Claudia Collu

Is your feed ready for Google's changes in 2025? You'll find out in the 4th Next Level Ecommerce Webinar! Last time, Gianpaolo Lorusso and Dario Zannoni explained everything about the rapid changes in Google and Meta for Ecommerce advertisers. This time, Andrew Lolk, one of the top 25 most influential PPC experts, will give a practical session about advanced Google Shopping feed optimizations. He will also share his feed optimization template with all registrants. 📅 December 10th | 4 pm (CET) Register here: https://lnkd.in/eQR_mhhP Unfortunately, I won’t be co-hosting this session, as I’ll be tackling a different kind of 'feed management' challenge at home…🍼 But you’re in great hands with Andrew and Jules.

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London, Berlin and now Milano!!! The European Loyalty Association (ELA)'s 2024 tour of Europe, has a final stop on the 7th of November. We opened registrations last week and this happened!!! If you are a loyalty and CRM professional and live in Italy, join the meeting by becoming an ELA member (then it's free 😉 ). If you are an ELA member who speaks and understands Italiano... unisciti a noi! Registration link in comments If you are a loyalty solution provider and want to get involved, let me know. We have 4 opportunities left 😢 Ci vediamo a Milano gente!!!! #customerloyalty #crm

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Two inspiring days for Delex Digital at Marketing Business Summit with a lot of great SEO and Analytics pros. It was one of the few international marketing events in Italy. One of the most valuable points, together with the technical ones, are the relationships. It was really nice to meet you all! See ya soon! 🚀 #mbsummit2024

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App Store Optimization: Defining ASO and Its Significance Intero Digital https://lnkd.in/gP-HvCSt

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𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗦𝗮𝗮𝗦 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝘀 $𝟰𝟭.𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯 In 2023, Italian SaaS businesses reached an impressive milestone, generating a staggering $41.5 billion in revenue. This growth highlights Italy's dynamic role in the global SaaS industry, driven by innovative technologies and digital transformation across various sectors. The rise in demand for cloud-based solutions, automation, and seamless integration has paved the way for Italian SaaS companies to thrive. #SaaS #TechLeaders #BusinessGrowth #Upselling #ARR #CustomerAcquisition #Growth #SaaSGrowth #TechTrends #BusinessGrowth #StrategicPlanning #FinanceLeadership #BusinessGrowth #SaaS #BusinessGrowth #Innovation #StartupFunding #SaaSGrowth #BusinessSuccess #Innovation #RevenueRetention #CustomerSuccess #TechTrends #SaaSStats #SaaSStatistics #SaaSContentTips #SaaSContentMarketing

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How can we make online experiences better? How behavioral science helps us understand users better? Well, we have the answers ✨ 🎧 Tune in at our latest podcast episode, as Layshi Curbelo and Roberta Capellini explore this strategic topic ⬇

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At ATTIMO.AI your needs, as a service-based business owner, will always be number one to us! During our pre-launch, we're still looking to nail down our messaging even further. Our company ATTIMO.AI - Every Moment Counts ('attimo' is Italian, for 'moment'), is replacing costly call centers, appointment bookers, and sales reps/departments. Think for business in the following industries: home repair, coaches, therapists, insurance agents, real estate, private trainers, housekeeping, car repair, etc. Our current clients almost immediately improve their business revenue, because they are not missing any calls anymore from prospects, and current customers. Adding to that, we can train Attimo.AI to book qualified sales calls for them, so they save a ton of time, by not getting on the phone with unqualified leads. Since our AI (and we've done the tests and have case studies) can help improve operational efficiency in several ways, we want to nail down ONE particular problem we're helping YOU solve and that we focus on throughout our marketing messaging. As such, my question for you is: + Would you be more interested in the customer service side of our AI technology, or the part where we can book qualified sales appointments with prospects? + Or neither and do you experience an entirely different operational, or sales problem that you think our AI can help solve based on what I wrote? Thanks in advance for your help!

