Chiara Pasetto

💡 What makes a luxury brand truly desirable in 2024? Recent report on luxury branding from Accenture #LuxeEternal makes a deep dive into this subject. A few points that I would keep on my radar: 🔖 It’s no longer just about exclusivity. To captivate today’s consumers, luxury brands must embrace a bold, future-focused strategy seeking genuine relevance to changing nature of brand desirability 🔖 Build a digital backbone of your brand that amplifies creativity and leverages data-driven insights for personalization of customer experiences 🔖 Champion sustainability where ethical practices, durable design, and transparent supply chains are non-negotiable 🔖  Select and hire talent based on the promise of your brand DNA   And how's your brand reshaping desirability for the future? #LuxeEternal #Accenture #LuxuryBranding #luxury #desirability

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"Artisanal skills — and the artistry they produce — are at the core of ‘Made in Italy’. This centuries-old know-how is what justifies Italian suppliers’ high price points, and keeps luxury brands on their client books. But today, these skills are at risk of disappearing. According to a recent report by Italian luxury association Altagamma and the Italian Union of Chambers of Commerce, the Italian high-end fashion sector will need to hire 75,000 technical/vocational roles between 2024-2028 in order to meet projected demand. Based on current recruitment rates, only half of these roles will be filled. “Manufacturing talents are the most precious intangible assets for high-end Italian brands,” says Altagamma chairman Matteo Lunelli." per Vogue Business After working for mostly Italian Luxury Brands, what do you think could be the solution to save this artisanal, necessary know how?

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And staying with Sarto, something entirely different. This time, a rewrite of the brand's sustainability page, which went on a Sarto newsletter with this email-only intro, as I felt that the immediacy of the sustainability page's opening paragraph needed loosening up for the inbox. "To get faster on the bike, you have to put in the work behind the scenes, often solo, away from the spotlight and the warm camaraderie of the group ride. The same could be said for the process of building custom bikes. But instead of seeking speed, our long-term goal is greater sustainability. To learn more, keep scrolling, or click through to see our updated sustainability page."

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HERE WE ARE This morning, I was asked what I foresee for the Fashion industry in 2025. The article published by #MilanoFinanza highlights a possible recovery starting from the second half of next year, focusing on the financial aspects of the sector. From my perspective, which is nourished daily by feedback from professionals in the creative, production, and distribution sectors, the outlook appears less optimistic. The ongoing crisis has already been decimating important brands and companies for months. However, what I foresee with certainty is an acceleration in the adoption of new Artificial Intelligence tools. These tools, while posing challenges for those who fail to update and adapt, will also bring enormous opportunities: cost reductions in various areas of the supply chain, coupled with a significant qualitative improvement in results across multiple fields. As #MarcoBizzarri asserts, and as valuable entrepreneurs have taught me over the years, it is precisely during the most challenging times that great successes can be achieved. This revolution, now irreversible, will radically transform the Fashion and Luxury sectors. Personally, I hope this change will also lead to a recovery in terms of image and quality, regaining what has been lost in recent times. One thing is certain: whether by 2025 or 2026, there is no turning back! #fashionnews #fashionluxury #fashionrevolution

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Flos B&B Italia is an #ecosystem of iconic brands that share a common echos but each is fiercely independent 👏👏 Daniel Lalonde, the CEO of Flos B&B Italia Group, tells us why he’s bringing lessons from #highfashion and #luxury into the world of design. As more and more luxury brands are looking for expanding into high-end furniture design business to promote their unique #brandedlifestyle worldwide, sector #consolidation in the luxury furniture business will be one of the most important trends in the luxury space to be watched in the near and middle term! #luxurydesign #familybusiness

