Nebulab

The European Accessibility Act (EAA) is set to come into effect in 2025, affecting over 87 million people with disabilities across the EU and introducing new obligations for businesses operating online. Is your brand prepared for this regulation? In our latest article, our Head of Design Davide Di Stefano explores how the EAA will reshape digital commerce and why accessibility isn't just about compliance—it's a strategic opportunity to improve your customer experience and expand your market reach. Key insights include: • The requirements imposed by the EAA on e-commerce brands • The economic benefits of designing with accessibility in mind • A step-by-step strategy for achieving and maintaining compliance 👉 Read the full article here: https://lnkd.in/dMCyWZMt #ecommerce #design #accessibility #ux #inclusivity

Jump onto the latest episode of Simply Commerce - Digital Commerce Recruitment Experts's FODcast where Alessandro Desantis, Chief Strategy Officer at Nebulab, talks about the trends that are shaping digital commerce: • Digital Product Passports: How these innovative tools are revolutionizing product transparency and customer trust, especially with upcoming regulations that will transform brand-consumer relationships. • AI x Commerce: Practical approaches to leveraging AI for process automation and personalization while preserving authentic human connections. • Data acquisition vs. activation: Why shifting focus from broad data collection to actionable insights is key for creating personalized shopping experiences that drive results. Alessandro shares valuable perspectives on navigating implementation challenges while ensuring alignment with both customer needs and regulatory frameworks. Tune in to the conversation on your preferred platform! 🎧 YouTube: https://lnkd.in/dzPKzBYu 🎧 Spotify: https://lnkd.in/dZ2iqTHv 🎧 Apple Podcasts: https://lnkd.in/dbQpMFNg 🎧 Amazon Music: https://lnkd.in/ddp282kx

Shopify’s Partner Day in Milan was a great conclusion to an intense year. Over the last two years, we’ve had a front-row seat to Shopify’s penetration of the upper mid-market and enterprise segments—a journey in which Nebulab played its part, helping brilliant brands such as MeUndies, Cometeer, and Tannico exploit the full power of the Shopify ecosystem. As we entered the Shopify universe, our vision was to become the agency for brands that want to go above and beyond the best practices, leveraging their customer experience as a competitive advantage. If the caliber of our Shopify clients is any indication, I’d say it’s going quite well. As always, none of this would have been possible without the dedication of our team, which rose to the challenge by taking the traditional approach to Shopify consulting and putting our own twist on it. In doing so, we’ve helped brands achieve much more than they ever hoped for. At the same time, I’d be remiss not to thank Paolo Picazio, Marco Buffa, Carlotta Centra, Massimo Visioni, Melody Dadon, Anastasia Sfregola and the extended Shopify family for welcoming us with open arms and for championing the needs of the European and Italian markets within the organization. We’ve got some exciting stuff planned for 2025 which will be announced in due time, but the underlying vision is still the same: to use and build the technology that helps brands create outstanding commerce experiences. That's what we like doing, and that's what we do best.

☕️ Fresh case study alert! Cometeer is revolutionizing the coffee industry through innovative flash-frozen coffee capsules that preserve the complex flavors and aromas of premium coffee. By partnering with top roasters, they’re making exceptional coffee accessible to everyone. We're excited to share how we helped Cometeer scale their digital presence on Shopify Plus through initiatives such as Skewer, a smart algorithm that matches customers with their perfect coffee selections, the ability for customers to build their very own coffee box, and a custom account portal built completely from scratch. 👉 Read the full case study here: https://lnkd.in/dvyuaC-4

Do you like people with questionable haircuts rambling on podcasts? You can’t miss my latest interview on the #FODcast! James and I chat about all things customer experience, digital product passports, multi-brand retail, and (predictably) whether AI is coming for our jobs. Watch, share, and comment to support the good folks at @Simply Commerce—and my next barber appointment. #ecommerce #retail #podcasts #ai #cx

"I think what we see most brands are really struggling with is data acquisition, but also data activation." 🎙️ Revolutionising E-Commerce with Alessandro Desantis In our latest podcast, Alessandro Desantis at Nebulab, dives into the trends and technologies shaping the future of digital commerce.    This episode is packed with actionable insights as we chat about:   - Digital Product Passports: Explore how these tools can enhance product transparency, build authenticity, and improve customer engagement. With new regulations on the horizon, this innovation is set to redefine the way brands connect with consumers. - AI-Driven Customer Experiences: Discover how brands can use AI to automate processes, personalise interactions, and boost customer loyalty without losing the human touch. - Data Activation: Why focusing on actionable insights rather than broad data is essential for delivering tailored shopping experiences that strengthen customer relationships and drive performance. This episode also touches on the challenges and opportunities of integrating new technologies, emphasising the importance of aligning innovations with customer needs and regulatory requirements. 🎧 Ready to unlock the future of retail? Tune in now to gain practical strategies and expert guidance for transforming your business. Links below!