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🚀 Get Ready for Marketing Business Summit 2024! 🚀 Don't miss out on November 15-16, 2024, in Milan, where the Marketing Business Summit will bring together SEO powerhouses for two days of advanced digital marketing insights. This year’s event will deliver actionable strategies that will reshape your SEO for 2025 and beyond. 💥 Meet the Experts! 💥 Here’s the complete lineup of top speakers ready to share their expertise: Arnout Hellemans – Advanced SEO insights, covering JavaScript SEO auditing, Core Web Vitals, and technical SEO prioritization. Lauren Henley – A leading voice in Link Building and Digital PR, with strategies to drive backlinks and maximize link equity. Gianluca Fiorelli – Discover his SEO recovery case study post-Core Update and avoid common SEO mistakes. Omi Sido – This year's moderator and SEO consultant will ensure discussions stay impactful and focused on real-world SEO tactics. Lily Ray – Expert in live SEO site analysis and advanced tips during real-time Q&A. Marco Giordano – Specialist in SEO strategies for improved Analytics, Content Management & SEO Samuel Schmitt – Learn how he doubled traffic with topic clusters and BOFU content strategies in his SaaS business case study. Craig Campbell – Presenting a groundbreaking case study with innovative SEO methods that yield exceptional results. Gus Pelogia – Master the art of SEO A/B testing for large websites with actionable insights. 🔥 What to Expect? Hands-on sessions covering advanced SEO topics Real-time case studies with actionable takeaways Networking with top digital marketing professionals 🎟️ Hurry! There are limited discounted tickets available. Don’t miss the chance to reshape your SEO strategy and unlock your site’s full potential in 2025. 👉 Secure your spot now https://lnkd.in/dvNqQtsh

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The future of advertising is AI-powered! 🎨 Lots of new Google Ads features announced at the Google Marketing Live 24! 🚀 Roundup of announcements > https://lnkd.in/dgdVCYzv

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In Episode 9 of the UpYourStack Podcast, I discuss how Beefree's innovative design tools, led by CEO Massimo Arrigoni, are revolutionizing email and landing page creation for marketing and operations teams. Their tools streamline asset delivery, enhance collaboration, and integrate seamlessly with HubSpot, providing a comprehensive solution in one platform. This episode emphasizes efficiency and effectiveness in workflow optimization. If your team aims to enhance email and landing page design processes, this insightful conversation is a must-listen! Links in the comments section to listen to the podcast in your preferred format.

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During my last visit to Rome, Italy, I saw some important details in the community I joined about influencer marketing. In Italy, influencer marketing has become a rapidly growing trend in recent years. Italian influencers typically wield influence in various fields such as fashion, beauty, travel, and food. These influencers reach a wide audience, making them a significant marketing tool for brands. Instagram, in particular, has emerged as the primary platform for influencer marketing in Italy. Italian influencers in fashion and beauty showcase products and styles, exerting considerable influence over their followers. Additionally, travel and food influencers introduce Italy's rich culture and gastronomy, providing a valuable platform for brands. For influencer marketing to be effective in Italy, brands must carefully select the right influencers and plan collaborations thoughtfully. Influencers with the right target audience can effectively promote brands' products or services. However, transparency and credibility have recently become prominent issues in influencer marketing in Italy. Problems such as lack of clear disclosure of advertisements or influencers sharing inauthentic content undermine trust and reduce consumers' confidence in influencer recommendations. Therefore, transparent and honest collaborations between influencers and brands are crucial for long-term success. #influencermarketing #fumiqocom #italy

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Are you ready to skyrocket your sales before the year ends? Don’t miss our exclusive webinar with two incredible speakers: Alexandru Birleanu and Valentine Leroy 😎 —find out how Trustpilot and TikTok can help you turn your traffic into paying customers! P.S. The webinar will be in Italian! 😉 Why join us: 🔥 Learn advanced strategies and real-life success stories to get real, measurable results. 💡 Get insider tips and tricks to level up your online presence and boost your sales fast—before your competition does! There's still time to crush your year-end goals! Join us: https://lnkd.in/ectxSRh2 #TrustpilotItalia24 Trustpilot Italia

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More details about our benchmark marketing campaign in Malta - "Bringing the heat" 🔥 🌶 🤓 Traditionally, it's understood that B2B and B2C target audiences have different needs and preferences. Therefore, it's generally believed that the communication strategies for each should also be distinct to effectively engage these different audiences. 🤓 However, in this campaign, we proceeded from the understanding that regardless of what is being purchased, the final decision is made by a person. And no matter the context in which a person makes a decision, it primarily comes from understanding the value the product provides. Here, not only rational factors are important, but emotional ones are as well. Therefore, we decided to add hints of the bright emotional elements in the traditionally rational B2B communication 🌶 And got impressive results! 🔥 https://lnkd.in/dKsQTAhH