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🌟 Exciting insights from #Coty CMO Stefano Curti on redefining beauty standards! In his leadership of the "#UndefineBeauty" campaign, Stefano is challenging outdated norms and advocating for inclusivity and diversity—a movement beautifully exemplified by Billy Porter https://lnkd.in/giryFv4J. 📚 In my new book, "The Future-Ready Brand," Stefano shares how this initiative not only aligns with Coty's values but is also setting a new industry standard, particularly resonating with Gen Z. Let's celebrate those who lead such transformative changes and inspire us to think differently about beauty! #Leadership #Innovation #BrandStrategy

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The value of the personal luxury goods market is set to erode by 2% this year, despite long-term positive fundamentals, as revealed in the 23rd edition of the Bain & Company Luxury Study, released in collaboration with Italian luxury goods body Fondazione Altagamma. With the luxury market tightening, unlocking long-term growth will require brands to reimagine their purpose and prioritize craftsmanship, creativity, and distinctive brand values. In 2025, the focus will intensify on performance improvement and seamless tech integration. Read our full analysis here. https://atbain.co/40PelFz

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Dear friends, peers and colleagues.   After three amazing decades in #luxuryretail at #poloralphlauren #hugoboss and #giorgioarmani working with the most beautiful product, in gorgeous work environments and with incredibly talented people, I have come to learn of an ugly, insidious evil that I cannot turn away from. #humantrafficking is now the largest global criminal enterprise and has so many far-reaching tentacles such as #sextrafficking #childsexualabusematerial #illicitmassage #sextortion to name a few.   90% of women who are trafficked were sexually abused in their youth 42% of the women are trafficked by a family member 80% of women will return to their trafficker if they don’t have a safe place to go   I am now involved with Onehope Refuge, a nonprofit safe home for women escaping sex trafficking with their children. On any given day, survivors are involved in trauma-informed counseling, continuing education opportunities, life-skills training, and/or faith-based devotions. Research shows it takes a minimum of two years to stabilize, restore and recover from the severe and complex PTSD experienced by sexually victimized women. Onehope’s holistic care model was designed with this data in mind. Simply put, we are in it for the long-haul. The stories of #healing, #growth and #love are truly extraordinary, and the children playing, going to school and being tutored give us all hope for a better future.  Recently, Onehope Refuge kicked off our first-ever year-end defendHERs giving campaign. If you can give/support, please consider. Our vision is to grow from two safe homes to a private campus of duplexes situated on a scenic, bucolic property in/by the year 2026. Every single contribution is meaningful and makes a difference for women and children desperately trying to escape their circumstances. Learn more about our case for support here: https://lnkd.in/e2znVMhN Follow along with our journey on Facebook: https://lnkd.in/eytXXu_w Thank you for the many years of joy throughout my career and I appreciate any amplification or support you may give in the future. Peace!  Vince #extraction #advocacy #safehomes #demandreduction #traumainformedcare #nonprofit 

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Are brands lifecycle getting shorter? This is a very interesting article Let’s start with a key fact: ‼️According to management consultancy McKinsey & Co., the life expectancy of an S&P 500 company in 1935 was 90 years. In 2010, it was 14 years! Andrew Ross, senior advisor and venture partner at XRC Ventures, stated that: “You need to get in earlier and be much more cognizant of the prices that you’re paying and your terminal value assumptions. Most important, you need to be more aggressive on portfolio management and resource allocation, including divestiture.” 10 investors give their POV in the article. ✅ODILE ROUJOL, Founding Partner, Fab Co-Creation Studio Ventures says that ‘The market is fragmented, and there are so many brands now. The ones that will stay for decades, if not centuries, are the ones fixing big problems with their products, making people feel they belong and offering a unique experience.’ I’m not in investor (yet) but I truly believe what she saying. Brands that capitalise on quick trends and opportunities will be most likely to disappear from retail and social. We’ve seen multiple celebrities and influencers brands come and go. They launch with no plans for the future or even a genuine POV on the category. ❗️One additional point brought in the article: younger consumers are less loyal to brands, they can bring brand to high success and then walk away… onto the next…💯 Today marketers and new brands are nothing but obsessed with GenZ (and soon Gen alpha), who are very fickle. Meanwhile Gen X is still kicking and living their best life, with higher level of disposable income, more brand loyalty… and yet that target continues to be overlooked by many beauty brands. 🤷🏾‍♀️ Yes sometimes, I feel very unseen and unheard by the beauty industry 😂 https://lnkd.in/e7d-UTab