"If you ask 100 people, you'll get 100 different definitions" So I ask the question, what is customer experience to you? In the latest episode of #TheFODCast we're joined by Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports. Check our our FODCast page where you can listen and watch back all episodes 🤩 https://lnkd.in/dP-gmH4V #CustomerExperience #DigitalCommerce #Podcast #DigitalProduct

🗞️ In this week's edition of Commerce Outsights: • Is brand dead? Historically, consumers have put brands before products, but information overload, fraying social bonds, and an increasing focus on direct-response marketing are causing the tables to turn (by Bobby Hundreds for MONOLOGUE). • Streetwear customers are getting more sophisticated. Today's enthusiasts mix luxury with heritage brands, forcing retailers to adapt their inventory strategies to a more eclectic customer (by Lei Takanashi for The Business of Fashion). • The brand of the future is product-led. Rather than building standalone narratives, brands looking to thrive should create an anthology where products are the main characters (by Ana Andjelic for The Sociology of Business). Plus, an interview with Mytheresa CEO Michael Kliger, notes on how AI is revamping product discovery, and the power of limited editions. Finally, a shoutout to the tools featured in this week's edition, Constructor and Daydream! 👉 Check out the full newsletter here: https://lnkd.in/dbZ8XiMJ

The landscape for multi-brand retail has changed dramatically over the last few years, and aggressive discounting is no longer a valid strategy for retailers that want to stay competitive. In our latest analysis, Nebulab Chief Strategist Alessandro Desantis explores how successful multi-brand retailers (MBRs) should reinvent themselves across three key competitive dimensions: • Strategic merchandising with a distinctive value proposition • Elevated and innovative digital customer experiences • Value-added services that turn retailers into community hubs In order to thrive, MBRs need to transform from mere middlemen into powerful brands in their own right—by doing so, they can build a sustainable competitive advantage in an increasingly challenging retail ecosystem. 👉 Read the full analysis here: https://lnkd.in/dFA3Wgwh A huge thanks to Luke Hodgson and the Commerce Thinking for reviewing an initial draft of and contributing to this piece! #retail #ecommerce #multibrandretail #dtc #fashion

I've just returned from my long-awaited trip to Japan 🇯🇵, a country that has deeply influenced my cultural perspective since childhood. As a designer, I was well aware of the differences between Japanese and Western design approaches—particularly in UX—yet I found myself surprised by how challenging it was to perform simple tasks like ordering food or buying a Shinkansen ticket, even when English instructions were available. Take, for example, ordering ramen from an automatic machine 🍜. The display was packed with images, buttons, and options—a visually overwhelming experience that contrasted sharply with the minimalist design principles often celebrated in the West. The same was true for deciphering a densely packed paper menu, which offered an abundance of information at once. Similarly, purchasing a 🚄 Shinkansen ticket from a vending machine required navigating through multiple steps and clicks to get from point A to point B—a process that might feel overly complex from a Western #UX perspective. While many might see this as a purely negative experience, the reality is more nuanced. In contrast to the Western UX philosophy—focused on minimizing friction and streamlining processes—Japanese design seems to embrace a more layered, information-rich approach. This difference reflects cultural values: the Japanese design philosophy often emphasizes thoroughness, providing users with all possible options upfront, even if it means adding complexity. This trip reinforced for me that design is deeply cultural. What works seamlessly in one context can feel alien or inefficient in another. As designers, we need to consider these cultural nuances, especially when working on global products or designing for audiences with diverse expectations 🌏. If you’re interested in exploring this topic further, I highly recommend following my teammate Michela Frecchiami, who often shares insightful content on Cross-Cultural Design. #UXDesign #CrossCulturalDesign