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What an honour to be mentioned in Aleyda Solís #SEOFOMO. If you are not subscribed, you can do it with this link 👉 https://lnkd.in/dmwcwn2A

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We get it, no one likes receiving unwanted emails. That's why at GOdigitaly, we make sure to respect our subscribers' choices. Our data-driven approach allows us to segment our email lists and send targeted emails to specific audiences. We value your subscriber's time and inbox space, and we want to only create emails that are relevant and resonates to your audience. Join our community of satisfied eCommerce businesses and let us help you grow with effective email marketing strategies. #GOdigitaly #eCommerce #Klaviyo

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It's here! ReplyMind launches on the Google Play Store! We're thrilled to announce the official launch of the ReplyMind mobile app on the Google Play Store! This is a huge milestone for our team, marking the culmination of months of hard work and dedication. Remember that nagging problem we all faced with crafting impactful replies? ReplyMind started as a simple idea to address that very issue. We turned it into a Chrome extension that helped countless users, and now, we're bringing the power of ReplyMind to your mobile devices! Here's how we aim to make your life easier: - Save your valuable time ⏰ - Improve your engagement with like-minded people - Build organic relationships with potential clients and partners We're also launching on Product Hunt on May 27th, and we'd love your support! Upvote us and spread the word to help us reach even more users. We can't wait to hear your feedback and see how ReplyMind transforms your social interaction game. As a brand new app, we expect there might be some bugs or areas for improvement. Your feedback is incredibly valuable to us, so please don't hesitate to share your thoughts! Download ReplyMind on the Google Play Store today! And, see you on Product Hunt on May 27th! We appreciate your support! https://lnkd.in/g4HuQpp6 #ReplyMind #MobileAppLaunch #ProductHuntLaunch #Aitools

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Let's meet ! marketgoo will be at #WCEU in Torino If you're a web host or an agency, you know how crucial it is to unlock customers’ wallets through insights and targeted messages. Imagine delivering hyper-tailored messages and perfectly timing your interactions to meet each customer's unique needs. This can significantly boost their satisfaction, retention, and lifetime value. What insights do you wish you had about your customer base? Share your thoughts with us, and we might make it happen with mDI! We’d love to show you the incredible insights we can derive from YOUR data... and it’s as easy as 1-2-3. Curious? Ask me how! Let’s meet! DM me https://lnkd.in/dqmsUW8D

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Amazon's Search Results: A Dynamic Arena Between Paid and Organic Visibility! Let's have a look at the Italian ☕ category! The visibility landscape on Amazon changes at lightning speed, with search results constantly reshuffled between paid and organic placements. Monitoring this dynamic is crucial for brands aiming to dominate their categories. 🏆 Take Caffè Borbone, for instance—an exceptional example of stability as the undisputed leader in both coffee pods and capsules categories in Italy throughout the entire month of October. ❓Meanwhile, Lavazza, a giant in the coffee world, surprisingly falls short of appearing in the top rankings. Notably, very few brands manage to maintain a stable position between paid and organic visibility. One standout performer in this regard is GIMOKA GROUP, which has demonstrated consistent visibility across both formats. This underscores the importance of tracking brand visibility against the most searched keywords for each category and subcategory. Real-time insights into how your brand performs compared to competitors can provide a decisive edge. 💡Looking at the performance graphs, one can’t help but wonder: did you expect this outcome, especially in such a key category for Italy? The absence of some big names in the top 3 is certainly striking. Perhaps it’s a reminder of how the online marketplace offers opportunities for agile players to shine—while even well-established giants can miss out without a finely-tuned strategy. So, what do you think? Are these results surprising, or were they bound to happen? And for coffee lovers: is this what you expected from the Amazon coffee category? Let me know! #Amazon #Ecommerce #DigitalMarketing #ShareOfVoice #BrandVisibility #AmazonAdvertising #RetailMedia

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