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When your Branding and Positioning are Linked to Strategy the results are powerful. How Milan #Italy based Prada Group are defying the downturn. Business of Fashion notes "the Milanese group reported 9 month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu which recorded a 105 % jump in sales! In general the #luxury sector has faced a significant global slowdown particularly exacerbated by the slump in China and flat sales in the USA. The biggest luxury group in the world, LVMH shares have fallen more than 15% this year. Kering shares are down more than 40% this year and the company has warned that profits would be have this year due to very poor performance at GUCCI. Back at Prada however it appears the brand is firing on all cylinders, and their Miu Miu brand is being worn by everyone from young Asian pop starts to Nicole Kidman. “We are operating in a challenging environment for the entire luxury value chain,” said Prada group chair Patrizio Bertelli. “Nonetheless we continue to see opportunities for our brands and we remain committed to our investment plan in retail, technology and industrial capabilities.” Prada SpA which lists on the Hong Kong Stock Exchange (ticker: HKG:1913) shares are up 35.19% YTD and 133.07% over the past five years as at 31OCT. In terms of #Strategy what I think is most interesting to consider is how carefully both the PRADA and MIU MIU brands have targeted their segments and ensured the positioning and customer experience align so closely with the Strategic intent and client expectations. Even as the fashion and especially luxury segment face a downturn, the group are able to buck the trend and deliver significant results (note: as have Milano based Moncler Group with both their eponymous brand and the newer acquisition of high performer Stone Island.) So many iconic brands are based in Italy, a few of which are included in this picture below- which ones jump out at you and create that powerful emotional connection? Why or Why not? Have you, your funds, or your companies ever invested in Italy? So many rich opportunities for global platforms and world class innovation. Strategy is Mastery.

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It’s not every day that one of the world’s most trusted skincare brands gets a dedicated feature in Vogue Italia! This story highlights Cetaphil’s Moisturizing Cream, a true icon for sensitive skin. For decades, Cetaphil has been a quiet hero, celebrated by dermatologists and loved by millions for its simplicity and efficacy. But when a prestigious publication like Vogue delves into how this humble product creates a protective, deeply hydrating barrier with ingredients like niacinamide, glycerin, and sweet almond oil, it’s a moment worth celebrating. Why is this notable? 💡 It reflects a cultural shift. Products that were once simply “trusted by doctors” are now gaining luxury recognition. 💡 It reinforces our core mission. Beautiful skin doesn’t need to be complicated—it just needs care. As we continue connecting with our global community, it’s heartening to see this kind of acknowledgment in spaces that shape beauty trends. Grazie, Vogue Italia, for recognizing the timeless power of Cetaphil. Here’s to many more moments like this! Stefania Fabiano Xavier D'Hoore Gerry Muhle Sebastien Perlo Amar Arjun Dodie Itaoui #Cetaphil #VogueItalia #SensitiveSkinCare #DermatologistRecommended

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#ELF is investing 25% of its net sales in #marketing this fiscal year. According to the CMO of the brand, Kory Marchisotto, this incremental marketing investing is working as “We have a very simple philosophy: Do more of the stuff that’s working and stop doing the stuff that isn’t.” This applies to the marketing investment as well as the platforms where you invest. A smart and flexible strategy which is bringing exceptional results, indeed! https://lnkd.in/du-9K-fH

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To succeed, multi-brand e-tailers need to clearly articulate their value proposition and tailor marketing to the next generation of shoppers. Insights from my colleague Federica Levato shared with Business Of Fashion shed light on the keys to success in the ever-evolving landscape of online #retail

