. - Community impact: Contributing to the social and economic uplift of the local community through capacity building and community engagement initiatives. 💪🏻 Reputation Lab, with @Santina Giannone's team, demonstrates a clear commitment to align economic goals with a strong social and environmental impact. Becoming a Benefit Corporation signifies a tangible step towards sustainability and a new economy.  👇Browse their web to know more about them --> https://lnkd.in/djsUmBB SPOILER: you'll find a little about e4g inside! #benefitscorporations #reputationlab #empowerment

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SAVE THE DATEEEEEE!

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▶️ Il Ruolo dei Social nell'Ecommerce del Futuro 🗯️ Roberto "Popy" Nardini, Facebook and Instagram Marketing Expert at ADV+ | Keynote Speaker Guarda l'intervista completa 👉 https://lnkd.in/dyHH4wqd #ecommerce #strategy #advertising #AI #tech #social #contentcreation #ilfuturodellecommerce

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Rimani al Passo con i Tempi: Le Ultime Tendenze del Social Media Marketing da Conoscere! Mentre attraversiamo il 2024, rimanere aggiornati sulle ultime tendenze del social media marketing è cruciale per mantenere un vantaggio competitivo. Ecco le principali tendenze da conoscere: Dominio dei Video in Breve Formato: Piattaforme come TikTok, Instagram Reels e YouTube Shorts stanno aumentando vertiginosamente in popolarità. Video brevi e coinvolgenti catturano l'attenzione e generano alti tassi di interazione. Ascesa del Social Commerce: Acquistare direttamente attraverso le piattaforme social sta diventando la norma. Funzionalità come Instagram Shop e Facebook Marketplace rendono più facile per i brand vendere prodotti direttamente al proprio pubblico. Aumento dell'Utilizzo di AI e Chatbot: L'intelligenza artificiale e i chatbot stanno migliorando il servizio clienti e personalizzando l'esperienza degli utenti. Questi strumenti possono gestire richieste, fornire risposte immediate e persino raccomandare prodotti. Contenuti Effimeri: Le Stories su Instagram, Facebook e Snapchat continuano a essere popolari. Questo tipo di contenuto crea un senso di urgenza ed esclusività, incoraggiando un coinvolgimento immediato. Focus sull'Autenticità: Il pubblico cerca contenuti reali e autentici. I brand che mostrano autenticità, trasparenza e un tocco umano hanno maggiori probabilità di costruire fiducia e lealtà. Collaborazioni con Influencer: Collaborare con gli influencer rimane una strategia potente. In particolare, i micro-influencer stanno guadagnando terreno grazie ai loro pubblici di nicchia e altamente coinvolti. Privacy dei Dati e Marketing Etico: Con l'aumento delle preoccupazioni riguardo la privacy dei dati, i consumatori sono più inclini a supportare brand che danno priorità a pratiche di marketing etico e trasparenza. Integrando queste tendenze nella tua strategia sui social media, puoi assicurarti che il tuo brand rimanga rilevante e coinvolgente in un panorama digitale in continua evoluzione. Resta aggiornato, resta informato e rendiamo il 2024 un anno di crescita e innovazione! Affidati a noi: vanguardmedia.it Segui: Vanguard Media #TendenzeMarketing #SocialMediaMarketing #DigitalMarketing #Tendenze2024 #Innovazione #StrategiaDiBrand

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🚩14 Nov 🚀 Sparkle your AI knowledge to boost your business, by attending AI Live event in Rome! Not enough? Check out below 4 reasons to get your slot 👇

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🎙️ Let's talk about new digital trends. We Are Digitals #wearedigitals #contentcreation #socialmediamarketing #contentstrategy #intelligenzaartificiale #ai #leadgeneration #marketingstrategy

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🔥🔥🔥 PORTFOLIO NEWS 🔥🔥🔥 ContentRadar is out of closed beta. Congratulations to Katia & Riccardo 🥂 👉 #ContentRadar streamlines creating, repurposing, and distributing content on LinkedIn and #X, for both graphics and text. 👉 You can now manage your content for LinkedIn and X faster with AI 👉 No more switching between the tools and platforms to keep your content calendar up and running 👉 ContentRadar is building the mission control for B2B Marketing teams all around the globe, to better ideate, create, collaborate, and track inbound marketing - all in one single workspace Stay tuned! 👀 #marketing #ai

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In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory - Influencer Marketing Agency. Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape. You will learn: ✅︎ The value of influencer marketing. ✅︎ The benefits of long-term partnerships with influencers. ✅︎ How B2B brands can benefit from influencer marketing. ✅︎ How to measure the impact of influencer marketing. Listen on Apple Podcasts: https://lnkd.in/gwBbdqvv More episodes to listen and subscribe to: https://lnkd.in/guVmtp7T #B2BBrand180 #b2b #podcastmarketing #influencermarketing ##branding #strategy #millagency #lindafanaras #alessandrobogliari #influencermarketingfactory

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Sblocca il potere dell’IA per alimentare il successo del tuo marketing. Unlock the power of Al to fuel your marketing success. #NexusMarketing #NexusCreatives #wegotit #redefingpossible #digitalmarketing #design #marketing #nexus #marketing #solutions #obsession #ia

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🎥 Curious about transforming your marketing strategy? Watch this! We will give you a peek into our workshop at Intersections 2024: "Programmatic: L’arte della pianificazione per una strategia omnichannel." 👥 Led by our experts Francesco Salanitri and Matteo Ferrario , the session covered: 👉The growing impact of digital audio for precise targeting 👉Winning strategies for retail (GDO) and travel industries 👉Pro tips to supercharge your omnichannel marketing 👉 Don’t miss out—watch the full workshop here: http://bit.ly/4fvKdU7 #Intersections2024 #ProgrammaticAdvertising #OmnichannelStrategy #Tangoo

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🇮🇹 I am thrilled to announce that Air Label Score has officially launched its certification program in Italy!🚀🚀🚀 As co-founder, I am incredibly proud to see our mission of promoting cleaner air quality and product transparency reach Italian households🏠. The level of interest and enthusiasm has far surpassed our expectations, with extensive coverage across Italian media outlets, confirming just how important this topic is to consumers. It’s no surprise, given that 71% of Italians believe that cleaning products can impact their air quality. This growing awareness highlights the need for transparency in product emissions, not only in the home and personal care sectors but as a broader commitment to a healthier living environment. We are confident that Italy will become a major market for Air Label Score certification, setting a strong example for others to follow in prioritizing transparent products. Check out this article in "La Repubblica" for more insights into the impact our certification program is already having in Italy 💚A heartfelt thank you to everyone who has supported us on this journey. 🙏🙏 #AirLabelScore #Certification #AirQuality #Italy #Emissions #Transparency #Innovation

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Roll your marketing strategy into high gear - windows down, ideas up. Portiamo le strategie di marketing a un livello più elevato - finestrini giù, idee su. #NexusMarketing #NexusCreatives #wegotit #redefingpossible #digitalmarketing #design #marketing #ecommerce #nexus #marketing #solutions

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Digital advertising is rapidly evolving, and motion design is now more essential than ever for capturing your audience's attention. It helps brands tell compelling stories through standout animations, enhancing visual appeal, optimizing user experience, and driving higher engagement and conversion rates. In a world where attention is limited, motion design is a must-have strategy that brands can’t afford to overlook. If this resonates with you, check out Paolo Fratangelo's latest article in our Tangoo Confidential column on Engage #tangoo #MotionDesign #CreativeStrategy #DigitalAdvertising

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