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Giorgio Armani, at 90, just opened a new 12-floor flagship in NYC, showcasing a commitment to #independence. His success emphasizes that true growth doesn’t require selling out. His words: “Independence has always been extremely important… it’s not about pride; it’s about getting things done.” For companies being wooed by buyers, remember: You can maintain control by outsourcing strategically - whether it’s bringing in an outsourced CMO, CEO, or other key roles - while making bold decisions to evolve (and that does require setting tougher KPIs and quotas on your staff). Armani’s story is a testament to thriving on your own terms when you’re clear about your vision. #GrowthMindset #GiorgioArmani #Independence #Leadership https://lnkd.in/gXxCYk9g

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🌍 Boosting Brand Visibility Across Europe: A Targeted Approach for Cosmetics and FMCG Brands 🌍 As Europe’s markets grow more connected yet locally distinct, the key to regional brand success in cosmetics and FMCG lies in balancing brand consistency with customization for local preferences. Here’s a tailored approach to building regional brand impact: 1. Understand and Leverage Market Nuances In cosmetics, beauty trends and product preferences can vary widely across regions: French consumers may prioritize clean beauty, while German shoppers value efficacy and sustainability. Likewise, FMCG brands should tailor product offerings and packaging formats to meet local standards and dietary preferences (like organic ingredients or reduced sugar). Market-specific research and insights can help refine this customization and drive a more personal brand connection. 2. Local Partnerships and Influencer Collaborations Collaborations with regional influencers and local retail partners are effective for both sectors. In cosmetics, trusted beauty influencers can amplify product launches and boost credibility. For FMCG, partnering with local distributors and retailers can facilitate wider reach and foster trust. Building these networks will enhance the brand’s regional presence authentically and generate loyalty. 3. Omnichannel Strategy with Localized Content An omnichannel approach is essential in Europe, where digital adoption varies by country. Investing in a robust e-commerce platform with localized websites and language support (e.g., offering targeted promotions in Spain or customer reviews in German) is crucial. Additionally, in-store experiences—like pop-ups or personalized consultations in cosmetics—strengthen consumer connection and provide unique touchpoints for both FMCG and cosmetics sectors. 4. Sustainability Initiatives and Transparency European consumers are especially drawn to eco-conscious brands. Cosmetics brands, for instance, can prioritize recyclable packaging and ethical ingredient sourcing, while FMCG brands may focus on supply chain transparency and sustainable production. Leading with transparent values that align with Europe’s sustainability standards enhances brand integrity and builds consumer trust. 5. Data-Driven Adaptation Brands should continuously analyze regional performance data—tracking product popularity, customer feedback, and sales metrics to adapt swiftly to changing demands. For example, FMCG brands can assess preferences for healthier options, while cosmetics companies might adjust formulations based on feedback. By blending strategic consistency with market-specific tactics, cosmetics and FMCG brands can foster deeper connections and a strong presence across Europe’s dynamic markets. #BrandBuilding #EuropeanMarket #Cosmetics #FMCG #Sustainability #RegionalGrowth #ConsumerInsights

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THE DIFFERENCE BETWEEN HAUTE COUTURE AND LUXURY BRAND High-end fashion is divided into different categories, each with its own unique characteristics. Among these, Haute Couture and Luxury Brand represent two distinct worlds, often mistakenly conflated. Here are the main differences: 1. Haute Couture Haute Couture, which means "high sewing" in French, represents the most exclusive and artistic level of fashion. It is governed by strict rules defined by the “Chambre Syndicale de la Haute Couture in Paris”. To be classified as Haute Couture, a fashion house must meet rigorous criteria, including: - Creating custom-made garments for individual clients, using artisanal techniques. - Having a workshop in Paris with at least 15 full-time employees. - Presenting at least two collections per year with a minimum number of looks, often featuring exclusive details such as hand embroidery, premium materials, and unique designs. Haute Couture is therefore a sartorial art form aimed at an elite clientele, often celebrities or billionaires, and represents the pinnacle of creativity and craftsmanship. 2. Luxury Brand Luxury Brands are fashion and lifestyle companies that produce high-quality goods on a larger scale compared to Haute Couture. Examples of luxury brands include Gucci, Louis Vuitton, Prada, and many others. The main features of luxury brands are: - Ready-to-wear products (prêt-à-porter), more accessible than Haute Couture’s unique pieces. - Industrial production, while still using premium materials and maintaining high design standards. - A diversified product range, including clothing, accessories, perfumes, handbags, jewelry, and lifestyle items. - A global marketing strategy aimed at building an aspirational identity and enhancing the brand's desirability among consumers. Luxury brands, while maintaining an aura of exclusivity, are designed for a broader audience than Haute Couture, often reaching younger or less exclusive market segments. In summary, Haute Couture is synonymous with art and uniqueness, while Luxury Brands represent accessible luxury for a broader high-end market. Both worlds, however, embody values of excellence, quality, and timeless style. I suggest that when you create and share fashion designs, you clearly define and attribute them to the correct category, ensuring clarity about your work and intentions. Last but not least: AI is not a magic wand that can replace proper study and knowledge. Fashion design is a serious profession, and it’s not something you can simply improvise! #hautecouture #luxurybrands #experience

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In this Vogue Business story, my colleague Federica Levato notes that the current #luxury market is evolving to cater more to the ultra-high-net-worth consumer. This demographic, while representing only 2% of total luxury consumers worldwide, accounts for a significant 40% of the market and is steadily growing. She observes that these top-end consumers remain relatively unaffected by economic uncertainties, making them a prime target for luxury #brands and #retailers. One key factor driving this shift is the increasing sophistication of these consumers, who are well-versed in luxury trends, brands, and limited editions, often thanks to their engagement with social media. They are highly informed about the latest releases and collaborations in the luxury world. However, as demand for luxury goods continues to rise, it's becoming increasingly challenging for wealthy shoppers to acquire some of the most sought-after items.

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Love this write-up on Miu Miu by The Financial Times' Silvia Sciorilli Borrelli in Milan. Miu Miu established in 1992 by Miuccia Prada and affectionately named after her family nickname, ‘Miu’, serves as a platform for her more unrestrained and avant-garde designs, contrasting with the minimalist aesthetic of the main Prada line. The brand debuted publicly in 1993 with a cowgirl-themed collection featuring fringed suede jackets and patchwork prairie skirts. Over time, Miu Miu has evolved into a significant entity within the Prada Group, known for its playful yet sophisticated approach to fashion. In the third quarter of 2024, Miu Miu achieved a remarkable 105% increase in sales, contributing to an 18% rise in like-for-like sales for the Prada Group, with net revenues reaching €3.8 billion in the first nine months of the year. This surge is attributed to Miu Miu’s strong point of view, avant-garde designs, and effective engagement with a diverse consumer base, particularly in China, where the brand has seen significant growth. Notable products, such as the [uncomfortable sounding] sequinned knickers priced up to €4,000 and embroidered bralettes, have resonated with consumers, bolstering the brand’s popularity. Miu Miu’s success stands in contrast to competitors like Gucci, which have experienced declining sales during the same period. The brand’s ability to drive fashion content and introduce new products has re-engaged consumers across different price points, setting it apart in a challenging luxury market. https://lnkd.in/eYDRZDZu #MiuMiu #MiucciaPrada #TheCPGGeek #IBMRetail #IBMConsumer #FMCG #ConsumerGoods #Luxury #Fashion #Retail #Proud #RethinkRetailTopExpert #NRFRetailVoice RETHINK Retail #RethinkRetail National Retail Federation #NRF More on eponymous designers: https://lnkd.in/eu_dTN3e

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